Website Trust Building

Image Source: Creative Commons Flickr/vagawi

You may have the flashiest website online to attract customers, but can you keep them coming back? Trust building on your website is vital for the constant growth and development of your online presence. These online trust building tips can help ensure that visitors to your website aren’t one-time tourists but regular, active participants.

Keep it Authentic

When you pretend to be something that you’re not, your visitors can sense it. Don’t force wit or unfamiliar jargon to try to be hip or attract new demographics when it will only sound fake. Engage in trust building by simply being yourself. Just keep your tone friendly and inviting and visitors will feel welcome, giving you their trust and returning again and again for your refreshing authentic web presence.

Provide Simple Navigation

If your website is a mess, requiring an instruction manual to just get beyond the homepage, online trust building is going to be difficult. If you have to, pay a web designer to create simple, intuitive navigation on your site so your visitors don’t have to think about where to click—which will only make them want to leave. This basic, easy measure you can do will save you so much time and money in the long run, and it will keep your visitors happy, too.

Offer Open Transparency

Above all, do not lie to customers. It will shatter their trust and can cost you lots of money. Building trust with your website requires complete transparency. Be upfront about what you do, how you do it, and how much it costs. You don’t have to empty your closet of its skeletons, but be sure to only advertise with actual results, awards, and real customer testimonials. If customers discover that you have misled them, they may never return. This shouldn’t even be a tip, this should just go without saying.

Engage in Community Building

Give your customers a place to feel welcome where they will want to return on a daily basis. Provide them with engaging content that they can participate in, such as forums to have discussions on, videos or other media to engage with, or polls to take. Freebies that are helpful and aligned with the mission of your website are a good idea. A daily tip or quote is very attractive, too. Offer a takeaway every day that will get people excited about visiting.

Be Helpful and Timely

Ensure that your contact information is on the website and that it is easy to find. To promote trust building, you must be accessible in a timely manner to your patrons. If you may not respond for a day or two, be sure to create a canned response that can automatically be delivered if people email you. You can also post a notice on your contact page offering how quickly you will respond. A 48-hour window is good; a 24-hour one is better, when possible.

Add Regular Updates

Websites that feature stale, old content will lose user interest in a flash. Keep your content fresh by updating it daily or at least several times a week. Blogs especially should be regularly updated to foster online trust building. If you have a sale featured on your site, be sure to remove it, as well as any old dates, as soon as it’s over. Customers may think your site is dead if they return and find past specials featured on the front page.

Keep customers coming back for more every day by building trust with your website with these easy principles. Once you fix navigation errors, set up your canned responses, and schedule blog posts, this system will yield fast results in not only gaining, but maintaining trust. Be sure to keep these ideas in mind every day as you build your business.

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8 SEO Tools for 2012

To develop a website that attracts a lot of traffic, you need great Search Engine Optimization tools. The best SEO methods change frequently, which means you need the latest and best SEO tools to increase and maintain your site’s rank. Here are eight of the best SEO tools for 2012.

Microsoft SEO Toolkit

This free tool is excellent for tweaking your website and making it SEO-friendly. It checks out your page and proposes recommendations to make it rank better in search engines. Broken links, missing tags, and general relevance are examples of factors that Microsoft SEO Toolkit analyzes. In short, it offers recommendations perfect for fine-tuning how effectively your site attracts traffic, as well as how to improve consumer experience on the website.

Shared Count

Social media buzz weighs more than ever in SEO rankings. With that in mind, Shared Count analyzes social metrics by topic, for free, so webmasters can see which subjects have buzz and which seem to fall flat. Shared Count offers data about how much will people discuss a topic repeatedly, whether the topic is discussed positively or negatively, top users, the most popular hashtags associated with the topic, and the social media sites responsible for creating the buzz.


Load time factors into how well your page ranks, so it is important to know if it is lagging. GTMetrics analyzes how quickly everything loads. If parts of your site are compromising its speed, this handy tool provides a breakdown of what is wrong and explanations about how to fix it. It also prioritizes these recommendations, so you can get right down to mending the most pressing issues.


This is another handy tool for testing speed. Simple enter an URL and it runs a full page test that calculates load time. It also gives data on the size of your page, as well as the size of page objects.

Google Adwords

While this tool is not new, it is still one of the best and most important SEO tools at your disposal. It helps find sought-after keywords that you can incorporate into your page to increase the chance it ranks well in search engines. It also points out which popular keywords have a lot of competition, which means your page is likely to get buried, and which have surprisingly little.

Screaming Frog SEO Spider

This free SEO tools analyzes and reviews any site on the web. Screaming Frog SEO spiders CSS, links, images, and scripts, and also gathers SEO elements like meta descriptions and page titles. It is a powerful way to assess the SEO of your website as well as snoop on the SEO tactics of your competition.


This is another old tool, but it still has value, particular since many search engine updates have focused on slashing the rank of duplicate content. Up to ten times per month, you can check the originality of your website’s text. This helps ensure that the original content you are posting for the sake of rank is, in fact, original.

Open Site Explorer

Open Site Explorer checks backlinks, up to three a day for free. It shows how many of these links a site has and, for free, a detailed description of the first 15. That description includes the page and domain authority of the back link.

To land on the first page of a search engine, you need powerful, up-to-date Search Engine Optimization tools. Their data and recommendations can make the all the difference in your search rank.

Author Bio:

David Kendall contributed this guest post on behalf of – see here for more information on their hosting reviews. David is a freelance technology writer who enjoys writing for various online marketing blogs.

Pinterest for Business

Pinterest is not just another website where you can look at cute puppies and baked goods. Pinterest has become the newest and hottest social bookmarking site the web has ever seen. Sure at first glance it might look like Pinterest can’t help your B2B business grow but you are not looking at it with a big picture mindset. Just because you pin a blog post regarding LINUX server hosting does not mean that you will not reap some sort of reward from it.

If you are serious about your search engine optimization efforts than you should be pinning your blog posts on Pinterest. Don’t forget that Google & Bing really like it when websites and businesses try really hard to grow their brand online. Google has repeatedly come out and told the business community to try and build good quality links through social channels that can help build your brand online. Pinterest is one of those channels that can do just that. Each pin is a link back to your site and you know how much good quality links can help the SEO power of a website.

