startup marketing


Do you own a startup and want to increase its visibility and success? Digital marketing is the key to making this happen. It’s a powerful way to reach potential customers and build your brand. In this article, you’ll learn the 10 winning digital marketing strategies that will help you stand out. From websites and brand building to social media and SEO, you’ll get the tips and tricks you need to create an effective digital marketing plan and get your startup off the ground. So, join us and learn how to make your digital marketing journey a success!


1. Crafting a Digital Marketing Plan

To craft a successful digital marketing plan for your startup, you need to identify the most effective strategies for your business. Implementing influencer partnerships, utilizing video marketing, and leveraging user generated content are all important steps to take. Influencer partnerships can help spread your message and build brand recognition with an engaged audience. Utilizing video marketing is an effective way to showcase your products, services, and company culture. Leveraging user generated content can help create social proof and trust for your brand.


Creating a website and establishing your digital presence is essential for any startup. Your website should be optimized for search engines and include all the essential pages such as About Us, Contact, Privacy, and Disclaimer. Social media marketing is a cost-effective way to reach potential customers and build an engaged following. Content marketing should be leveraged to create informative and educational content that resonates with your target audience. Email marketing is a great way to keep customers informed and engaged with your brand.


startup digital marketing plan


Advertising on Google and Facebook are effective tactics to reach new customers. Google Ads can be used to target customers searching for specific keywords, while Facebook Ads can be used to find customers interested in your products and services. Additionally, digital PR is essential for boosting your visibility online. From getting featured in trade media to earning backlinks, PR activities can help you reach new audiences and improve your SEO performance.


Finally, it’s important to focus on customer lifetime value and reputation. Track customer satisfaction and work on improving retention. Request feedback and take action on it. Ask for testimonials when you’ve exceeded expectations. Improve the customer experience to generate referrals and cultivate social proof such as case studies.


2. Growing an Email List

Start building your email list now, and you’ll be well on your way to success. Email marketing can be a powerful tool for startups, as it helps to generate leads, convert customers, and build relationships. To maximize the effectiveness of your email list, here are five strategies to consider:


  • Utilize effective lead generation software to grow your email list quickly and easily.
  • Maximize email conversions by creating compelling content and providing incentives for sign-ups.
  • Segment your email list into different groups based on customer interests and behaviors.
  • Automate email campaigns to nurture leads and drive sales.
  • Analyze the performance of your email campaigns and optimize them for better results.


These strategies can help you to effectively grow and manage your email list, so you can reap the rewards of more leads, conversions, and relationships with customers. To achieve mastery in email marketing, it is essential to understand your target audience and craft compelling messages that will resonate with them. By taking the time to understand your target audience and craft effective strategies, you can ensure your emails are successful and your list keeps growing.


3. Leveraging Social Media Platforms

Leverage social media platforms to boost your startup’s digital marketing strategy. One of the most effective tactics for getting the attention of your target audience is to partner with influencers. These influencers can promote your products and services to their followers, who are likely to be interested in your offerings. Additionally, you can create social media contests to encourage users to interact with your brand and spread the word about your startup. This can help to build a larger following and increase engagement with your content. Finally, engaging with online communities can help to spread awareness of your brand and increase your reach. These communities can provide valuable insights and feedback, as well as helping to generate leads. By leveraging these social media strategies, you can effectively reach a wider audience and increase the success of your digital marketing strategy.


4. Developing a Content Strategy

Once you’ve developed a content strategy, you can start leveraging it to create and promote engaging content. Here are some techniques to consider:


  • Create blogs to increase organic traffic and brand awareness.
  • Optimize blogs for long-tail keywords to drive targeted traffic.
  • Develop informative ebooks and gate them behind landing pages.
  • Create social media graphics or informational series to promote your content.
  • Repurpose your content for non-search channels such as social media and email.


When distributing content, consider these strategies:


  • Focus on the right people at the right time and place of their buyer’s journey.
  • Distribute content to new and existing audiences.
  • Retrofit marketing assets for PR purposes.
  • Earn backlinks to increase visibility and optimize for search.


5. Creating Ads for Paid Channels

Frequently and strategically, you should create ads for paid channels. Creating compelling ad copy, targeting the right audience, and measuring ad performance are all key components of a successful paid ad campaign. Start by understanding the needs of your target customer and create ad copy that speaks to those needs. Utilize relevant keywords and phrases that are specific to your product or service, and avoid generic or vague language. It’s also important to target the right audience with your ads. Use data to determine who your ideal customer is and use demographic and psychographic criteria to target the most relevant audience. Finally, measure ad performance regularly to assess what is working and what needs to be changed. Monitor key metrics such as click-through-rate, cost-per-click, and conversions to improve your campaign over time. With the right combination of compelling messaging, targeting, and optimization, you can create a successful ad campaign that will help grow your startup.


6. Increasing Brand Awareness Through PR

By leveraging PR, you can increase your startup’s brand awareness and reach a wider audience in an effective and cost-efficient manner. Here are some tips to help you get started:


  • Building media relationships is essential for getting press coverage. Try to establish relationships with journalists, bloggers, and influencers in your industry.
  • Utilizing press releases is a great way to inform the media about your product and services. Craft interesting press releases and distribute them to reach key media contacts.
  • Collaborating with influencers can help you reach a larger audience. Identify influencers who align with your brand and offer them incentives for promoting your product or service.
  • Developing a content marketing strategy is an important part of PR. Create interesting content and optimize it for search engines to generate organic traffic.
  • Leverage user-generated content to showcase your product or service. Ask satisfied customers to share their stories and promote their content on social media.


