linkedin

Navigating the intricacies of LinkedIn Ads can be daunting, especially for businesses looking to maximize their return on investment (ROI) in a highly competitive B2B landscape. LinkedIn ad optimization is not just about setting up a campaign and hoping for the best. It involves deeply understanding the platform’s features, audience targeting capabilities, and performance metrics. This is where professional help can make a significant difference, particularly for complex campaigns.

 

Understanding LinkedIn Ad Optimization


LinkedIn ad optimization involves a series of strategic actions aimed at improving the performance of your ad campaigns. This includes selecting the right ad formats, crafting compelling ad copy, targeting the right audience segments, and continually monitoring and adjusting campaigns based on performance data. The goal is to increase engagement, drive qualified leads, and ultimately boost conversions while minimizing ad spend.

 

However, the optimization process is not straightforward. It requires a nuanced understanding of LinkedIn’s advertising ecosystem, which differs significantly from other social media platforms. LinkedIn’s unique value lies in its professional user base, making it an ideal platform for B2B marketing. But tapping into this potential requires expertise and experience.

 

The Challenges of LinkedIn Ad Optimization


One of the main challenges in LinkedIn ad optimization is the platform’s sophisticated targeting options. LinkedIn allows advertisers to target users based on various criteria, including job title, industry, company size, and even specific skills. While these options offer incredible precision, they also add layers of complexity to campaign setup and management.

 

Another challenge is the cost. LinkedIn ads tend to be more expensive than those on other platforms like Facebook or Google. Therefore, optimizing ad spend is crucial. Wasting budget on poorly targeted or underperforming ads can quickly drain resources without yielding significant results. This is where the expertise of a professional agency comes into play.

 

Why Professional Help Matters


Hiring a professional agency for LinkedIn ad optimization can be a game-changer. Here are several reasons why:

 

  1. Expertise and Experience: Agencies specialize in managing ad campaigns across various platforms, including LinkedIn. They possess the knowledge and experience to navigate the platform’s intricacies and leverage its features to your advantage. This expertise is particularly valuable for complex campaigns that require sophisticated targeting and continuous optimization.
  2. Advanced Tools and Techniques: Professional agencies have access to advanced tools and technologies that can enhance campaign performance. These tools provide deeper insights into audience behavior, ad performance, and competitive analysis, enabling more informed decision-making. Agencies also stay updated with the latest trends and best practices in digital marketing, ensuring your campaigns are always optimized.
  3. Time and Resource Management: Managing a LinkedIn ad campaign can be time-consuming, especially for businesses with limited marketing resources. By outsourcing this task to an agency, you can focus on your core business activities while the agency handles the optimization process. This saves time and ensures that your campaigns receive the attention they need to perform well.
  4. Strategic Planning and Execution: Agencies bring a strategic approach to ad optimization. They work with you to define clear objectives, develop a comprehensive strategy, and execute it effectively. This includes everything from initial campaign setup to ongoing monitoring and adjustments. A strategic approach ensures that your campaigns align with your business goals and deliver measurable results.
  5. Performance Tracking and Reporting: One key benefit of working with an agency is the ability to track and measure campaign performance accurately. Agencies provide detailed reports on metrics such as click-through rates, conversion rates, and cost per conversion. These insights are crucial for understanding what’s working and what’s not, allowing for continuous improvement.

Real-World Success Stories


Consider the example of a B2B software company that wanted to increase its lead generation through LinkedIn ads. Despite having an in-house marketing team, the company struggled to achieve the desired results. It decided to partner with a professional agency specializing in LinkedIn ad optimization. The agency conducted a thorough analysis of its existing campaigns, identified areas for improvement, and implemented a new strategy focused on targeted content and precise audience segmentation.

 

The results were impressive. Within three months, the company saw a 50% increase in qualified leads and a 30% reduction in cost per lead. This success was attributed to the agency’s expertise in optimizing LinkedIn ads and its ability to adapt the strategy based on performance data.

 

Conclusion


Navigating LinkedIn ads and optimizing them for maximum impact is a complex task that requires specialized knowledge and experience. While it is possible to manage campaigns in-house, the benefits of partnering with a professional agency are clear. Agencies offer expertise, advanced tools, and strategic insights that can significantly enhance campaign performance. For businesses looking to make the most of their LinkedIn advertising efforts, professional help is not just beneficial—it’s essential.

linkedin marketing

 

What used to be a face-to-face job, has now shifted towards online selling and marketing. And there is no better place to connect and sell online than on LinkedIn. 

 

LinkedIn has become a powerful platform for businesses to connect with potential customers and generate leads

 

However, with more than 900 million users on the platform, it can be challenging to stand out and attract the right audience. To make this easier, we’ll discuss some of the best LinkedIn lead generation strategies to help you make the most of this powerful platform.

