brand identity twitter

Photo by Sara Kurfeß on Unsplash


Building a brand on Twitter – a social media platform that limits messages to 280 characters – is particularly challenging.


However, should you manage to do it, the results are gratifying: at the moment, Twitter has 330 million users, many of which are your potential customers.


In this article, we will address seven best practices for building a brand identity on Twitter to attract new audiences and engage the existing ones.

Create Your Own Twitter Strategy

Before setting out to post on your business’s Twitter account, you should create a full-fledged strategy by defining what your main goal on Twitter is.


In order to succeed on any social media platform and engage its users properly, you need to make sure that you invest your time and effort into what will drive results. Use your audience’s buyer personas to forge these decisions – remember that you can’t cater to everyone’s needs on Twitter.


When defining your Twitter goals, think about what you want to achieve. Possible goals could include:


  • Boosting customer loyalty
  • Generating new leads
  • Increasing conversion rates
  • Educating prospects

A social strategy gains actionable goals once you know what your business objectives are. To get the results you want, you need to make sure the objectives are measurable and specific.


Create A Unique, On-Brand Profile And Username

The most noticeable and immediate aspect of your Twitter’s brand identity is the brand name or, in this case, username.


During the account registration, make sure you provide the full business name or an alternate version of the name, that is relatable and memorable.


A Twitter profile username conveys a particular brand image, improves your business’ likelihood of appearing in social streams/trends and boosts your audience’s trust.


Besides coming up with a compelling username that reflects your brand well, you should also:


  • Optimize your profile by picking a branded logo or another relevant image for your page’s profile picture and entering descriptive information about your business in the bio section. Also, add a link to your website’s About section. That will drive more leads to your site.
  • Verify your account to signal to your audience that your brand page is genuine. Find Twitter’s simple guide on acquiring the blue verification check mark and follow the steps.
  • Link to your Twitter page from other places such as your website, email signature and other social media pages to provide more reach to your network of platforms.


Leverage Your Brand Voice

A well-defined brand voice is a crucial element of your social media messaging and audience engagement.


A brand voice that suits your company, your product and, above all, your target audience, is the number one factor in establishing a sense of trust with your consumers. It is also a tool that positions you uniquely in the crowded market.


Every piece of content and every tweet on your Twitter account should contain your brand voice, meaning a voice that reflects your brand personality.


Whether this tone will be formal and professional or more laid-back and humorous depends on the type of services you provide and the audience you cater to.


On Twitter, like on any other platform, your voice should align with the nature of your business and the type of people you are trying to attract.


Your Twitter brand voice must come across as authentic, not to confuse or alienate the audience, which is used to certain types of communication coming from your business.


This also ensures broader brand consistency and brand recognition.

Brand Your Visuals

The images you plan to post to your Twitter profile will come across as more professional, unique and engaging if they bear your brand’s visual identity.


Remember that branding is all about consistency – and consistency is extremely important when managing your brand on different digital channels.


Branded visuals create a link between your Twitter feed, website, online ads, Facebook profile and other digital platforms. They help you promote your business and gain recognition from your followers.


If your business has a brand style guide book, built by an expert digital marketing agency, containing instructions for applying your brand’s logo, colors and typography to all channels, it would be advisable to apply these to Twitter as well.


The most fundamental way to brand your Twitter visuals is by adding your logo to them or incorporating your recognizable brand colors.

Use Hashtags Tactfully

Hashtags – phrases that indicate a specific topic or content – were invented by Twitter. Today, they are an essential component of any social media strategy and how businesses acquire relevancy and keep up with trends.


In fact, tweets with hashtags improve user engagement by 50% for brands.


Your Twitter brand identity should incorporate hashtags strategically to your advantage by grouping your content into different hashtag categories and making it easier to find.


The best practices for using hashtags on Twitter’s business pages include:


  • Avoid spaces or punctuation: Hashtags do not work with spaces between words, even if they consist of several words.
  • Find trending hashtags: Twitter informs you about trending hashtags related to what you do on your homepage feed. Make the most of it and tap into them at the right time.
  • Do not overdo it: No more than a few hashtags per tweet is the general rule of thumb. Anything more than that is not effective and too many hashtags may turn people away.


Stick To Your Posting Schedule And Itinerary

Getting engagement from your Twitter followers is not an easy feat.


After all, Twitter is one crowded place: over 350,000 tweets are sent through this platform every minute!


Knowing when to post during the day can boost your engagement metrics significantly. One recent study suggests that:


  • Friday is the best day to post on Twitter
  • Posting between 10 AM and 12 AM is the most effective daily time slot
  • The worst time for Twitter engagement is Sunday morning


However, only you can get to the bottom of your specific audience’s habits on Twitter. If these general audience traits do not apply to them (or if you’re unsure if they do), follow these best posting practices:


  • Make sure to post at least once a day to maintain the necessary level of engagement and brand visibility with your followers. You can also post more than once on certain days.
  • When you get to understand your audience’s habits and preferences, adjust your posts’ timing by using Twitter Analytics.
  • Schedule your tweets by using Sprout Social or any other similar tools. This way, you will never miss out on the opportunity to engage with your followers at crucial hours.


Boost Engagement With Multimedia

As much as 82% of users watch video content on Twitter and have said they would even like to watch more videos from the pages they follow.


