2022 SEO Tips

 

No business can hope to flourish if it fails to align itself with the right SEO strategies. Especially with several new businesses popping up in the market, it has become essential for companies to outline the right SEO strategies.  

 

Starting with the famous birthday places in Bangalore to even small clothing brands, every business needs to incorporate the right SEO strategies to grow and flourish. There are endless benefits that businesses can experience once they incorporate the right SEO tactics for their website.  

 

While you might be well aware of the most basic tactics of using SEO for your business, there might be much that you are missing out on! So, through this article, let us take a look at some vital facts about SEO that can prove to be crucial for your business this year.   

 

1. Understanding user intent 


Considering user intent is going to remain a trend for a considerably long time to go. It is high time for businesses to stop being mechanical in thinking in terms of creating SEO content and instead spur content that users enjoy and like.  

 

Given the way Google is going out of its way to rewrite meta title tags, there is no doubt that search engines are working hard to understand user intent. Therefore, keeping that in mind, it has become of utmost essential for prospective brands to have a more holistic approach to their content strategies.  

 

No matter what kind of content you are coming up with, it is vital for you to pay heed to the keywords as well as the user intent behind searching for it. With time, the vitality of user intent and search intent is going to only increase in importance.   

 

2. Importance of your page title  


Often businesses focus so much on coming up with the perfect content for their website that they fail to pay enough attention to their page titles. It is possibly one of the worst mistakes that any brand can ever make! Your page title happens to be one of the most vital aspects of your on-page SEO and thus requires adequate time and effort.  

 

Not only do you need to post relevant and useful content for your target audience, but you also need to check if your page title is specific in addressing your audience. Your page title shows up both on the top section of your browser tab and on the Google search. Therefore, it needs to be catchy or attractive enough to grab the attention of your audience swiftly.  

 

Simply editing your page title and incorporating the right keywords without disturbing the flow can help you rank higher on the search results. Thus, the importance of understanding and wielding your page title as a vital aspect of your SEO strategy is essential for your page to be noticed by more people!  

 

3. SEO helps businesses to offer an enhanced user experience 


Improving various aspects of your website and offering an optimal user experience can be done with the help of the right SEO strategies. Not only do you need to offer your audience relevant and useful information, but you also need to ensure that your website can be easily navigated.  

 

Since most users today prefer using their mobile phones, it has become essential for brands to ensure that they have a mobile-friendly configuration. Optimizing your website content such that it can be easily viewed from any kind of gadget has become essential to offering the best user experience.  

 

Once your website offers the best user experience across different gadgets, you can consequently expect to grow your leads and gain higher conversion rates. Since both users and search engines look for good quality UI and UX, offering the same and helping your site to move up in the search engine results.   

 

4. Improved quality of content 


Businesses need to come up with a fool-proof SEO strategy that allows them to create high-quality content to drive more audiences to their sites. Often many businesses end up making the mistake of only paying attention to their short-term SEO goals. They mainly do so to gain more backlinks and create greater awareness of their brand.  

 

But what brands must realize by now is that along with short-term goals, it is also important to establish long-term goals for your SEO as well! Businesses must pay attention to creating a diverse range of content that caters to varied readers. Even coming up with content that has not been made by many websites so far can also be a fruitful strategy to work on.  

 

Brands can work more holistically by finding out the different interests of their target audience and then categorically spur content that they would enjoy. Given the latest updates to Google’s algorithms, SEO professionals have started to prioritize the quality of their content over all else!  

 

5. Growing vitality of visual content   


The overgrowing reliance of marketers on the extensive use of stock images is all set to decline slowly. Presently, brands and websites that rely more on using original images in their content are expected to experience a strong boost. It is largely a consequence of user behavior or user intent reaction.  

 

As Google continues to prioritize and reward websites that use original visual elements in their content, more websites are going to evolve along the same lines. Earlier in the year 2021, Google announced to make its SERPs much more visually browsable than they are at present. Consequently enough, marketers can expect the same change is revolutionizing the use of visual elements in the content.  