 

Optimize Your Profile


In a way, you should start viewing your LinkedIn profile as a distinctive personal trademark on this platform. It’s the first thing that potential leads will see when they come across your profile, so it’s important to make sure it’s optimized.

 

Go for a professional headshot. Your profile picture is the first impression that potential leads will have of you, so it’s important to make sure it’s professional and high-quality.

 

Write a compelling headline. Your headline is the first thing people see under your name on your profile. Use this space to showcase what you do and how you help your clients or customers.

 

Write a clear summary. Your summary should be a brief overview of your skills and expertise. Use this space to explain how you help your clients or customers and what makes you stand out from your competitors.

 

By optimizing your profile, you can make sure that potential leads see you as a credible and professional source in your industry. Now you can proceed to the next level: interaction.

 

Define Your Audience and Join Relevant Groups


To avoid being perceived as salesy and spammy, you must choose your prospects wisely. And what better place to achieve this than joining the right LinkedIn groups.

 

LinkedIn groups are a great way to establish LinkedIn connections with like-minded professionals and potential customers in your industry. 

 

Joining and participating in relevant groups can help you establish yourself as an expert and build relationships with potential leads. 

 

Try to stick to these basics guidelines for using LinkedIn groups:

 

  • Join groups related to your industry: Look for groups related to your industry or niche. This will ensure that you’re connecting with the right audience.
  • Engage with group members: Participate in group discussions and share your insights and expertise. This way you can position yourself as an expert of your field..
  • Use groups to generate leads: When appropriate, share your products or services in group discussions. Make sure to provide value and avoid spamming the group.

 

By joining and participating in relevant groups, you can connect with potential customers and build relationships with them.

 

Send Personalized Messages


People usually dislike automated messages. When somebody reaches out to them they want to know the message is targeting them, and not just anybody. 

 

Therefore, once you pinpoint your prospects you should make one more effort of writing personalized, customized, and unique LinkedIn messages.

 

These messages should contain certain elements that have proven to best an important and effective part of every good lead:

 

  • User prospect’s name when composing a message.
  • Offer some genuine info to your prospect, be it a blog link, or a newsletter.
  • Always add a landing page where prospects could learn more about your business.
  • Offer your prospect an option of connecting outside LinkedIn.

Share Valuable Content


Sharing valuable content is a great way to attract potential leads and establish yourself as a thought leader in your industry.

 

Always try to compose, re-share and re-use valuable content such as articles, blog posts, or other content that is relevant to your industry or niche.

 

Consider creating your own content, such as blog posts or videos, to share on LinkedIn. Other platform users will quickly start recognizing you as a relevant, even expert source of information. And use relevant hashtags to make your content more discoverable to potential leads.

 

Sharing quality content is a proven way of attracting potential leads. At the same time you are establishing yourself as a credible figure within your line of business.

 

Also, don’t hesitate to recycle your old and successful content. LinkedIn algorithms can sometimes omit content, so offer those connections a chance to learn about you and your material.

 

Conclusion


Nowadays, LinkedIn is a must when generating leads and expanding one’s professional network. Through the use of targeted messaging, content marketing, and strategic networking, businesses and individuals can effectively reach their target audience and establish valuable connections. 

 

It’s important to remember that lead generation on LinkedIn requires a thoughtful and personalized approach, as opposed to spamming or mass messaging. 

 

By utilizing the best LinkedIn lead generation strategies, professionals can increase their visibility, build trust and authority, and ultimately convert leads into customers or collaborators. 

 

As the platform continues to evolve, it’s crucial to stay up-to-date with the latest features and trends to ensure success in lead generation efforts.

linkedin marketing tips

 

LinkedIn is the undisputed king of social networks for professionals.

 

With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites and blogs.

 

While Facebook has more people, LinkedIn is the preferred network for pros — those who connect with the sole goal of doing business not just socialize. It’s the most business-friendly social site.

If you’re a serious brand LinkedIn is the place to be. But being there is not enough. You have to get noticed by keeping tabs on the platform’s best practices and use them to stay ahead of the pack. Plus, you’ve got to find a way to attract the right people to connect with you. That starts with optimizing the first thing people see when they view your profile page: the header area.

 

Before we get into the meat and potatoes, maybe you’re asking yourself:

 

Is LinkedIn worth it?

 

The answer is a resounding yes. Here’s why.

 

LinkedIn: The Social Platform You Can’t Afford To Ignore


Think LinkedIn is all hype and no substance?

Not at all.

 

This platform is a marketing goldmine. It’s number one when it comes to a crucial metric all serious brands watch like a hawk: leads. That’s why LinkedIn must be part of your overall marketing strategy.

