At some point in time if you run an online business you will need to have effective and profitable landing pages to optimize your online marketing approach. I have seen good landing pages and I have seen my share of horrendous ones as well. The folks over at Pardot put together this great infographic showcasing the right areas to address on your landing pages.

They break it down into 4 important categories:

  • Design
  • Forms
  • Value
  • Analyze

Effective Landing Pages

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