Eventually boards will rank…better

When conducting random search queries we are already starting to witness Pinterest boards and pins starting to rank in the search space more and more everyday. As Pinterest grows in power so will its ability to infiltrate the search results. With a properly optimized board you could see your Pinterest account quickly generating traffic. Remember that just because you don’t see immediate traffic from your efforts on Pinterest does not mean there will not be some sort of positive residual bi-products that occur down the road.

Launch strategic product and service boards

If you have a business that sells multiple products, services or solutions and you like talking about those products through your company blog you should have a specific board dedicated just towards those products. Make sure the title and description of that board is always optimized and well written. Each board comes with the ability to have a description written and the more quality content you can put there the better off you will be in the future.

Read: 9 Tips: Boost Your Business With Pinterest

It is all about the images

More and more Pinterest images are quickly occupying Bing and Google image searches. Pinterest requires users to use images has the focal point of each pin resulting in a massive amount new images being indexed by the search engines, the better the image the better the visibility. With so many images making it into the search results your business has a good chance of generating visibility from the images you use in your pins if you require frequent quality images in your website content or data.


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Safe SEO

You heard it folks, now you can get a penalty for over SEO optimization which can be a big problem. Google has been trying for years to get website owners to take the right approach when it comes to search engine optimization. They recently announced that over optimization could generate a penalty so you have to really make sure you are conducting the safest SEO tactics possible.

Here is a nice infographic from the folks at SEO Peace that go over the right tactics to help you keep your SEO in the safe zone.

Over Optimization


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learning seo


Looking to boost your SEO skills? Check out these 5 online resources that will help you master the art of search engine optimization.


Whether you’re a beginner or an experienced marketer, you’ll find comprehensive guides, informative videos, and top-notch blogs to keep you up to date with the latest techniques.


With online courses and certifications, you can take your knowledge to the next level.


Plus, discover handy SEO tools and software to streamline your optimization efforts.


Get ready to level up your SEO game!


Comprehensive SEO Guides

You should check out these comprehensive SEO guides for the latest tips and techniques.


These guides are packed with valuable information that can help you optimize your website and improve your search engine rankings.


They cover everything from keyword research to on-page optimization and link building strategies.


By following the tips and techniques outlined in these guides, you can increase your website’s visibility and attract more organic traffic.


The guides also provide insights into the latest SEO trends and best practices, ensuring that you stay updated with the ever-changing world of search engine optimization.


Whether you’re a beginner looking to learn the basics or an experienced SEO professional seeking advanced techniques, these comprehensive SEO guides are a must-read resource for anyone looking to improve their website’s performance.


Video Tutorials and Webinars

If you’re looking to learn SEO techniques in a more interactive way, consider checking out video tutorials and webinars that provide step-by-step guidance and real-life examples.


These online resources can be incredibly helpful in understanding the intricacies of search engine optimization and how to implement effective strategies for improving website visibility.


With video tutorials, you can visually see how different SEO techniques are applied and explained, making it easier to grasp the concepts and apply them to your own website.


Webinars, on the other hand, offer a more interactive experience, allowing you to ask questions and receive immediate feedback from industry experts.


By immersing yourself in these video tutorials and webinars, you can gain practical knowledge and stay up-to-date with the latest SEO trends and best practices.


Top SEO Blogs and Websites

Surely, you can find valuable insights and industry updates by following top SEO blogs and websites. Don’t miss out on the opportunity to stay informed and enhance your SEO knowledge.


These blogs and websites are packed with useful information from industry experts and professionals. They are constantly keeping up with the latest trends and best practices in SEO.


here’s a bullet-point list of some top SEO blogs that are widely respected for their content, insights, and authority in the field of Search Engine Optimization. Note that the landscape is constantly changing, so some new players may have entered the scene.

Top SEO Blogs


  1. Moz Blog: Offers in-depth articles, guides, and case studies on various SEO topics.
  2. Search Engine Land: Provides breaking news, analyses, and tutorials on search engines and online marketing.
  3. Search Engine Journal: Features articles, webinars, and podcasts focusing on SEO, PPC, social media, and content marketing.
  4. Ahrefs Blog: Known for data-driven articles, tool reviews, and tutorials specifically around link building and keyword research.
  5. SEMrush Blog: Covers all things digital marketing including SEO, SEM, social media, and content marketing.
  6. Neil Patel’s Blog: Offers actionable insights on SEO and digital marketing, presented in an easy-to-understand manner.
  7. Backlinko by Brian Dean: Specializes in advanced SEO techniques, with a focus on link building and content strategies.
  8. Yoast SEO Blog: Provides tips and guides for improving WordPress SEO and general web optimization strategies.
  9. Google Webmasters Blog: Official blog offering updates and information directly from Google, essential for understanding search algorithm changes.
  10. Content Marketing Institute Blog: While not purely an SEO blog, it provides valuable insights into how quality content can be synergized with SEO.
  11. HubSpot Marketing Blog: Covers a broad range of topics in digital marketing, including practical SEO advice and tactics.
  12. Kissmetrics Blog: Focuses on analytics, marketing, and testing along with SEO.
  13. Matthew Woodward’s SEO Blog: Known for in-depth tutorials and case studies related to SEO.
  14. CognitiveSEO Blog: Provides insights, tips, and comprehensive tutorials on various SEO topics.
  15. Search Engine Watch: Offers articles on the latest trends and news in the search engine industry.
  16. Serpstat Blog: Focuses on SEO and marketing tips, how-to guides, and best practices.
  17. The Daily Egg by Crazy Egg: Though not exclusively about SEO, it often covers topics that are relevant to optimization.
  18. Bruce Clay Blog: Offers insights into technical SEO, algorithm updates, and SEO best practices.
  19. QuickSprout Blog: Covers various aspects of SEO and online marketing, suitable for beginners and intermediates.
  20. SEO by the Sea: Focuses on SEO patent research and provides deep insights into how search engines work.


Remember to subscribe to these blogs and regularly read their content if you want to stay up-to-date on the latest SEO best practices, news, and trends.


By regularly reading these resources, you can stay ahead of the curve and ensure that your SEO strategies are up to date.


Additionally, these blogs often provide step-by-step guides, tips, and case studies that can help you improve your website’s visibility and rankings on search engines.


