What is mobile marketing? It refers to any promotional activity that takes place on smart devices. This form of marketing is aimed at reaching an audience of mobile users through various methods. These methods include push notifications, mobile optimized ads, and mobile apps.
Marketers are always looking for methods to enhance the user experience. They also try to find relevant opportunities to share special offers and product-related news.
Building an engaged user base increases brand loyalty and purchases. It can also turn your best clients into brand advocates. To do this, you must evaluate the possible mechanisms for engaging target audiences. You also need to focus on creating marketing campaigns that connect with clients.
Mobile phones have caused marketers to move towards the adoption of mobile-marketing strategies. This helps them to engage with clients in real-time.
Smart devices have transformed the marketing game. But as fast as technology changes, so do mobile marketing strategies.
Mobile marketing trends focus on improving the convenience of engaging with brands. Also, they move away from previous methods that were found to be annoying and invasive. So what are these mobile-marketing trends that have changed the marketing landscape? We tell you about them below.
This is the latest technology standard for broadband cellular networks. 5G allows marketers to provide engaging data-heavy experiences to users. This was previously unavailable because of the limitations to bandwidth speed.
Users are upgrading their smart devices to take advantage of carriers’ 5G technology. And as such, marketers must be ready to exploit its capabilities.
The 5G technology comes with increased bandwidth. This enables high-definition virtual reality experiences and high-speed data delivery. Brands are now working towards harnessing the power and opportunities that 5G will create.
This is a popular mobile-marketing trend integrating mobile devices. It’s the most straightforward approach to communicating with customers. It helps to deliver relevant information targeting the right audience.
Shopping apps, for instance, will alert a client about a launched product based on previous purchases. Also, downloaded apps on Android devices notify users even without internet connections.
The best thing about Android is that they make it easy for users to operate their devices. Their devices are user-friendly. They also provide Android reviews for those who can’t figure out how to take full advantage of their devices.
Facebook launched its parent company, Meta, in 2021. This was a demonstration of what the future of social and brand interactions will look like.
As a user, you may spend 2022 and beyond exploring Metaverse. It’s a virtual environment that blurs the lines beyond the digital world and reality. Strapping on a VR headset to shop or navigate through a brand’s site will be more common in the future.
You have seen how Facebook became a popular social media platform. So expect Meta to take off in the same manner. According to reports, Metaverse applications will generate more than $3 billion in consumer spending by the end of 2022.
Location-targeted mobile ads and the use of effective marketing strategies have enabled businesses to gain tremendous success.
With the help of geolocation data, the target audience can be outreach due to proximity. This enables marketers to understand their client’s habits while developing personalized messages.
This mobile marketing trend can improve customer retention. That’s because at least 60% of clients click on mobile ads to make weekly purchases through their phones. Technically speaking, location data can be very profitable. But only if you follow accurate marketing trends at the right time. And while taking care of your audience’s interest.
User-generated content (UGC) is still an effective form of marketing. UGC is content related to an image, audio, video, or a brand that users create and post online. This is unlike influencer marketing where users are sought out and paid by marketers. UGC engenders a high degree of trust depending on real-life and unpaid experiences.
UGC can be a double-edged sword. If it’s positive, it generates word of mouth that drives sales and increases trust for your brand. But if negative, it can do the opposite and ruin your client’s perception of your brand. Below are examples of user-generated content:
Due to the emerging fast-tracking technologies, conversion rates of clients are more important. The much-hyped augmented reality(AR) apps like gaming apps and Snapchats are good examples.
Moreover, eCommerce business owners can use the software to create augmented photos for products. That’s why AR experienced substantial growth in 2020 and 2021. This trend is expected to continue getting mass acceptance. As a result, its visual elements among mobile companies and business apps are growing.
The widespread use of native advertising has continued to gain momentum. Native advertising takes the form of:
This type of content continues to prove the effectiveness of native advertising. Also, known as content marketing, this trend helps to strengthen consumer loyalty. It brings value to clients looking for specific information, without disrupting their experiences.
Native advertising doesn’t demand viewers to make an immediate decision to purchase. This allows users to familiarize themselves with the brand. This makes it more likely for them to convert later when re-encountering an ad with a direct call to action.
This form of advertising is a combination of big data processing and automation. As well as the work of technical experts. It utilizes artificial intelligence to get more targeted advertising automatically.
It’s a deeply automated process that works faster and more efficiently. This is compared to traditional advertising. This allows you to optimize costs and increase conversion. However, you must note that its effectiveness is based on the competence of the specialists involved.
