Digital marketing encompasses many different things. Your website, blog, social media accounts, and more all play an important role in reaching the right people at the right times. Though YouTube is not as popular among businesses as Facebook or even Twitter, it is a powerful tool that can benefit almost any business of any size, regardless of industry or niche. Here, you will learn more about how YouTube works and what you can to do leverage it to your benefit.
If you’ve been considering the idea of utilizing YouTube as part of your marketing plan, there are two very important things you must keep in mind. First, YouTube is a social media network. It gives absolutely anyone the ability to record and post a video, and others can share, like, or comment on that video collectively. Second, YouTube is part of Google’s massive empire. Google has owned YouTube since 2006 when the search engine giant purchased it for a staggering $1.65 billion. This means that when it comes to optimizing your YouTube channel, you’ll want to follow many of the same SEO practices as you would for your website.
People around the world watch more than a billion hours of YouTube content every day. There are nearly two billion active users, and of these, only about 16% are from the US, which further proves the network’s reach. Since Google purchased YouTube, the two have worked hand-in-hand to provide a better overall experience for internet users around the globe and their 3.5 billion collective daily searches.
There are two different ways you can market your brand on YouTube.
Many of the people who leverage YouTube to their advantage do both things. Not only do they make their own videos, but they also pay YouTube to display their “commercials” during others’ videos.
Aside from extending your reach to more people, there are several other benefits associated becoming a YouTube creator for your business.
The benefits of YouTube are far-reaching, and with the right knowledge, a decent camera or smartphone, and the ability to relate to your customers, it’s possible to build your brand more than you ever thought possible just by making YouTube videos.
As you can see, there’s much more to YouTube than meets the eye. Some of the most successful YouTubers of all time have made millions of dollars just by doing what they love to do best, and you can use it to your advantage, too. You might not become a millionaire, but there is a 100% chance that you will extend your brand’s reach, whether you choose to become a creator or an advertiser.
Marketing and branding have come a long way from where they were just a decade ago. Consumers, especially millennial consumers, prefer to receive information in different ways. Social media plays a crucial role in the economy, with YouTube being one of the clear front runners. Using your YouTube channel for branding and marketing is a brilliant idea, as long as you’re setting your channel up for success.
You should have widgets and links on your other profiles or sites, and be cross posting your content. This will assure that the followers who are already following you on other platforms are exposed to your content. But what about the people who aren’t?
People won’t become customers if you make it difficult for them to browse your products or services. If your videos are subtle, they may not even be aware that you’re offering them. That’s where YouTube’s annotations feature comes in handy. At the end of your videos, include text and an annotation box with a link to your website.
If people can see the things they see in your YouTube videos somewhere else on the internet, what’s stopping them from doing so? The content you provide on your YouTube channel should differ significantly from the content you provide on other platforms. People love things like behind the scenes videos that show them what goes on inside of your offices. Exclusive announcements and live demos that they won’t find anywhere else are also big draws.
Branding should be thorough and consistent. A great YouTube channel has more than just videos – it’s also a place to showcase who you are. Make use of the custom banner feature. Create organized playlists, and include links to your other profiles on your channel’s home page. Fill out your bio. Include branded intros and outros for your videos. Let your viewers know who you are.
The public turns to YouTube for entertainment. If they wanted to watch commercials, they’d be watching regular television. You have a product or service to sell, but you need to make it interesting. After viewing your videos, people should walk away with more than just the knowledge of what you’re selling – they also need some food for thought. Avoid conventional advertisement messages, and focus on what makes you unique.
YouTube isn’t just a bunch of individuals who keep to themselves. It’s an active, thriving community in which many of the members collaborate. Are you a lifestyle brand? Find a lifestyle YouTuber to work with, and provide them with the opportunity to review your products or services. There’s a YouTube niche for just about everything. Find the most popular creators within your niche, and touch base with them. Your audience will likely grow as a result.
Continuously providing valuable content will keep you relevant on YouTube. If one of your videos surpasses 100,000 views, that’s excellent. What happens when that video tops out? Keeping your channel interesting with entertaining weekly segments or relevant tutorials will inspire people to stay loyal to you. You want your brand to stay fresh in their memories, and become a part of their everyday lives.
Overall, one of the most important things when it comes to using YouTube for branding and marketing is to stay consistent and valuable. With that in mind, it’s time to develop a plan and get to work.