7. Optimizing Your Website for Search Engines

You can optimize your website for search engines and get more organic traffic by making some simple changes. Investing in SEO (Search Engine Optimization) is key for startups to get more visibility and customers. Start by conducting keyword research and optimizing your website’s meta tags, headings, and content for those relevant keywords. Additionally, building high-quality backlinks will help to improve your website’s authority. Monitoring and analyzing your website’s SEO performance is also important to track progress and make adjustments as needed.


Another important strategy is link building. This involves creating high-quality links to other relevant websites to increase your website’s authority and visibility. Aim for link-building opportunities with reputable websites in your industry to get the most value from your efforts. It is also important to keep your website updated with fresh content and to share new content on social media platforms regularly. This will help to keep your website visible and attract new visitors.


Finally, consider incorporating long-tail keywords into your website content. Long-tail keywords are phrases that are more specific and tend to have less competition, which can make them easier to rank for. When used strategically, long-tail keywords can help to improve your website’s search engine ranking and drive more organic traffic.


8. Nurturing Leads With Automation

Once you’ve acquired leads, you can use automation to nurture them. Automation tools provide a cost-effective way to keep your leads engaged and eventually convert them into paying customers. Here are some lead nurturing strategies that you can use to increase customer engagement and ROI:


  • Utilize automation tools such as Drip, MailChimp, or ConvertKit to set up email campaigns.
  • Develop a comprehensive email marketing strategy to target leads at the right time.
  • Experiment with different types of emails such as newsletters, promotional offers, and surveys.
  • Personalize emails to make them more relevant to the recipient.
  • Analyze the performance of emails to identify what works and what doesn’t.


Effective email campaigns should be tailored to each lead’s needs and interests. They should also be engaging and informative. Automation tools can be used to track the performance of emails and optimize them for maximum impact. By tracking the effectiveness of your emails, you can adjust your campaigns to generate better results.


9. Analyzing Your Digital Marketing Performance

Analyzing your digital marketing performance is essential for optimizing your campaigns and driving ROI. It is important to evaluate the effectiveness of your campaigns in order to maximize ROI and reach your company’s goals. An effective way to measure the success of your digital marketing efforts is to track metrics such as website visits, conversions, and return on investment. Additionally, you should implement data-driven marketing strategies that are tailored to your target audience. These can be used to analyze customer behavior, measure customer satisfaction, and refine your marketing approach. You should also consider using analytics tools to track the performance of your campaigns. These tools can help you understand which channels are driving the most value, and where you should focus your resources. By tracking and evaluating the performance of your campaigns, you will be able to identify areas for improvement and make informed decisions that will help you achieve your desired outcomes.


10. Staying Ahead of Digital Marketing Trends

Regularly staying ahead of digital marketing trends is essential for startups to remain competitive. To keep up, consider implementing influencer marketing, exploring video marketing strategies, and utilizing voice search optimization. Additionally, consider leveraging user-generated content, and leveraging Artificial Intelligence (AI) for more personalized campaigns.


Influencer marketing is a powerful tool to reach potential customers. It can build trust, increase brand awareness, and drive conversions. Video marketing is a great way to capture attention and build relationships with customers. Video can be used in a variety of ways such as tutorials, product demos, and explainer videos. Voice search optimization is becoming increasingly important as more people use voice assistants. To optimize for voice search, use natural language, focus on long-tail keywords, and create content that answers questions.


User-generated content is an effective way to build trust and authenticity. Encourage customers to share their experiences with your product or service. Finally, use AI to personalize campaigns and create more relevant content. AI can be used to target the right customers at the right time and place in their buyer’s journey.



Congratulations! By leveraging the strategies and tactics outlined here, you have the tools to create a powerful digital marketing plan for your startup. With a bit of hard work and dedication, you can spread the word about your business and reach a larger audience. Don’t forget to stay on top of digital marketing trends to ensure your success. It’s time to take the bull by the horns and make your startup a success!


lead generation startups


Tracking key metrics is crucial for lead generation success in a startup. With so many metrics available, it takes time to determine which ones to focus on. This article discusses seven key metrics for digital marketing agencies for startups. It should be tracked to measure lead generation campaign success.

Conversion Rate

A digital marketing agency for startups aims to enhance conversion rates. It analyzes website visitors’ behavior and optimizes marketing strategies. The conversion rate signifies the proportion of visitors who complete desired actions. Close monitoring of this metric can assess the effectiveness of your website. Marketing endeavors in converting visitors into valuable leads.


Cost per Lead (CPL)

CPL measures how much it costs to acquire a lead. This metric is essential in determining the ROI of your lead generation campaigns. Knowing your CPL allows you to budget and optimize your campaigns for maximum return.


  • Provides insights into CPL to assist businesses in making informed decisions.
  • Businesses can assess the efficiency and effectiveness of lead generation efforts by monitoring CPL.
  • Optimizing CPL improved ROI, increased conversions, and better use of marketing resources.
  • CPL allows businesses to identify areas for improvement. It helps in making data-driven decisions to enhance lead-generation strategies.
  • Accurate CPL tracking gauges the cost-effectiveness of various marketing channels and campaigns.


Lead Quality 

 is evaluated by assessing a lead’s readiness to purchase. In a startup branding agency context, lead quality determines a lead’s willingness to purchase. Often times a WordPress CRM tool can help you keep track of the quality of leads.