The difference between pragmatic and traditional ads is that the former works in real-time. Additionally, this tool isn’t limited to the digital space. You can also utilize it in selling and purchasing various types of media. It’s expected that this technology will advance with the introduction of technologies like 5G.
Mobile devices have become more powerful and the audience keeps getting larger. The ability to access information via smartphones has raised a non-trivial task for marketers.
It enables them to produce content that can immediately capture a client’s attention. While creating the right conditions for a comfortable and organic customer journey.
Almost every business knows the importance of mobile apps for their operation, marketing, and brand management. But not all businesses know the tricks of creating more customers or generating more leads by using their own apps.
This is why we are here to explain some of the tested and trusted ways to use mobile apps to generate leads and improve business conversion.
Many apps are actually created to popularize services and reach out to a wider audience. For this, prospective customers first have to trust the app. This is why it is important to ensure helpfulness.
First of all, in the beginning, don’t ask for too much information from your users. When you are sure of some users that they are going to stay, you can complete these customers’ profiles over time.
Lastly, emphasize making your app support better. Always ensure that the support team can be reached at any time. To make things more user optimized on the support front, respond to the app reviews as quickly as possible.
Using signup forms is common to many apps, and companies get huge benefits from the signing up processes since such processes ensure generating valuable customer data leading to business leads.
But at the same time, this process should not annoy customers. It is up to your responsibility to ask for only relevant information from the users. Ensure to keep the right balance, as asking for too much information can reduce users’ interest.
An app for generating leads needs to incorporate certain elements that can instantly attract customers and communicate some values to the customers. For example, you can create some offers to push subscriptions or roll out virtual prizes to generate quality leads.
To make your communication regarding the values you offer, make a great social media presence. Ensure your social promotions, offers, and discounts remain consistent across channels such as the web, social media, and apps.
Use mobile app notifications wisely to generate leads and make new users interested. But stay away from using notifications that users find irrelevant or disturbing. To make sure users turn on notifications and views your promotions and other important messages, keep notifications highly contextual and relevant.
Standing in 2020, you already know that the US leads in the global mobile app markets and in all parameters corresponding to traction and user engagement. But the US market is also the most saturated one. This is why most businesses now focus on shaping their presence in all new and emerging markets worldwide.
There are too many countries in other continents and in remote parts of the world that are worthy of being considered for new customer outreach and lead generation. For instance, we can consider China or India or countries in SouthEast Asia are quickly becoming popular destinations for app makers as mobile app usage is growing here in this part of the world more rapidly than anywhere else.
This is why it is important to carry out extensive research and find out the most suitable regions and countries where your app business can easily expand. Once you find out that specific zone, you can just transform the app and your marketing message to fit that specific audience. In this respect, translating the app language and changing the app stance as per the users’ specific interests is very important.
App advertising can play a great role in lead generation. The various methods to incorporate ads in your app can ensure generating high-quality leads. Not all advertising methods work the same, and this is why it is important to find the right advertising format for your app.
One needs to find out the right advertising method that works best for the app and its audience. When you use the right ad format for your app, it helps make users interested in the app. Some ad formats are more popular on specific platforms. For example, video ads are great for social media campaigns. The search engine ads work great to put your app ahead of your competitors.
Finally, to build credibility for your business, it is important to contact you directly without any difficulties. Make sure the contact details of the business, like a mobile number, is displayed prominently on every page. This also works great for generating valuable leads. To keep in touch with your audience, maintain an active social media presence across all platforms. This creates more scopes to connect and communicate with your audience and turn them into leads.
Mobile apps have emerged as the most engaging digital channel by simply outperforming websites as apps can enjoy better and broader outreach. The most important part is adapting new techniques to keep your audience engaged and interested because only continuous traction results in an outpouring of leads. Last but not the least consideration is to build a highly useful app that users find irreplaceable in their regular life.
Juned is the chief strategist at IndianAppDevelopers, top mobile app development company in India having expertise in developing Android & iOS mobile apps. He has over a decade of app development experience for various platforms including iOS and Android. Juned is always looking for new thoughts about mobile technologies and brilliant uses of content that tells a story and share on various blogs. https://www.indianappdevelopers.com/
Marketers of today have a large number of sophisticated mobile ad options readily available. According to an Ad Age article, online ad revenue totaled $88 billion, a 21% upswing from 2016, and mobile ad revenue increased by 66%, which is over ten times more than desktop advertising’s growth.
There are 9 new mobile phone users added every second. Doesn’t that hint, smart marketers like you should have an effective mobile marketing strategy in place? A strategy that enables your online presence and sales!!