With a background in business administration and management, Tess Pajaron currently works at Open Colleges, Australia’s leading online educator. She likes to cover stories in careers and marketing.
With so many people around the world uploading content to YouTube every day, it’s important to make your brand’s channel stand out if you want to be successful and rank well. Not only do you want viewers to be interested in your videos, you also want them to be able to find you easily and quickly. By following some simple steps to optimize your brand’s YouTube channel, you can ensure that you’ll rank for relevant searches and get more views of your videos.
One of the key elements of branding, no matter what the channel, is to make sure your viewers know who you are. The name of your company should be the title of your YouTube channel, so when people search for your business name, they can easily find you right away. The company name you use should be the one that most people will be searching for, not your official corporate name, unless there is no difference between the two.
For example, Blue Coat Systems chose to title their channel Blue Coat in order to match what their consumers would type into Google. Another way to make sure viewers can identify you is to brand your content with a small logo or your username in a corner of the screen. This will help users to remember your brand name and seek you out again.
Most users do not use the video description field to their advantage. While this section is meant to hold a short description of the video, you can expand it to include more information. Including a video transcript in this field that details the content of your video is a good idea if your videos are tutorials, detailed information about your product, or responses to frequently asked questions from your industry. This will help you rank for searches related to the content covered in the video.
For example, if you have made a video that answers popular questions about vegetable gardening, including a video transcript will help you capture anyone who searches for terms that come up in the video, such as grow better tomatoes. If you are too busy to create your own video transcripts, there are many cheap transcription services online that can transcribe your video for you.
Following best practices only gets you so far on a video sharing platform. The best way to rank higher is to create engaging content that users will enjoy watching and want to share with friends. One of the ways you can perfect your content is by using the insights provided by YouTube. You can see how long viewers are watching your videos before turning them off and improve them based on this data. You can also get insight into the best time to post your videos to get the most views. Incorporate the insights and information you get into the new videos you create to make them better. For example, if viewers are only watching your videos for 45 seconds and then clicking on something else, try to condense the overall length of the video. The data provided by insights tells you the story of how viewers interact with your content, and you can improve the quality of your channel if you take the time to view and interpret them.
Getting your YouTube channel to be a success can take some time, as you experiment with what type of content is most successful and gets the most views. By following the guidelines detailed here, you can make the process of ranking your brand’s YouTube channel much easier and faster.
Video content is one of the most powerful forms of content marketers have available. It can deliver a message with clarity. It can give the viewer the most correct perception that the video maker wants the viewer to have. By giving that perception, the video maker has the ability to sell a view, a thought, or even a product. Businesses use video all of the time to portray the quality of their product or service. For these reasons good marketing plans should heavily involve video content.
Promoting the video content is another story and it can be oftentimes more difficult than creating video. Promoting any content online in general is actually a very difficult thing to do. Youtube is the second largest search engine in the world and it’s whole focus is video content, meaning it’s the largest video promotional platform online. It can seem like rocket science to get a business to do very well on YouTube. The good thing about marketing is you can always look at who’s doing it right and then that can teach you things that you can possibly carry into your strategy. Let’s take a look at some businesses that did a really good job with their YouTube channel.
With more than 30 million subscribers, PewDiePie is YouTube’s greatest success story and one of the many entrepreneurs whose business exists solely on Google’s video platform. Google’s YouTube Partner Program allows content producers to share the revenue earned by their videos, with thousands of YouTube channels earning more than $100,000 per year. PewDiePie has taken this business model to its fullest extreme, producing approximately 2,000 videos in total and earning more than $4 million per year. PewDiePie’s videos consist primarily of himself playing video games, proving that an extremely profitable YouTube business can be created on a shoestring budget. What unexplored YouTube niches could your business take advantage of?
If you want to use YouTube to market a mundane product, you have to be creative. Although there are many potential niches on YouTube that haven’t been fully explored, one thing the world doesn’t need is another video about making smoothies. With its brilliant “Will It Blend?” campaign, Blendtec chose a different route and used its blenders to reduce popular gadgets such as mobile phones and iPods to dust. Although the videos were shocking and entertaining, they also served a purpose by illustrating the power of Blendtec’s blenders. This campaign netted Blendtec 744,000 YouTube subscribers.