 

LinkedIn Marketing

Source: Foundation

 

Clearly, LinkedIn is a lead-gen super-power. It makes all other ways of generating leads through social media seem like child’s play. Ignore it at your own peril. But to get those leads you’ve got to set up your profile wisely, especially the header area.

 

Why?

 

It’s the part of your profile page people see first. Botch it and prospects click away. Nail it and they stay on and give you a chance to engage them further— and woo them into your funnel.

 

Not only that.

 

Your header area is above the fold.

 

People see your header without having to scroll. Through it, you’ve got to convince would-be customers it’s worthwhile for them to scroll down and find out more about you and your brand.

 

A good header does four things well.

 

  1. Makes a good first impression.
  2. Keeps readers on your profile page.
  3. Sparks interest in what you do.
  4. Boosts your authority.

 

To achieve all this you’ve got to fine-tune and optimize three key elements of your header area.

  1. Your Photo.
  2. Your Image.
  3. Your Headline.

 

Let me show you how.

 

Your Profile Photo: A Priceless Visual First Impression


People’s gaze naturally gravitates towards human faces.

 

So the first thing prospects will look at is your profile photo. And, they’re not just staring. Something deeper is going on.

 

Here’s the thing.

 

People make rush judgments about you solely based on how you look. Think that’s not fair? Well, sorry, it’s what it is.

 

Maybe you think you can make do without one? Bad idea. Not having a profile photo causes people’s minds go into overdrive and make negative assumptions about you like:

 

  • She’s definitely hiding something.
  • Maybe she’s a spammer.
  • She’s not serious about connecting.
  • Heck, she doesn’t even understand how LinkedIn works, a clueless amateur!

 

Hardly the impression you want to make is it?

 

Enough negatives.

 

What are the advantages of having a photo on your profile?

 

LinkedIn data shows that having a profile photo can get you:

 

  • 21x more profile views
  • 9x more connection requests
  • 36x more messages

 

Exciting stuff, hey?! But it’s not just any photo that’ll get you these results. Here are three golden rules to guide you so you come up with the perfect photo.

 

First, please smile. Preferably a teeth smile.

 

Don’t take a smile for granted. It packs a powerful psychological punch. Smiling makes you look welcoming, competent and trustworthy. Science aside, smiling just makes you look cool. J

 

Second, look straight at the camera.

 

Look sideways and people may think you’re timid, or worse, a car thief! Research shows people find a direct gaze attractive.

 

Third, make sure there’s no clutter in your photo.

 

It may distract people’s attention from you.

 

In short, look like a pro. Remember, LinkedIn is a platform for professionals (read with an accent!). So that vacation photo of you on the beach won’t do.

 

Jason Quey, who helps startups meet with contract marketers to grow their businesses faster, does a good job with his photo.

 

LinkedIn Marketing

 

He’s looking straight ahead. Plus, he has a beaming smile. Looks like a nice guy to work with, doesn’t he? Well, that’s the idea.

 

A research by Princeton psychologists revealed that it takes just a tenth of a second for people to decide whether you are trustworthy and competent, just by looking at your face.

 

Better get your photo right so you make a great first impression. Mess it up and you might never get a second chance to wow prospects.

 

Your Image: An Untapped Rich Goldmine


Once people have glanced at your (hopefully) nice pro-looking pic, their eyes wander around the rest of the page.

 

And probably land on the wide space behind your photo.

 

I’m surprised how many people leave this space empty. By leaving the default blue area untouched you’re not realizing your header’s full marketing potential.

 

Because it occupies the biggest space of your header, it sets the tone for the whole page. It provides a context for everything else that follows

 

What can you do to maximize this space?

 

A couple of things.

 

You could use it for social proof.

 

Show prospects you’re the real deal. John Nemo, who happens to be a LinkedIn expert, does a superb job of proving his authority. He plasters his header with the big niche sites his work has been featured on.

LinkedIn Marketing

 

Think this works?

 

You bet!

 

People acknowledge his expertise straightaway.

 

A variation of this tactic would be to show the giant brands you’ve served.

 

Second, use a gem testimonial that sums up what you do memorably or showcases your brilliance. Brownie points if it’s an influencer testimonial as they’re 3x as powerful.

 

Finally, you could use a graphic that underlines what your brand does. This way you give a visual emphasis to what you are about.  Whatever you do, don’t put a generic graphic.  It’d be such a waste.

 

Your Professional Headline: A Pithy Pregnant Sentence


Both your photo and background graphic are visual.

 

Not so the last piece of the puzzle, your professional headline.

 

It’s all about words, 18-20 of them to be precise, and how you weave them to powerfully communicate the value you provide your prospects.