Multimedia, like videos, infographics, polls, etc., is a useful way to engage your users on social media.


Some of the ideas you can utilize in this respect include:


  • Twitter feed photos: Visual content such as images add diversity to the generally textual content. Also, these images may add value to your audience if they provide them with information and knowledge that relieves their key pain points and educates them.
  • GIFs: Adding a fun and laid-back side to your business, GIFs can be branded to add another layer of personality to them and your business.
  • Behind-the-scenes videos: These can help with building your credibility and authenticity. They also add a humane, relatable touch to your business by showing your team and your operations from a different, less “businessy” angle.



Your brand is your promise to your customer. It is critical that your business gets the right presence on Twitter, which is still one of the most popular social media networks for both B2C and B2B segments.


By building your brand for Twitter, you can connect with your followers in a meaningful way that will build trusting, lasting relationships.



Brands & Twitter


Twitter has done as much as possible to level the playing field for marketers. Now nearly anyone can reach a new audience, anywhere on Earth, with nothing but creativity to propel them.


A few brands have excelled at Twitter marketing in particular, and they’re not who you may expect. The top three brands at this moment are:


  1. Starbucks
  2. Samsung Mobile
  3. Chanel


Each one succeeds in a very, very different way. What I want you to learn by the end of this article is that your brand can carve out a unique place all its own on Twitter. The catch is that you have to do it yourself, and you have to do it consistently.


The three biggest brands on Twitter


How Starbucks rose to the top!


Starbucks runs their Twitter account the same way they run their stores: With lots of one-to-one interaction! Stopping by Starbucks for a morning drink is such a tradition for so many people that it’s no surprise that these same people also feel like they can tweet to Starbucks regularly too. Tweets like this are common:




Basically, someone random will say something equally random about Starbucks, the @Starbucks account will reply, and that will set off more discussion and maybe a retweet. This happens dozens of times a week. These one-to-one interactions have been a hallmark of Starbucks right from when they first started their account, and is a cornerstone of their customer service.


What you’re learning here is how you build a Twitter account one interaction at a time. Twitter users appreciate this type of personal touch more than anywhere else. Why? Because you’re not messaging them through something private like email, you’re right there (typically on their smartphone) in public for all their friends to see.


They also create content which is in tune with their audience. Selfies of drinks are common amongst their followers, and they follow their audience:



Samsung Mobile have incredible content


When you’re Samsung, and you pride yourself on the quality of your product, you use that product to create incredible content. Their Twitter feed is absolutely stuffed to the breaking point with a wide variety of visually appealing content. Check out how in the space of a few days they tweet out an image, a video, and a GIF:



This gives their followers options. If you’re scrolling through their Timeline quickly while on break at work, with free WiFi, maybe you want a video. If you’re on the bus going home, maybe your mobile data would prefer a GIF, or a photo if you’re really tight on the ole data budget.


The key is that Samsung create a wide variety of content to give their followers a choice. You don’t always have to watch a video, and you’re not bored to death with photo after photo.


The other remarkable thing about their account right now is their partnerships. They work with prominent media people to show that their product is exceptional:



They’re not afraid to grab a quote from some guy named Mark and tweet it out:



And they work with paid celebrities to keep their influencer marketing game on point:



In all seriousness, their work with familiar names and brands has helped them gain legitimacy, stay on the minds of their followers, and get more retweets with valuable content. Who else out there is working with Snoopy? These are all memorable brand moments, and everyone needs to create them to stay on top.


Chanel is, simply, Chanel


The name of Chanel alone conjures up images of highly fashionable clothes, perfect-bodied models, and opulent locations. Their Twitter account takes this and runs with it, almost to the point where it’s a tongue in cheek joke!


They routinely work with celebrities:



They dress their models in absurdly extravagant clothing. Seriously, how much do all these pearls weigh and how are these ladies standing up:



And, just to show us how common we all are in our private moments, they tweet out behind-the-scenes content which still looks like this:



Just three supermodels hanging out backstage, super casual…


Chanel’s strategy in Twitter marketing is the same as their strategy in the clothing they sell: Everything is incredibly high-value. They tweet very seldomly, but when they do it’s an incredible piece of content. From days spent with Skateboard P (sorry, just join the party? You know him as Pharrell Williams), to models backstage, on stage and everywhere else, to showcasing their high-end product: Everything is the highest of quality.


Not every Twitter account can get away with tweeting so seldom and maintain such a huge following, but what you can learn here is the true value of great content. You can get a few followers by tweeting whatever comes to mind at any given moment, but planned content with a high value to your audience will always pull the biggest follower numbers.


What we learn from the biggest brands on Twitter


There are many ways which you can succeed on Twitter. This was shown you very clearly how three titans of Twitter marketing succeed:


  • Starbucks: Showed us the value of personal interactions, and creating content that your fans can easily relate to.
  • Samsung Mobile: Showed us how valuable it is to create a wide variety of content using GIFs, images, and video to satisfy their audience’s changing content needs.
  • Chanel: Simply continue their offline marketing to their Twitter marketing by creating incredibly high-value content on a less-frequent basis.