 

Especially with Google Lens becoming widely popular amongst users, more people now tend to look for products, services, or even places using an image on their device. Thus, working on image optimization has therefore become immensely crucial.  

 

Even with the growing advancements in AI, Google might even start to recognize and tell when a given image or video can be the best result for any user. Therefore, as image searches continue to grow more popular than anything else, it is high time for marketers to optimize their websites accordingly. 

 

Conclusion


While these are just five top facts about SEO that have become crucial for businesses to pay heed to, there are still others that also deem equal attention. Brands need to perpetually evolve and transform their websites over time to keep up with the growing trends in the market and bolster their way to success!  

 

 

 

seo 2021

 

The marketing landscape is changing every year, and marketers must reconstruct their marketing strategies to remain effective.

 

When it comes to SEO, it also changed in many ways during the last decade. New technologies like artificial intelligence, voice assistants, and mobile experiences played a huge role in evolving SEO tools and tactics.

 

During the new decade, more and more changes will happen, making it complicated for marketers worldwide to keep up to date. To help you overcome some of these fears, here are some of the trends regarding SEO that will help you stay ahead of the game and take action before it’s too late.

 

User Experience is Essential


The coronavirus period made it clear that human interactions are fragile and that brands must focus more on providing the best possible experience.

One of the most significant SEO changes for the upcoming year is the Page Experience Update, which will take place at some point in 2021. With this update, user experience becomes an SEO ranking signal.

 

Page experience consists of several Google search ranking factors which already exist:

 

  • The Page Speed Update
  • The mobile-friendly update
  • The HTTPS ranking boost
  • The safe browsing penalty
  • the intrusive interstitials penalty

 

There are also some refinements concerning usability and speed that Google calls Core Web Vitals.

 

  • page load speed
  • the page’s responsiveness
  • interactivity

 

SEO

 

This update emphasizes Google’s commitment to focusing on high-quality links in its search results. The better the web page’s user experience, the more likely it receives weight from the search algorithm.

What can you do about that?

 

Content Quality


Many strategies will come and go in 2021, but “content is king,” as many marketers manifest. We have to understand that EAT still matters.

 

If you don’t know what EAT stands for, I got your back. Google wants to rank content based on expertise, authoritativeness, and trustworthiness. Google concentrates a lot on providing the best value possible and prefers the quality of content rather than a domain’s authority.

 

Coronavirus is a massive topic of interest in the last couple of months, which is also depicted in the search trends. When it comes to urgent questions, people need to know that they can have the right answer as soon as possible.

 

Do you understand where this is going?

 

As a brand, you need to produce as much value as possible by providing authoritative content written or created by experts. To put it simply, it’s time to understand the information that people are looking for and upgrade your content marketing strategy for 2021.

 

Here are some tips for implementing in the next piece of content:

 

  • Create buyer personas. As a business, it is essential to understand your audience. Figure out their behavior, pain points, and what they need to tailor your content. Living in a fast-paced world that bombards your potential customers every day, you need to make sure that you are there to offer them what they need as a brand.

 

  • Test the format of your content. Video marketing is becoming huge. From a business standpoint, it would be prudent to add this kind of content to your arsenal. But, video content can be plenty of options. Which one will be the most effective to implement in your content marketing strategy? Having all the data from your buyer personas research, try to find what type of content they will like most. Maybe it is vlogging or a tutorial about a service or product. It can be a course about starting as a beginner, working your way up, or going live steam explaining your work behind the scenes.
  • Test and create the type of content that your potential customers want to consume.
  • Hire experts to do the work. Quality is better than quantity as 2021 approaches. Keyword density isn’t working as it used to be as well as producing incredible amounts of thin content. Google needs more, and you need to adapt to the new changes. Invest in experienced writers that can produce long-form content (2500+ words) while also understand your brand’s tone and style and all of your marketing efforts.

 

Local SEO


During Coronavirus, there were a lot of changes in the marketing landscape.

