Everyone with any sort of electronic knowledge has heard of the Angry Birds game by now. The app is listed as the most downloaded of all time on Wikipedia, and no one doubts that. You can’t get on a bus, or sit in a break room, without seeing someone playing the game.
What you may not know is that Angry Birds also has an insanely successful YouTube channel. How successful? How about being:
Those are some pretty impressive numbers for a game I once thought was stupid! How they got so popular will be explored in this article. I’ll look at the video content itself, as well as other social channels to see what you can learn from!
The first thing you’ll notice on the Angry Bird YouTube channel is their wide variety of content. It’s a little overwhelming at first as you try to figure out what you want to watch! They have series for the pigs, series for the birds, series for the seasons, and they still have more to choose from.
Here are just the first three rows of their Playlists out of nine total:
The main focus of their channel is their three main cartoons:
Looking at all of this, you can start to come to the conclusion that Angry Birds is not just a video game app company anymore. They’re a full-on media company with video as part of their overall income plan. Why? Because over on Social Blade they estimate that RovioMobile, the actual YouTube channel name, is making between $360,000/year and $3,000,000/year just from YouTube AdSense:
I compared this with PewDiePie, who we know made $7.5million last year. He was estimated, using the exact same algorithms, at between $2,700,000 – $22,000,000. It’s safe to say that the Angry Birds cartoons are earning at least $1,000,000/year for Rovio, and that’s not bad. How much do they spend on animators though? Your guess will be as good as mine, but I’d wager anything they come out well ahead with a profit on the cartoons.
Angry Birds have employed two big tactics to keep their subscriber base strong and growing. One of them is as old as YouTube itself: Partnering with other YouTubers! They made 14 videos with well-known YouTubers reacting to the teaser trailer for the upcoming moving.
This has helped them tap into a different audience that may have never heard of their channel. People have been using this tactic to get more YouTube subscribers for years. If nothing else, it certainly helped push the movie out to new audiences who regularly engage with these YouTube users.
Their other tactic around ‘partnering’ deals with them paring their game with other video games. This is my favorite one out of sixteen total:
But then I’m forever nostalgic for Street Fighter II… The lesson we learned here is that partnerships, no matter how popular you are, never lose importance. Highlighting this content from other people does plenty for their social proof, while giving their fans more Angry Birds themed content to view and stay within the brand story. Sometimes, one of your best ideas for getting more views is to not worry about your own content!
No Youtube channel ever existed in a vacuum and succeeded. You need to promote your channel off of YouTube, and the Angry Birds team certainly have done so.
Their Twitter channel features a mix of content, as well as some Twitter video uploads. Every video, right when it’s uploaded, see a shared link on Twitter though:
— Red the Angry Bird (@AngryBirds) November 10, 2015
With their 640,000 followers retweeting them all the time, more people are being exposed to their YouTube channel every day.
Their Facebook page doesn’t send out their videos as often as Twitter. This is the norm for every branded social media account. The difference between most social media accounts, and the Angry Birds Facebook account, is that Angry Birds has 25,000,000 fans.
With numbers that big, they can share their YouTube videos once a week and see great engagement:
That was an entire playlist potentially being exposed to 25 million people. You can get a few views that way for sure!
The Rovio website has been sure to prominently feature the Angry Birds YouTube video by embedding a YouTube player right on the home page.
This appears just below the ‘fold.’ and serves two purposes. The most important is that it improves their bounce rate by keeping people on the website. Second, it will increase their YouTube views as views count wherever they happen.
They have an ‘Animation’ tab which features their cartoons, but it feels too much like an afterthought. Where their YouTube videos get their next big share is in their blog posts. They embed a video in almost every blog post. This is important as once people sit down to read a blog, they’ll watch a video. This type of mixed-media content can do wonders for keeping people on a page.
As you’ve read above, Angry Birds have a few strategies they use to remain the most viewed branded YouTube channel:
With some work, you can better align your own video marketing efforts across the web to create a view-machine like Angry Birds!
Ernest is a digital marketer with a slight video marketing obsession. You can read more about him over on the Social Media Marketing Guide website at the link. His favorite YouTube Channel? Probably Epic Meal Time, but he also watches Epic Rap Battles regularly.