Which of these tactics you focus on is up to your brand’s voice. What I can say for certain is that everyone should follow Starbuck’s example and be personal. Whether you choose to go low-key with your content, or extravagant, is up to the goals of your brand’s overall voice. Either way, the voice of your fans must be acknowledged and replied to if you want to build an audience on Twitter.




Ernest is a digital marketer with a slight video marketing obsession. You can read more about him over on the Social Media Marketing Guide website at the link. His favorite Twitter account will probably always be Katy Perry. But that’s his business…




It is no secret that social media sites are becoming popular daily; these platforms are used for more than just meeting new people. Businesses around the globe are starting to utilize them to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market.


Twitter is, without a doubt, one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities. It is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to a user’s ability to use hashtags to get their business known.


Example of a hashtag



Using the Hashtag

A hashtag is a word or phrase with a “#” prefix at the front. E.g., #microsoft or #apple. Primarily, the main purpose of using a hashtag is to ensure that a conversation around a specific topic or word can be easily tracked. Twitter users can easily use this marketing tool to track the conversations about their business and understand their popularity online. You can use this to increase awareness of your small business online.


One of the best ways to create a buzz around your business using hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users allows you to reach a wider audience, thereby increasing your exposure. Another benefit of using hashtags is the ability to be part of a current trending topic that your small business may be related to. Introducing your business to the trend will allow people to associate with your brand and create awareness.


Always remember to use the correct hashtag. Topical tags are usually the best way to go about the process, which means it has a bigger reach in the overall market. Use these tags as part of your tweet rather than just using them separately. It will be easier for readers to become informed about your business or what you are trying to say when they can read it in context as a complete tweet.


Finally, track the hashtag’s progress to see if it’s effective for your marketing goals. Various tools can help you do this online, but Twitter can also provide this information. It’s a great way of measuring your reach on this social media platform, and you can easily keep an eye on conversations regarding your product, service, or brand.


Benefits of Using Hashtags for Business

  • The most important benefit of using hashtags is creating brand awareness. By using this tool, you can make it easy for people to re-use it and mention your brand or company in their conversations and tweets online.
  • You can keep track of your reputation. Hashtags make it easy to monitor what people say when they talk about you or your brand. If there are any negative statements or customers are unhappy with a product or service, you can pick it up and put in some effort to rectify the issue or put the customer at ease.
  • Hashtags allow you to measure your reach. You can watch all the conversations around your chosen keywords or topics and find out where your business is being mentioned, by whom, and how often. This indicates how far your business’ reach is and what your target market looks like. Businesses are increasingly seeing the benefit of this.
  • Make your tweets easier to find. Hashtags allow you to find previous tweets easily and categorize your tweets for your followers to find. Leads, customers, and prospects can easily join in the conversation by using your hashtags in their discussions.
  • When you have a new product or service available, you can easily create new hashtags so your followers and customers can easily and effortlessly identify them and be updated on new updates and developments within your business.


The more hashtags are used on Twitter, the more it will encourage using better statistics, control, and a better understanding of this tool. People worldwide can benefit from hashtags, and it should be a positive and useful experience for everyone – regardless of whether you are using it for personal or business purposes. With social media being such a powerful online tool, this is becoming a very popular way of expanding your market reach, keeping an eye on conversations around your business, and allowing people to follow updates around your business easily.


About the Author:

Lorien Roux is an entrepreneur and blogger who loves writing about business and marketing. She also manages, which provides registration information on businesses across the U.S.

Twitter for Marketing


Are you still confused on how to execute a proper conversation on Twitter? Don’t worry you are not alone. The good news is that if you are trying — well you are trying which is half the battle. The truth is that Twitter is a very important area to have a voice especially if those following you are highly targeted.


This great Twitter infographic was brought to us buy the folks at Check it out, you might learn something very important.



social media communication


Have you ever wondered how social media has transformed the way businesses communicate with their customers?


In this article, we’ll explore how social media has changed marketing communication forever. From the rise of influencer marketing to the power of user-generated content, you’ll discover the new strategies and challenges that come with navigating the ever-evolving world of social media marketing.


So, fasten your seatbelt and get ready for a journey into the digital age of advertising.


The Evolution of Marketing Communication in the Social Media Era

You should explore how marketing communication has evolved in the social media era.


Social media has revolutionized the way businesses communicate with their target audience. Gone are the days when traditional advertising channels like print, radio, and television were the only options available. Now, with platforms like Facebook, Twitter, Instagram, and LinkedIn, companies have direct access to millions of potential customers.


Social media allows for real-time interactions, instant feedback, and personalized messaging, making it a powerful tool for marketers. Additionally, social media has also given rise to influencer marketing, where individuals with large online followings promote products and services. This type of marketing has proven to be highly effective in reaching and engaging with specific target markets.


Overall, exploring the evolution of marketing communication in the social media era is essential for businesses to stay relevant and succeed in today’s digital world.


Harnessing the Power of Social Media for Brand Engagement

Social media platforms offer numerous opportunities for businesses to engage with their target audience and build brand loyalty. By utilizing these platforms effectively, you can create a strong connection with your customers and establish a loyal following for your brand.


One of the key benefits of social media is the ability to directly interact with your audience in real-time. Through comments, messages, and live chats, you can address their concerns, answer their questions, and provide them with valuable information.


