You want users to spend as much time as possible on your website. Every good business owner or digital marketer knows that the more time a person spends on your website, the higher the possibility they will purchase the products or services you are selling.
The idea is to implement several best practices. These revolve around optimize your website and content for a more positive user experience, as well as allowing your website visitors to know what to expect from you as a company.
You may already be doing some or all the following items – or you may not be. Check out the following to find out which best practices will keep your visitors on your website and yearning for more.
Branding is the way you set your company apart from the dozens (even hundreds or thousands) of other companies like yours. Through branding you are telling your target audience a story. It is about why you do what you do and how you do it. Everything on your website (and all your marketing or sales endeavors, too) should reflect this brand story.
A few tips for creating strong branding on your website include:
A positive user experience means that people who come to your website will have no difficulty navigating your website. The design should be intuitive and visually appealing.
You can do all the search engine optimization in the world and run numerous paid campaigns to bring visitors in, but if the user experience is suffering it won’t matter.
Why? Visitors will never stay on your website long enough to become familiar with your brand, which translates to meaning they will never be converted into customers.
A few tips for creating a positive user experience on your website include:
Content is still king, but the format options have changed. You want to include a variety of formats on your page to target the widest audience and make your message available in the way these viewers prefer. In addition to written content variations, formats could also include infographics, videos, or podcasts.
All content formats are important, but chances are written variations will be those most used. These include everything from website copy and blog posts to e-books and white paper.
In terms of website copy, blog posts, and articles that you host on your site, use the following practices to help increase readability. Great readability is vital in keeping visitors on your site longer.
Everyone loves a freebie. I do, and you do, so you can be certain your website visitors do, too. Free downloads and other offers are a wonderful way to both give your customers something of value to them and get their contact information in return.
Free downloads are typically in the form of e-books, which are useful resources in their own right. An e-book can help to set you or your company up as an industry expert, provide highly detailed information on a subject (versus brief explanation), and could help you garner more sales as a result.
The offer doesn’t have to be an e-book, however. It could also be a free trial service, discount, promotion (buy one get one), or anything else which might be of value to your target audience.
The contact information garnered from free downloads are down with landing pages with a sign-up form and clear instructions. Clear instructions may be “Sign up now to receive our free e-book on content marketing” or “Sign up now to receive 10% off your first purchase.”
Our final tip for keeping your website visitors yearning for more is simply to be consistent. Consistency revolves around both your design and content, and includes:
By keeping all your design elements and content formats consistent you let your website visitors know what to expect. This not only keeps them on your website longer, but also increases the rate at which people return to consume your content.
If you are not already utilizing the above strategies to keep website visitors on your page longer, now is the time to do so. Create a checklist of things you need to accomplish to improve the length of time visitors stay on your website and methodically check them off over the next few days or weeks.
Increased time spent with your company is not the only improvement you will see. You will also see begin noticing an increased conversion rate from impression to lead, as well as lead to customer.