  • Evaluating lead quality is crucial as it influences a business’s sales pipeline and conversion rate.
  • Tracking lead quality enables to focus on targeting high-quality leads.
  • Lead generation campaigns should be designed to attract and engage high-quality leads. It increases the chances of successful conversions.
  • Identifying and nurturing high-quality leads improves business performance and increases ROI. 
  •  Provides strategies and tactics to optimize lead quality through targeted marketing campaigns and personalized communication. 
  • Regular monitoring and analysis of lead quality metrics help refine lead generation strategies and maximize conversion rates.
  • Enhancing lead quality positively impacts the effectiveness of sales and marketing efforts. This leads to increased revenue and startup marketing agency growth.


Click-Through Rate (CTR)

CTR measures the percentage of people clicking a call-to-action (CTA) button or link. This metric can help you on the effectiveness of the marketing agency CTA and ad copy. A low CTR indicates that your ad or CTA may need to be optimized to resonate better with your target audience.


  • The click-through rate (CTR) is a metric that measures the percentage of people who click on a call-to-action (CTA) button or link.
  • CTR is essential in evaluating the effectiveness of CTAs and ad copy used in digital marketing agency for startups.  
  • A higher CTR indicates that your CTAs and ad copy resonate well with your target audience and drive engagement.
  • A low CTR suggests that your ads or CTAs need optimization to capture the attention and interest of your audience.
  • Can analyze CTR data to identify areas for improvement and optimize CTAs and ad copy.
  • Optimizing CTR can increase website traffic and conversions and improve campaign performance.
  •  Offers strategies and techniques to enhance CTR through CTAs, engaging ad copy, and audience targeting.
  • Regular monitoring and testing of CTR can help refine marketing strategies. It maximizes the impact of advertising campaigns.


Cost per Click (CPC)

CPC measures how much you pay for each click on your ad. Tracking CPC determines the effectiveness of your ad campaign and optimizes it for ROI. 


  • Cost per Click (CPC) is a metric that measures the amount you pay for each click on your advertisement.
  • Tracking CPC helps assess the effectiveness of your ad campaign. It enables optimization for maximum return on investment (ROI).
  • Monitoring CPC allows you to understand the cost-effectiveness of your advertising efforts. It makes informed decisions about budget allocation.
  • A lower CPC indicates more efficient ad spending and can lead to higher ROI.
  • It provides insights into CPC data to help businesses make strategic decisions and improve advertising performance.
  • Optimizing CPC involves refining targeting, ad messaging, and bidding strategies to LOWER COSTS. It maintains or increases click-through rates.
  • Offers expertise in managing CPC campaigns. It bid optimization techniques and maximizes ad spend efficiency.
  •  Optimizing CPC achieves higher click-through rates. It increases website traffic and improves conversion rates for businesses. 


Return on Investment (ROI)

 ROI measures revenue generated compared to the cost of your lead generation campaign. This metric is crucial in determining campaign profitability and making data-driven decisions. 


  • This measures revenue generated from the cost of a lead generation campaign. 
  •  ROI assesses campaign profitability and guides data-driven decision-making. 
  • Analyzing ROI determines the effectiveness and efficiency of businesses’ marketing efforts.
  •  A positive ROI indicates profitable outcomes where campaign revenue outweighs the cost. 
  • Provides ROI insights to help businesses test marketing campaign success.
  •  Monitoring ROI helps businesses identify underperforming campaigns. It reallocates resources to more profitable initiatives. 
  •  Calculating ROI compares conversion revenue to costs, including advertising expenses and campaign management. 
  •  A higher ROI signifies campaign success and optimal use of marketing resources. 
  • Maximizing ROI leads to increased profitability, business growth, and marketing performance.


Engagement Rate

 The engagement rate measures interaction on social media posts or email campaigns. Tracking this metric helps determine content resonance with the audience and adjust content strategy. 


  •  Measures interaction and participation on social media posts or email campaigns. 
  • It helps assess the effectiveness of content in connecting with the target audience.
  • A higher engagement rate indicates that the content resonates well with the audience—Fosters interactions such as likes, comments, shares, and clicks.
  •  Monitoring engagement rates evaluates content strategy performance and enables data-driven adjustments. 
  •  Provides insights into engagement rate data to optimize branding for startups’ content and engagement strategies
  •  Analyzing engagement rates identifies popular content. It understands audience preferences and tailors future content for higher engagement. 
  • Improving engagement rates increases brand awareness, customer loyalty, and conversion rates. 
  •  Offers expertise in creating engaging content and leveraging storytelling techniques. It implements interactive elements for boosted engagement. 
  •  Regular monitoring of engagement rate metrics refines content approaches and maximizes audience participation. 
  •  Enhancing engagement rates fosters stronger audience connections. It amplifies brand reach and strengthens marketing effectiveness. 



Tracking these seven key metrics can help digital marketing agencies for startups. It evaluates the success of their lead-generation campaigns. Optimizing these metrics generates high-quality leads, improves conversion rates, and increases ROI. Remember to check and adjust your campaigns to ensure effectiveness.




What is a good conversion rate?


A good conversion rate varies by industry, but the average conversion rate for a lead generation campaign is around 2-5%.


How do I improve lead quality?


 Improving lead quality targets ideal customer profiles and creates targeted content. It prioritizes high-quality leads using lead scoring. 


What is a good engagement rate?


A good engagement rate varies by industry and platform, but a benchmark for social media is around 1-3%.



Are you someone who is just starting up a business? And you are having a hard time strategizing what to do when it comes to your marketing?


When we are starting with something new, whether it be the first time going to the gym or a new career, there can be some hesitations and sometimes even anxiety that we may feel. After all, doing something for the first time can be scary since we are not certain how it will unfold.


Now, when you are starting a business, the pressure can be so much that you may feel overwhelmed. There are a lot of factors that you have to weigh and a lot of decisions to make for you to create a successful business. 