Online SEO Courses and Certifications

Take advantage of online SEO courses and certifications to enhance your knowledge and skills in the field. These online resources provide a convenient and flexible way to learn about search engine optimization techniques. With the rapid evolution of SEO strategies and algorithms, keeping up-to-date with the latest trends is crucial for success in digital marketing.


there are several online courses and certifications for learning SEO (Search Engine Optimization). Some of these are free, while others require payment. Here is a bullet-point list of popular courses:


Online SEO Courses and Certifications


  1. Google SEO Fundamentals by Google Digital Garage: Free course that covers the basics of SEO, offered by Google.
  2. Moz Academy SEO Courses: Paid courses covering various aspects of SEO, from beginner to advanced.
  3. Coursera’s SEO Specialization: A comprehensive, paid course offered in collaboration with universities and experts.
  4. SEMrush Academy: Free and paid courses on SEO as well as PPC, content marketing, and other aspects of digital marketing.
  5. Udemy SEO Courses: Various SEO courses for all levels, covering topics from keyword research to link building. Paid but frequently discounted.
  6. HubSpot SEO Academy: Free courses focused on inbound marketing, including SEO.
  7. LinkedIn Learning SEO Courses: Various SEO courses for beginners to advanced users. Free with LinkedIn Premium membership.
  8. ClickMinded SEO Training: Comprehensive, paid course that goes deep into SEO tactics and strategies.
  9. Yoast Academy: Offers paid courses primarily focused on WordPress SEO.
  10. Simplilearn Advanced SEO Program: Paid, comprehensive program covering SEO as well as other digital marketing topics.
  11. The Blueprint Training by Ryan Stewart: Paid, in-depth courses specifically designed for agency owners and in-house SEOs.
  12. MarketMotive’s Advanced Search Engine Optimization (SEO) Training: A paid course focusing on advanced SEO techniques and strategies.
  13. DistilledU SEO 101 & Advanced: Offers both free and paid courses that cover SEO fundamentals and advanced topics.
  14. SEO That Works by Brian Dean: A paid course focusing on link-building strategies and content marketing.
  15. Eduonix Learning Solutions SEO Courses: Offers various levels of SEO training through their paid courses.
  16. Gotch SEO Academy: Paid courses focusing on various aspects of SEO, including keyword research and content creation.
  17. SEO Training Course by Moz on Udemy: A free course by Moz on Udemy that covers the fundamentals of SEO.
  18. Pluralsight SEO Courses: Offers beginner to advanced SEO courses as part of its technology learning platform.
  19. Search Engine Land’s Periodic Table of SEO Factors: Not a course, but a useful free resource for understanding SEO ranking factors.
  20. General Assembly SEO Bootcamp: Paid, live workshops focusing on specific SEO tactics and strategies.


Remember that the SEO industry is constantly changing, so it’s crucial to continue learning and staying up to date with the latest trends and algorithm updates. Most of these courses offer certificates upon completion, which can add value to your professional profile.


Online courses offer comprehensive modules that cover various aspects of SEO, such as keyword research, on-page optimization, link building, and analytics. Additionally, certifications from reputable platforms can validate your expertise and make you stand out to potential employers or clients.


SEO Tools and Software

You should regularly utilize SEO tools and software to effectively analyze and optimize your website’s performance. By using these tools, you can gain valuable insights into your website’s traffic, rankings, and overall visibility.


SEO tools provide you with data on keywords, backlinks, and site errors, allowing you to make informed decisions to improve your site’s performance on search engines. Additionally, these tools help you monitor your competitors’ strategies, identify new opportunities, and track your progress over time.


With the help of SEO software, you can automate tasks such as keyword research, content optimization, and link building, saving you time and effort.


Frequently Asked Questions


How Can I Optimize My Website for Voice Search?


To optimize your website for voice search, there are several key steps you can take:


  1. Focus on using conversational keywords and phrases. Voice searches tend to be more conversational in nature, so it’s important to incorporate long-tail keywords and natural language into your content. This will help your website appear in search results when users ask questions using voice commands.
  2. Create content that answers common questions. Voice search is often used to find quick answers to specific questions. By addressing common questions related to your industry or niche, you can increase the chances of your website being featured as a voice search result.
  3. Improve your website’s mobile responsiveness. Voice searches are frequently conducted on mobile devices, so it’s crucial that your website is optimized for mobile use. Ensure that your site loads quickly, has a responsive design, and is easy to navigate on smaller screens.


Are There Any Specific SEO Techniques for Local Businesses?


Yes, there are specific SEO techniques for local businesses.


Some of the strategies you can use include:


  • Optimizing your website with local keywords.
  • Creating a Google My Business listing.
  • Getting positive online reviews.


What Are the Key Differences Between On-Page and Off-Page SEO?


The key differences between on-page and off-page SEO are as follows:


  • On-page SEO focuses on optimizing your website’s content and structure. This includes elements such as keyword research, meta tags, headings, URL structure, and internal linking. The goal of on-page SEO is to make your website more search engine-friendly and improve its visibility in organic search results.
  • Off-page SEO, on the other hand, involves activities that take place outside of your website. The main focus of off-page SEO is to build backlinks from other reputable websites. Backlinks are important because they signal to search engines that your website is trustworthy and authoritative. Off-page SEO also involves improving your website’s reputation through social media engagement, online reviews, and brand mentions.


How Can I Improve the Loading Speed of My Website for Better SEO?


To improve your website’s loading speed for better SEO, you can use the following techniques:


  • Compress images: By reducing the file size of your images without compromising quality, you can significantly decrease the load time of your website.
  • Minify CSS and JavaScript files: Removing unnecessary characters, spaces, and line breaks from your CSS and JavaScript files can reduce their file size, resulting in faster loading times.
  • Use browser caching: By instructing the browser to store certain resources, such as images, CSS, and JavaScript files, on the user’s device, you can decrease the number of requests made to the server, thereby improving loading speed.


These techniques help reduce page load time and improve user experience.


What Are the Best Strategies for Link Building in SEO?


To improve your website’s SEO, focus on link building strategies.


Building high-quality and relevant backlinks is a crucial aspect of SEO. These backlinks act as “votes” for your website, signaling to search engines that your content is trustworthy and valuable.


Guest blogging on reputable websites is another effective way to build links. By contributing valuable content to other sites in your industry, you can earn backlinks and increase your site’s visibility to a wider audience.