 

Your title is not really about you. It’s about the unique value you convey to your prospects and customers.

 

Many people just use their job title. Big mistake. C’mon. You’re bigger than your title. All the great work you do cannot be compressed into one often dry-sounding and stifling title.
Say more. Describe all the awesome benefits of doing business with you.

 

But keep things simple.

 

After all Da Vinci said simplicity is the ultimate sophistication. Sam Ovens, who teaches ordinary folk how to start and grow a successful consulting business, keeps things basic but punchy enough to communicate his message convincingly.

 

LinkedIn Marketing

 

In just 8 words people can tell what he’s into. Or, more importantly, how they’ll benefit from working with him.

 

That’s what you want. A simple and clear message people get easily. Don’t make it hard work for people to understand what you do for them. If you load your headline with your high-sounding title and corporate mumbo-jumbo, people will leave.

 

Your headline should answer these five questions that are burning in your prospects mind as she checks you out.

 

  1. Who are you? (identity)
  2. What do you do? (product or service)
  3. Whom do you do it for? (audience)
  4. What makes you different? (unique selling proposition or USP)
  5. Why should I trust you? (social proof)

 

You may not be able to answer all of them. But the more the merrier.  Remember, your headline should be client-facing. View it from the customers’ standpoint instead of being inward looking and focusing on your brand.
Ask yourself what’s in it for them.

 

That way you’re bound to scratch their itch and make them warm up to you.

 

Your LinkedIn Profile Header: The Start of a Leads Avalanche


A stellar header starts prospects on a slippery slope.

 

It grabs them and never lets go.

 

Once they’re struck by your brilliance they can’t help but scroll down to the summary and the rest of the profile.

 

Before they know it, they’ll be in your funnel’s orbit.

 

And, once they’re in your funnel, they’ll eventually become paying customers.  That’s the ultimate goal, isn’t it?

 

Author

According to his cheeky wife’s baseless claims, Qhubekani Nyathi aka The Click Guy, is an irresistibly handsome dude. He helps SMBs rapidly grow their income and impact through actionable long-form content that ranks high, builds authority, and generates tons of leads. He is a contributor to top blogs like Crazy Egg, Search Engine People, Techwyse, AWAI, and more.

 

 

LinkedIn Marketing Tips

Your LinkedIn page isn’t the same as your other social media profiles. Although LinkedIn is a fantastic way to connect with prospective clients, it’s also important to use LinkedIn to maintain professional relationships, boost your business and build authority for your brand. In many ways, your LinkedIn should act as an extension of your website.

 

When you use your LinkedIn page appropriately, you can create long lasting relationships with clients, business partners, your community and others. Relating your company’s LinkedIn page back to your company website can bring many benefits for your business.

 

But what are the benefits that a strong LinkedIn page can create? Let’s look at a few great LinkedIn profiles, how they enhance the company’s website and what you can do to improve your own professional online image.

 

Attract New Talent


If you’re sharing job openings on your website, this is great for the people who know to look. However, because most job searchers aren’t going to browse company websites looking for an open position, you could be missing out on some highly qualified talent. To attract the best employees, post your job where they’re already looking.

 

LinkedIn provides excellent tools to both job searchers and companies looking to hire. Target is just one example of a company that posts their job listings on LinkedIn, although there are many.

 

 

Target uses their LinkedIn page to attract better quality candidates for their open positions and even provides important insights to those looking, such as the languages people at the company speak and what employees care about.

 

Share Your Blog Posts


When you post a new blog, you need to let your target audience know it is available. While other social media profiles allow you to share links back to your website so someone can read a blog, many may not be interested in clicking away from their timeline. This means you may be missing connecting with a potential customer or client.

 

On LinkedIn, they provide you with an opportunity to share blog posts and articles right in the website, such as Marketo does. As another place to share content, Marketo can attract new potential customers interested in learning about the brand but not committed enough to head to the website. This is great for making a first impression and building brand awareness.

 

marketo linkedin

 

Create a Professional President Profile


Customers, clients and business partners all want to know who is behind the companies they work with. However, it isn’t always easy to get into the personal and professional details on a website. This can make it difficult to allow customers and partners to get to know your business leaders.

 

However, LinkedIn provides a terrific opportunity for company presidents and CEOs to establish authority for themselves. If we look at President of Mericle Commercial Real Estate Service Robert Mericle’s LinkedIn page, we see he is about to establish himself as a leader in his industry while supplementing the authority of his company. Through sharing his own expertise, articles and information, customers and clients know more about him and have more trust.

 

Add News Updates


Your website is the perfect place to share information about your company’s achievements and growth. However, there are certain times when creating a new blog post or press release isn’t necessary. Small achievements, company anniversaries or events and other small details may be important, but you may not need a whole new website page.