However, developing mobile marketing strategies isn’t as simple as it seems. The behavior of buyers and prospects on mobile is different from their behavior on desktop and retail stores. So, technically, you have to have a different approach of approaching and convincing, while building your mobile marketing strategies.
This blog underpins some of the proven mobile marketing strategies that you can include in your growth roadmap. A couple of these strategies can be implemented right away from this very moment, while others will require you to make some preparations beforehand –
A well-defined mobile buyer persona allows you to personalize your pitch for your customers, audience, and market. If you know who your buyers are and whether they are interested in your brand – you can develop ad copies that bring you a higher engagement rate and increased click rate and sale.
While digging up on your buyer persona for your mobile marketing strategy, try to find answers to these questions:
Some of the very important inclusions for your buyer persona are age, gender, location, occupation, and interests.
If you give your buyer personas a close look, you will learn that your buyers are not just buyers for you. They will be a more human thing for you – that’s something most novice and aggressive marketers don’t (want to) understand.
When you think and believe your buyers are human just like you, you will be creating a better marketing pitch for them. Your mobile ads will have a more human touch. And with that, your ad copies will have a compelling pitch.
Gamified mobile ads are a talk of the digital town these days. This increasingly popular way of marketing enables advertisers to systemize game cum advertisement or minigames with rich media that draw the attention of users.
If implemented the right way, gamified ads give you a bigger and growing way to engage with your customers. These playable ads work psychologically and help marketers create lasting memories on the mind of users.
It could be a tool to increase positive brand awareness and offer deals to customers. Showing your gamified mobile ads, you can influence user behavior to a greater extent.
iCustomLabel, a sticker and label shop, adopted gamified mobile ads lately and gained 5% per engagement rate. The game ad was made available on the web and mobile both by the brand.
The must have inclusions for your gamified mobile ad strategy –
Just for your information, a native mobile app is that a user can use with or without the internet. You could develop a mobile app that helps users to learn your brand and buy from you.
You can promote your products, offers, and important communications through this app. Not just that, you could connect your users with your chat support and customer service desks to offer a high-altitude customer experience. There are a whole lot of benefits of having a native mobile app for your brand.
Once your app is on App Store or Play Store, you can start implementing App Search Optimization (ASO) strategies to increase your downloads, views, and positive reviews. In fact, this ASO should be a part of your native mobile app marketing plan.
Push notifications and in-app notifications are highly yielding practices of mobile ad marketing, both allowing marketers to effectively communicate with their users.
More than 50% users have push notifications enabled on their smart phone. With that said, you can send marketing communications directly on your users’ phone via push or in-app notifications.
If you have an upcoming webinar or product launch event, you could notify your users about it. You can send personalized notifications related to the user’s purchase.
You can also inform users about the items pending in their cart. You could also recommend content or product offers based on their browsing pattern and buying history.
Mobile has changed everything – from the way people buy to the way brands sell. You have multiple social and digital channels to pitch your ads.
The challenge is to develop ads that are unique, engaging, and convincing. At the same time, the ad should be delivered right on time – when your buyer personas will most likely see your ad – that’s when you get the highest possible outcomes from your mobile marketing efforts.
You also have to measure the performance of each of your ads – to check if your ads are performing to your expectations and to develop strategies for your upcoming campaigns.
With a limited number of resources, it is next to impossible to keep everything streamlined. You could use mobile marketing tools for this. There is a sea of (paid and free) tools available. Go, search for them, and find the ones that best fit your requirements and look promising to you.
Be it the traditional marketing or new-age mobile marketing, you should always be honest in your sales copy. It helps build a reputation and brings you long-term customers.
To make the most a user’s interest and convert them into sales, develop a sense of urgency through your ad copies. For example: Use phrases like “Offer Ends Monday”, “Few Units Left”, or Promo Code Ends in 03:10 Hours”.
In addition to that, increase user experience on mobile. Focus on providing all the necessary information you can. Use the best quality images. But never compromise on the page load time. Your pages should take seconds to open. So, no unnecessary graphics and uploads.
The idea is to deliver high quality ad experience on mobile, keeping the frictions down, and staying honest. These bring a boost to your mobile marketing efforts and outcomes!
Smith Willas is a freelance writer at Assignmentbro.com, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
Though they say nothing moves faster than light, it could be argued that if anything comes even remotely close to recreating its pace, advances in technology would be it. In the space of just a few decades we’ve moved from the invention of the telephone, the first television broadcast to the first dial up connection made in 1965, all with one simple aim in mind – to communicate.