Leveraging social media platforms is also important for SEO. Sharing your website content on social media can help drive traffic to your site and increase its visibility. Additionally, social signals such as likes, shares, and comments can indirectly influence search engine rankings.



In conclusion, by utilizing these five online resources for learning SEO techniques, you can enhance your knowledge and skills in search engine optimization.


Comprehensive guides, video tutorials, and webinars provide valuable insights, while top blogs and websites keep you updated on the latest trends.


Online courses and certifications offer structured learning opportunities, and SEO tools and software assist in implementing effective strategies.


With these resources at your disposal, you can take your SEO game to the next level and drive more organic traffic to your website.


Google 301 Redirect

301 redirects when implemented correctly can be a life saving effort when it comes to preserving the power of older web pages.

Google recommends using a 301 redirect when:


• You’ve moved your site to a new domain, and you want to make the transition as seamless as possible.
• People access your site through several different URLs. If, for example, your home page can be reached in multiple ways – for instance,,, or – it’s a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. You can also use Webmaster Tools to set your preferred domain.
• You’re merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.

Google 301 Redirect Video


website coding seo


Did you know that the coding of your website has a direct impact on your ongoing SEO efforts? Take, for example, a hypothetical case study where a website’s clean HTML code resulted in higher search engine rankings and increased organic traffic. By ensuring your website’s code is clean, load speed is optimal, and mobile-friendly coding is in place, you can take control of your SEO success. In this article, we will explore how website coding influences your SEO efforts and provide actionable tips for improvement.


Importance of Clean HTML Code

One key aspect of maintaining strong SEO efforts is ensuring that your website’s HTML code is clean and free of errors. Clean HTML code plays a crucial role in improving your website’s visibility on search engines and enhancing the overall user experience. By using semantic markup, you can provide search engines with a clear understanding of your website’s content structure, making it easier for them to index and rank your pages.


Code optimization is another important consideration when it comes to clean HTML code. By optimizing your code, you can reduce its size and improve its efficiency, leading to faster page load times and improved user experience. Additionally, code optimization helps search engines crawl and index your website more effectively.


clean website code


Accessibility considerations are also essential in maintaining clean HTML code. By adhering to accessibility guidelines, you ensure that your website is accessible to all users, including those with disabilities. This not only improves the user experience but also helps search engines understand the content and structure of your website.


Cross-browser compatibility is crucial for ensuring that your website looks and functions correctly across different web browsers. By writing clean HTML code, you can minimize compatibility issues and ensure a consistent experience for all users.


Finally, clean HTML code promotes code maintainability. By following best practices and organizing your code in a structured manner, you make it easier for yourself or other developers to make changes and updates in the future.


Impact of Website Load Speed

Improve your website’s SEO performance by optimizing its load speed. The speed at which your website loads can have a significant impact on its search engine rankings. Not only do visitors prefer fast-loading websites, but search engines also prioritize websites that offer a smooth user experience. There are several factors that can affect your website’s load speed.


Browser compatibility is one such factor. Ensuring that your website is compatible with different browsers can help improve its load speed. By optimizing your website’s code and design to work seamlessly across different browsers, you can minimize any potential delays in loading.


Image optimization is another crucial aspect to consider. Large and uncompressed images can significantly slow down your website. By compressing images and using the appropriate file formats, you can reduce their file size without compromising on visual quality, thus improving your website’s load speed.


Content delivery and caching techniques also play a role in website load speed. Content delivery networks (CDNs) can help deliver your website’s content to users more efficiently by reducing the distance between the server and the user. Caching techniques, such as browser and server caching, can further enhance load speed by storing data and reducing the need to fetch it repeatedly.


Finally, server response time is a critical factor in website load speed. If your server takes too long to respond to a request, it can significantly impact the overall load time of your website. Optimizing server response time by upgrading your hosting plan or implementing server-side caching can help improve load speed.


Role of Mobile-Friendly Coding

To enhance your website’s SEO performance, ensure that your coding is mobile-friendly by optimizing its compatibility with various devices. Mobile-friendly coding plays a crucial role in improving your website’s visibility and ranking on search engine results pages. Here are some key factors to consider when implementing mobile-friendly coding:


  • Responsive design optimization: Develop a responsive design that adapts to different screen sizes, ensuring that your website looks and functions well on all devices.
  • Mobile usability enhancements: Make sure your website is easy to navigate and interact with on mobile devices, including touch-friendly buttons and optimized images.
  • user experience optimization: Prioritize the user experience by reducing page load times, improving site speed, and eliminating any mobile-specific issues.
  • Mobile first indexing strategy: With Google’s focus on mobile-first indexing, make sure your website is designed and coded with a mobile-first approach to improve its visibility in search results.
  • SEO friendly mobile coding: Implement SEO best practices in your mobile coding, such as using structured data, optimizing meta tags, and ensuring proper canonicalization.


Effect of Structured Data Markup

To understand the impact of structured data markup on your SEO efforts, you need to be aware of its role in enhancing website visibility and ranking. Structured data markup involves implementing schema, which is a standardized format that helps search engines understand the content on your website. By using schema implementation, you can provide search engines with specific information about your website’s content, such as product details, ratings, and reviews.


One of the key benefits of using structured data markup is the ability to generate rich snippets. Rich snippets are the additional information that appears in search results, such as star ratings, images, and pricing. These snippets not only make your listing more visually appealing, but they also provide valuable information to users, increasing the likelihood of click-throughs and conversions.


In terms of SEO, structured data markup offers several advantages. It helps search engines better understand your website’s content and context, which can lead to improved search rankings. By providing more detailed information about your content, you can increase the relevance and visibility of your website in search results.


Influence of URL Structure

As you delve further into the impact of website coding on your ongoing SEO efforts, it is crucial to consider the influence of the URL structure. The way your URLs are structured can greatly affect your website’s visibility and search engine rankings. Here are some key factors to consider:


  • Keyword optimization: Including relevant keywords in your URL can improve your website’s visibility in search engine results and make it easier for users to understand what your page is about.
  • Navigation design: A well-organized URL structure can enhance the user experience by providing clear and logical paths for users to navigate through your website.
  • Content organization: Structuring your URLs to reflect the organization of your website’s content can help search engines understand the hierarchy and relationships between different pages.
  • URL redirects: Properly implementing redirects can ensure that users are directed to the correct page even if the URL has changed, preventing broken links and improving user experience.
  • User experience: A clean and user-friendly URL structure can make it easier for users to remember and share your website’s URLs, ultimately improving their overall experience.