 

Optimizing your online presence to attract more local customers became one of the priorities. Local SEO refers to this exact process and will have a massive potential for your brand’s growth in 2021.

 

People want to help local businesses thrive again, so you have to put your company in a position of strength. Every month there are more than a billion people that use Google maps to find out local companies to fulfill their needs.

 

To better prepare your business for this kind of traffic, you need to take care of some things first.

 

Ensure that your Google My Business is updated and has all the necessary information regarding the location, telephones, and open hours.

 

Complete every field with explicit content so that the search engines can have a deeper understanding of your brand on an ongoing basis. Engagement and activity on a Google My Business listing are essential when it comes to ranking.

 

There are more chances that your brand will show up in local searches if you follow this simple tip above.

 

Google wants to make sure that people won’t have any problem finding services, addresses, phone numbers, reviews, etc. so all of these elements can be found in Google My Business listing.

 

So, what you have to do to be on the right track for local SEO?

 

  • Sign up to Google My Business
  • Claim your business
  • Verify through Google my Business service (can take a couple of weeks)

 

Once your location is established:

 

  • Optimize all the necessary information

 

Once your list is complete, step up your game with these tips:

 

  • Add weekly photos relevant to your business.
  • Add user-generated content from your happy customer base.
  • Answer FAQs.
  • Create a site using the website builder from Google My Business.
  • Announce new products or events, sharing regular posts.

 

Voice Search


Technology made it clear that voice search will transform the kind of content we produce and the SEO tactics behind that.

 

Google has reconstructed search results pages to help users find what they want, mainly in Answer Boxes and Featured Snippets. This was possible with AI and the BERT algorithm, which helps search engines understand the natural language like humans (introduced in late 2019).

 

During the pandemic, voice search has increased drastically as people spend more time at home. To bridge this gap, Google is working on providing the right information to users who depend on smart home devices to get their answers.

 

How can you prepare your SEO tactics for voice search in 2021?

 

Use tools to help you with your keyword research and understand which of your existing content can be upgraded to answer short answers to your audience’s questions.

 

When your team creates a new piece of content, it is crucial to consider voice search, which means try to answer questions like how-to, when, where, why, what, etc. Take advantage of digital tools or marketing experts to see where your content is ranking for short answers like Featured Snippets.

 

 

The Takeaway


With 2021 approaching, your marketing team needs to have a solid foundation of all the strategies we discussed above. Some are more crucial than others, but the competition doesn’t leave room for errors and shortcuts.

 

As a brand, make it your job to be up to date with every possible weapon on the market to provide the most potential value. Keep in mind that Google focuses on delivering the best possible content for your users.

 

So, it’s good to have optimized content for search engines, but the human element will help you get ahead of the competition. Focus on humans and let SEO help you towards this goal.

 

Let me know which of these tactics will you implement first in your next campaign? See you in the comments section.

 

Author

Alex is a content writer at Moosend. He leaped faith in the digital marketing world from an architecture background and has never looked back. You will find him traveling in places around the world in his free time. Find out more on LinkedIn.

 

 

 

SEO Takes Time

 

Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics.

 

  • Keywords – which are the short phrases your target audience might use, like “digital marketing company,” “website design services in Florida,” or “turnkey marketing”
  • Meta title – headline of 70 or fewer characters
  • Meta description – page/website description under 160 characters
  • URL – short, preferably with relevant keywords incorporated
  • Photograph Alt Tags – keywords and short description associated with graphics used
  • External links – links to outside sources you use, or your links used on other websites
  • Internal links – Helps Google build a more accurate image of your website

 

Many professionals and business owners question why it takes so long for their SEO efforts to prove fruitful. Other marketing efforts – such as paid advertising – can show significant results in a short period. Why not search engine optimization or organic traffic marketing?

 

The only way to fully understand the reason behind this is to learn how Google (the primary search engine used around the world) does what it does. Continue reading below to find out about Google indexing, crawling, and PageRank.