Mobile marketing represents a multi-billion dollar advertising avenue that is expected to grow to $100 Billion by the end of 2016. This booming advertising sector has continued to grow thanks to the 90 percent of American adults who own a cell phone. Additionally, 80 percent of Internet users report that they rely on their smartphones to search the web for a multitude of items. If you want to increase sales, reach new consumers, and improve your marketing ROI then you need to enter the realm of mobile marketing.
Mobile marketing is one of the fastest growing advertising sectors. To stay ahead of your competitors, while still appealing to your intended audience, try using one or all of these top five mobile marketing techniques.
If you haven’t already done so, then it is time for you to create a mobile optimized website. Did you know that 90 percent of shoppers reported using their phones for pre-purchasing activities? With this statistic in mind, it is easy to see how a failure to create a mobile optimized website could cost you a large percentage of your potential business. Make it easy for website users to find store operating hours, business contact information, featured products, customer reviews, and a direct link to Google Maps for the closest store or office location.
Mobile loyalty clubs are an excellent way to gather additional information on your customers. You can easily see what offers they redeem, what exclusive content they “like” and “share,” and how often they prefer to redeem the offers in-store vs. online. These valuable insights can help you to create more customized offers in the future. Mobile loyalty clubs can also help you to build a loyal following of brand ambassadors, whom are more likely to share your products or services with their extended network.
Here are a handful of mobile loyalty:
Mobile applications are no longer solely for gaming or news organizations. Instead, mobile apps are the way of the future. Just ask the average smartphone users who are using mobile apps 86 percent of the time that they are on their smartphone device. In fact, 79 percent of smartphone users recently reported that they use mobile apps on a daily basis. If you want to increase sales through mobile marketing, then you need to appear on the platforms that your consumers are most often using.
An SMS or text message can be sent to customers via their mobile device. These messages can include exclusive offers or content. They can also have redeemable coupons or links to exclusive product pages. SMS are an incredibly effective mobile marketing technique that can quickly drive conversion rates and sales. In fact, SMS texts have been reported to have eight times the response rate of traditional email marketing campaigns.
2015 has been the year of cross channel marketing campaigns, which means that it is time to mobile optimize all of your marketing materials. Whether your potential customer receives a direct mail, an email, or picks up a brochure, you should have a mobile CTA that encourages consumers to respond via their mobile device. The CTA could encourage them to opt-in to mobile text messages, join a mobile loyalty club, or follow social media pages. No matter the CTA, the goal should be to encourage customer engagement via mobile communication channels.
Leveraging the power of these five mobile marketing techniques can help you to communicate more effectively with your consumers, improve conversion rates, and increase sales. Don’t wait. Mobile marketing is the way of the future and it is one of the best ways to connect with your awaiting consumers.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.
Technologists promote technological outbreaks to techno savvy users at warp-speeds through technical tools. Did you experience an overuse of technology? Probably this is the scenario happening these days. We sell technology through technology. Days of billboards advertising are a passé. Although not completely outdone, but they are edging on the exit doors. People who walked past the roads noticed billboard displays and people who travel the internet notice digital promotions. As internet is a distributed medium user behavior is intricate and difficult predicting.
Every day a new mobile app makes a fresh presence into the smartphone world. But they hardly replicate the WhatsApp or Angry Birds phenomenon. Despite the fact that senior market players hold a privileged position, these apps get noticed and manage a decent survival. Some have a high utility value whereas some are well marketed. An apps utility and connection with people cannot matters more than anything but sometimes even the most competent apps stand to lose by reason of slipshod marketing campaigns.
Let us find out the roadblocks of mobile app marketing that thwart every campaigns journey to success.
When asked to name suitable channels for promoting a new mobile app, myriad names will crop in your mind. And the miscellany of these channels will never replete your mailbox with relevant sales inquiries. Moreover not all platforms are relevant for your app promotion. Some of them would be contextually obsolete.