Additionally, social media allows you to showcase your brand’s personality and values through creative and engaging content. By consistently posting relevant and interesting content, you can keep your audience entertained and informed, further strengthening their loyalty to your brand.


Influencer Marketing: The New Face of Advertising

An influencer marketing campaign can be a game-changer for your brand. It allows you to leverage the credibility and reach of popular social media personalities. By partnering with influencers who have a strong following and align with your brand values, you can effectively reach and engage your target audience.


These influencers have built a loyal community of followers who trust their opinions and recommendations. When they promote your brand or product, their followers are more likely to take notice and consider trying it themselves.


Influencer marketing also provides a more authentic and relatable way to connect with consumers. Influencers often share personal experiences and stories, creating a sense of trust and authenticity. This can greatly impact consumer decision-making.


User-Generated Content: Building Trust and Authenticity

By actively encouraging your customers to create and share content about your brand, you can build trust and authenticity in your marketing efforts. User-generated content has become a powerful tool for businesses to connect with their audience and establish a genuine relationship.


When customers share their experiences, opinions, and recommendations, it adds credibility to your brand. People trust the opinions of their peers more than traditional advertising. User-generated content also provides social proof, showing potential customers that others have had positive experiences with your brand.


Additionally, it allows you to showcase a diverse range of perspectives and voices, making your marketing efforts more relatable and inclusive. By embracing user-generated content, you can tap into the power of authenticity and build a loyal community of brand advocates.


Navigating the Challenges of Social Media Marketing Communication

When it comes to navigating the challenges of social media marketing communication, you need to be aware of the potential pitfalls and find strategies to overcome them.


Social media has revolutionized the way businesses connect with their audience, but it also presents unique challenges that can hinder your marketing efforts. One of the biggest pitfalls is the risk of negative feedback or criticism going viral, potentially damaging your brand reputation. To overcome this, it’s important to monitor your social media channels closely and respond promptly and professionally to any issues that arise.


Another challenge is the overwhelming amount of content competing for attention on social media platforms. To stand out, you need to create compelling and engaging content that resonates with your target audience.


Additionally, the constantly evolving algorithms of social media platforms make it difficult to reach your audience organically. To overcome this, you may need to invest in paid advertising or strategic partnerships to boost your reach.


Frequently Asked Questions


What Are the Main Challenges Faced by Businesses When It Comes to Social Media Marketing Communication?


When it comes to social media marketing communication, businesses face several challenges. These include:


  • Maintaining a consistent brand image.
  • Engaging with a diverse audience.
  • Dealing with negative feedback in a timely and effective manner.

How Can User-Generated Content Help in Building Trust and Authenticity for a Brand?


User-generated content can help build trust and authenticity for your brand.


What Are the Key Strategies for Effectively Harnessing the Power of Social Media for Brand Engagement?


To effectively harness the power of social media for brand engagement, there are a few key strategies to keep in mind. First and foremost, it’s important to focus on creating compelling content that resonates with your audience. This means understanding their needs, interests, and preferences, and tailoring your content to meet those expectations. Whether it’s a funny meme, an informative infographic, or a heartfelt story, make sure that your content adds value and sparks interest.


In addition to creating great content, it’s also crucial to actively engage with your followers. This means responding to comments, messages, and mentions in a timely and personalized manner. Show your audience that you care about their thoughts and opinions, and make them feel seen and heard. This not only builds trust and loyalty but also encourages more engagement and interaction with your brand.


Lastly, consider leveraging influencers to amplify your message. Influencers have established credibility and a loyal following, making them powerful advocates for your brand. Collaborate with influencers who align with your brand values and target audience, and let them help spread the word about your products or services. Their endorsement and recommendation can significantly increase your brand visibility and reach.


How Has Influencer Marketing Reshaped the Advertising Industry in the Social Media Era?


Influencer marketing has reshaped the advertising industry in the social media era by leveraging the power of popular individuals to promote products.


It has revolutionized brand engagement and allowed for more authentic connections with consumers.


What Are Some Examples of Successful Marketing Communication Campaigns That Utilized Social Media Platforms?


Some examples of successful marketing campaigns that used social media include the ALS Ice Bucket Challenge and the Old Spice ‘The Man Your Man Could Smell Like’ campaign.


These campaigns went viral, reaching a wide audience and generating buzz.



In conclusion, social media has revolutionized marketing communication, forever changing the way brands engage with their audience. By harnessing the power of social media, businesses have been able to build stronger brand engagement, reach a wider audience, and tap into the potential of influencer marketing.


Additionally, user-generated content has allowed brands to establish trust and authenticity with their customers. However, navigating the challenges of social media marketing communication remains crucial for success in this ever-evolving landscape.


social media time management


Are you tired of wasting endless hours on social media? Don’t worry, there’s a solution! In this article, we’ll show you how to manage your time effectively and make the most out of your social media experience.


By identifying your time wasters, setting clear goals, establishing a schedule, and using productivity tools, you can take control of your online presence.


Say goodbye to mindless scrolling and hello to a more mindful and productive use of social media.


Identify Your Social Media Time Wasters

You should identify your social media time wasters to improve your productivity.


It’s easy to get lost in the endless scrolling and notifications that social media platforms provide. By taking the time to recognize what specifically distracts you, you can better manage your time and focus on more important tasks.