Significance of Meta Tags and Descriptions

One crucial aspect to consider in website coding for ongoing SEO efforts is the importance of meta tags and descriptions. Meta tags and descriptions provide valuable information to search engines and users about the content of your webpages. Keyword optimization within these tags can significantly impact search engine rankings and improve your website’s visibility.


This is a client we helped with onpage SEO, the first starting point was updating all the meta tags and titles tags. This was the result:


gym marketing seo


Meta tags, such as the title tag and meta description, play a vital role in determining click-through rates from search engine result pages. A well-crafted title tag that includes relevant keywords can attract users and increase the likelihood of them clicking on your website. Similarly, a compelling meta description can entice users to visit your site by providing a concise summary of what they can expect to find.


Moreover, meta tags and descriptions also contribute to user engagement and conversion rates. When users see relevant and informative meta tags, they are more likely to trust and interact with your website. This can lead to increased time spent on your site, lower bounce rates, and ultimately higher conversion rates.


To ensure the effectiveness of your meta tags and descriptions, conduct thorough keyword research to identify the most relevant and high-performing keywords for your content. Incorporate these keywords strategically within your meta tags and descriptions, keeping in mind the character limits imposed by search engines.


Role of Canonical Tags in SEO

Meta tags and descriptions are crucial for SEO, and another important aspect to consider in website coding is the role of canonical tags. Canonical tags play a significant role in addressing duplicate content issues and ensuring that search engines understand the preferred version of a webpage. Here are five key points to understand about the role of canonical tags in SEO:


  • Canonical tags help prevent content duplication: When multiple versions of a webpage exist, canonical tags indicate the preferred version to search engines.
  • Canonical tags improve SEO best practices: By guiding search engines to the correct version of a webpage, canonical tags help consolidate ranking signals and prevent dilution of SEO efforts.
  • Implementing a canonicalization strategy is essential: Websites with large amounts of content or multiple versions of pages should have a clear strategy in place to determine the canonical URL for each page.
  • Canonical tags avoid content duplication penalties: Without canonical tags, search engines may penalize websites for duplicate content, resulting in lower rankings.
  • Canonical tags ensure the right pages get indexed: By specifying the canonical URL, website owners have more control over which pages are indexed by search engines, improving overall search visibility.



In conclusion, if you don’t want your SEO efforts to go down the drain, make sure your website coding is a complete mess. Because who needs clean HTML code, fast load speed, mobile-friendly coding, structured data markup, proper URL structure, relevant meta tags, and canonical tags? It’s all just a bunch of unnecessary details that will surely boost your frustration and diminish your chances of success. So go ahead, embrace the chaos and watch your SEO dreams crumble before your eyes.


website mistakes


Are you a new website owner looking to make an impact in the digital realm? Beware of the ten critical mistakes that could hinder your success. From poor website design to neglecting search engine optimization, these blunders can jeopardize your online presence. Don’t fret, though. In this article, we will guide you through the pitfalls and offer innovative solutions to help you avoid these common errors. Stay tuned to unlock the secrets to a thriving website.


1. Poor Website Design

One of the most common mistakes you’ll make as a new website owner is having a poor website design. Graphic design plays a crucial role in creating an appealing and visually stimulating website. Your choice of color palette can greatly affect the overall look and feel of your site. By selecting the right colors, you can evoke certain emotions and create a cohesive visual experience for your users. Typography choices are also important as they contribute to the readability and professionalism of your website. It is essential to choose fonts that are easy to read and align with your brand image. Image optimization is another key aspect of website design. Optimizing your images ensures that they load quickly, improving the user experience and reducing bounce rates. Lastly, the user interface (UI) is critical for a successful website. A well-designed UI can guide users through your website, making it easy for them to navigate and find what they need. Avoiding these common design mistakes will help you create a visually appealing website that engages your users and leaves a lasting impression.


2. Lack of Clear Navigation

When building your website, make sure to prioritize clear navigation for your users. Lack of clear navigation can hinder user engagement and decrease website usability. A well-designed user interface with intuitive site navigation is crucial for providing a seamless browsing experience.


navigation tips


To ensure effective navigation, it is important to consider information architecture. This involves organizing the content on your website in a logical and structured manner. By categorizing and labeling information appropriately, users can easily find what they are looking for, leading to increased engagement and satisfaction.


Clear navigation also helps users understand the layout of your website and how to access different sections or pages. It improves the overall user experience by reducing confusion and frustration. By implementing consistent and easily accessible navigation menus, users can effortlessly navigate through your website, enhancing their satisfaction and encouraging them to spend more time exploring your content.


Optimizing site navigation is crucial for keeping users engaged and encouraging them to interact with your website. By prioritizing clear navigation, you can enhance user engagement, improve website usability, and create a positive experience for your visitors. Remember, a well-designed and intuitive navigation system is a key element in delivering a user-friendly and innovative website.


3. Ignoring Mobile Responsiveness

To ensure a seamless browsing experience for your users, don’t overlook the importance of optimizing your website for mobile responsiveness. With the increasing number of people accessing the internet through their smartphones and tablets, it is crucial that your website is designed to adapt to different screen sizes and resolutions. Ignoring mobile responsiveness can lead to frustrated users and missed opportunities for your business. Here are four reasons why you should prioritize mobile responsiveness:


  • Mobile first design: By adopting a mobile first design approach, you can ensure that your website is optimized for mobile devices from the start. This means designing your website with mobile users in mind, and then scaling up for larger screens.
  • Responsive layout: A responsive layout allows your website to automatically adjust its content and layout based on the screen size of the device being used. This ensures that your website looks and functions well on any device, providing a consistent user experience.
  • Mobile friendly features: Incorporating mobile friendly features such as touch-friendly buttons, swipe gestures, and simplified navigation can greatly enhance the user experience on mobile devices. These features make it easier for users to interact with your website and find the information they need.
  • Cross device compatibility: With the wide variety of devices available today, it is important to ensure that your website is compatible across different platforms and operating systems. By optimizing your website for cross device compatibility, you can reach a wider audience and maximize your online presence.