When you want a YouTube video to get a lot of attention and quickly, nothing gives viewers more incentive to watch than a giveaway. In 2012, Lay’s launched its “Do Us a Flavor” campaign, asking viewers to send their ideas for new potato chip flavors. The contest netted a Wisconsin librarian a million dollars and the YouTube video announcing the promotion was viewed more than 12 million times.
Although it is impossible to deny the excitement and buzz of a viral video, sometimes it is better to simply give the public what they want. Williams-Sonoma’s YouTube channel is an example of a content marketing strategy with perfect execution. If you aren’t sure whether a particular grill, food processor, knife set or other product is the right one for you, simply click a video link and see how the product works in the hands of a professional. Switching between YouTube and the Williams-Sonoma website is easy as all of Williams-Sonoma’s videos can be viewed on either website.
If you have a company with a great deal of history, why bother producing new videos when you can repurpose the content you already have? Apple’s product announcements are met with a great deal of hype as gadget lovers can’t wait to see the latest generation of Macs and iDevices. Although Apple displays videos of these events on its official website, they also cross-post the content to YouTube with great results. The recording of Apple’s WWDC 2014 conference was viewed more than 1.8 million times on YouTube. Apple also uploads all of its television commercials to YouTube.
Sony designed its PlayStation 4 console from the ground up to generate a steady stream of video content. As you play games, the PlayStation 4 automatically records your activities. When something interesting happens, pressing a single button on the PlayStation 4 controller allows you to save the event as a video and upload it to YouTube or another website. In this way, Sony’s users essentially advertise the company’s products for free. How could you get your customers to work for you?
When developing a content marketing strategy for YouTube, you should never underestimate the power of playlists. When you visit the Nu Skin YouTube page, you immediately know how to find the content you want, thanks to the large buttons pointing you toward various content headings such as “Product” and “Opportunity.” Dig a little deeper and you’ll find playlists that further segment Nu Skin’s videos into laser-targeted sub-niches. If you aren’t finding the success that you hoped for on YouTube, is it because users can’t find the content they want?
YouTube marketing takes some real learning from others who have had success. The biggest thing is to test, test, and test. Not everything that works for another business will work for your business. These channels are great examples of what you should do on YouTube and they will really help you promote your video content all over the web.
Every minute, over 100 hours of video is uploaded to YouTube. With such a massive volume of content, it can be difficult to get your channel out there and build an audience. Despite the challenge, it is still possible to grow your channel and become a successful YouTuber – perhaps even to make money in doing so. You only need two things: Determination and know-how. If you can provide the hard work and commitment to growing your YouTube channel, then following the top 10 tricks to be a successful YouTuber below will give you the know-how to reach your goals.
Have a Niche: If you want to build an audience then you need to have a plan. Ask yourself, what types of video do you want to make? If you are interested in making Vlogs, comedy sketches, or gaming videos, it’s better to stick to one type of content, at least in the beginning. This way you can perfect your videos easier, avoid the classic “I didn’t subscribe for these types of videos” problem in the comments sections, and get followers. Later, if you want to, you can set up a different channel or introduce new types of content slowly to see the reaction from your fan-base.
Brand Your Videos: Just in the same way that advertisers brand their products in a way which makes them memorable and enticing, you need to take the same approach with both your videos and your channel. Come up with something to say at the end of your videos, a catchphrase that people will instantly connect to your YouTube output. Also, ensure that you have a professional looking banner for your channel page and a water mark which can appear on all of your videos. Brand everything and viewers will be thankful that you take your channel seriously.
Know Your Competition: Take time to research your competitors: People who are making similar types of videos. Adapt the ideas that work, but above all else try and have your own style or approach which differentiates your from the thousands of others offering similar content. This way you will not be accused of being a copycat which can damage the reputation of any YouTuber.
Use Your Annotations: YouTube offers the ability to annotate your videos with messages and links. To build your audience, place annotations on your video to make sure that your subscribers can easily click on a related video on your channel, showcasing your content and broadening your view count.
Make Friends With Analytics: Each channel on YouTube now has access to a range of data which allows you to know which videos are working and which are not. You can quickly identify the type of content people are engaging with through likes, watch-times, and comments. Focus on creating more of this type of content to capitalize on your successes.
Make a Brilliant Channel Trailer: Those who are not subscribed to your channel will be greeted by a channel trailer which showcases what you do. Take time to make something fun and engaging. Sell yourself to your potential audience!