With all the planning and work that comes with starting up a business, most people get such little time to think of their marketing strategies. But you must know the tools that other companies use for their own marketing strategies. 


Here are some of the tools you should have when you are starting a business:


Online Business Plan Services


A lot of entrepreneurs turn for assistance to online business plan services. There are startup marketing agencies that will help you strategize and will help you with the necessary services such as brand development and founder/executive coachings that will boost your chances of starting on the right path.


Web Hosting


Now you know how to start making your ideas into reality, then it is time for you to now have a website. And even with the digital age booming as ever, not all business owners know how to create and implement an effective website. Therefore you need experts in web hosting.


Web hosting services are important since they are the ones who will help you create a website and have it up and running, ready for your customers. 

Anti-Virus Software


A company has a lot of data, such as sales numbers or employees’ personal information. When you are starting with your business, one of the things you should get is excellent anti-virus software to protect you and your company from possible hackers that can ruin everything.


You will have peace of mind when you know you have invested in anti-virus software that will protect your company’s assets 24/7. And this will be something off your back, thus you can focus on more important matters.


The tools are there, the website is up and you are now ready to begin your company’s journey. But knowing what to have is not enough. Now the real game begins. 


You now have to strategize and plan carefully how you will market your business. This is the most important part of starting a business since this will make or break you as a company. Most of the time, business owners just go ahead and try to sell their products. However, if you really want to have your capital back, and more, then you must be educated about the proven marketing techniques that will help you out in the process.

Startup Marketing Tips and Techniques

The following are some of the most effective ways of making sure you will earn more in no time. If you are having a hard time thinking of strategies, then fret no more because we got your back. Read on and know what to do for everything to fall into place and you will soon be seeing yourself riding with success.


1. Maximize Social Media to Connect With People



In this day and age, we live in a world where even kids have their own social media accounts. Platforms such as Facebook and Twitter are just some of the avenues you can explore for possible customers to recognize your brand.


This strategy is very useful and a lot of companies use it for their own techniques. You can hire social media managers if you want that are knowledgeable in knowing when and what to post for your intended audience to be interested. 


You may try to hire an in-house team that’s well-versed in social media marketing. If you want everyone to step up their game, enrolling them in a digital marketing course may be a good idea. Doing this may help your marketing team acquire new skills and knowledge to make more effective marketing campaigns.


This will surely increase your audience and will reach people beyond belief since social media has been a part of our everyday lives. When people see your products or services online, there is a better chance of them being more interested and they might turn into potential customers.


2. Promote User-Generated Contents


Customers more often than not will most likely trust a brand when they have proof from other customers that it is worth their time and money. Shoppers want to know exactly what other people think about your company and your products because they believe it’s more authentic and credible. 


Provide a space on your website where customers can leave their reviews. In that way, online visitors can see them and browse through them instead of them just having to read ad campaigns.


3. Include Videos That Shows How Your Product Works


Some customers may have some questions about how exactly your products work. And sometimes if their needs are not meant and they get confused, they will end up leaving since people tend to lose interest when they are not familiar with something.


Adding tutorial videos can make wonders since this will show exactly what kind of product they will get and what to expect. Creating transparency while making sure your customers are informed of your products’ advantages is a great way of hitting two birds with one stone.


Even if you are just starting your business, the possibilities of being successful are great if you know the hows and whats of an effective marketing strategy. 


Put your name out there, in front of your intended audience, and if done correctly, you will surely see the positive outcome in a short time. Take note that in a start-up business, it is necessary to aim at inviting, supporting, and engaging your potential customers. Focus on relationship building and you will reap your rewards in no time.

startup marketing


Too many startups fail because they never got noticed. Proper marketing helps you gain credibility, which builds brand trust. It also gives you the “social proof” you need to show potential investors there’s a place for your business on the market. You don’t need the entire world to know about your startup. You just need your target niche market to find out what you have to offer, and any startup can achieve this when they implement the right strategies.


Get Noticed on Google

When people need information, they turn to search engines. If your business can show up on your prospective customers’ radar when they’re looking for information, you not only gain credibility for your expertise, but also get their eyes on your products and services. A great way for startups to gain a following and make a name for themselves is by sharing expertise and insight that can help their target audience. Blogging or publishing articles on your website is a great way to do that. The more content-rich web pages your website has, the more “points” it gains in the search engine algorithms. You can also work with someone who’s SEO-savvy to help you rank higher on Google and other search engines.


Show Up on Social Media

Social networking platforms, from LinkedIn to Snapchat, provide a huge opportunity for businesses to get noticed at any stage of their development. Engaging with users on social media can help you better understand your target audience and how to serve them better. You can find out their problems and needs, so that you can find better solutions to offer. It gives you a platform to hone your brand’s voice and message, as it allows you to communicate directly with your audience. Social media is a great way to build authority by providing valuable content.


Paid advertising can also be very effective on social media. You might try running a video ad on YouTube or running Facebook and Instagram ad campaigns that target your prospective customer base.


Attend Conferences and Do Speaking Engagements

Although we live in a digital age, raising awareness to your startup also depends on marketing outside the Internet. China expert and best-selling author of “The Age of the Unthinkable” and “The Seventh Sense,” Joshua Cooper Ramo draws attention to his books and his personal brand by sharing expertise at conferences and other speaking engagements around the world.


You may not have an agent that can help you get booked for speaking engagements, but you can start by going to conferences and getting your name out there through networking. While the speakers at these conferences get to speak to everyone at once, attendees can still reach lots of people and spread the word about their startup by striking up conversations with other attendees. The more clout you build in your niche, the more likely you’ll be able to be selected as a keynote speaker at future engagements.