 

Google Index – The World’s Largest Website Library


Google uses crawls (explained below) to find new pages, as well as obtain a good idea of what is on those pages. Once it has done this, Google then incorporates the new website and its different pages into an indexing along with millions of other sites. When someone searches for a keyword your webpage targeted it pulls up the results most relevant to that keyword and somewhere in that listing will be your website.

 

Website Crawlers – Digital Bots, Not Bugs


We told you that Google crawls in the paragraph above, but we don’t mean it literally. Instead, “crawling” a website is accomplished using digital bots.

 

Although it’s a little more complicated, the bots essentially scan websites which already exist inside of Google’s index. If they discover a new external link (i.e. one which has not been indexed) then they follow that link, so they can add that site to the index.

 

It’s a constant process, with bots regularly scanning existing web pages so they can find new links to scan, which are then added to the index, so they can scan those for new links. It’s very circulative.

 

The Google Search Process – Broken Down by Steps


So how does the Google search process really work? We now understand some of the delay in SEO (remember the bots) but how do you end up in search engine ranking pages (SERPs)? Let’s break down the search process step by step for a clearer understanding.

 

  1. Someone types a query into the Google search bar.
  2. Google uses its algorithm (called “PageRank”) to decide which relevant pages will show up highest in SERPs. This includes your site, which could rank on any page for any targeted keywords.
  3. The prospective reader browses the page and clicks on the most relevant one. This is almost always a result from the first page and is rarely (if ever) a result from beyond the fifth page.

 

But wait… what is Google PageRank and how does it choose which websites are worthy of the highest positions?

 

Google PageRank – What We Know


The problem with this formula is that it’s top secret. We do know a lot of the items that help websites or content rank, but nobody knows for certain which are the most important. A few of these items, for example, include:

 

  • How new and well-written your website content is
  • How often content is updated
  • How many websites are linked to yours
  • How many website visitors you’ve already had
  • How well your meta title, article headliners, and URLs fit the search query

 

Another thing we know is that It is this system which is responsible for how long good SEO takes. Not only do web pages need to be crawled so they can be indexed, but PageRank then has to determine where it should fall on SERPs.

 

Since traffic and backlinks play a crucial role in this determination you can expect a slow, steady rise to the top versus an overnight first-page ranking.

 

Tips for SEO Success


You may not be able to improve your website traffic overnight but by focusing on other items affecting your ranking you can slowly start bringing people to your website. This, in turn, will gradually increase your traffic ranking which, once again, will bring more visitors to your website. It’s another cycle in the way SEO works.

 

Below we discuss some of the things to ensure if you want to have the most success in your search engine optimization efforts.

 

  • Ensure website content is grammatically correct and error-free. It should be clear, concise, and optimized for readability. This includes using short sentences, short paragraphs, bullets, numbered lists, and headers.
  • Ensure keywords are included in your article’s header, metadata, and used once or twice throughout your article. Don’t overdo keywords usage, because then it could get flagged as spam by Google.
  • Use the right keywords. Do your research and see which the correct ones for your specific niche and company are.
  • Make metadata (titles, descriptions, alt tags, etc.) obvious, relevant, and keyword-dense.
  • Share content on social media platforms to bring in more traffic.
  • Consider writing guests blogs on other sites to build backlinks.
  • Constantly update your website to stay relevant.
  • If you update a URL always redirect your old ones so anyone who has bookmarked the page does not receive a broken link or 404 error when trying to visit again.
  • Routinely check Google’s guidelines to see if there have been updates and, if there have been, what the updates targeted. A recent update to Google’s guidelines can be found here.
  • Remember to keep your target audience and/or buyer personas in mind with everything you do. All SEO efforts rely heavily on what those potential customers are searching for. If you don’t know the answer to that, your efforts have no direction.

 

While it can be aggravating when SEO takes more time than you’d hoped, know that if you stick to the best practices detailed above you will soon find great success in your efforts.