But of all these communication methods over the years, perhaps none have been as successful as the mobile phone in connecting people regardless of location. From a business standpoint, this is important. To develop key marketing strategies, we need to understand how our competitors are interacting with our potential customers and learn what digital platforms our customers seek out when they are online.
It’s now thought that most digital media time is spent using mobile internet rather than logging in to a desktop (Marketing Land, 2016). This comes as no surprise when we consider that Ofcom has stated 93% of the UK population owns a mobile phone (Internet Retailing, 2017), so ensuring that our digital game is strong – particularly in mobile marketing is vital to develop long-term relationships with our audience.
It’s amazing to think that just a few years ago the mobile phone was nothing more than untapped marketing potential waiting to happen. Sure, savvy companies were beginning to realize the importance of contacting their customers on the go through phone calls, but they would still have to rely heavily on leads gained from traditional marketing techniques to target these people. But change was on the horizon. On 11th July, 2008 Apple released the iPhone 3G (App store, 2017) allowing customers the real possibility of information at their fingertips. Mobile web became the thing that every discerning customer wanted.
Apple’s iOS app store was launched at the same time, followed by Android’s ‘Android Market’ in October of the same year (later renamed Google Play store). This allowed users to download games and apps, but was very much in its infancy. In March 2009, there were just 2,300 apps available on the Android market (Wikipedia, 2017) and many of these were games or useful tools such as calculators and weather widgets as opposed to apps aimed at customers. Still, the technology was there through the Android software development kit (SDK) and Apple’s equivalent.
Fast-forward to today and you’ll find that apps are much more prominent. There are 500 million weekly visitors to the Apple app store (Techcrunch, 2017) with more than 180 billion apps downloaded from its interface. Google Play Store followed a similar pattern. Covering 145 countries, there are 2.7 million apps available to download, with 82 billion of them downloaded worldwide since its creation (Wikipedia, 2017). When first checked in 2009 there were just 2,300 apps, showing the massive growth of the mobile app market over the years. Many of these are created with B2C marketing in mind; restaurants offering discounts, apps to order taxis and homeware businesses taking advantage of phone camera technology to sell curtains have utilized mobile technical advances of the past decade to reach their audience in a subtle way.
Marketers have always sought out new advertising capabilities to target their audience. In days of old you would see newspaper advertisements for tinctures that claimed to cure all ills. These made way to radio advertisements, then television and finally web-based marketing techniques such as link building and content marketing became the communication method of choice.
On the flipside, the popularity of radio, TV and print advertisements has dwindled but they still have their place in the world of marketing. Digital marketing also plays a crucial role in many B2B and B2C marketing strategies. But with the dawning of the mobile revolution we’re at a crossroads when it comes to our marketing activities. Should we invest in mobile, or do we invest in our web activities?
We’re not here to tell you which would be best for you, after all each business needs a different approach to reach their target market. Instead, let’s look at the advantages (and disadvantages) of adding mobile marketing to your marketing strategy.
Have you ever sat down and thought about mobile phones? With GPS technology built in these are literally a tracking device, which might sound a bit sinister, but from a marketing point of view its a valuable tool that can help you target your customers at the right place at the right time.
Instead of focusing on widespread activities that connect with the masses, you can instead use location specific advertising through geo-fencing and push notifications. There are various uses for this, for example, setting up a geo-fence to communicate with potential targets when they leave a rival shop to remind them of your services or offering a discount code to previous customers of your restaurant when they pass you by.
Jamie Fuller is a digital marketing executive at AppInstitute. He spends his days building links, creating content, and drinking far too much coffee at one of the world’s leading DIY App Builders (over 70,000 apps built).
The use of mobile internet is growing at a staggering rate. In 2015, mobile internet finally suppressed the desktop browsing. Smartphone ownership is growing in developing countries, and in the United States, more than two-thirds of digital media are viewed on mobile devices. These trends have brought mobile advertising into the marketing spotlight. Big companies and the world’s most respectable marketing agencies are adapting their content and marketing strategies to smartphone browsing, and the number of mobile apps has tripled over the last few years.
Mobile marketing is a very dynamic field. It is influenced by the development of mobile technologies and communication patterns. Each year when Samsung, Apple, Microsoft, and Google present their new phones, the mobile marketing strategies are complemented with the new set of features. The vast popularity of mobile apps has reshaped the marketing teams, which now contain at least one app developer and UI designer. In this article, we have shared the latest mobile marketing trends that will help you to engage mobile users and turn them into customers and brand advocates.