Start by reflecting on your social media habits. Are you spending too much time on certain platforms? Are there specific accounts or groups that consume a significant portion of your day?


Once you identify these time wasters, you can take action to minimize their impact. Consider setting limits on your social media usage or using productivity apps to block access during certain hours.


Set Clear Goals and Priorities

While setting clear goals and priorities, it’s important to establish a realistic timeline for achieving them. By doing so, you can ensure that you stay focused and motivated throughout the process.


Start by breaking down your goals into smaller, manageable tasks. This will make them feel less overwhelming and more attainable.


Next, assess how much time you realistically have available each day or week to work towards your goals. Be honest with yourself and consider your other commitments.


Once you have a clear idea of your available time, create a schedule or to-do list that allocates specific time slots for each task. This will help you stay on track and avoid wasting time on unrelated activities.


Establish a Schedule and Stick to It

Have you considered how establishing a schedule and sticking to it can help you effectively manage your time on social media?


With the constant influx of notifications and updates, it’s easy to get lost in the world of social media and lose track of time. But by creating a schedule and adhering to it, you can regain control over your online activities.


Set specific time slots for checking your social media accounts and limit the duration of each session. This will prevent you from mindlessly scrolling for hours on end.


Additionally, schedule breaks in between to give yourself a mental breather. By establishing a routine, you’ll not only manage your time better but also develop a healthier relationship with social media.


Use Productivity Tools and Apps

How can you effectively incorporate productivity tools and apps into your daily routine to optimize your time management?


With the abundance of technology at our fingertips, it’s easier than ever to make the most of our time. Start by identifying your specific needs and goals. Are you looking to streamline your to-do list, track your progress, or stay focused?


Once you have a clear idea of what you want to achieve, research and choose the right productivity tools and apps that align with your needs. Whether it’s a task management app, a time tracker, or a distraction blocker, these tools can help you stay organized and stay on track.


Remember to integrate them seamlessly into your daily routine and be consistent in using them. By incorporating these productivity tools and apps into your life, you can optimize your time management and ultimately accomplish more.


Practice Mindful Social Media Usage

Make sure to set boundaries and limit your scrolling on social media, so that you can practice mindful social media usage and maintain a healthy digital lifestyle.


It’s easy to get lost in the endless stream of posts and updates, but taking control of your social media habits is essential for your well-being. Start by setting a specific time limit for how long you allow yourself to spend on social media each day.


This will help you avoid mindless scrolling and ensure that you’re using your time online more intentionally. Additionally, consider turning off notifications or putting your phone on silent mode during certain periods to minimize distractions.

Twitter for Marketing

I’m sure you’re no stranger to the old “your business should be on Twitter” lecture. Everyone has a Facebook or Twitter page now, and they expect companies to have one, too. In truth, to really see success as a business in this digital day and age, you need to connect with your customers on a personal level; Twitter helps you do that.

But how do you make it effective? What are customers looking for when they “follow” you? Let’s take a look at a few ways to effectively use Twitter as a marketing tool for your business:

Always Provide Value

Every Tweet you post should provide valuable information for your followers. Whether it’s important industry news, a new company product or service you’re launching, or a behind-the-scenes photo of your staff, your customers should get something out of it. It should be something they need to know or will enjoy as a fan of your company.

Also keep in mind that the content of your Tweets should be something shareable, something your users will want to pass on to their friends. In the Twitter world, the more re-Tweets you get, the more people who see your company name and logo. Who knows, maybe you’ll go viral?

Be Conversational and Welcoming

Though you’re using Twitter as a marketing tool, don’t be too pushy with your promotions and marketing messages on your account. You’re bound to turn off your followers. Instead, use a more conversational tone and approach your followers as equals when posting content. Ask them questions, start discussions and engage them. The great thing about Twitter is that it personalizes a company; no longer is it some big, cold corporation. It has a face, a voice and a personality. Twitter breaks down the typical wall between a company and its customers; embrace that.

Give It Love and Attention

Twitter takes time. You can’t just put up a page and it expect to take off; it takes work, effort and planning to truly make it a success. When starting off on Twitter, you should plan to spend at least an hour a day on it: post a few updates, respond to any @replies or messages you get, and maybe send out a few fun or interesting re-Tweets. Don’t let your account fall by the wayside!

Watch your Timing

While posting regularly is important, when you post is important, too. Believe it or not, there are certain times that are better than others for posting Twitter content. For example, studies show that Tweets sent out Monday through Thursday in between 1 and 3 p.m., just after lunch, see the most clicks and re-Tweets. On the other end, updates sent out after 8 p.m. any day, or after 3 p.m. on Fridays, see a steep drop in clicks and re-Tweets.

Offer Exclusive Content

The best way to gain new followers on your Twitter account is to offer exclusive deals or content. Start a weekly Twitter contest or begin posting monthly deals for your followers. This will encourage new fans to join and will ensure you keep the old ones happy.

About the Author

Eric Stauffer is an online marketing expert and small business advocate, his firm helps small businesses by reviewing companies like PayPal Here and Square Up. For more information please visit

5 Point Advantage


There is a lot of buzz about social media marketing these days. Companies are warring with each other to create a space in Facebook/Twitter and Google+ to drive the lion’s share of online traffic towards their website. Of course, this requires investment of both time and money, but the benefits can be many if marketing is well executed.