4. Neglecting Search Engine Optimization (SEO)

If you want your website to be easily discoverable and rank higher in search engine results, don’t overlook the importance of search engine optimization (SEO). Implementing effective SEO strategies is crucial for improving your website’s visibility and attracting more organic traffic. One of the key elements of SEO is keyword research. By identifying relevant keywords that your target audience is using to search for products or services, you can optimize your website’s content to match those keywords. This includes incorporating keywords into your website’s meta tags, headings, and content.


On-page optimization is another important aspect of SEO. This involves optimizing various on-page elements such as title tags, meta descriptions, and URL structures to make your website more search engine-friendly. By optimizing these elements according to best practices, you can improve your website’s chances of ranking higher in search engine results.


Link building is another crucial component of SEO. Building high-quality backlinks from reputable websites can significantly improve your website’s authority and credibility in the eyes of search engines. This can lead to higher search engine rankings and increased organic traffic.


Lastly, don’t forget about local SEO. If your website caters to a specific geographical area, implementing local SEO strategies can help your website appear in local search results. This includes optimizing your website with location-specific keywords, creating local business listings, and acquiring online reviews.


5. Inadequate Content Strategy

But don’t make the mistake of underestimating the importance of a well-planned content strategy for your website. Inadequate content strategy can hinder your website’s success and prevent you from reaching your target audience effectively. To avoid this, here are some key elements to consider:


  • Keyword research: Conduct thorough keyword research to identify the terms and phrases your target audience is searching for. This will help you optimize your content to appear in relevant search results and increase your website’s visibility.
  • Content creation: Develop high-quality and engaging content that aligns with the interests and needs of your target audience. This will not only attract visitors to your website but also establish your credibility and expertise in your industry.
  • Target audience: Understand your target audience’s demographics, preferences, and pain points to create content that resonates with them. Tailor your messaging and tone to appeal to their interests and motivations.
  • Content distribution: Implement a robust content distribution strategy to ensure your content reaches your target audience through various channels such as social media, email marketing, and guest blogging. This will help increase your website’s visibility and drive traffic.
  • Content optimization: Optimize your content by incorporating relevant keywords, creating compelling headlines, and utilizing meta tags. This will improve your website’s search engine rankings and attract organic traffic.


6. Failing to Regularly Update Content

By neglecting to consistently update your website’s content, you risk losing the interest and engagement of your audience. Content freshness and update frequency are critical factors that directly impact the engagement and interest level of your users. In today’s fast-paced digital landscape, users crave new and relevant information. Therefore, it is essential to regularly update your website’s content to keep it fresh and engaging.


The impact of infrequent updates on user interest cannot be overstated. Users are more likely to lose interest and seek out alternative sources of information if they find your website’s content to be outdated or irrelevant. Regularly updating your content not only keeps your users engaged but also signals to search engines that your website is active and up to date.


Updating your content also plays a crucial role in relevance assessment. Search engines constantly evaluate the relevance of websites based on various factors, including the recency of content updates. By regularly updating your website’s content, you increase the chances of your website being seen as relevant, which can positively impact your search engine rankings.


To ensure the ongoing success of your website, it is imperative to establish a content update schedule and stick to it. This will not only keep your users engaged but also help you maintain a competitive edge in the ever-evolving digital landscape. Remember, regular content updates are key to keeping your audience interested and engaged.


7. Overlooking Website Security Measures

Don’t overlook website security measures, as they are crucial for protecting your website and user data. To ensure the safety of your website, it is important to implement the following measures:


  • Importance of SSL certificates in website security: SSL certificates encrypt the data transmitted between a user’s browser and your website, preventing unauthorized access and ensuring secure communication.
  • Common website vulnerabilities to watch out for: Being aware of vulnerabilities such as weak passwords, outdated software, and unpatched plugins can help you identify potential weak points in your website’s security.
  • Best practices for securing a website from hackers: Regularly updating your website’s software, using strong and unique passwords, implementing a web application firewall, and conducting regular security audits are all essential practices to protect your website from hackers.
  • How to protect user data on your website: Implementing data encryption, enforcing secure data storage practices, and using secure authentication methods are all crucial steps to safeguard user data on your website.
  • Implementing a strong password policy for website security: Encourage your users to create strong passwords by requiring a combination of uppercase and lowercase letters, numbers, and special characters. Consider implementing two-factor authentication for an added layer of security.


8. Not Analyzing Website Analytics

If you want to make informed decisions about your website’s performance, it is important to regularly analyze your website analytics. User engagement, conversion tracking, performance analysis, traffic sources, and funnel optimization are all crucial aspects of understanding how your website is performing and how to improve it.


User engagement is a key metric to measure the effectiveness of your website. By analyzing user engagement data, such as time spent on page, bounce rate, and click-through rates, you can gain insights into how engaging your content is and identify areas for improvement.


google analytics data


Conversion tracking allows you to track specific actions that users take on your website, such as completing a purchase or filling out a form. By analyzing conversion data, you can identify which pages or elements of your website are most effective at driving conversions and optimize your website accordingly.


Performance analysis involves monitoring key performance indicators (KPIs) such as page load times, site speed, and mobile responsiveness. By analyzing performance data, you can identify any issues that may be impacting user experience and take steps to improve website performance.


Understanding traffic sources is essential for assessing the effectiveness of your marketing efforts. By analyzing traffic data, you can identify which channels are driving the most traffic to your website and allocate resources accordingly.


Lastly, funnel optimization involves analyzing the conversion funnel, from initial visit to final conversion, and identifying any areas of drop-off or friction. By optimizing the conversion funnel, you can increase the likelihood of users completing desired actions on your website.


9. Disregarding User Experience (UX) Testing

Have you ever wondered why user experience (UX) testing is crucial for the success of your website? User experience plays a vital role in attracting and retaining visitors. Disregarding UX testing can result in a poor user interface, leading to frustration and ultimately driving users away. To ensure a positive user experience, here are four reasons why UX testing is essential:


  • User feedback: UX testing allows you to gather valuable feedback from your target audience. By understanding their needs and preferences, you can make informed decisions to improve your website’s usability.
  • Usability testing: Through UX testing, you can identify any usability issues that may hinder users’ ability to navigate your website. This includes evaluating factors such as page load speed, ease of navigation, and mobile responsiveness.
  • UX research: Conducting research on user experience provides valuable insights into user behavior, preferences, and expectations. This knowledge helps you design a user-centered website that caters to your audience’s needs.
  • User-centered design: UX testing ensures that your website is designed with the user in mind. By considering the user’s goals and tasks, you can create an intuitive and seamless browsing experience that encourages engagement and conversions.