To determine the validity of a platform for marketing your mobile app, locate the presence of other mobile apps, their purpose and age over the platform. Most of the content marketing researches are contingent on audience and competition. A platform where your target audience pays regular visits is the one to market your app on. Platform thronged by contemporaries of your community (the mobile app community) is the one to habituate.
Right words that describe your apps purpose are very important. You may develop an app of the decade which will soar to heights as soon as it gets recognized, but unless you clearly define the benefits of using it, it will never take off. And it does not require a 250 words description to comprehend an app’s usefulness. On the contrary a short description clearly conveys the purpose. Veggoagogo app is designed for those vegetarian travellers who fret searching appropriate eateries (for being non complacent with local language) in different parts of the world that would serve them their desired food. The app has a lucid tagline that favorably describes its utility also mentioning the target audience for the app – “Eat with confidence when you next travel abroad with our 50 language vegetarian traveler translation app”.
Consumers search app stores using keywords, make sure you are using the appropriate keyword. Unlike content marketing where the aim is to get maximum traffic, mobile app marketing is more directed towards the relevance. As the customer looking for your app has already a defined purpose which cannot be averted. If your app fails to serve his purpose, it will never happen to be downloaded.
There is an apparent difference in the sizes of mobile and desktop screens. And therefore this is the major design consideration while developing a mobile app. Fundamentals of a website and app are the same, i.e. the need for the user to register himself before utilizing the service. A desktop has no space constraint and can spread its fields amongst ample space; this is where mobile apps differ from regular websites. As space is less, only a few core fields need to be included in the interface.
For all those designers that are fond of beautifying their craft are left with a few options. In mobile app development legibility is preferred over style and user experience over visual appeal. Again as mobile phones are carried at all times during eating and driving and witness all weathers – sweaty summers and rains. It is not always convenient to operate a smartphone using fingers. Here voice integration comes into play. Apps that support voice input will mark the trend of the coming times. Android’s Google Now and Apple’s Siri are the intelligent personal assistants integrated in mobile OS by these platform vendors, to perform actions by delegating requests, as stated in Wikipedia. Ensure that your mobile app takes into account these fundamentals of user experience.
Definition of a smart device has extended to accommodate Fitbit, Apple Watch, Samsung Galaxy Gear, etc. along with the standard smartphones. And the range of apps is wider than earlier. Different devices run on different operating systems. Apple watch is built on WatchOS whereas iPhone 6 supports iOS 8.0 and above. With a wide number of devices making their foray into the market, app developers are compelled to develop platform specific apps. And this interoperability between different devices also necessitates apps to be compliant with these platform upgrades. While its applicability ranges from automobiles to home appliances, this feature can be most useful for companies dedicated to developing HealthCare apps. And the enormity of healthcare market in US doesn’t need to be stated.
These changes will also downsize the development of native apps; with the need of robust apps that interact cross platforms evolved hybrid apps make the order of the day.
You need to perform the groundwork before publishing your app in stores. To make that mouthwatering lemon pie you start with preparing the dough, getting the lemon curd and squeezing the lemon juice, not to mention other efforts that go behind. Thus said a thorough marketing plan doesn’t begin with your launch, it actually precedes the launch.
Announcing your app – the purpose, the benefits, the smart features well in advance lays the ground for your app launch. If you have a website which is already popular, placing a small frame that mentions your app launch can work wonders. For those of you who are new to digital marketing altogether should also not abstain from trumpeting your about your app on your website. The entire marketing roots from the idea “Unless you tell, nobody will know”. Not to mention the contribution your active presence can make in popularizing your app over social media. Twitter, LinkedIn, Google+ employ all these channels to inform prospective users about your app.
Tracking the results of mobile advertising campaigns is not as easy as their desktop counterparts. So allow your audiences and app downloaders to submit their reviews on your site or other review sites.
There exists an ecosystem comprising mobile devices, platforms and apps. A mobile app that adapts with all the components fits well into it. An apps acceptance being the most crucial factor, a mobile app marketing strategy needs to be forethought alongside its development.
Jaykishan Panchal is a content marketer at MoveoApps, a iphone app development company. He enjoys writing about Technology, marketing & industry trends. He is tech enthusiast and love to explore new stuff. You can follow him on Twitter @jaypanchal8.
Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. But getting an app developed for your business is just the beginning. Marketing the app is probably as important as rolling out the app to the respective app stores.
A passive presence in an app store will not benefit the parent company in any way. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices.
In this article, we list out a variety of effective resources to help you market your mobile app well.
The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. It outlines all the marketing steps that need to be done before, during, and after an app is launched.
How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. It includes simple features that can be incorporated in order to bring your app into the spotlight.
The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app. It also gives a clear picture on what companies can do to get their iPad / iPhone apps into people’s hands.
Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.
A Marketer’s Complete Guide to Launching Mobile Apps – An article on how to pull off a successful mobile app launch. It lists out 13 steps that can be followed to ensure people hear about the newly launched mobile app and are eager to download it.
Free eBook: A Beginner’s Guide to App Marketing – A short eBook written for app marketing newbies. It gives detailed information on how to run promising marketing campaigns for apps.
7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results.
Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.
App Entrepreneurs and Marketers Facebook Group – This closed Facebook group prides itself on being the largest app entrepreneur community. It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice.
App Marketing Podcast by Steve P. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.
App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.
The Three Basic Reports Every Mobile Marketer Needs To Master – A free whitepaper that allows app marketers to gain deeper insight into how their marketing campaigns are performing.
25 Creative Ways to Promote Your App For Free – This article outlines a variety of ways you can market your app for free. Each of the marketing strategies listed are simple and easy to implement.
10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps. It also sheds some light on current app industry trends and techniques to grow your mobile app user base.
5 Strategies to Double App Downloads Before the Year Ends – This article explains some ways you can increase your app downloads even towards the end of the year. These simple and straightforward strategies will help you gain traction for your app with minimal effort.
With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. We hope this list of resources helps you supercharge your mobile app marketing efforts.
This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.
Enhancing your app download’s rate can be a pain in the neck for most uninitiated developers, and has lead to some of them becoming disillusioned over the chances of ever realizing the sales their products are worth. However, help is on the way, and if you follow the following tips you too could begin to reap the enormous benefits of submitting your app to the various app stores available like Google play.
The first and foremost aspect a developer needs to consider before submitting their app is App store optimization. Like conventional SEO this technique can rapidly increase your app’s visibility, and also drive your downloads to wondrous heights. There are several factors that you need to consider while attempting this technique, and these include app title, tags, ratings, screenshots, and download data. The most important of which happens to be choosing a relevant app title, which can easily send more traffic to your app.
A developer can utilize amazing tools such as Google’s Ad words keyword tool to guide him/her in their pursuit for the right title for their app. Additionally, it is vital to fill up your app store submission form with the relevant information such a PlayStation phone number, and pick the right categories painstakingly, which guarantees the perfect exposure for your app.
On the other hand, it is very critical to utilize social media platforms particularly facebook and twitter in the promotion of your app. For facebook one can use a wholesome blend of page marketing posts and sponsored stories that are targeted to mobile news feeds. Furthermore, sharing high resolution images and relevant URL’s can go a long way in sensitizing your app in ways you have never imagined. On the tweeter front, you can utilize promoted tweets on an experimental basis. Commencing with a meager budget as you evaluate the various keyword segments to identify the perfect one, and thereafter scale up when you pinpoint the best cost-per-acquisitions blend.
Additionally, it is vital that your app integrates viral mechanics, as one of its forefront marketing strategy. This facilitates a suitable environment where a user can refer your product to other new users, particularly social media sharing. Furthermore, an app developer can drive reviews to ensure your app receives good ratings in your app store of choice. This happens to be a critical aspect of app store optimization, which guarantees more downloads by convincing potential users to review your app. However, it is of great import to use an effective method that will not prompt Google or Apple’s spam filters. One great way of doing this is offering attractive incentives such as free credits, subscription extension, and a host of many others.
Finally one good way to promote your app is incorporating email marketing into your marketing strategy. While it might be an old marketing technique, it also happens to be very effective, and rapidly enables you to convert leads to users. It is important that you construct a newsletter, which will perennially offer potential clients important information concerning your app.