Today, messaging apps like WhatsApp, Viber and Facebook Messenger, are the most popular social platforms. Marketers have combined them with the advanced technologies in the artificial intelligence field to create chat bots. The purpose of this software is to ignite conversations and answer users’ questions and requests. The introduction of chat bots coincided with the beginning of the new phase of more personalized marketing. This one-to-one marketing approach is directly connected with the increasing popularity of messaging apps.
Chat bots allow marketers to engage thousands of consumers at a personal level and present them with a highly customized sales pitch. Since they use the concept of deep learning, they can provide consumers with answers and bring them into the company’s sales funnel. For marketers, the bots’ learning abilities are their most important feature. Constant learning and fast data analysis improves bots’ abilities and enables them to have meaningful conversations with consumers.
In 2016, digital marketing was revolving around videos. By 2019, online videos will represent more than 90% of consumer-based traffic. Mobile internet users prefer video content over articles. That is one of the main reasons why the video views on Facebook have jumped from 1 to 8 million in only one year.
Marketing agencies have been closely following these statistics. A few years ago, they started offering social media video production services. This includes the production of 360 videos, which is the next logical step in video content evolution. In 2017, the ad expenditure on mobile video will grow by another 30%. Streaming is also ‘the new black’ in the mobile marketing field. It allows companies to involve millions of consumers into their promotional events.
Since the 5 most popular mobile apps account for more than 85% of mobile app usage, companies that have invested huge sums into app development are now facing a grim reality. There are thousands of mobile apps that lay completely forgotten on Google Play and iTunes. Google have decided to put an end to this and help app owners and developers. They’ve recently announced the launch of the Instant Apps store. At this brand new app store, users will be able to launch an app by simply clicking on its icon. They won’t need to download it or set its permissions. This new app-as-a-service concept will inspire companies to develop thousands of simple one-time apps and use them for promoting limited offers and various promotional events.
We have already mentioned the chat bots, but they are just one small part of the growing mobile marketing automation trend. Most automation platforms offer top-notch mobile analytics, together with a long list of other functionalities, including:
Sending direct and push messages to consumers’ mobiles is a privilege for any marketer. The automation of this segment helps marketers to get exclusive data of consumers’ needs and behavior that will help them create valuable, relevant and personal mobile marketing content.
Pokemon Go! has shown us the promotional capacity of augmented reality technologies. We’ve seen thousands of people chasing imaginary creatures around city streets and parks. Snapchat is the first social network that has implemented augmented reality technologies. Their lens tool is very popular among marketers and consumers. Several musicians have sold out their albums after their songs have been featured on a lens filter. Studios like 20th Century Fox and Pixar used Snapchat lenses to promote their movies, and cosmetic companies create campaigns that involve special makeup filters, and apply them on customers’ selfies.
Geofencing is a new concept, which allows location-based companies to advertise their offer by using push notifications. Beacons, installed in stores, restaurants, and cafes can send out push notifications to all registered users, within their area. This way, stores can advertise limited-time offers and discounts and influence consumers while they’re making purchasing decisions.
Starbucks is one of the first big companies that have installed beacons in their stores. Their “Mobile Order and Pay” feature uses geofencing to allow customers to order their coffee before stepping inside the store. The further development of geofencing technologies will help location-based retailers to compensate the losses caused by increasing popularity of e-commerce.
Mobile advertising uses much more personal approach than any other form of digital marketing. Since smartphones allow marketers to contact their consumers anywhere and at any time, in the future, they’ll need to work on creating a highly personalized content for targeting different groups of mobile users. That is why the fast development of mobile analytics and the shift to the app model are the most important mobile marketing trends that will completely reshape this industry in the next few years.
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at BizzMark Blog.
Mobile marketing represents a multi-billion dollar advertising avenue that is expected to grow to $100 Billion by the end of 2016. This booming advertising sector has continued to grow thanks to the 90 percent of American adults who own a cell phone. Additionally, 80 percent of Internet users report that they rely on their smartphones to search the web for a multitude of items. If you want to increase sales, reach new consumers, and improve your marketing ROI then you need to enter the realm of mobile marketing.
Mobile marketing is one of the fastest growing advertising sectors. To stay ahead of your competitors, while still appealing to your intended audience, try using one or all of these top five mobile marketing techniques.
If you haven’t already done so, then it is time for you to create a mobile optimized website. Did you know that 90 percent of shoppers reported using their phones for pre-purchasing activities? With this statistic in mind, it is easy to see how a failure to create a mobile optimized website could cost you a large percentage of your potential business. Make it easy for website users to find store operating hours, business contact information, featured products, customer reviews, and a direct link to Google Maps for the closest store or office location.