Getting Started

Marketing your startup is all about having a story people can connect with. Why have you launched this startup? If you can convince your target audience that you can meet their needs in a unique and effective way, you’ve got an effective marketing campaign. Putting money into search engine optimization adds, or even a social media marketer, you can get quickly see big results in getting your name out there.

Startup Marketing & Branding Strategy


Digital marketing is a no brainer must-have in today’s business world. Just as our world has integrated into everything digital, it is not a surprise to see digital marketing evolve to how we use it today. While traditional marketing is still thriving, more and more companies rely on the more effective ways of digital marketing. The main difference between traditional and digital marketing is that the previous employ a less targeted approach in advertising, while the latter is more about using data analytics to tailor a precise and more effective marketing approach best suited to the company and its target market.


While most startup companies might worry about the expenses for marketing, it is no longer about which company might have all the resources to spend on marketing, but more on having the right marketing strategy that would work best for the company. It is no longer a surprise to find affordable marketing campaigns that are customized to reach the maximum buyer target. With the right analytics, modern technology has indeed done wonders.


Social media is a must

Perhaps the cheapest way to market online is through social media. It is easy to set up, and it already has the audience and the tools needed to broadcast your product. Do note, that social media is best use to build on your brand and identity. The coherence and unity of your posts matter, so does the frequency or the number of times you post in a day. While social media is a great way to launch promotions, it is an even more effective medium in knowing your market audience as it can let you interact and share information with customers. It can also build your customer service.


Take advantage of free or low-cost tools

There are plenty of other tools that you can use to strengthen your marketing plan. You can use Hootsuite that can integrate your social media accounts and platforms to help you manage your accounts. It is available for free for the basic features, or have the option to pay 11 USD per month for the whole package. For something that costs so low, this is one tool that you would really use. Tools like the Google Analytics are essential in order to gather and interpret data. These are just two examples. There are still many out there. Find the ones that could help you most without necessarily breaking the bank.


Be mobile friendly

With the success of mobile shifted startups, it is clear to see that everything is happening on mobile. You can now easily call for transportation just by having an app like Uber or Grab without having to flip through your contacts to call for a taxi. With most of the world already on mobile phones, it makes sense that marketing strategies should be optimized for mobiles and smartphones. Mobile search has surpassed desktop searches. Even when you compare from two years ago, more websites can now seamlessly adapt for mobile use. So don’t get left behind. Make your ads and your websites mobile-ready.


Your content matters

Your brand should be the clear message with each and every content that is posted in your blogs, sites, and social media walls. When you just put in anything that interests you, or just so you posted something, this will ruin your branding. You should focus your content to selling your brand, and so you should know what are the unique selling propositions of your product. That way, you can focus on the benefits of your product. There are many ways to boost your content. You can go to sites where you can hire services for content creation for a fraction of the price.


Convert your visitors

You should also make sure that your site pages allow for maximum conversions. Try to see what your site visitors go through when they get in. See how they would interact with your page and optimize where you could get them to convert and buy. Much like picking out a workplace where you need to know that it will fit all the needs of your company, make sure that your site has the tools necessary to show to your prospective buyers that you have the product that they need, and accessing that product is as easy as a simple click. Avoid clichéd phrases that would not make your site stand out.


Find out what your customers’ preferences are and use what you know to get their attention. To make a buyer a repeat one, see to it that your site has all the details that they need for after sales support. A good follow-up system will also keep them in the loop for any other new sales pitches in the future.


There are plenty of digital marketing strategies available to everyone, from the seasoned to the most novice of entrepreneurs. Find one that speaks of what your company stands for, and make it work to give you the best marketing plans that leave not only you happy, but your customers as well.

Author Bio:

 Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.

Check out her company here: FindMyWorkspace

Startup Branding & Marketing


You’ve developed a great product or service, but people will want to know more about your company brand before they start purchasing. If you’ve got an eye-catching logo and website, these are important first steps. But appealing graphics don’t make a brand. How can new businesses establish a recognized brand presence online? Here are five tips.


Brand Names

Research your brand name carefully. Something that seems edgy, striking, or humorous may be good for attention, but bad for business. Brainstorm a list of possible names, and research them online to see if they are already taken, or if unpleasant associations come up on a Google search. Also check to make sure it doesn’t translate into something ridiculous in another language or culture. When you settle on something that’s acceptable, make it legally yours by registering it with the United States Patent and Trademark Office.

Domain Names

If you’re just starting out, it’s not too late to rethink the domain name for your site. Make your domain name matches your company name as closely as possible. It should also show some relation to who you are as an organization, for instance .com, .biz, .io for a company, .net or .org for a non-profit, and so on. Some companies will also go the added step of buying up every domain name that matches, regardless of suffix, to avoid any confusion with the public or attempts by third-parties to profit from your brand building.


Consistent Messaging

Regardless of the digital channel, you want an easily identifiable logo and simple, clear message used on every platform. Whether someone sees it in print, banner ads, or on social sites, they should immediately recognize your brand and message. Everything – your website, business cards, emails, advertising, etc. – should all be relatively the same. For example, if your Twitter handle is @WholeBuyz, use @WholeBuyz on Instagram, not @WholeBuyzFL. Consistency is crucial if you want customers to instantly identify your brand.



Don’t overlook any opportunity to distribute your brand through advocates. Be newsworthy; get your logo associated with popular community events like charities and athletics. Building brand advocates is about creating engaging online content that followers will share with their friends. It also involves networking on sites like LinkedIn, professional and industry associations, and marketing networks. You can also use different sources such as Facebook and Vimeo to really help get the word out there. You may even want to look into different examples, such as those by ACN so that you can get an idea of how to utilize sources like this.


