Marketers of today have a large number of sophisticated mobile ad options readily available. According to an Ad Age article, online ad revenue totaled $88 billion, a 21% upswing from 2016, and mobile ad revenue increased by 66%, which is over ten times more than desktop advertising’s growth.
There are 9 new mobile phone users added every second. Doesn’t that hint, smart marketers like you should have an effective mobile marketing strategy in place? A strategy that enables your online presence and sales!!
However, developing mobile marketing strategies isn’t as simple as it seems. The behavior of buyers and prospects on mobile is different from their behavior on desktop and retail stores. So, technically, you have to have a different approach of approaching and convincing, while building your mobile marketing strategies.
This blog underpins some of the proven mobile marketing strategies that you can include in your growth roadmap. A couple of these strategies can be implemented right away from this very moment, while others will require you to make some preparations beforehand –
A well-defined mobile buyer persona allows you to personalize your pitch for your customers, audience, and market. If you know who your buyers are and whether they are interested in your brand – you can develop ad copies that bring you a higher engagement rate and increased click rate and sale.
While digging up on your buyer persona for your mobile marketing strategy, try to find answers to these questions:
Some of the very important inclusions for your buyer persona are age, gender, location, occupation, and interests.
If you give your buyer personas a close look, you will learn that your buyers are not just buyers for you. They will be a more human thing for you – that’s something most novice and aggressive marketers don’t (want to) understand.
When you think and believe your buyers are human just like you, you will be creating a better marketing pitch for them. Your mobile ads will have a more human touch. And with that, your ad copies will have a compelling pitch.
Gamified mobile ads are a talk of the digital town these days. This increasingly popular way of marketing enables advertisers to systemize game cum advertisement or minigames with rich media that draw the attention of users.
If implemented the right way, gamified ads give you a bigger and growing way to engage with your customers. These playable ads work psychologically and help marketers create lasting memories on the mind of users.
It could be a tool to increase positive brand awareness and offer deals to customers. Showing your gamified mobile ads, you can influence user behavior to a greater extent.
iCustomLabel, a sticker and label shop, adopted gamified mobile ads lately and gained 5% per engagement rate. The game ad was made available on the web and mobile both by the brand.
The must have inclusions for your gamified mobile ad strategy –
Just for your information, a native mobile app is that a user can use with or without the internet. You could develop a mobile app that helps users to learn your brand and buy from you.
You can promote your products, offers, and important communications through this app. Not just that, you could connect your users with your chat support and customer service desks to offer a high-altitude customer experience. There are a whole lot of benefits of having a native mobile app for your brand.
Once your app is on App Store or Play Store, you can start implementing App Search Optimization (ASO) strategies to increase your downloads, views, and positive reviews. In fact, this ASO should be a part of your native mobile app marketing plan.
Push notifications and in-app notifications are highly yielding practices of mobile ad marketing, both allowing marketers to effectively communicate with their users.
More than 50% users have push notifications enabled on their smart phone. With that said, you can send marketing communications directly on your users’ phone via push or in-app notifications.
If you have an upcoming webinar or product launch event, you could notify your users about it. You can send personalized notifications related to the user’s purchase.
You can also inform users about the items pending in their cart. You could also recommend content or product offers based on their browsing pattern and buying history.
Mobile has changed everything – from the way people buy to the way brands sell. You have multiple social and digital channels to pitch your ads.
The challenge is to develop ads that are unique, engaging, and convincing. At the same time, the ad should be delivered right on time – when your buyer personas will most likely see your ad – that’s when you get the highest possible outcomes from your mobile marketing efforts.
You also have to measure the performance of each of your ads – to check if your ads are performing to your expectations and to develop strategies for your upcoming campaigns.
With a limited number of resources, it is next to impossible to keep everything streamlined. You could use mobile marketing tools for this. There is a sea of (paid and free) tools available. Go, search for them, and find the ones that best fit your requirements and look promising to you.
Be it the traditional marketing or new-age mobile marketing, you should always be honest in your sales copy. It helps build a reputation and brings you long-term customers.
To make the most a user’s interest and convert them into sales, develop a sense of urgency through your ad copies. For example: Use phrases like “Offer Ends Monday”, “Few Units Left”, or Promo Code Ends in 03:10 Hours”.
In addition to that, increase user experience on mobile. Focus on providing all the necessary information you can. Use the best quality images. But never compromise on the page load time. Your pages should take seconds to open. So, no unnecessary graphics and uploads.
The idea is to deliver high quality ad experience on mobile, keeping the frictions down, and staying honest. These bring a boost to your mobile marketing efforts and outcomes!
Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.