Mobile loyalty clubs are an excellent way to gather additional information on your customers. You can easily see what offers they redeem, what exclusive content they “like” and “share,” and how often they prefer to redeem the offers in-store vs. online. These valuable insights can help you to create more customized offers in the future. Mobile loyalty clubs can also help you to build a loyal following of brand ambassadors, whom are more likely to share your products or services with their extended network.
Here are a handful of mobile loyalty:
Mobile applications are no longer solely for gaming or news organizations. Instead, mobile apps are the way of the future. Just ask the average smartphone users who are using mobile apps 86 percent of the time that they are on their smartphone device. In fact, 79 percent of smartphone users recently reported that they use mobile apps on a daily basis. If you want to increase sales through mobile marketing, then you need to appear on the platforms that your consumers are most often using.
An SMS or text message can be sent to customers via their mobile device. These messages can include exclusive offers or content. They can also have redeemable coupons or links to exclusive product pages. SMS are an incredibly effective mobile marketing technique that can quickly drive conversion rates and sales. In fact, SMS texts have been reported to have eight times the response rate of traditional email marketing campaigns.
2015 has been the year of cross channel marketing campaigns, which means that it is time to mobile optimize all of your marketing materials. Whether your potential customer receives a direct mail, an email, or picks up a brochure, you should have a mobile CTA that encourages consumers to respond via their mobile device. The CTA could encourage them to opt-in to mobile text messages, join a mobile loyalty club, or follow social media pages. No matter the CTA, the goal should be to encourage customer engagement via mobile communication channels.
Leveraging the power of these five mobile marketing techniques can help you to communicate more effectively with your consumers, improve conversion rates, and increase sales. Don’t wait. Mobile marketing is the way of the future and it is one of the best ways to connect with your awaiting consumers.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.
Technologists promote technological outbreaks to techno savvy users at warp-speeds through technical tools. Did you experience an overuse of technology? Probably this is the scenario happening these days. We sell technology through technology. Days of billboards advertising are a passé. Although not completely outdone, but they are edging on the exit doors. People who walked past the roads noticed billboard displays and people who travel the internet notice digital promotions. As internet is a distributed medium user behavior is intricate and difficult predicting.
Every day a new mobile app makes a fresh presence into the smartphone world. But they hardly replicate the WhatsApp or Angry Birds phenomenon. Despite the fact that senior market players hold a privileged position, these apps get noticed and manage a decent survival. Some have a high utility value whereas some are well marketed. An apps utility and connection with people cannot matters more than anything but sometimes even the most competent apps stand to lose by reason of slipshod marketing campaigns.
Let us find out the roadblocks of mobile app marketing that thwart every campaigns journey to success.
When asked to name suitable channels for promoting a new mobile app, myriad names will crop in your mind. And the miscellany of these channels will never replete your mailbox with relevant sales inquiries. Moreover not all platforms are relevant for your app promotion. Some of them would be contextually obsolete.
To determine the validity of a platform for marketing your mobile app, locate the presence of other mobile apps, their purpose and age over the platform. Most of the content marketing researches are contingent on audience and competition. A platform where your target audience pays regular visits is the one to market your app on. Platform thronged by contemporaries of your community (the mobile app community) is the one to habituate.
Right words that describe your apps purpose are very important. You may develop an app of the decade which will soar to heights as soon as it gets recognized, but unless you clearly define the benefits of using it, it will never take off. And it does not require a 250 words description to comprehend an app’s usefulness. On the contrary a short description clearly conveys the purpose. Veggoagogo app is designed for those vegetarian travellers who fret searching appropriate eateries (for being non complacent with local language) in different parts of the world that would serve them their desired food. The app has a lucid tagline that favorably describes its utility also mentioning the target audience for the app – “Eat with confidence when you next travel abroad with our 50 language vegetarian traveler translation app”.
Consumers search app stores using keywords, make sure you are using the appropriate keyword. Unlike content marketing where the aim is to get maximum traffic, mobile app marketing is more directed towards the relevance. As the customer looking for your app has already a defined purpose which cannot be averted. If your app fails to serve his purpose, it will never happen to be downloaded.
There is an apparent difference in the sizes of mobile and desktop screens. And therefore this is the major design consideration while developing a mobile app. Fundamentals of a website and app are the same, i.e. the need for the user to register himself before utilizing the service. A desktop has no space constraint and can spread its fields amongst ample space; this is where mobile apps differ from regular websites. As space is less, only a few core fields need to be included in the interface.