 

Your LinkedIn profile will allow you to add recent updates in the form of posts, like Viacom does. These updates alert your community of news without much of a hassle, so you’re able to keep your audience informed quickly and easily. Viacom uses their updates to let their community know of everything from a recent blog post to details about their upcoming projects.

 

Show Off Your Testimonials


Putting testimonials on your website is a great idea. But for anyone to see those testimonials and reviews, they need to have enough faith in you to come to your website. If they don’t want to click through to a new page, you may not be able to show how highly qualified you are for their business.

 

This is another problem that LinkedIn can solve. Because LinkedIn allows you to put testimonials on your page, you can show off the great things someone has said about you as a professional or about your business within the social media site, such as Jason Curry, Founder and Head Growth Marketer at Hammersmith, does. As an easy place to collect testimonials, your LinkedIn page can help you build authority with target audience members.

 

LinkedIn is one of the most important social media profiles for any company or business professional. While it allows you to connect with target audience members, job prospects and even business partners, LinkedIn’s networking tools go above and beyond any other social media platform. However, to get the most benefit, you need to use it to supplement your website.

 

Your website will still be the place you educate your community, close sales and make lasting connections. But, with so many different competitors going after your audience’s attention, you need to accommodate them and their needs. Placing your content where they already are, such as on LinkedIn, is the way to do this.

 

Author

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

LinkedIn Marketing
 
LinkedIn has increasingly become one of the most powerful social networks for marketers. An Oktopost survey of B2B leads generated through social media found that over 80 percent were generated through LinkedIn, leaving Twitter a distant second. 94 percent of B2B marketers now use LinkedIn for content creation and distribution, and 66 percent say it is their most effective social media platform, according to Content Marketing Institute research. But using LinkedIn effectively requires following some sound strategies. Here are seven essential LinkedIn do’s and don’ts to bear in mind when using LinkedIn to promote your small business.

 

1. Do Customize Your Profile Page


Customizing your LinkedIn profile is one of the first steps towards optimizing your LinkedIn marketing strategy, says COGO Interactive Training expert Peg McDermott. For starters, your default profile URL includes a string of unnecessary numbers you can remove to make your URL more suitable for branding. You can edit your URL by hovering over the Profile link at the top of your homepage, selecting Edit Profile, hovering over the link beneath your profile photo and clicking the settings icon to access the URL editing field.

 

You should also customize your photo and the text of your page’s headline, summary and content. For instance, Amway’s LinkedIn page includes the company’s logo as a profile photo along with a description of the company and a tab to learn about Amway careers. Be sure to include relevant keywords in your profile text in order to attract prospects who might be searching for specific terms using LinkedIn’s search engine or Google.

 

Amway LinkedIn

 

2. Do Keep Your Profile Current


Once you create your LinkedIn profile, it’s easy to forget to update it. If your employment situation changes or there’s an important development in your professional career, make sure to update your profile to reflect your current situation. A good way to make sure you do this is to schedule periodic reviews of all your social media profiles, including your LinkedIn profile. This will also help ensure that your various online profiles stay consistent.

 

3. Don’t Use LinkedIn for Spam or Selfies


Unlike email, LinkedIn doesn’t use a spam filter. This gives you more flexibility when communicating on LinkedIn, but unfortunately, it is also prone to abuse by spammers. LinkedIn is the social media equivalent of a professional business environment, so spamming prospects is likely to turn them off and hurt your reputation. In fact, LinkedIn recently had to pay a $13 million lawsuit when the company’s Add Connections feature sent annoying automated invitations to contacts of members, which litigants claimed hurt their reputation. Make sure that any messages you send through LinkedIn are personal, customized and relevant to your recipient and the relationship you’re trying to build with them.

 

By the same token, LinkedIn is not a network for posting selfies, personal content or humor videos, says inbound marketing consultant Ryan Shelley. Instead, use LinkedIn to share your professional knowledge, insights, tips and experiences.

 

4. Do Publish LinkedIn Content


One of the most effective ways to use LinkedIn to position your brand is by publishing content that showcases your expertise and the benefits your knowledge and experience represent to prospects. You can distribute content through LinkedIn’s internal publishing platform and use status updates to alert your followers to new content, suggests Linkfluencer founder Alex Pirouz. You can also build a discussion network within LinkedIn and use it to connect with prospects and promote discussion of your brand. For instance, Citigroup wanted to improve its presence among female professionals, so it built a LinkedIn networking group for professional women. For best results, plan your content in advance and follow a regular, consistent publishing schedule.

