How to nail your next multimedia campaign with outstanding video content.
For a marketing campaign to be maximally successful, your best bet is to take it across many different platforms in many different forms. This means photos, social media, and videos in addition to your traditional marketing methods. But when it comes to videos, there are a few tricks you can use to up the “wow” factor, and ultimately propel your videos into becoming a viral Internet sensation.
Have a thorough look at your existing marketing materials and overall company branding before you begin making videos to bolster your outreach. Make sure that any marketing outlets you choose, especially video, are consistent with your brand. This is particularly important for companies that already have a degree of brand loyalty and/or recognition. Otherwise, you risk throwing consumers off your trail with the unfamiliarity. You’ll also need to make sure your video branding is consistent between videos. Not sure where to start? Check out some of Sparkol’s tips to begin with the aesthetics.
Videos should have a specific focus. When accompanying a larger marketing campaign, videos aren’t intended to have a general focus. Instead of a broad focus, tell a story in your video; it’s a great opportunity to add a human element to your campaign, making it more relatable.
After a few minutes, your viewers are likely to tune out. By keeping your video short and sweet, your viewers are much more likely to watch the whole thing, and as a result, get the message you’re trying to deliver. It also helps to have some sort of “hook” within the first 10 seconds of the video in order to maximize your viewership.
Unlike traditional marketing techniques, videos are unique in their shareability. Social media can bring them to the masses, but you’ll need to be diligent in putting it out there. Make sure your company has a presence on the major social media platforms, including YouTube, to ensure that you circulate the video as widely as you can directly.
Entertainment value goes hand-in-hand with shareability on social media. The more entertaining your video is, the more likely your viewers are to share it with their networks, and so on and so forth. There are loads of examples of entertaining videos out there, but GoPro has some of the best videos available when it comes to supplementing a strong marketing campaign.
More recently, Facebook enlisted a solution to the problem of the annoying auto-play videos. Instead of the jarring audio that accompanies many auto-play videos, they now use a silent auto-play, which substitutes audio for subtitles. In order to make your video more Facebook-friendly, be sure to add the subtitles!
If you need help with your campaign, ask for it. No matter what the issue is, whether it is the need for a video-making expert or a social media whiz, you will be able to find someone with the skills to help your marketing campaign succeed. And sometimes, this means requesting some outside help or making a new hire. For a reliable platform to find the help you need —and fast!— look no further than Gumtree’s extensive job board listings.
No matter how you choose to strategize your marketing campaign, you’ll want to be sure that you are able to measure its success in the end. With videos, that looks like tracking viewer numbers and various social media metrics. Having the metrics from your campaigns will help you to learn from prior campaigns, and make improvements as needed for future marketing endeavors.
Amelia Knott is a team member at AuBiz.net – a free online ABN lookup tool. She is passionate about new marketing trends and branding strategies. She shares her insights through blogging.