content marketing strategy

 

Content creators are lucky. They can market their products in many ways, such as through SEO on their website or social media. But, have you ever thought about visual marketing? 

 

To get on with a content marketing campaign, you must know things that will stir up your online growth and engagement. 

 

The fact is that; text-established content will always be an essential part of marketing. But, this is not all. To scale up the heights of content marketing, you need visual content for your marketing strategy. 

 

Visual content marketing will crown your marketing efforts. It’s a more strategic way of using visual assets to help you attain your goals. Think about when you include stunning pictures and imagery to capture your audience’s attention more. It makes more sense. People love visuals more than texts. 

 

Do you know that 93% of all communication is non-verbal? And that 90% of the information relayed to the brain is visual. Again, the brain processes visual info 60,000 times quicker than text-based info.

 

Indeed, this is why visuals for your marketing strategy will most likely:

 

  • Increase your audience reach
  • Enhance your brand
  • Help you earn new businesses.

 

Visual content marketing proves to be more successful in marketing campaigns than other forms of communication. Content marketers who consider visual contents are likely to gain higher and quicker returns in terms of:

 

  • More fans and followers
  • Leads
  • Clients
  • Readers
  • Revenue (sums it all)

 

Read on to discover the types of visual content you should use for your marketing strategy.

Infographics

Are you a content creator, yet you always struggle to present adequate information or data in a simple manner? Well, if this is you, then you need to start using infographic content marketing.

 

Infographics are visual representations of data or information. This is a remarkable tool for sharing complex content with your audience in a simplified image-based format. Often, images are used alongside text. But infographics are visuals with self-contained information.

 

Marketing infographic content is a reliable and rewarding medium for businesses and companies to communicate information. It addresses the audience’s need for visible details. 

 

Infographics offer significant value to content marketers because of the compelling manner in which they simplify detailed info. This is in terms of presenting greater clarity.

 

Successful brand marketers know how powerful infographics are for their content marketing. 84% of those who have used them state the medium as effective. So, how does it increase the effectiveness of your content marketing?

 

  • It’s an intelligent way to share information. It organizes seemingly overwhelming facts and statistics into more exciting and visually-appealing content.
  • It presents content in an easy-to-digest format, making it easy to understand and share.
  • Infographics significantly impact content marketing because they help bring out essential information, presenting them with appealing graphics. This makes it an impressive way to present important data to your audience. 
  • They also make your marketing details more content-driven. It enables you to discuss the content’s story and statistics comprehensively yet uncomplicatedly. 
  • The graphics are more engaging and informative. But, it would help if you designed the content appealingly and based on your audience’s needs. Thus, you should always choose the right infographic content marketing.

 

Now, let’s find out how you can maximize the use of infographics to boost your web traffic.

 

Find fresh, trending, or the most viewed content to make an infographic. You then select the visual design and layout based on your topic and content. 

 

When designing the infographic, consider the following elements to make it more effective and boost your audience engagement.

Infographic Visuals

 

  • Ensure the form of infographic you choose (charts or graphs) aligns with your business and audience. This will enhance your message.
  • Include shapes, lines, frames, and borders to present your content in an organized manner. Hence, your audience can easily interpret it.
  • Use bold colors and contrasting ones that highlight the key details that support the rest of the information in the background.

 

Infographic Content

 

  • Use a story with characters to create an engaging infographic. It proves effective in connecting with the audience’s emotions.
  • Use headlines aligned with your target audience and business. Give your audience an insight into the relevant topics they are looking for.
  • Use complimentary font styles.
  • Present fact-based information and use verified statistical data. It helps inform your readers that even industry experts agree with what you’re saying.
  • There should be a balance between the visual and text content.

 

infographic marketing

Source: contentmarketing.io

 

Visual Call-To-Action (CTAs)

Call-to-Actions are an excellent way to use visual content marketing to improve user experience and drive conversions. Successful inbound marketers will tell you that the visual call-to-actions are their secret weapon.

 

It works great whether you’re looking to:

  • Increase conversions rates,
  • Boost traffic, or
  • Improve leads or sales.

 

CTAs are often the doorway to visitors’ action on your website. Statistics indicate that more than 90% of web visitors who read your content’s headline will also read your CTA copy.

 

Content marketers can use visual CTAs to drive conversions. Write your whole piece of meaningful content, then pop up an appealing visual CTA at the end.

 

To drive more conversion rates, apply several CTAs to each content page to break things up and increase conversion rates. You can also let your content flow logically on your website through different CTAs types. This will help site visitors quickly locate the information they’re looking for.

Screenshots

Screenshots are excellent in giving your audience a sneak peek into your product or service’s inner workings. You get to show what specific services or product benefits you offer.

 

You can also formulate your screenshot by combining marketing content and a testimonial. This will help boost your credibility. When creating a tutorial blog post, using screenshots to break up the process can be a beneficial form of visual aid for your audience.

 

The screenshots will also help back up the claims in your sales content. For instance, if you’re marketing particular software that can execute some unique functions, a screenshot with a caption can form the visual aid your audience requires to trust your marketing claims.

 

Indeed, screenshots can be used beneficially as a trust-building tool. It would help if you used them in capturing customer reviews or testimonials from various industry forums or your social media platforms.

 

You can also incorporate some screenshots into your SlideShare presentations or infographics. They significantly add more meaning to the data or statistics you are presenting.

Videos

It matters most to present your visual content through video. 90% of consumers report that online product videos made them conclude their purchase decisions. This is according to recent statistics.

 

To be more effective, it helps to create short and memorable videos, despite how long your content may be. The video content is remarkable in support of your brand. And you can use it ideally in highlighting your brand’s benefits.

 

Videos also effectively present common concerns, followed by step-step solutions that your product offers. A great video will serve as an additional influence on your marketing campaign.

A 1-minute video alone can indicate to the consumers much more than it would in a long-to-read article. You can have the videos published on YouTube or your social media platforms.

 

Besides, you can also have them in the form of:

  • Webinars
  • Live videos
  • Self-hosted videos
  • Online courses

 

When done well, video content can be a powerful way to spread your brand’s message in an easily accessible form and to a larger audience. It works perfectly with both B2B and B2C content strategies and branding.

Key Takeaways

Visuals are one of the most potent resources a content marketer can have. They help capture the audience’s attention like no other. Most importantly, your audience will likely remember what they see rather than what they read.

 

Remember that when publishing a piece of online content, it enters into a vast and complex environment. Here, it gets to contend with thousands of competitors, seeking your target audience’s attention.

 

So, visual elements can be significant in setting you apart. It can help put you at a higher edge than your competitors. This will make your content more engaging, and it won’t get lost amidst other content mix-ups.

 

Indeed, visuals are excellent for your content marketing. They make your web pages look exciting and inviting. Instead of using boring heavy texts, you benefit from branded imagery and data visualizations.

 

Thus, the experience gets captivating for your web visitors, fans, and customers. Instead of dull, long texts, they get to connect easily to your brand as they scroll down the pages.

 

Whether you’re creating new content or revamping an old one, it doesn’t matter. Visual marketing helps in connecting your brand with a broader audience.

 

The visual elements are a powerful way of attracting your target audience’s attention. They captivate web visitors to check your content and engage further with your brand. As a result, the audiences can easily convert into new and loyal customers.

 

More so, content that satisfies user-search intent will be one of the top rankings in search engines. This will increase your content’s conversion rates and boost your returns.

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