 

5. Do Cross-promote Your Other Online Profiles and Content


LinkedIn should serve as one tool in your online marketing toolkit and should support your other online activity. Use your LinkedIn posts and messages as opportunities to promote your total web presence, including your website, blog, Facebook page, Twitter account, Instagram page and YouTube channel. You can do this by including links on your LinkedIn profile, in your messages and in content you post.

 

6. Don’t Forget to Follow up


To get the most out of your LinkedIn content marketing and prospecting, be sure to take follow-up steps when you post or connect so that your hard work doesn’t go to waste. After you post, be on the alert for comments, connection requests and direct messages. When you connect with someone or talk to them directly, use a customer relationship management tool to take notes on the date and content of your conversation. Look at the profiles of people who connect with you and take time to learn about their background and interests and what they’re doing on LinkedIn and other social media. Create a follow-up schedule to periodically keep in touch with connections you’ve identified as good prospects.

 

7. Do Check Your LinkedIn Messages Regularly


If you have multiple social media accounts and get lots of email, it’s easy to forget to check your LinkedIn messages or assign them lower priority than other communications. This can undo all the hard work you’ve put into LinkedIn marketing if an important message comes in and you didn’t notice it until its timeliness had passed. To make sure you check your LinkedIn messages regularly, schedule a daily time slot or two to check your messages, just as you would do for email. This will be easier to do if you turn on email notifications so that you don’t have to take the extra step of logging into LinkedIn to see your messages.

 

8. Do Measure Your Results


Posting on LinkedIn is not an end in itself, but a means to promote your business. To make sure your efforts are achieving this end, you should set goals and track the results of your LinkedIn activity. For instance, how much do you post on LinkedIn per week? How many leads per month is your LinkedIn activity generating? How many business partnerships have resulted from your activity? How many prospective employees have you connected with, interviewed or hired? Tracking these kinds of results can help you make the adjustments you need to make sure your LinkedIn marketing is achieving the goals you intend for your business.

Image Copyright : Ingvar Bjork/123rf

Getting Started on LinkedIn

 

Do you still find LinkedIn confusing? Are you struggling to understand exactly how to use it to your advantage?

 

This infographic by Bluewire Media will teach you everything you need to know in 5 minutes flat. Sure perfecting your approach will take time but this information will give you a better understanding on how to get started.

 

5-minute-linkedin-lesson

outsource social media marketing

 

Are you overwhelmed with managing your company’s social media marketing? Don’t worry, outsourcing can be the solution you need.

 

In this article, we’ll give you tips on how to do it right. Find out the benefits of social media marketing outsourcing and learn how to find the perfect agency for your business.

 

We’ll also teach you how to set clear goals, communicate effectively, and measure the success of your outsourced social media marketing campaign.

 

Let’s get started!

 

The Benefits of Social Media Marketing Outsourcing


You’ll experience numerous benefits by outsourcing your social media marketing.

 

First and foremost, it allows you to focus on other important aspects of your business. Instead of spending hours managing your social media accounts, you can allocate that time towards growing your company.

 

Additionally, outsourcing social media marketing can save you money. Hiring and training an in-house team can be costly, but by outsourcing, you can work with experts who already have the necessary skills and knowledge.

 

Moreover, outsourcing ensures that your social media presence remains consistent and up-to-date. Professional marketers are well-versed in the latest trends and strategies, ensuring that your brand stays relevant in the ever-changing social media landscape.

 

Lastly, outsourcing provides you with valuable insights and analytics. With access to detailed reports and data, you can make informed decisions to optimize your social media strategy for better results.

 

Finding the Right Social Media Marketing Agency


If you’re looking for the perfect agency to handle your social media presence, make sure to thoroughly research and vet potential candidates. Don’t just settle for the first agency that comes your way. Take the time to review their portfolios and look for evidence of their expertise in social media marketing.

 

Look for agencies that have experience in your industry and understand your target audience. Don’t forget to check their online reviews and testimonials from previous clients. It’s important to find an agency that aligns with your brand values and has a proven track record of delivering results.

 

Ask for references and reach out to their previous clients to get a better understanding of their work ethic and professionalism. Remember, finding the right agency is crucial for the success of your social media marketing efforts.

 

Setting Clear Goals and Expectations


To ensure success in your social media marketing, it’s essential to clearly define your goals and communicate your expectations to the agency you choose.

 

By setting clear goals, you provide the agency with a roadmap of what you want to achieve through your social media efforts. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals allows the agency to tailor their strategies accordingly.

 

Additionally, communicating your expectations is crucial in establishing a productive working relationship. Be transparent about your desired outcomes, preferred communication channels, and any specific requirements you may have. This will help the agency understand your needs and deliver the results you expect.