Become an Authority

One way to become a trust brand is to share your expertise. By contributing to your niche or industry without trying to sell yourself, you actually do promote your brand. No one respects a sales pitch, but others will look to you as a resource if you provide knowledge and insights, even your competition. Over time, you build up a reputation as an industry authority, and thus, an influencer. You or a member of your team can start sharing some very useful information on social media and through guest blogging. Just remember to focus on being helpful and your commitment to your niche, not selling. People will have more confidence in your brand.


In digital media, your brand is everything. It’s how the world relates to your company. People should be able to see your logo and immediately know what you offer. It becomes a business model you have to live up to every day.

Growth Hacking Tips


Are you looking for ways to rapidly grow your startup? Look no further! In this article, we’ll share eight amazing growth hacking tips that will help you achieve your goals.


You’ll learn how to:


  • Identify your target audience
  • Optimize your website for conversion
  • Leverage social media marketing
  • Implement a referral program
  • Utilize email marketing automation
  • Collaborate with influencers
  • A/B test your marketing strategies
  • Analyze and optimize your growth hacking efforts


Get ready to skyrocket your startup’s success!


Identify Your Target Audience

You need to determine the needs and preferences of your target audience in order to effectively market your product. Understanding your audience is crucial for developing a successful growth hacking strategy.


Start by conducting market research to gather valuable insights about your potential customers. Identify their demographics, such as age, gender, and location, to create targeted marketing campaigns. Additionally, analyze their behaviors and interests to tailor your messaging and content.


By knowing what your audience wants, you can craft compelling marketing messages that resonate with them and lead to higher engagement and conversion rates. Utilize data analytics tools to track user behavior and gather feedback to continuously refine your marketing efforts.


Optimize Your Website for Conversion

Once you have identified your target audience, it’s important to optimize your website for conversion by implementing effective design elements and persuasive copywriting.


To start, make sure your website is visually appealing and easy to navigate. Use clear and concise language to communicate your value proposition and benefits. Incorporate compelling visuals and testimonials to build trust and credibility.


Streamline your checkout process by minimizing the number of steps and offering various payment options. Implement persuasive calls-to-action that guide users towards making a purchase or signing up for your services.


Continuously test and optimize your website by analyzing user behavior and making necessary adjustments. Remember, the goal is to create a seamless and persuasive user experience that maximizes your conversion rates and drives business growth.


Leverage Social Media Marketing

To effectively leverage social media marketing, focus on creating engaging content that resonates with your target audience and encourages them to share and interact with your brand.


Social media platforms offer a powerful way to connect and engage with your customers, build brand awareness, and drive traffic to your website.


Start by understanding your target audience and their preferences, interests, and pain points. This will allow you to create content that speaks directly to them and captures their attention.


Use eye-catching visuals, compelling storytelling, and interactive elements to make your content stand out.


Encourage your audience to like, comment, and share your posts to increase your reach and generate more organic traffic.


Engage with your followers by responding to comments, addressing their concerns, and providing valuable insights.


Implement a Referral Program

Boost your customer acquisition by implementing a referral program that incentivizes your existing customers to refer their friends and family to your startup. Referral programs are a powerful tool for growing your business quickly, as they tap into the trust and network of your existing customers.


By offering rewards or discounts to customers who refer others, you create a win-win situation. Not only do you acquire new customers at a lower cost compared to traditional marketing methods, but your existing customers also feel valued and rewarded for their loyalty.


To successfully implement a referral program, make sure to clearly communicate the program’s details and rewards to your customers, provide them with easy-to-use referral tools, and track the success of the program to make necessary adjustments.


Start harnessing the power of referrals today and watch your customer base expand rapidly.


Utilize Email Marketing Automation

You can significantly increase your marketing efficiency by utilizing email marketing automation. This allows you to streamline your communication processes and reach a wider audience effortlessly.


With email marketing automation, you can automate various tasks such as sending personalized emails, segmenting your audience, and scheduling follow-ups. This not only saves you time but also ensures that your messages are delivered at the right time to the right people.


By automating your email campaigns, you can also track the performance of your emails, including open rates, click-through rates, and conversions. This valuable data can help you optimize your marketing strategies and improve your overall results.


Additionally, email marketing automation allows you to nurture leads, build customer relationships, and ultimately drive more sales for your business.


Collaborate With Influencers

Partnering with industry influencers can significantly enhance your brand’s visibility and credibility, driving more engagement and conversions. Collaborating with influencers allows you to tap into their existing audience and leverage their expertise to promote your brand.


By working with influencers who have a strong following and align with your target market, you can reach a wider audience and build trust with potential customers. Influencers have the power to create authentic content that resonates with their followers, making it more likely for them to engage with your brand and convert into customers.


Additionally, when influencers endorse your products or services, it adds credibility and social proof, further boosting your brand’s reputation. By strategically collaborating with influencers, you can amplify your brand’s reach, increase brand awareness, and ultimately drive more conversions.


A/B Test Your Marketing Strategies

Try out different variations of your marketing strategies to see which one performs better in terms of engagement and conversions. A/B testing is a powerful tool that can help you make data-driven decisions and optimize your marketing efforts.


By creating different versions of your marketing campaigns or landing pages and randomly showing them to a sample audience, you can gather valuable insights about what resonates with your target audience. With A/B testing, you can experiment with different elements such as headlines, visuals, call-to-action buttons, or even the overall layout.