SEO Basics

 

SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in search engine’s usually through organic (unpaid) search results. By increasing your website visibility on search engines, such as Google and Bing, you will be found more easily by your target market resulting in more traffic.

Every business with a website should make SEO a priority. Unfortunately, intense SEO involves complex site reconstruction and a big budget. Luckily, if you have a seamless website which boasts an excellent user experience, you are half way there!

Check out our SEO video to learn more.

 

 

Here are the four steps you need to conquer on your quest to increase the visibility of your website:

 

Monitor


 

In order to progress, you need to know where your website currently stands in the search engines. You should have Google Analytic set-up and you should be actively checking the statics generated. By using this data you can find where your visitors are coming from and the search terms they use to find you.

Also, it is worth downloading the free MozBar which gives you access to important SEO metrics instantly. Featured on the toolbar is an important metric which allows you to watch is your DA (Domain Authority), you should work to make this higher by generating clever content and valued links. For a full SEO analysis marketing software such as MOZ and MajesticSEO are available at a monthly fee.

 

Keywords


 

You know the theme of your website and what services you offer, but do the search engines? You need to determine your keywords and the terms people type in search engines to get to your website by conducting a keyword analysis. You can do this by using the no-charge Google Webmaster Tools to look for search suggestions. By utilizing this tool, you can see how competitive search terms are, and how often each term is being searched.

When you have defined your keywords, you will want to optimize content accordingly by adding terms into titles, content, images and URLs. Remember to keyword optimize and not keyword stuff. If you stuff your website full of key terms, search engines will think your website is spam and will not rank you in search results.

Content


 

‘Content is king’ is a term that you may be familiar with. Well, in 2011 Google released the Panda algorithm which meant higher-quality websites would be ranked higher than websites with little or no content. Even though content is a ranking factor, quality content that people actually read is preferred over quantity.

Updating your website regularly with fresh content is a must and therefore an integrated blog is recommended. Make sure there is no copy and pasting content, as duplicated content will lower your ranking!

 

Links


 

Link back integration is the easiest way to conduct SEO on your website. When writing new content on your website, link back to the archives. For example, you may want to link a new post to your websites contact page. Where possible include keyword terms on the hyperlink text. This way Google can rank that page for those terms.

Your Domain Authority is measured predominately on the amount of links pointing to your website. Search engines view links pointing to your website as votes. Therefore the more votes to your website, the higher you will rank on search pages. On the other hand, some links can harm your ranking and can even penalize your website. Avoid link farms at all costs. The best way to get links is to earn them. This can be done by making contacts with relevant people in your industry.

Here are 500+ ways to generate links to your site.

 

About Author:

Dawn Ellis is a freelance illustrator and copywriter; you can see her work at www.design191.com.

SEO Not Working?

 

Although most website owners ensure that they adhere to the search engine optimization practices that are laid out and amended by Google from time to time, many others act surprised when they see their websites being placed at the bottom of Google’s pecking order. However, these are usually the people who are still trying to use the outdated types of SEO methods mentioned below. Don’t make these common SEO mistakes.

 

Keyword Stuffing


 

While this used to be considered as the holy grail of SEO techniques, keyword stuffing has become so outdated that it is quite surprising to see that so many website owners still try and increase their site’s search engine rankings in this manner. Instead, it is recommended that your keyword density level in any piece of content be set at anywhere between 0.5% and 2%.  What is more important than keyword density itself is using your keywords in such a way that they flow naturally within your content. An unnatural flow in your content is going to result in a poor user experience.

 

Purchasing Directory Submission Packages


 

Previously, it was highly recommended that website owners purchase the largest directory submission packages possible as part of their search engine optimization strategy. Although this used to be an effective way to gain exposure for your website and improve its search engine rankings, this is no longer the case. In fact, trying to use directory submission packages and purchased link exchange programs goes directly against Google’s Webmaster Policies and Guidelines.