Here’s how SMM can help you and why you must actively pursue a virtual fab base:


1. Brand Establishment


When a company firsts appears in the world market, it needs to work hard to establish its brand, and social media can give the quickest and most cost-effective platform for brand building. Companies can upload videos, share product/office images to convey their USP to visitors and thus, establish a strong customer base.


2. Check out Competitors and Competition


A company can follow its competitors on Facebook and Twitter to see how they are luring their target consumers, and follow the same strategy to increase its own fan base. A combination of the best features of competitor fan pages can help one build ‘sociable’ page of its own.


3. Offer an Interactive Experience


By sharing interesting stories about their business, a company can connect and encourage people to comment on ts various activities. By advertising business, but with a human touch, a business stands to gain from active interaction, first-hand feedback and suggestions for betterment from customers.


4. Draw Attention to Products/Services


When you launch a product through social media, it grabs attention immediately. Unlike a TV or newspaper ad, a product image in Facebook targets only those people who are interested in your business. It’s also the most economic way to launch a product worldwide without having to spend thousands on print and media ads.


5. Provide Good Return-on-Investment


Offering freebies to fans on special occasions means an improvement in customer loyalty, and increase in sales figures. Anything ‘free’ serves two purposes – respect consumer friendship, and make huge profits.

Do you have a Facebook fan page or a Google+ profile yet? If not, it’s time to become socially active. You’ll be surprised how well the virtual world can respond to your business needs!

Author Bio

Hema Gupta is a social media marketing professional at Webguru India. She likes to pen articles on website design, wordpress development, search engine optimization and social media updates during her free time. For key information on letest social media marketing trends.



The trend of ‘social media’ – that all encompassing umbrella term that covers the way people interact online – is well documented, but it is also misleading. The complexity of social media leaves it subject to so many internal trends, upturns, downturns and general tumult that any attempt to describe it as a whole is almost pointless.


These are just a handful of the trends driving social media at the moment; it’s these trends that dictate everything from how many followers you have on Twitter and how many hits your business’ webpage gets to how you engage with films, television and music.


The Competitive Element



Online life is becoming more like a game every day. Sites like Facebook and Twitter encourage us to gain more friends and followers; the more of each that we acquire the better we are doing in ‘the game’. If your buddy gets a retweet from her favorite celebrity, we instantly feel jealous and angle for a retweet of our own.


The competitive element doesn’t stop here; the inclusion of user leaderboards, exclusive content for highly rated users and other perks that separate the ‘top players’ from the masses are becoming more and more prevalent across the web. Our natural competitive spirit as humans sucks us in and won’t let us go.





We’re not just talking linking your Facebook and Twitter accounts here. We’re talking about content from feedback forms in restaurants and hotels being published on billboards in Times Square, excepts from RSS feeds included in podcasts and live broadcasts; anything that disseminates information in the most efficient way possible and across the biggest number of social platforms.


With some many voices crying in the social media wilderness, this sort of trans-media broadcasting – i.e. reaching biggest number of people in the shortest possible time – is being used by an increasing number of companies in the promotion of their products.


Share and Share Alike



Once upon a time joining a group on Facebook was enough, or maybe liking and subscribing to certain news feed. Nowadays, we are increasingly encouraged to share content we engaged with or enjoyed. This is recognition on the part of social media marketers of the broad and varied network of social media.


If the average Facebook user has between 200 and 300 friends, asking them to share information about your product or service is going to exponentially increase your online audience. This phenomenon is not unique to Facebook, all social networking and blogging sites employ similar tactics to quickly broadcast information to the masses.


Frequently companies will ask followers to “share”, “retweet” or “reblog” content in exchange for freebies or entry into online competitions. This is an example of the sharing craze in action.


This article was written by John Burns on behalf of Simplify digital. Simplify digital are Ofcom accredited and provide independent advice to consumers looking for the right broadband, TV and home phone packages.

worldwide social networking


You might think you’re the only one scrolling through Instagram during your lunch break, but you’re not alone. The world’s hooked on social networks. They’re shaping how we communicate, do business, and even sway politics.


But it’s not all ‘likes’ and ‘shares’. Let’s dive into the global trends, impacts, and even the darker uses of these platforms. Grab your smartphone and let’s explore how our planet’s using, abusing, and benefiting from social networks!


The Global Reach of Social Networks

You’re now exploring the global reach of social networks and the immense impact they’re having worldwide. It’s a bit like stepping into the Matrix – only instead of dodging bullets, you’re navigating memes, cat videos, and the occasional political ‘debate’.


Let’s start with the networks’ demographics. They’re as varied as a bag of jelly beans and twice as colorful. From Baby Boomers sharing photos of their grandkids on Facebook to Gen Zers making TikTok dance videos, social networks are a veritable melting pot of generations.


Now, let’s get serious – privacy concerns. Social networks are often more revealing than a poorly timed skinny dip. Your data, from your favorite pizza topping to your shoe size, can be up for grabs. It’s a digital Wild West out there, partner, and it’s important to know how to protect yourself.