By analyzing the results, you can identify which variation generates more engagement, clicks, or conversions. This allows you to refine your marketing strategies and focus on what truly works, ultimately driving better results for your business.


Analyze and Optimize Your Growth Hacking Efforts

By analyzing and optimizing your growth hacking efforts, you can maximize the impact of your strategies and achieve rapid growth for your startup. It’s crucial that you regularly assess the effectiveness of your growth hacking tactics to ensure you’re on the right path.


Start by analyzing the data and metrics to identify which strategies are yielding the best results. Look for patterns, trends, and areas of improvement. Once you have identified the strengths and weaknesses, take action to optimize your efforts.


Experiment with different approaches, tweak your strategies, and test new ideas. Continuously monitor and measure the outcomes to gauge the success of your optimizations. Remember, growth hacking is all about being agile and adaptable.


Stay focused, keep learning, and fine-tune your tactics to accelerate the growth of your startup.


Frequently Asked Questions


How Can I Identify My Target Audience if My Startup Is in a Niche Market?


If your startup is in a niche market, you can identify your target audience by conducting market research. This will help you understand who your potential customers are and how to reach them effectively.


Analyzing competitors is another important step in identifying your target audience. By studying the competition, you can gain insights into their customer base and identify any gaps or opportunities in the market.


Using data analytics is also crucial in identifying your target audience. By analyzing data on customer behavior, preferences, and demographics, you can refine your understanding of who your target audience is and tailor your marketing efforts accordingly.


Are There Any Specific Website Optimization Techniques That Work Best for Increasing Conversions?


There are specific website optimization techniques that work best for increasing conversions.


You can focus on improving website speed.


Optimizing landing pages is another effective strategy.


Using compelling call-to-action buttons can also help drive conversions.


Implementing A/B testing can help you determine what works best for your audience.


What Are Some Effective Strategies for Leveraging Social Media Marketing to Grow My Startup?

To grow your startup quickly, leverage social media marketing effectively.


Engage with your target audience, create compelling content, and use targeted ads to reach potential customers.


Consistency, authenticity, and analytics are key to success.


How Can I Incentivize Referrals and Successfully Implement a Referral Program for My Startup?


To incentivize referrals and implement a successful referral program for your startup, there are a few key steps you can take.


First, offer rewards for referrals. This could be in the form of discounts, freebies, or even cash incentives. Make sure the rewards are enticing enough to motivate your customers to refer others to your business.


Second, make it easy for customers to refer others. Provide them with a simple and user-friendly referral process, such as a referral link or a referral code. You can also offer pre-written messages or social media posts that customers can easily share with their friends and family.


Lastly, track and reward successful referrals promptly. This is crucial to keep your customers engaged and satisfied. Use a tracking system to keep tabs on referrals and ensure that the rewards are given out in a timely manner. Thank your customers for their referrals and let them know that their efforts are appreciated.


What Are Some Best Practices for Utilizing Email Marketing Automation to Drive Growth for My Startup?


To drive growth for your startup, consider best practices in email marketing automation.


It can help you reach a larger audience, personalize your messages, and automate follow-ups to nurture leads effectively.



In conclusion, by implementing these growth hacking tips, you can quickly grow your startup.


Identify your target audience, optimize your website, leverage social media, and implement a referral program.


Utilize email marketing automation, collaborate with influencers, A/B test your strategies, and analyze and optimize your efforts.


With these techniques, you can drive growth and achieve success for your startup.




Startup PPC & SEO

Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong search engine optimization and pay-per-click strategy.


But knowing your products need SEO is a far cry from knowing exactly what SEO they need. No two businesses are exactly alike, and every search marketing agency worth their salt knows that you can apply the same rules to each one, seeing different results in each case.


We might not know your business, but we can give you a way to approach SEO & PPC, so that you will start on the right track.


Tip #1:  SEO Is Needed in Your Startup’s Early Stages

There is a lot of debate on which is better for a startup to invest their money in—SEO or PPC?  It’s true that PPC is incredibly effective at getting immediate traffic to your website, but it doesn’t do much good if your website offers users a terrible experience once they get there.


Before you get into PPC, it’s essential that your website is SEO-friendly so that you can get visitors to stay on your site. You don’t have to be some SEO expert to make your website user-friendly and optimized for search engines. For true beginners, Moz’s guide to SEO is a great place to start.


If you already have an understanding of SEO basics, then you certainly know the importance of publishing awesome content, link-building, optimizing for keywords, and making your website easy to navigate. Make sure that your website isn’t scaring off potential customers before you spend all that money on paid traffic that doesn’t convert!


Tip #2:  Thoroughly Screen Any Digital Marketing Agency Before Hiring Them

If you have done the research on what it takes to dominate search result pages, then you have probably realized that it takes a ton of work. If it were easy, then everyone would be doing it, right? SEO—while completely worth the effort—takes months to see results. PPC can get you results fast, but building and managing campaigns is difficult, and there are plenty of horror stories of startups wasting their precious budget on PPC campaigns that go nowhere.


The solution for many serious startups is to hire a digital marketing agency. This process involves a decent amount of research; thorough screening is key for any company to become comfortable with making an investment.


It’s essential for business owners to vet potential agencies by looking at their experience and ensuring that they have a history of getting results.


Additionally, it’s important that you ask them a few key questions to get further insight. How will this agency measure success? How involved will you be in the process? What is their experience like working with startups similar to yours?


Tip #3:  Put Serious Thought into Your Keyword Strategy

If you are tired of hearing how much time and effort you need to spend on keyword research—well, that’s too bad … because it’s true. The digital landscape may be constantly changing, but the necessity for keyword research has remained.