 

Effective Communication and Collaboration With Your Outsourced Team


When collaborating with your outsourced team, it’s important to maintain open lines of communication to ensure effective and efficient workflow. By keeping communication channels open, you can easily exchange ideas, provide feedback, and address any concerns or challenges that may arise.

 

Regularly scheduled meetings or video conferences allow you to discuss project updates, address any questions, and ensure everyone is on the same page. Utilizing collaboration tools such as project management software or team messaging apps can also enhance communication by enabling real-time collaboration and file sharing.

 

It’s crucial to encourage your outsourced team to ask questions, seek clarification when needed, and provide regular progress updates. Remember, effective communication lays the foundation for successful collaboration and ensures that your outsourced team understands your goals and expectations.

 

Measuring and Analyzing the Success of Your Outsourced Social Media Marketing Campaign


You can measure the success of your outsourced social media campaign by analyzing key metrics such as engagement rate, reach, and conversions. These metrics will give you valuable insights into how well your campaign is performing and whether it’s achieving your desired goals.

 

Measuring the success of your social media marketing efforts is crucial to understanding their impact and making informed decisions. Here’s a bullet point list of key metrics and methods to measure social media marketing success:

 

  1. Engagement Metrics: Likes, shares, and comments on posts, click-through rate (CTR) on links in posts, social media reach and impressions, and follower growth rate.
  2. Conversion Metrics: Conversion rate (e.g., sign-ups, purchases, downloads), return on investment (ROI) for ad campaigns, clicks on specific call-to-action (CTA) buttons or links, and sales revenue generated from social media efforts.
  3. Audience Insights: Demographics (age, gender, location), audience interests and behaviors, follower growth and churn rate, and audience sentiment and feedback.
  4. Content Performance: Content type effectiveness (e.g., video, images, articles), top-performing posts and their characteristics, content engagement over time, and virality of posts (shares and reach).
  5. Website Traffic: Referral traffic from social media platforms, bounce rate and time spent on your website, and conversion path analysis for social media-driven visitors.
  6. Customer Relationship Metrics: Customer satisfaction ratings and feedback, response time to customer inquiries or complaints, and social media customer service effectiveness.
  7. Competitor Benchmarking: Compare your performance with competitors, and monitor their engagement, follower growth, and content strategies.
  8. Social Media Advertising Metrics: Ad impressions, clicks, and conversions, click-through rate (CTR) and cost per click (CPC), ad relevance and quality scores, and ad spend vs. revenue generated.
  9. Influencer Collaboration Metrics: Impact of influencer partnerships on engagement and conversions, ROI from influencer marketing campaigns, and influencer audience demographics and reach.
  10. Brand Awareness Metrics: Brand mentions and hashtag usage, share of voice within your industry or niche, and media coverage and brand visibility.
  11. Customer Lifetime Value (CLV): Measure how social media contributes to long-term customer value, and track repeat purchases and customer retention.
  12. Social Media Listening: Monitor brand mentions, sentiment, and trends, and adjust strategies based on real-time feedback.
  13. A/B Testing: Test different content, posting times, and ad creatives, analyze which variations perform better, and refine your strategy.
  14. Goals and KPIs: Align social media metrics with specific business goals, and regularly review and adapt your KPIs to evolving objectives.
  15. Cost per Acquisition (CPA): Calculate the cost to acquire a customer through social media efforts, and compare CPA to customer lifetime value to assess profitability.
  16. Social Media Platform-Specific Metrics: Utilize platform analytics for insights unique to each social network, for example, Instagram Insights, Facebook Insights, Twitter Analytics, etc.

 

Remember that the choice of metrics should align with your business goals and objectives. Regularly analyze these metrics, adjust your social media strategy accordingly, and continue to iterate for improved results.

 

The engagement rate measures the level of interaction and involvement from your audience, indicating how interested they are in your content.

 

Reach measures the number of people who’ve been exposed to your content, indicating the effectiveness of your campaign in reaching a wide audience.

 

Conversions, on the other hand, measure the number of people who’ve taken the desired action, such as making a purchase or signing up for a newsletter.

Social Media Numbers

Are you one of those people who still think social media is just not right for your business? I still bump into individuals that claim there is no room for social media for their business because their audience is not using any of the resources — bull s*@#. The entire planet is using social media in one way or another which means that you have to be there too. The caliber of your engagement depends on your goals and audience but the reality is that sites like Twitter & Facebook are simply a must in today’s digital landscape.

Mashable put together this amazing social media infographic piece going over the numbers of how people use the different social media outlets.

Social Media Marketing Numbers

Social Media Marketing Numbers

Linkedin Tips

Social media is not just something that is planning on sticking around for a little bit with the plans of eventually moving on. Sites like LinkedIn, Facebook & Twitter have completely changed the landscape of digital communication — forever. With LinkedIn going public recently it is even a stronger indicator of just how important it is to use this networking giant to grow as an individual and even a business. Sure, things will take time like anything else but if you don’t want to make the time you might just be shooting yourself in the foot.