Cultural impacts of social networks? Well, they’re as significant as the invention of sliced bread – only with more emojis. They’ve redefined communication, rallying people around causes, trends, and movements.


As for digital citizenship, it’s the new black. It’s about behaving responsibly online, a bit like not double-dipping at a party. But it’s also about access – networks’ accessibility is crucial. Whether you’re perched on a mountaintop or tucked away in a small town, social networks are usually just a click away.


Social Networks and Communication Dynamics

In the realm of social networks, you’re not just engaging in casual chats, but you’re also experiencing a shift in communication dynamics, where anyone can voice their opinions and ideas. It’s like a worldwide open mic night but with fewer bad karaoke performances.


Let’s talk about Networked Privacy. It’s the digital equivalent of trying to whisper in a crowded room without anyone overhearing. It’s tricky but achievable. Studies show that 74% of users have tightened their privacy settings in the last year. That’s no small feat, considering the complexity of privacy settings, which are often more complicated than assembling Swedish flat-pack furniture.


Next, Digital Relationships. They’re like regular relationships, but with more emojis. Data suggests that 1 in 5 relationships now starts online. It’s not surprising, considering you’re more likely to get a reply from a text than a love letter tied to a pigeon’s leg.


So, what about Social Networks’ Ethics? Well, it’s like the Wild West out there, with everyone trying to do the right thing while avoiding being shot by trolls. But efforts are being made to instill some law and order. Cyberbullying Prevention has become a top priority for many platforms, with 60% of them implementing stricter rules, proving they care more about user safety than a cat cares about…well, anything.


Lastly, Online Activism. It’s the modern-day equivalent of shouting from the rooftops. Except now, you can shout from the comfort of your couch, wearing pajamas, and reach millions. It’s a powerful tool in promoting social change, just like a rubber chicken is a powerful tool in comedy.


Role of Social Networks in Business and Marketing

Leverage social networks for business and marketing, and you’ll quickly see the potential they offer in reaching a larger audience and boosting customer engagement. Don’t believe us? Let’s dive into the data – after all, numbers don’t lie, but your ex probably does.


Brand authenticity is the golden goose of social networks. It’s the thumbs-up emoji to your ‘you up?’ text at 2 a.m. The data shows that 86% of consumers say authenticity is a key factor when deciding which brands to support. So, don’t be the brand that cries wolf, be genuine.


Now, onto your audience engagement. It’s like the salsa to your nachos. The more you dip into it, the spicier your business gets. A smart content strategy can increase your engagement rate by 23%, that’s like adding guacamole, cheese, and jalapenos all at once – yes, it’s that good!


Customer retention, another crucial element, is the clingy partner of your business. It’s cheaper to keep ’em than to find new ones. Around 65% of a company’s business comes from existing customers. So, don’t ghost them after the first date, keep the conversation going.


And lastly, viral marketing. Think of it as the contagious laughter in a comedy club. It spreads fast and wide, but only if it’s genuinely funny. A single viral post can increase your audience by a whopping 1200%. But remember, no one likes a try-hard. Be authentically hilarious, not hilariously authentic.


Influence of Social Networks on Politics Worldwide

Nearly 70% of the global population is influenced by politics through social networks, so you’re living proof that it’s not just cat videos and memes ruling your feed. Instead, your newsfeed is a battleground for political polarization and, let’s face it, you’re the prize.


Just think about it. Every time you scroll, you’re not just passing time but you’re unknowingly participating in the grand opera of activist mobilization. Those seemingly harmless retweets, shares, and likes? They’re the fuel that feeds the fire of policy influence. It’s a bit like being in a room full of people shouting their opinions at you, except you can’t find the exit and everyone’s wearing clown shoes.


Perhaps you’ve noticed the increasing trend of election interference. It’s the digital version of those annoying people who knock on your door at dinner time, asking who you’re voting for. Except this time, they’re not just knocking, they’re also trying to pick the lock.


And then there’s propaganda dissemination, the crafty, sly fox in this political jungle. Those ‘sponsored’ posts you see? They’re the modern-day equivalent of whisper campaigns. Only now, they’re not whispering, they’re shouting.


Social Networks Impact on Global Education

Throughout your time online, you’ve likely noticed how social networks are transforming global education by offering virtual classrooms, online collaboration, and instant access to a vast array of educational resources. It’s like Hogwarts has gone digital, minus the owls and the potential for turning your classmates into toads.


Digital literacy, once the domain of tech-savvy nerds, is now a must-have skill. Sure, you can’t code your way out of a paper bag, but can you find the square root of 144 on Google? That counts too. Online tutoring has exploded, with E-learning platforms popping up like mushrooms after a rainstorm. It seems every Tom, Dick, and Harry with a stable internet connection is now an armchair educator.


Virtual classrooms are the order of the day. Forget the dingy classrooms with squeaky chalkboards. Now, you get to learn in your pajamas, in the comfort of your own home. And don’t forget the collaborative learning. Remember group projects where you did 99% of the work? Well, online collaboration tools are making it harder for free riders to slink off into the shadows.


The data says it all. E-learning platforms have seen a 900% increase in users since 2015. Online tutoring is projected to reach $132 billion by 2023. And 90% of students find online learning equal to or better than traditional classrooms. But let’s face it, the best part about the digital education revolution? No more ‘dog ate my homework’ excuses.


