The success or failure of a digital product heavily hinges on the quality of its user interface (UI). Typically, a fantastic UI goes unnoticed by users. It is because the aesthetic appeal hits them immediately, and they believe it without question. On the other hand, a poorly designed UI can damage a product’s credibility and keep users from using it effectively.
Therefore, as a designer, you need to have a firm grasp on a few fundamentals to produce UI designs that are both appealing and intuitive to use. To help you improve the standard of your UI designs, this article provides an outline of the most tried-and-true tips from the industry pros:
Flow refers to the smooth and organic transition from one section to another in the context of web and mobile app design. Consider a website’s navigation structure as an example. The user’s journey typically begins at the homepage. Determine where the entry point would take the visitor.
Another factor to think about is the non-linking pages. In other words, each page on your site ought to serve a clear purpose. In the end, every website flow culminates at a destination where user requirements and website objectives converge. If, for instance, your content answers a need among your target audience, then encouraging them to subscribe or support you financially through Patreon would be a logical next step.
If you are just starting out in the field of UI design, dabbling with a few premade kits can be a huge help. Building a UI kit from scratch teaches you about things like file management, design structure, and maintaining visual cohesion.
As a junior designer, you may not be entrusted with complex projects requiring coordination across numerous displays. Therefore, making your own UI kit can serve as a great learning opportunity and a means of showcasing your skills. Since potential employers might look at it, be sure to devise a UI kit that corresponds to the kind of work that you would like to undertake in the future.
The white space refers to any area of a design that is left blank. Paragraphs, layouts, and the spaces between and around various UI components all contain whitespace. Contrary to its moniker, white space does not only denote the color white exclusively. It is the design’s backdrop, so it can be anything from a solid hue to a busy pattern.
White space between paragraphs is crucial for establishing the page’s structure and facilitating reading. According to well-documented research, adding white space to paragraphs can improve comprehension by as much as 20%.
The average attention span of an internet user is roughly 6 seconds. With the strategic use of white space, a well-designed UI can deliver the message to users quickly and boost the likelihood of user interaction by drawing attention to CTAs. Have you visited Google’s first page lately? The white space is glaringly obvious, conveying the page’s intended purpose as a search engine.
If used appropriately, colors could draw attention to key elements. For instance, nearly all candidates’ websites during the last US presidential election had a bright red ‘donate’ button. Since red is such a vibrant and bold hue, it naturally grabs people’s attention right from the get-go.
The human eye is generally drawn to warmer tones like red, yellow, and orange because of their inherent luminosity. Additionally, when contrasted with cooler hues like as blue and green, they appear to “expand.” At the same time, you should avoid drawing attention to too many things at once; otherwise, they can be lost among the others.
Whenever the user interacts with the system, it should provide some sort of relevant response. Among other things, it drastically reduces the amount of effort required to accomplish a task. It is important to think about how users will interact with a product while designing its UI.
The response may be moderate for more frequent actions. If a user presses a button, they should see some kind of feedback to let them know their input has been received. This may be as easy as a button that, when pressed, flashes a different color.
The feedback must be more forceful in response to rare or major activities. Let’s say a user is asked to provide a password during the registration process. In that case, good UI might prompt them with a list of acceptable password lengths and complexity levels.
Smart designers often employ metaphors to help people better understand how their experiences in the digital realm relate to their everyday lives. You should stick to real-world metaphors for the best results. They facilitate the transfer of prior knowledge about how a product should function or look. In other words, they inspire users to draw parallels between the figurative world and their personal life experiences. An analogy that may help illustrate this point is the “recycle bin” icon on your computer’s desktop that stores data that has been deleted.
Sometimes, hindrances will prevent your digital products from achieving peak performance. The slow internet connection is one of the tell-tale examples of that. As a result, you need to give thought to how the user interface will seem while it is in the loading state. Make the waiting experience as pleasant as possible for the users. One way to do that is to draft up some placeholder screens with some text, photos, and other content pieces.
UI design is a key component of any website, application, or program. That said, the development of an intuitive and aesthetically pleasing UI is easier said than done. Regardless of where you stand in your career, this article provides a list of recommendations that can assist you in becoming more proficient in UI design.