There is a reason why email marketing is still widely used by thousands of businesses and organizations each day across the world, because it works! Email marketing is one of the oldest forms of online communication and will most likely be here to stick around as long as nobody kicks out the plug on the internet. I talk with so many businesses that have never thought about doing a newsletter for their audience and their clients and it completely boggles my mind.Internet marketing is all about creating touch points with your audience. They want to see you in multiple locations before they purchase anything from you. It makes them feel warm and fuzzy and in today’s economy that is what it takes for a company to be successful. When a client opts-in to an email list they are giving you the privilege to contact them on behalf of your business almost when ever you want. If you don’t abuse this privilege you could drastically see a nice spike in traffic and business.
Here are some tips for items you could throw into the newsletter to keep your list happy:
If you write in a company blog leaving blog posts in your newsletter is a great way to get content into your blog and get your list subscribers channeling over to your website on a weekly basis. It is like planting a seed, over time some of those seedlings will make it over to your website but it takes time to nurture that relationship. If you write a bit less just change the frequency to once or twice a month.
Right now product discounts are driving the majority of most sales in the market place. It doesn’t matter what industry you are in sales are the driving force for lots of businesses right now. People respond very well to receiving a discount or a deal. Sales & discounts in a newsletter could make it a very successful newsletter over time.
Some of the people on your list will most likely be very supportive fans of your business. Some will enjoy hearing about new partnerships and exciting efforts happening at your business. Whether you won an award or painted the office have a little section that offers fun business information. Remember that your audience wants to feel like you are a real person and not just some heartless business. Give them a reason to make a personal connection with you.
Make sure to have a schedule whenever you decide to start putting together your email newsletter campaign. Email marketing only works with consistency so be consistent in putting out your email campaign.
Website are like road maps to achieving your business goals and if they are not set up properly your web traffic will be confused on either what they need to do when they get there or you simply won’t maximize your efficiency as a website. If you have an ecommerce website that takes sales and updates products regularly you will need to have these items in place if you want to see your sales grow.
Here are some must have website features for all website selling products:
I know this sounds crazy but some shopping sites I have seen in the past actually make a website user search for the shop, that’s just crazy. Your shop should scream “I am an online store” as soon as a person arrives at your website.
You want to have a newsletter sign up form on every page of your website. Positioning it is an area where people can leave their email address to receive coupon codes and discounts will get many more sign ups than just putting “Newsletter Sign Up”. That doesn’t scream anything but boring. Give people a reason to sign up for your newsletter. Let them know why they are submitting their information.
Don’t skimp on the quality of your photos. These have to be top notch quality product images and you will want more than one image to showcase your product on each product page. Purchase a slightly better than average camera, buy a light tent if your products are smaller and get a mediocre lighting kit and your images will come out fantastic.
Right now people have clammed up on their wallets and they only buy if there is a good deal. Announce sales throughout the website and point people to your clearance page if you have one. People are looking for bargains not full price boutique items.
Make lots of coupons and get them into all the coupon websites. This will get them bouncing around in the search engines. Many times a person will search for a coupon before they purchase and if they can’t find one they will just move on to a website that does have one.
You want to have a feature on your site where when people are on a product page they can view other similar related products right from that page. It will keep your users moving and navigating throughout your site viewing other related products that have an interest for.
A blog is a must for any business but for a website that is selling a product it is very important. It gives a business an area to write product reviews and company related announcements and be a voice for the business. It has been proven that websites with a blog receive over 30% more traffic than a website which don’t.
Make it is easy for your website traffic to contact you. Leave your phone number and an email visible for them to reach out to you. Some websites even have a chat feature where your audience can reach out to you right there and then on your website with any product related questions.
Brand your business as much as possible. An ecommerce website creates a community so have a Facebook and Twitter page where your loyal hardcore fans can be part of your community. If your website has not been updated in a while maybe it might be time for a web designer to run through it and tighten things up a bit.
It will take time for you to test these things out but over all every website should have these features regardless of what is occurring in the economy.
Newsletter marketing for any business or company is something that should always be done regardless. Depending on what you are offering will depend on what should be placed inside the newsletter along with how you want your email list to respond to that newsletter. At the end of the day it is another area to plant a seed in your audience and bring in new website traffic but it will take time for that seed to sprout.
Here are some newsletter ideas on how you can increase activity with your emails:
Use some sort of email marketing software that will help you get the job done a bit smoother. I have seen some small businesses actually try to use their daily email system to send out newsletters which is a horrendous approach. An email marketing software will help you by supplying a template that you can then tweak and change so it reflects your branding and looks professional with every email sent out. Personally I like Benchmark Email but you can pick your own.
Don’t be scared if you think selling something in your email is too aggressive. Even if you take a non-aggressive approach people are still going to complain about something regardless so if you have a product or a service and you are looking for new ideas to boost your newsletter try dropping in a call to action to sell one of your products or services.
If the goal of your website is to offer good quality information and content than do just that. Make sure the content is 100% amazing and your email recipients will enjoy it greatly. If your content touches upon areas of your industry that haven’t really been viewed before it might bring some very curious people to your website. Always make sure your content you supply will help your audience in some way, shape or form.
This is important and I know it is easier said than done but there is something called list exhaustion. If you don’t grow your list fast enough you could exhaust your list and they will not be as responsive as they once might have been. Find ways to always be building your newsletter.
It is ok to want to make a little profit from your newsletter especially if you have spent some time and money building it up. Affiliate links work but only when you have a great deal of people on your newsletter. I wouldn’t worry too much about it in the beginning but you can still offer some resources if it makes sense to your audience.
Your newsletter is another source of traffic and should be treated like just another ingredient in the overall marketing process of your website.