Incorporating UX testing into your website development process is essential for creating a positive user experience. By listening to user feedback, conducting usability testing, conducting UX research, and adopting a user-centered design approach, you can optimize your website’s performance and drive success.


10. Insufficient Marketing and Promotion Efforts

To maximize the visibility and reach of your website, it is crucial that you actively engage in marketing and promotion efforts. Simply creating a website is not enough; you need to take proactive steps to ensure that your target audience is aware of your online presence. There are several effective strategies that you can employ to promote your website and attract visitors.


Firstly, social media advertising is a powerful tool that allows you to reach a wide audience. By leveraging platforms such as Facebook, Instagram, and Twitter, you can create targeted advertisements that are displayed to users who match your desired demographics. This can significantly increase your website’s visibility and drive traffic to your site.


social media advertising


Additionally, influencer partnerships can be highly effective in promoting your website. Collaborating with influencers who have a large following and influence in your niche can help you reach a broader audience and establish credibility. By leveraging their reach, you can attract more visitors to your website.


Email marketing campaigns are another effective strategy to promote your website. By building an email list of interested users, you can regularly send them updates, promotions, and valuable content related to your website. This can help drive traffic and encourage repeat visits.


Content distribution strategies are also crucial for promoting your website. By creating high-quality content and distributing it through various channels such as guest posting, article directories, and content syndication platforms, you can increase your website’s visibility and attract visitors.


Lastly, engaging with online communities related to your niche is essential. By actively participating in forums, groups, and discussions, you can establish yourself as an authority in your field and promote your website to a targeted audience.



In conclusion, as a new website owner, it is crucial to avoid these critical mistakes that can hinder your online success. By ensuring a well-designed website with clear navigation, mobile responsiveness, and proper SEO, you can attract more visitors and improve your search rankings. Don’t overlook the importance of content strategy, website security, analytics, user experience testing, and marketing efforts. Remember, success lies in meticulous planning and execution. Stay organized and stay ahead in the online world.


homepage design tips


Is your home page giving off more chaos than clarity? Don’t worry, you’re not alone. Many struggle with organizing their digital front door, leading to confusion for visitors. But you’ve taken the first step in recognizing there’s room for improvement. Let’s dive into the world of website design, identify common mistakes, and learn practical strategies to transform your home page from a hot mess to a masterpiece. It’s time to take control and make a powerful first impression!


Understanding the Importance of a Clean Home Page

You’ve got to grasp the critical role a clean home page plays in shaping your visitors’ first impressions and overall user experience. The design principles you adhere to can make or break your site’s success. Page simplicity is key here – your visitors shouldn’t be overwhelmed by cluttered content or confusing layouts. A clean, well-organized home page allows for smooth user navigation, enhancing their experience and increasing the likelihood of return visits.


Mobile optimization is another crucial aspect you can’t ignore. With the majority of users accessing websites via their mobile devices, a mobile-friendly design can significantly enhance user engagement. Your home page should load quickly and display correctly on all screen sizes, ensuring that your visitors can access and navigate your content regardless of the device they’re using.


Lastly, don’t underestimate the importance of loading speed. A slow-loading page can push users to abandon your site before they’ve even had a chance to explore your content. By optimizing your home page’s load speed, you’re not only improving user experience but also boosting your site’s visibility in search engine rankings..


Common Mistakes That Lead to a Cluttered Home Page

There’s a multitude of mistakes you could be making that lead to a cluttered home page. One common error is ‘Navigation Confusion.’ When visitors can’t easily find what they’re looking for, your site loses its effectiveness. Streamline your menus and links for a more user-friendly experience.


‘Unnecessary Pop-ups’ are another pitfall. Although they can be useful for capturing emails or promoting offers, too many can frustrate users and make your page look messy. Use them sparingly and make sure they’re relevant to your audience.


‘Ineffective CTAs’ also contribute to clutter. If your calls to action aren’t clear and compelling, they’re just taking up space. Ensure your CTAs stand out, are easy to understand, and motivate visitors to take action.


The ‘Overuse of Images’ can be visually overwhelming and slow down your page load time. Opt for a balance of quality images and text for a clean, professional look. Lastly, avoid ‘Irrelevant Content.’ Keep your homepage focused on what you offer and what makes you unique. By steering clear of these mistakes, you’re on your way to a more streamlined, effective home page.


Evaluating Your Current Home Page: A Step by Step Guide

Before diving into the step-by-step guide, take a good look at your current homepage layout, and don’t ignore any gut feelings that it’s a hot mess. The first step in evaluating your homepage is to examine your page analytics. Look at key metrics like bounce rates, which indicate how many users leave your site after viewing just one page. High bounce rates could mean your homepage isn’t engaging or user-friendly.


Next, consider the user experience. Does your homepage load quickly? Is it easy to navigate? If you’re unsure, ask for feedback or consider using user testing tools.


SEO impact is another critical factor. If your homepage isn’t optimized for search engines, it won’t bring in the traffic you need. Check your keywords, meta descriptions, and image alt tags to ensure they’re relevant and well-optimized.


Don’t forget about mobile optimization. More than half of all web traffic comes from mobile devices, so ensure your homepage looks just as good on a smartphone as it does on a desktop.


Evaluating your homepage can feel overwhelming, but it’s a necessary step in improving your site and driving more traffic. Stick with it, and you’ll see the results in your analytics.


Strategies to De-clutter and Reorganize Your Home Page

So, you’ve got a ton of content on your home page and it’s creating chaos, but don’t worry, there are plenty of strategies to help you de-clutter and reorganize. Here’s a roadmap to a cleaner, more efficient home page:


  1. Minimalist Approach: Less is more. Trim down content, use simple, clean designs, and focus on the essentials. This not only enhances aesthetics but also improves your page load speed.
  2. User Friendly Navigation: Your visitors should easily find what they’re looking for. Designing a clear, intuitive navigation system is crucial. This includes a well-structured menu, visible call-to-action buttons, and easy-to-find contact information.
  3. Mobile Optimization: Your home page should look and function well on various devices. With the rise of mobile browsing, this is non-negotiable.