 

Article Spinning


 

In short, article spinning simply means that you are rewriting a particular piece of content by changing one or two words in the title and replacing others in the body of the article with synonyms. While some site owners used to do this manually, others purchased article spinning software to help them reproduce multiple versions of a single article in very little time. This method of SEO was fairly successful until a few years ago. However, as search engines have become smarter in their quest to sniff out duplicate content, using this outdated optimization method is guaranteed to get your site sent to the bottom of the rankings.

 

Using Microsites with Thin Content


 

(older video but totally relevant)

 

At one stage, it was all the rage for site owners to launch as many websites as possible that contained exactly the same content as each other and interlink them with each other in order to try and manipulate search engine results. As Google’s search engine technology and web crawlers were improved over the years to detect duplicate and poor-quality content, using this technique has seen the majority of these microsites fall by the wayside or even disappear from the internet completely.

 

Poor Quality Content


 

A few years ago, it was possible to post just about any type of content online and gain a reputable spot in search engine rankings. However, thanks to Google’s recent Penguin and Panda updates, being able to rank highly on search engine rankings with poor quality content has become a thing of the past. When a website visitor lands on your site, he or she is expecting to find answers to questions or at least be able to read a good quality piece of content, which is why this SEO change has been implemented.

 

Instead of trying to manipulate your search engine optimization by taking shortcuts, it is best to be aware of what Google’s terms and conditions are regarding which methods are acceptable. Creating and sharing top quality and completely original content still remain some of the best ways to ensure that your website is not only viewed by thousands of visitors each month, but that it is able to reach the very top of search engine rankings.

Inbound Marketing Tips

There are a lot of online marketing strategies you should employ to gain Internet visibility. With the ever-increasing competition in the World Wide Web arena, it is imperative that you employ sustainable Internet marketing strategies to rise above the competition. Without these strategies, your website will soon fall in the abyss of poor page rank.

Most people employ inbound marketing, content marketing, and SEO as part of their marketing strategy. However, using these strategies is not an automatic guarantee that your website will gain its rightful place in the Search Engine Return Page (SERP).

So what is really missing in your in your marketing strategy and how can you improve it?

The issue here is not whether you employ inbound marketing, content marketing, and SEO or not, but who perform them.

Most starting companies I know prefer to do their marketing effort in-house, which basically means that they handle their entire Internet marketing strategy by themselves. They might be relying upon their own personnel or personal knowledge acquired from researching the web or reading other sources.

The problem with this decision lies on how volatile and dynamic Internet marketing is. What are acceptable SEO practices today may not be the same tomorrow, next week, next month, or next year. SEO is basically a complicated topic that even experts still are trying to cope up with.

Keep an eye on the algorithm updates

Take Google for example. Google is no doubt the most used and popular search engine today accounting for more than 70 percent of the searches made each day. So basically, if Google changes something in their algorithm, everyone will be affected, including your website.

The Hummingbird update

Most websites today program or customize their website’s content according to the preference of Google. Thus, Google is a game-changer and sometimes really unpredictable when they perform upgrade or changes on their algorithm. The same happens when they launch the Hummingbird, which basically rocked the world of SEO and sent SEO experts reconsidering their strategy.

What is the point I am making here? I am pointing out that Internet marketing strategies should be delegated to professional and expert SEO specialists. There are many benefits that you can acquire from hiring a third party company to manage your marketing effort compared to doing it yourself.

Since SEO specialists already have the tools, software, and even the network, they can easily help you maximize your budget to gain the best results. Not to mention that they are completely dedicated to provide excellent SEO services to you.

Now think for a second: if you are going to perform SEO yourself, there is a big chance that you can’t give SEO your one hundred percent since you has other aspects of your business to take care of. In addition to this, you might not have the right sources to know about the updates and latest trends in Internet marketing.

There is a big difference if you hire a group of people who will purely dedicate their time and effort to performing your SEO strategies. As a result, you’ll surely get the most of your investment and be sure that you are employing the best available methods of SEO.

Author Bio:

Karrie Morton . Karrie is a freelance writer and social reformer where she writes about things that inspires or gets notified in the society. She has been writing for Integrity Media Corp. about current hot topics such as technology, internet marketing, and social media. You can connect with Karrie through her social media accounts.

