Whether it’s liking or tweeting or pinning or recommending, sharing things has become such a pervasive idea that it’s not even surprising anymore to see video or print ads that ask people to become fans on Facebook or to follow the company on Twitter.
What is surprising though is that only a little more than half of the most popular websites in the whole world actually use social buttons to promote their content. This is according to Entrepreneur.com, which also stated another surprising fact: Websites that have a Twitter social share button get seven times more links from Twitter users than those that don’t have the sharing button. This significant increase should be enough to convince website owners just how much social share buttons affect their visibility.
So how does this increase in the online visibility of an individual or a company work in the first place? Here are some of reasons.
Simply clicking a button to share content is incredibly convenient, compared to having to copy the URL, logging in the social media account, pasting the URL on the status box, and then clicking on the share button. In this age where people are bombarded with info, the little time saved by a social share button is precious to keeping the attention of visitors.
This is a phenomenon where people get interested in things that a lot of other people are also interest in. Social share buttons are usually shown accompanied by the specific number of people that have already shared the content. When a visitor sees that the numbers are high, they’ll think that the content is worthy of reading and sharing as well.
Social media connects people who value each other’s opinions. Most of the time, they wouldn’t be friends or followers if they didn’t care in the first place. So it is only logical for people who see content being shared by their friends, family or colleagues through social share buttons and think that it’s something worth checking out.
The number of people sharing the content indicated by social share buttons tells the owner of the site which social media platform contributes the most to the website’s popularity. With this knowledge, website owners will then know how to play to their strengths and improve the areas they can improve on.
These shiny buttons have been proven to work, and they don’t take much effort at all in integrating them to a website. With proper placement, meaning they are easy to spot but not plastered everywhere, the backlinks and views will start piling up. With this in mind, it is not a wonder then that webmasters around the world are using social sharing buttons more and more.
+Kyle Kam is a marketing consultant for Affilorama, an affiliate marketing portal. They offer free affiliate marketing lessons and internet marketing tools for beginning and advance affiliates. You may follow him on his twitter @undisputedkyle