For all those designers that are fond of beautifying their craft are left with a few options. In mobile app development legibility is preferred over style and user experience over visual appeal. Again as mobile phones are carried at all times during eating and driving and witness all weathers – sweaty summers and rains. It is not always convenient to operate a smartphone using fingers. Here voice integration comes into play. Apps that support voice input will mark the trend of the coming times. Android’s Google Now and Apple’s Siri are the intelligent personal assistants integrated in mobile OS by these platform vendors, to perform actions by delegating requests, as stated in Wikipedia. Ensure that your mobile app takes into account these fundamentals of user experience.
The definition of a smart device has been extended to accommodate Fitbit, Apple Watch, Samsung Galaxy Gear, etc. along with the standard smartphones. And the range of apps is wider than earlier. Different devices run on different operating systems. Apple watch is built on WatchOS whereas iPhone 6 supports iOS 8.0 and above. With a wide number of devices making their foray into the market, app developers are compelled to develop platform specific apps. And this interoperability between different devices also necessitates apps to be compliant with these platform upgrades. While its applicability ranges from automobiles to home appliances, this feature can be most useful for companies dedicated to developing HealthCare apps. And the enormity of healthcare market in US doesn’t need to be stated.
These changes will also downsize the development of native apps; with the need of robust apps that interact cross platforms evolved hybrid apps make the order of the day.
You need to perform the groundwork before publishing your app in stores. To make that mouthwatering lemon pie you start with preparing the dough, getting the lemon curd and squeezing the lemon juice, not to mention other efforts that go behind. Thus said a thorough marketing plan doesn’t begin with your launch, it actually precedes the launch.
Announcing your app – the purpose, the benefits, the smart features well in advance lays the ground for your app launch. If you have a website which is already popular, placing a small frame that mentions your app launch can work wonders. For those of you who are new to digital marketing altogether should also not abstain from trumpeting your about your app on your website. The entire marketing roots from the idea “Unless you tell, nobody will know”. Not to mention the contribution your active presence can make in popularizing your app over social media. Twitter, LinkedIn, Google+ employ all these channels to inform prospective users about your app.
Tracking the results of mobile advertising campaigns is not as easy as their desktop counterparts. So allow your audiences and app downloaders to submit their reviews on your site or other review sites.
There exists an ecosystem comprising mobile devices, platforms and apps. A mobile app that adapts with all the components fits well into it. An apps acceptance being the most crucial factor, a mobile app marketing strategy needs to be forethought alongside its development.
Jaykishan Panchal is a content marketer at MoveoApps, a iphone app development company. He enjoys writing about Technology, marketing & industry trends. He is tech enthusiast and love to explore new stuff. You can follow him on Twitter @jaypanchal8.
The use of smartphones has evolved dramatically over recent years. From a useful accessory to an essential business tool, we have become increasingly dependant on mobile technology to communicate all kinds of information. Collecting data with mobile-friendly tools is nothing new, but Marketers are beginning to expect more concise, insightful reporting formats that can be easily accessed via mobile.
Market Research analysts used to work with clients to choose between web and mobile surveys depending on the nature of the brand and its audience. However, technological improvements in mobile browsing have resulted in a huge increase in the number of people who use mobiles as opposed to desktop web browsers. And this rise is set to continue as online retailers and service providers continually develop new ways to improve online mobile experiences.
Online surveys are designed to reflect the way in which people interact on the Internet. It’s important to consider that approximately 66% of emails are first opened on a mobile device. Whilst many people still wait until they are at a computer before they respond, it’s important in the case of research mailshots that if at that moment the respondent decides to complete a survey, then they should be able to do so quickly and efficiently from their smartphone.
This simplicity and insight is increasingly in demand on both sides of the MR field. Respondents demand a simple, intuitive platform and clients who spend their days doing business on smartphones are looking for MR agencies that are able to adopt new mobile-friendly reporting strategies – live dashboards are becoming increasingly popular. Producing detailed analytical reports weeks after a big event is no longer sufficient, clients want accessible and insightful results immediately. Live dashboards present an exciting opportunity to communicate complex data in a mobile-friendly snackable format that can be easily interpreted.
Asia is leading the way with mobile reporting with big agencies reportedly using mobile dashboard reporting platforms for 80-90% of projects. The UK and Europe are yet to realize what could become an untapped source of revenue. Introducing mobile-friendly strategies for delivering results can help clients to focus on tactical strategies as opposed to trying to decipher qualitative results. This can also facilitate closer agency-client relationships as the more open, interactive style of reporting lets the client engage and manipulate results as they happen.