In the case of PPC, it’s especially important for new startups to spend time on keyword research.  When you are working with a limited budget, every PPC dollar counts. You don’t want to waste your PPC budget on keywords that don’t convert.


It’s also crucial for SEO. To acquire relevant traffic to your website, you need to target the keywords and terms that they are searching for. Keep in mind that what people search for and how they search for it are constantly changing. Keyword research isn’t something that you do once. It is an ongoing process that will help you stay relevant and increase online visibility.


Tip #4:  Get an Early Start on Brand Building

Brand recognition is necessary precursor to consumer trust. Any business owner knows this, but did you know that it can help boost your SEO?


Brands rank easier than unbranded competitors and are more likely to withstand Google updates.  This doesn’t mean that your small startup doesn’t stand a chance in search results. It just means that you need to work on building brand signals immediately.


Some important brand signals include a strong social media presence, branded keywords, branded links, and on-page branding (consistent logo, color scheme, an About Us page, etc.).


Tip #5:  Learn from the Competition

There is nothing wrong with watching your competitors and using the same tips and tricks that they do. In fact, those who aren’t doing this are making a huge mistake. Keeping tabs on your competitors can help both your SEO and PPC strategies.


For instance, you can use SpyFu to identify what keywords your competitors are ranking for in both organic search and AdWords. You can then use this information to boost your own SEO and PPC campaigns.


Another great competitor analysis tool is SEMrush, which gives you insight into your competitor’s organic, paid search, and link building strategies. This tool also makes it easy to visualize the data that you gather on your competitors so that you can conduct a competitive analysis with only a few clicks.


About Author;

Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for eCommerce businesses, he merged with Visiture to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.


Digital Marketing Tactics
Today, a large majority of consumers distrusts advertising, and corporations in general, more than ever before. Today, an average buyer has seen major corporations coax the onset of full-blown financial crisis and spark a major outcry against income inequality. Furthermore, people are bombarded with tons of advertisements every day. Telesian Technology Inc. estimates, that an average consumer sees anywhere between 300 and 700 ads each day. As a result, traditional marketing strategies have become rather ineffective, to say the least.


Podcasting as a Marketing Tool

Two years ago, Serial took podcasting to another level, and while I’m sure you’ve listened to at least a couple podcasts, have you ever considered using a podcast as a marketing tool? And while podcasting is only gaining momentum, many of your potential customers are surely active listeners. In fact, recent Infinite Dial findings have revealed that between 2015 and 2016, podcast listening grew around 23%. And if that’s not enough to make you take podcasting seriously, also think about this – today, more than 20% of Americans, ages 12 and up, listen to podcasts on a regular basis.


And to provide context for what 20% of the country represents, you have to take into consideration that only around 13% of people in the United States have a Spotify subscription, and 21% of them have an active Twitter account.  All in all, there are around 57 million podcast listeners in the United States. There are a couple of elements that make podcasting stand out as a great content tool – it gives you an opportunity to connect to your customers, reach a guest audience and it lends itself to generating multiple revenue streams, just to name a few.

Leveraging Big Data

According to IBM research, we create around 2.5 quintillion bytes of data every day, as a matter of fact, we create so much of it that around 90% of the data in recorded human history has been created in the last two years. The sheer amount of information we have today has completely changed what it means to be a marketer. Look at it like this – big data is the missing link between marketing actions and results. So, despite all of this, why are so many companies still turned off by big data?


The answer perhaps lies in the fact that there’s a huge emphasis on short-term results in today’s corporate world. And this insistence on instant results can prevent companies from making the necessity investments today to lay the foundation for greater results, which may take months to come to fruition. According to Rex Briggs’ research, around 40% of marketing budgets are being wasted every year by thousands and thousands of companies around the world. A big reason why this continues to happen is because of lack of data that prevents insights, measurements and informed decision making.


Email Marketing is Still Here

And so we come to probably the most underutilized and underestimated marketing tactic of today – email marketing. For years, email has been labeled as a “has-been” in the modern marketing world, taking the back seat to newer and “exciting” tactics, such as social media. But from a pure cost-effectiveness standpoint, it’s hard to argue that something is better than email. What’s more, even though Facebook Messenger and WhatsApp are more commonly used today, people still use emails to communicate quite a lot actually. Radicati Group estimates that around 2.4 million emails are sent every second, which amounts to 74 trillion mails per year.


But seeing how mobile usage has grown in recent years, today you have to approach your email marketing strategy with a mobile-first mindset. Every aspect of your campaign has to be optimized for mobile – fast-loading and visually captivating emails work best on smartphone screens. Moreover, according to statistics compiled by HubSpot, more than 95 of your site’s visitors aren’t ready to buy your product. That is why you should also try to take advantage of email remarketing. Travel companies, for instance, have known how to increase conversions using email remarketing for years. These companies, as well as eCommerce sites that have a high level of booking and cart abandonment use email remarketing as a way to re-engage customers and encourage them to finish the transaction.



Stepping outside of the norm and giving other platforms like podcasting and emailing a chance to work for you and your company will definitely prove equally beneficial in the long run. Leveraging big data will also give you a chance to learn more about your consumer base and allow you to make smarter marketing decisions in the future. Finally, the point is, just because something still isn’t popular or widely-used it doesn’t mean that it isn’t effective. Chances are, some of the more underrated marketing strategies and tools are making someone a lot of money – and if you think outside of the box, that someone could be you in the future.



Nate Vickery is a business consultant and a blogger mostly focused on streamlining marketing and management for small businesses and startups. He is also an editor on and a regular contributor on many other business and marketing oriented websites.