Once you’ve implemented these strategies, don’t forget about A/B testing. It’s a powerful tool that lets you compare two versions of your home page to see which performs better. By continuously refining and optimizing, you’ll create a home page that’s not only neat and organized but also high-performing and user-friendly.


The Role of Visual Hierarchy in Home Page Design

Often, you’re not giving enough consideration to the crucial role of visual hierarchy in your home page design. This principle guides the eye, creating a flow that makes content easy to digest. It’s essential for user experience and mobile optimization.


Visual hierarchy involves using color psychology to highlight important elements. Bright, bold colors draw attention, while softer hues are more subdued. The right color scheme can amplify your brand consistency, making your website instantly recognizable to visitors.


Visual hierarchy plays a crucial role in home page design as it guides visitors’ attention and helps them understand the content and priorities of a website. Here’s a list of elements that contribute to creating a strong visual hierarchy on a home page:


  1. Logo: The logo is typically placed at the top-left corner and serves as a starting point, symbolizing the brand and often linking back to the home page.
  2. Navigation Menu: The navigation menu, usually located near the top of the page, provides a clear and organized way for users to access different sections of the website.
  3. Hero Image or Banner: A large, eye-catching image or banner near the top of the page that showcases the brand’s key message, product, or promotion. It’s often accompanied by a clear call-to-action (CTA).
  4. Headline: A bold and concise headline immediately below the hero image that summarizes the website’s purpose or value proposition.
  5. Subheadings: Subheadings or smaller text under the headline can provide additional context or details about the website’s offerings.
  6. Featured Products or Services: Prominent sections that showcase featured products, services, or categories, often with high-quality images and brief descriptions.
  7. CTA Buttons: Use contrasting colors and clear, action-oriented language for buttons that encourage users to take specific actions, such as “Shop Now,” “Learn More,” or “Sign Up.”
  8. Testimonials and Reviews: Displaying customer testimonials or reviews in a visually appealing format can build trust and credibility.
  9. Featured Content: Highlight important content, blog posts, or promotions using visually distinct elements like cards, thumbnails, or featured sections.
  10. Icons and Graphics: Use icons and graphics to represent features, benefits, or services, helping users quickly grasp key information.
  11. Typography: Use varying font sizes, styles, and colors to emphasize important text elements, making headings and key information stand out.
  12. Color Contrast: Employ color contrast to draw attention to specific elements, such as CTA buttons or important messages.
  13. Whitespace: Properly spaced elements and sections create a sense of balance, helping users focus on individual content blocks.
  14. Scrolling Indicators: If the home page is long or contains sections below the fold, include visual cues like arrows or animations to encourage scrolling.
  15. Footer: The footer typically includes secondary navigation, contact information, social media links, and other essential details, providing closure to the page.
  16. Awards and Accolades: If applicable, prominently display any awards, certifications, or recognition your brand has received.
  17. Interactive Elements: Incorporate interactive elements like sliders, carousels, or interactive infographics to engage users.
  18. Video Content: Embed videos that showcase products, services, or brand messages in a visually compelling way.
  19. Featured Blog Posts: If your website has a blog, highlight recent or popular posts to encourage users to explore more content.
  20. Emergency Notifications: If necessary, use pop-ups or banners for essential alerts or updates but ensure they do not disrupt the user experience.


By carefully structuring these elements and using design principles such as alignment, contrast, and consistency, you can create a clear and effective visual hierarchy that guides users through your home page and encourages them to take desired actions.


Size and placement also play a part. Larger elements and those placed high on the page naturally draw the eye. It’s key to position crucial information or calls to action prominently, ensuring they’re easily seen, particularly on mobile devices.


Moreover, consider the simplicity of navigation. A cluttered, confusing home page will frustrate users. A clean, well-organized layout with simple, intuitive navigation enhances user experience, encouraging them to stay longer and explore further.


Case Studies: Before and After Home Page Makeovers

In this section, you’ll dive into real-life examples of home page transformations, and you’ll see how dramatic changes can turn a disorganized website into a user-friendly, engaging platform. You’ll understand the revamp motivation behind each case, find design inspiration, and appreciate how these changes enhance the user experience.


Let’s focus on three key areas of improvement:


  1. Content Prioritization: Before the makeover, websites often suffer from information overload, burying important content under a pile of irrelevant data. After the revamp, you’ll notice a strategic placement of content, highlighting what’s most important and beneficial to the user.
  2. User Experience:** A cluttered home page can be a nightmare for users. Post-makeover, you’ll witness how a clean, organized layout and intuitive design significantly boost user experience, making navigation effortless and enjoyable.
  3. Navigation Improvement:** The ‘before’ versions often have confusing, complicated navigation. The ‘after’ versions exhibit simplified, streamlined menus, making it easy for users to find what they’re looking for.

Maintaining Your Revamped Home Page: Tips and Best Practices

After you’ve revamped your home page, it’s crucial that you maintain it properly, and here’s where some handy tips and best practices come into play.


  • Firstly, invest time in Page Speed Optimization. Slow-loading pages can frustrate users and harm your search engine rankings. Use website speed test tools to identify issues and make the necessary tweaks.
  • Next, ensure a Mobile Friendly Design. More than half of web traffic comes from mobile devices, so your home page needs to look great and function flawlessly on all screen sizes. Test it regularly on various devices and make adjustments as needed.
  • Thirdly, keep an SEO Friendly Structure. Update your content regularly, use relevant keywords, and ensure that your meta tags are accurate. This will help search engines understand and rank your page appropriately.
  • Fourthly, adhere to User Experience Principles. Make your site easy to navigate, with clear call-to-actions and intuitive design. This encourages users to stay longer and interact more with your site.
  • Lastly, focus on Conversion Rate Optimization. Conduct A/B tests to find out what works best for your audience and tweak your design and content accordingly. Remember, a well-maintained home page isn’t just about looking good – it’s about converting visitors into customers.


In wrapping up, don’t let your homepage be a hot mess. A cluttered virtual front door can turn visitors away. So, de-clutter, reorganize, and prioritize visual hierarchy. Remember, successful homepages aren’t born overnight. They’re meticulously crafted and consistently maintained. So, roll up your sleeves, dive into our guide, and let’s make your homepage a welcoming beacon that effortlessly guides your visitors. After all, isn’t that what a homepage should be all about?