Website owners are often under the impression that as long as they use the correct forms of search engine optimization (SEO) when creating content, they will attract a lot of site traffic quickly and easily. However, this is not the case, as another crucial point to consider is user experience (UX). Without a good user experience, it is highly unlikely that site visitors will return. Here are a few tips that can help improve a website’s UX level.
There is little else as frustrating as performing a Google search and clicking on a search result link, only to be directed to a site that provides poor quality content or content that is completely irrelevant to the search term that was performed. When compiling content, ensure that it provides readers with the information they came to your site to find in the first place. The content should not be stuffed with keywords and it should always read as naturally as possible. Each section of content should be separated with relevant photos to capture and hold the reader’s attention as well.
When designing your site, you have absolutely no way of knowing beforehand whether the bulk of your site traffic will be derived from desktop computers, laptops, tablets or even smartphones. As a result, it is crucial to ensure that visitors from each of these platforms are able to view your site and navigate each aspect of it with ease utilizing a responsive website design. Among the easiest ways to achieve this are to provide enough space between clickable links so that users can click on the correct one the first time round and text that has been correctly sized so that it is easy to read – regardless of the size of the screen the visitor is using to view your website.
These days, site visitors are not looking for auto-play videos or soundtracks; they are also not looking for fancy graphics or photos that take a long time to download. They are simply looking for answers to their questions and even these should be presented in a format that is able to be quickly scanned instead of read through completely. Site visitors should also be able to scroll through content without having to navigate away or click to change pages too often. The overall appearance of the site should also be clean and uncluttered, as this will make it a lot easier for users to find exactly what they are looking for. Ensure that all photos are resized before uploading them as well.
Once you have ensured that you are offering your website visitors the best user experience possible, you can be sure that a large number of them will be willing to visit your site again at some point in the future. This, in conjunction with a series of white hat SEO techniques, will see your website rising higher than those of your competitors.