Here are some ways you can really increase your online influence in LinkedIn and have it start working for you in a positive light:

Fill in your profile 100%

Don’t just add your name without anything else because that is useless and a waste of time. Remember that this thing will rank very well for your name in the search engines so you want that profile robust and full of information that can help you grow as a person or a business. If someone searches your name and they bump into a LinkedIn profile that is completely empty that is not going to strengthen their case to want to work with you.

Use a quality image

Using a good quality image is extremely important for many obvious reasons. Unfortunately people do judge a book by its cover so it is important to use a quality image that allows you to market yourself. Nobody cares to see a photo of you doing a keg-stand or snuggling with your cats. Save those for your friends on Facebook if you absolutely must showcase them.

Send thank you messages to new connections

For quite some time now I have been sending short quick thank you messages to anyone who wants to make a connection with me. I can’t begin to tell you how many great conversations this tiny little effort has sprung up. It is a great way to break the ice and introduce yourself to someone who wants to have a professional connection with you on LinkedIn.

Join some targeted groups

There is an immense amount of targeted groups anyone can join on LinkedIn. Some of these groups have over 100,000 members and most groups allow you to place a link into their news feed that has the potential to be seen by thousands of qualified eyeballs. A great strategy is to take a blog post your business has written and distribute it through some of the groups on a consistent basis.

Get on people’s radars

Being social is all about trying to communicate along with being a team player when it comes to social media. This means leaving comments on a competitors posts, liking others submissions and generally doing things that leave behind some sort of connection between you and the community. This lets the original owner of the post know that you enjoyed what they have to say and it gets you on their radar screen.

SEO & Social Media

People’s online patterns of behavior are changing. With that said the internet marketing industry tends to have large sweeping changes whenever it really feels like it which is why it is important to embrace the changes rather than fight them. Social media came in like a bat out of hell and really confused folks all across the board. There have been many studies conducted showcasing proof that many of the fortune 500 companies are yet to even adopt SEO and social media into their daily marketing showing us all that there is still plenty of room for growth in this industry. Never mind the smaller local businesses that do not really give it a full attempt.

For any business looking to learn the online space it is important to understand that SEO & social media have a much closer marriage than ever before. This is something that is not going to veer off course anytime soon. Recently Bing & Facebook joined forces even more than they ever have before. Bing search results are displaying more Facebook material than ever before. This is a prime example of how the overlap between SEO & social media marketing is really taking shape. Whether you like it or not SEO & social media are now a marriage.

What about social media growth & ROI?

Twitter has seen growth by almost 1500% since February of 2008. Facebook is almost at 300-400% growth! So why are you not on there yet as a business? Why is every business not on these communication giants yet? I think too many businesses are caught up with the notion that their needs to be an ROI established which stops many projects before they even get started.  Accountability is important but you can’t put a number on branding in this space. A prospect might see your tweet one day on Twitter and not think about you for 2 months and all of a sudden bump into one of your web pages in the search results and clearly remember who you are way back to that one specific incident on Twitter. How do you put a calculation on that?

Can’t I just purchase advertising space online?

Social media & SEO are not paid advertising. We cannot predict what type of numbers in visitors we might get or how many clicks a campaign might receive. These techniques of communication are vastly different in their own way and they have to be embraced not kicked to the curb. When you have trouble seeing outside of the box that is when it gets difficult to really realize what these efforts are all about. They create inbound marketing streams of traffic and they increase branding all at the same time while helping your website or business become visible online. They are both vastly different from anything any business has ever seen in the last fifty years.

Technology has allowed us to market ourselves in a much different light than what we might have once been used to. The days of focusing on billboards and direct marketing are over. People wake up and the first thing they do is fire up their computer to check out what is going on in the world.

Check out these amazing social media statistics from the eConsultancy blog: (This data is from a few years ago but it is still relevant to the space we are in)

  • Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.*
  • 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching its 45-millionth membership.
  • Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week.
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.
  • Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often hotly debated that the information it contains is more reliable than any printed Encyclopaedia.
  • The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
  • It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year.
  • The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.*
  • According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.
  • Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month,according to some analytical sources.
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images.
  • Universal McCann reports that 77% of all active internet users regularly read blogs.

If you are a business owner and manage a website and these numbers don’t make you think again about your online approach than someone just needs to come over and shake you a little bit because social media and SEO are only growing in power as time moves on. These two forces are a team that every business should be part of or run the risk of becoming invisible. Social media is not a fad it is a reality and the process of increasing your visibility online should be a focus now and not at the 11th hour.

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