The Dark Side: Misuse of Social Networks Around the Globe

You’re aware of the benefits, but it’s also important to discuss the dark side: misuse of social networks is a growing problem around the globe. Let’s dive in, shall we? And remember, no need for a snorkel – it’s not that kind of diving.


First up: cyberbullying prevalence. It’s like a viral cat video, but instead of leaving you laughing, it leaves a nasty sting. Studies show that one in three young people have been victims of this digital menace. That’s enough to turn Facebook into Fearbook, right?


Next, we’ve got data privacy concerns. You’d think your information is safer than a chocolate bar at a weight loss convention, but you’d be wrong. Hackers are out there, ready to snatch up your personal info faster than a grandma at a bingo game.


Let’s not forget online addiction issues. The ‘Gram, Twitter, Snap – they’re like digital potato chips, you can’t have just one. And the result? An alarming increase in digital dependence. Now, that’s a status update nobody wants to see!


Moving on to disinformation spreading. It’s like a game of telephone, but with world leaders and important news stories. The result? A distorted truth that could make a Picasso painting look like a photograph.


Lastly, there are identity theft risks. Imagine waking up one day to find out you’re not you anymore. It’s like a bad dream, but instead of waking up, you’re stuck in a Kafka novel.


The Future of Social Networks: Emerging Trends and Predictions

While you’re considering the dark side of social networks, it’s equally crucial to look into the emerging trends and predictions shaping the future of these platforms. And, let’s face it, it’s like trying to predict what your cat will do next. Unpredictable, yes, but not impossible.


Virtual Reality Networking is the new catnip. Imagine, instead of ‘liking’ your friend’s brunch photo, you’re sitting across from them, stealing their bacon. It’s as if you’re there but without the hassle of putting on pants. Data shows VR users are likely to increase by 14.5 million in 2022. That’s a lot of virtual bacon.


Blockchain based Networks are the laser pointer of social media, offering an enticingly secure and decentralized platform. You control your own data, much like how you control the red dot (or do you?). The World Economic Forum predicts 10% of the world’s GDP will be stored on blockchain by 2027. That’s a lot of dots.


AI driven Interactions are the perfect solution for those pesky tasks you’d rather avoid, like weeding out trolls or managing your digital identity. It’s like having your own robot butler, minus the silver tray. Reports suggest 85% of customer interactions will be managed without a human by 2021.


Biometric Authentication is the cat’s meow for security. It’s like a secret handshake but with your face. A Juniper Research study predicts mobile biometrics will authenticate $2 trillion worth of transactions by 2023.


Frequently Asked Questions


How Does the Use of Social Networks Differ Among Various Age Groups?


You’ll find that social media habits vary greatly among age groups. Generation Z’s habits often include constant scrolling and posting, while millennials’ networking focuses on career connections. Adolescents show behavior influenced by peer interaction.


Interestingly, senior citizens online are catching up, bridging the digital divide. It’s like a wild party where everyone’s invited, but each age group hangs out in its own corner. Life’s a hashtag, isn’t it?


What Are the Psychological Effects of Using Social Networks on Individuals?


You’re building an online identity on social networks, aren’t ya? But hold up, it’s not all sunshine and rainbows. It can mess with your self-esteem and create emotional dependence.


Ever heard of cyberbullying? Yeah, it’s that bad. And don’t get me started on privacy concerns.


So, next time you’re scrolling, remember: it’s not just cute dog pics and meme shares, there’s a whole psychology to it.


Stay aware, stay safe!


Are There Any Specific Health Implications Linked to the Usage of Social Networks?


Sure, social networks can lead to digital addiction, making you check your phone every 5 seconds. They can also open the door to cyberbullying impacts, causing you to second guess your every post. You might even experience network induced isolation, where you’re surrounded by online friends but feel utterly alone.


However, moderating your social media diet and fostering healthy online relationships can counteract these negative effects. So, it’s not all doom and gloom in the virtual world!


How Has Social Networking Influenced Language and the Way We Communicate in Real Life?


Ironically, you’re likely reading this on a screen, the birthplace of digital vernaculars and emoji evolution. Social networking’s changed how we communicate, creating new slang and altering texting etiquette.


Studies in cyber linguistics reveal we’re quicker, and more efficient but also less formal. You wouldn’t say ‘LOL’ in a job interview, would you?


Yet, these changes aren’t all bad. They’re just different and continue to evolve as we adapt to our ever-connected world.


Can Social Networks Play a Role in Promoting Environmental Awareness and Sustainability?


Absolutely, you can use social networks to promote environmental awareness and sustainability. Green campaigns and sustainability influencers are increasingly popular. You’ve probably seen eco-friendly hashtags and awareness posts pop up in your feed.


Online activism isn’t just trendy, it’s impactful. Data shows it’s an effective way to spread the word about sustainable practices.



So, you see, social networks aren’t just about sharing memes and vacation photos. They’re powerful tools reshaping communication, business, politics, and education, and unfortunately, even used for misuse.


However, as these platforms continue to evolve, so does our understanding of their potential and pitfalls. You, like millions worldwide, are part of this digital revolution. Remember, your voice matters in shaping the future of these global networks.