Don't Hate SEO

To your average Internet marketer or online business, SEO is the mother of all Holy Grails and seems to be a gift with only good to offer. It has the potential to transform the fortunes of a business and see any name in lights, but does this mean that it doesn’t have its haters?

Of course not – in fact there are large numbers of anti-SEO advocates that see it more as a curse than a blessing. And it isn’t like they don’t have their fair point to make truth be told – here’s a look at the top five example reasons as to why some are just not won over with the idea of SEO:

1 – It Doesn’t Breed Quality Websites

First in the list is always the way in which SEO does not encourage the production and development of quality websites for users. Those opposed to SEO argue that the more time and attention a business focuses on SEO, the less time and attention the site as a whole will receive. This can lead to the overlooking of key considerations concerning presentation, navigation, presence of relevant information, ease of access and so on and so forth. Over-optimisation has a tendency to lead to sites which are for want of a better description pure garbage.

2 – It Doesn’t Breed Fair Competition

Next comes a rebuttal to the suggestion that SEO creates a level playing field and gives all businesses at all levels a fair shot at the top. Those on the flip-side of the argument state that this is absolute rubbish – you get what you pay for with SEO so those able to pay more take the top spots. Which to an extent is understandable – SEO takes serious time, effort and skill to perfect and must be constantly tweaked, honed and added to. As such, opting for the cheapest package on the market isn’t going to get you the same quality SEO as a six-figure sum invested in the best team in the business. So once again, the bigger companies come out on top.

3 – It Forces Google to Change Constantly

Google has no choice but to change its indexation systems and algorithms practically by the week in order to make sure those manipulating SEO don’t get away with it. Sadly, this also brings collateral damage in the form of honest businesses making all the right moves suddenly being stripped of their exposure when Google shifts the goalposts.

4 – It Comes with Zero Guarantees

From a business point of view, SEO is a form of marketing which for a variety of reasons can never, ever guarantee a healthy return. As not even the best in the industry know what Google is going to do next, they cannot promise their efforts will be met with positive results.

5 – It Forgets the Purpose of the Internet

And finally, every single effort made in order to fulfill an SEO demand means another effort made in favour of bots rather than people. This is becoming an epidemic of global proportions already, with the vast majority of websites now being designed, maintained and marketed to an extent of at least 95% with bots in mind. As such, the web as a whole is losing its way as the dedicated people-portal it was supposed to be.

Author Bio

Lisa Morton is a keen blogger on the subject of internet marketing and link building and regularly contributes to several leading newsletters.

Google Official SEO Tips

Yes Google actually has an official SEO guide that I think every person should download and take the time to comb through. If you still don’t believe what Google has to say about some of these elements below you might have some screws loose. The SEO guide is around 35 pages long and goes into great detail on everything a new or aged website should be doing in order to stand out in the Google search space.

Google also gives the community some really great advice when it comes to SEO in general. Below is some really great advice Google offers directly on their website. Click here to read all of it.

“No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

We have been saying this for a very long time. It sounds nice to receive a guarantee from a company but the reality is that nobody can really guarantee anything in Google except for Google. Nobody has control or power over the search space except for the search engine themselves.

“Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.”

There is no secret sauce when it comes to search engine optimization and marketing. There is ample amounts of data and information lingering and bouncing all over the search space that clearly and accurately can teach many people the basics steps and protocol on how to approach the process of SEO. Sure there is more than one way to get from point A to point B when it comes to visibility and rankings but there is no secret about.

“Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.”

You should always understand what you are getting for your spend. We personally layout a comprehensive plan of attack prior to starting any work for a client so they understand what is happening at every moment.

“What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.”

Tricks in the search space are commonly called black-hat. You want to avoid black-hat SEO like the plague or your website could end up just like the plague. These are probably some of the more important areas to consider when marketing your business online. There are many providers out there so make sure you take your time when picking out the right one.

 

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