Sophie Samuel is a blogger from London. She Loves sharing her knowledge by means of her articles .At present she is doing research on PlayStation and presently she is gathering information on playstation customer service.
Launching a mobile application is not like launching a website in the mid 90’s because we are much more educated about the internet now than back then. It is a shame if you are not leveraging the digital space to market your mobile app prior to launch because there are many channels a mobile app developer can take to gain some much needed early visibility.
Mobile app marketing is a lot like marketing any business online. You need to approach your app like a business which means you need to put measures in place before the application actually launches. Get some traffic to some sort of landing page, develop a voice and start build a brand before it hits the streets.
Here are 3 crucial steps to take before launching your app:
Your app should be brand-able right from the beginning. This is something that can be started during early stages of development. Launching a coming soon or some landing page for your brand and creating some pre-launch PR is a nice way to get things rolling and getting eyeballs to land on your landing page. We understand building a brand can take quite a bit of time but that does not mean you can’t start the process right out of the gates. Start listing your application in mobile app directories and app review sites and anywhere else you can list your mobile application.
Launching a website is crucial. You might say to yourself “I don’t want people to come to the site, I want app store downloads!” Guess what? Launching a website is part of the process to getting more downloads. You need to have a central hub to build your brand and let people learn more about your mobile application. Sure your app will have a page in the iPhone app store and also in the Android Market but you need more than that. You need something you have control over and something you can update with a blog, newsletter sign ups and a variety of other features to get users to feel like they are part of a community.
“There are more than a million apps you can download to your mobile device. That’s good news for consumers, but not so great for developers. There’s so much competition in this noisy space that becoming the next Angry Birds or Pinterest is no simple feat.”
Here are some examples:
Get people to really use your app before you bring it to market. You might think your mobile app is the cat’s bag because you built it but that doesn’t mean the masses will feel the same way. Get a group of individuals to use your mobile app and get some good market research under your belt so you know what others think of your mobile app. This is important especially if you are charging for your app.
Yes mobile apps are exciting, super exciting actually! But the reality is there are a lot of them and there are many more coming down the pipeline. Mobile apps are exactly where websites where in the mid 90’s, exploding. It is important to realize that they are growing fast and just launching an app these days might not be enough to get it into the hands of your entire audience which could just be everyone. Mobile app marketing can help you build a brand around your app while introducing it to the masses which should be the goal of your launch.
Here are 4 reasons why mobile app marketing is important regardless of what you are offering:
Let’s face it; we have hit an app craze that doesn’t seem to be letting up anytime soon. There are a tremendous amount of mobile apps being pumped into the system each and every week which is why you need to be able to build awareness to your app. The mobile app industry is not about to slow down and you need to build some inbound marketing efforts to attract attention to your app.
Not everything goes viral. Trust me we would all love to launch something that the masses pick up immediately and spread like wildfire but it just doesn’t work that way. Some companies and developers get lucky and launch an app that becomes and instant hit but for most of us we are not so lucky and have to really work at showcasing our mobile apps.
Not every business has a monetary exchange which is why you need to treat your mobile app like a business. Even if your mobile application is free the goal of the app is to get people to download it, right? It doesn’t matter what the download is the process is the same as owning a business. You have a group of people you want to grab their attention; you need them to download your application so you are going to have to market your mobile app as if it was a business.
The truth is people like brands, especially brands that come with some sort of a story on how they became what it is that they are. Launching an app is great but if you can build a brand around that app it is going to have much further reach. Look at Angry Birds? They took that app and built an immense brand around it and they could have just left it as an app but the team took it to the next level.
Thomas Suarez is a 6th grader with a serious passion for all things development. Did I mention he was in 6th grade? Yes this small sized young professional has created apps that he built himself and have been successful in the app building community. It is really impressive to see Thomas speak because his intellect and verbal is quite impressive for a 6th grader. Thomas was given a chance to speak at the TED Manhattan Beach event about his journey through the app world and his thoughts and feelings on the whole industry. Thomas has also started his own company called CarrotCorp which aims at mobile phone development apps.
I think we can all learn something from Thomas.