The next generation of marketers and retailers will expect increasingly fast, mobile-friendly ways to consume information. Taking steps now to keep up to speed with developments should help to ensure that the Market Research industry evolves to become an integral part of the future of marketing strategies.
Morten Strand is the chief executive of Cint, a global marketplace platform provider. With a global reach of more than 10 million people in 57 countries, Cint’s exchange platform OpinionHUB is a fully transparent insights marketplace.
It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, positive Yelp! reviews — you click the website to check their menu and see jumbled photos, an inaccessible menu; the site isn’t optimized for mobile. You exit and are onto the next option.
Today, 80 percent of people use mobile to search the web. If your site isn’t optimized for mobile, this translates to a direct loss in revenue. So, how do you make your site mobile friendly? Make it visual. Here’s a breakdown.
When building your website, visit each of your pages on several devices — iPhones, Window’s phones and Androids — to ensure every page displays correctly. The best way to guarantee that your site relates to your audience, regardless of how they visit your page, is to make your homepage heavily visual. Having bold images on your homepage rather than full text, which can be hard to read on mobile, simplifies the user experience. Use features such as sliding banner ads that offer deals, large images with overlaying text, or simply your tagline in large, bold print. By simplifying the user experience, mobile users will be as likely to use your services as those visiting your site on a desktop.
According to HubSpot, businesses that blog get 55 percent more visitors. The most popular type of web content comes from blogs, and can lead to sales. Unfortunately, these stats mean there is a lot of content being created, but your audience is drowning in it. Your business has to stand out by only providing the most engaging, actionable content offered by anyone else in your industry … and the best way to do this is through visuals. Whether animated GIFs, a listicle format with accompanied photos, or simply one large header image that demands attention: keep blog posts short and interactive with photos. And don’t forget to link back to your homepage.
Lightboxes and pop-ups are a great way to gather email addresses and build a strong client list. They also are a great way to display images. When designing your site, use a WordPress plugin like Responsive Lightbox by dFactory to make sure your lightboxes and image galleries are interactive and properly configured, regardless of the device.
HubSpot also reports that 40 percent of people respond better to visual information than plain text. When setting up your mobile site, don’t forget to include a feed to your social media accounts. Make sure the social feed displays in a relatable way for mobile users by incorporating correctly scaled, high-res images that command attention. Use a site like Shutterstock to purchase stock images that coincide with each social media post. Posts with accompanied visuals get more attention and convey your message across all platforms.
Some products are best displayed in video format. Through video, brands achieve direct audience appeal and increase brand awareness and recognition. When using videos on your website, make sure they are directly embedded on your page rather than redirecting to YouTube.
It’s a known fact that the amount of smartphone users around the world continues to rise significantly each year – to the point where there are now almost as many mobile devices on earth than people. According to a report done by The Business Journals, the average user has his or her smartphone within easy reach for approximately 22 hours a day, which is why it is now more crucial than ever for online business owners to pay attention to mobile marketing.
Search Engine Land recently reported that 9 out of 10 searches performed on smartphone devices lead to action being taken, with more than 50% of searches resulting in at least one sales transaction being performed. 25% of the US population now only uses their smartphone devices when accessing the internet. The same site also went on to note that as far back as 2011, 74% of people turn to their phones to seek assistance while shopping, with 79% of them making a purchase almost immediately as a result thereof.
Gartner.com stated in a report that mobile phones finally overtook PC’s as the most common devices for accessing the internet last year. Until a few years ago, online businesses were able to rely solely on business received from desktop or laptop device users, which is why many of them never bothered to implement any mobile marketing strategies until now. However, up to 75% of smart phone users have admitted that they even use their devices while they are busy in the bathroom. This means that online business owners who have not yet made any moves to take advantage of this shifting trend will end up losing substantial amounts of customers and revenue in years to come.
Experts have stated that one of the easiest ways for an online business to get started with mobile marketing is to develop an app for customers to use. The app should be simple to use as well as engaging, and it is recommended that a free version of the app be offered in conjunction with a paid-for option that offers a few extras. Once your app is active, it is recommended that you provide some form of incentive to customers for using it. For example, provide discount coupons or even some form of rewards and loyalty program that encourages customers to use your mobile app. The discount coupons or rewards can then be geared to be used for future purchases.
After developing your mobile marketing campaign, it’s also essential to offer customers the option of opting out of marketing messages if they so wish. Once your mobile marketing campaign has gone live and taken off, you will be able to look forward to an increase in customer figures as well as overall sales.