Featured Videos: Just like Facebook does with post promotion, YouTube allows you to pay a little bit of money to get your video featured. This will guarantee that a large number of people see your video. Make sure to pick something that you think people will click on, otherwise it will be a waste of money.
Interaction is Everything: Obviously if your channel receives thousands of comments it will not be possible to answer each one, but, especially in the beginning, it’s important to take the time to show people that you are reading their comments. They will be much more likely to engage with you further as a result.
Use Social Media: A YouTube channel lives and dies by the number of people who are aware of it. Use Twitter, Facebook, and Tumblr to promote your channel in other venues. It’s also a great way to interact with fans.
Consistency is King: With so many videos being uploaded, viewers will quickly forget your channel if you don’t keep yourself fresh in their minds. Make sure that you upload regularly and people will be far more likely to return to your content, not to mention that consistent uploads lead to new subscribers discovering your videos.
Building a YouTube channel from the ground up can take time, but if you follow the tips and keep at it, you will develop your audience and expand your reach. Good luck!
Melissa Wanger is a freelance Internet marketing specialist and a writer at essayontime.net. She has a solid background in social media, ancient history and cryptography. Now she is pursuing a PhD in integrated marketing communications.
As everyone knows, YouTube is the second biggest search engine in the world. More than 1,000,000,000 unique users visit it each month. No wonder how people can make thousands of dollars by uploading a few “stupid” videos and make thousands of dollars by setting up YouTube Ads and doing nothing else.
However, many people are not comfortable showing themselves in videos, because of shyness, lack of security and a handful of other explanations.
What if you’d still like to take advantage of the huge possibilities that YouTube offers? Don’t worry: there is a solution.
You can achieve similar results, if not better, by following the strategies below.
One of the best things about creating high-ranking YouTube videos without showing your face is that you don’t even need to have a camcorder or video camera.
All you have to do is invest into one or two programs and you can create cheap, but extremely professional and engaging videos for years to come.
My favorite tools for doing so are:
With just one of these tools anyone can create “faceless” but engaging videos that look professional and attract lots of views.
Heck, I have a few videos that took me less than 30 minutes to record with Camtasia and have already earned me more than $500 in affiliate commissions. I’m not saying this to brag, just to help you see how powerful these tools can be in YouTube marketing.
At this point you may want to ask what kind of YouTube videos you could create without being present in any of them. Fortunately, there are a lot of options again:
1. Create Tutorial Videos
For creating tutorials, I think Camtasia Studio works the best.
You can create tutorials about a lot of things:
2. Create Explainer Videos
You can create explainer videos to show people how something works or to explain a rather boring subject in an easy to understand, engaging way. The animations you can create with Sparkol VideoScribe and PowToon are perfect for this purpose.
3. Response Videos
Another effective YouTube marketing strategy is creating videos where you answer your visitors’ or viewers’ most common questions.
For example you can let people ask their doubts about a certain topic in the comments under your videos or via your site’s contact form and then reply to the most frequently asked questions in a Monthly Video Response.
An extra tip I can give you here is to create a PowerPoint presentation on the subjects you’ll talk about and then record that presentation with Camtasia Studio while you’re narrating. This is one of the easiest and most common ways to create popular “faceless” YouTube videos.
I hope these strategies will help you create high-ranking YouTube videos without showing your face. They certainly worked wonders for me, and I see no reason why they wouldn’t work for you, too.
And if you can implement these YouTube optimization strategies published before by Brandignity, I’m sure your YouTube channel will become very popular and profitable soon.
Steven Fabian is the owner of Business Online Guidance, an ultimate resource for “the average person” to start an online business the simplest, shortest and least expensive way. You can find more of his YouTube marketing strategies here.
Are you interested in starting a video marketing campaign? We think that is a great idea! There are tons of benefits to video marketing. Your company can generate even more leads, engage more customers, build brand awareness, increase blog traffic, and so much more.
However, diving into the unknown is often a bit daunting. If you are unsure of where to begin, here are some simple tips and suggestions to get you started.
Do you have any ideas we left off the list? Let us know! We’d love to hear from you!
Lindsey Davidson does marketing for Custom Corntoss. She recently helped them make a video about how funny cornhole is – watch it here. As a small business, the company is just getting started with video marketing possibilities.
It is always interesting to see how other countries use the social networks that we have sort of become dependent on these days. Facebook is a dominant force but it is interesting to see some of the other networks stand up against the giant we call — FB.
Google hangouts has been around for a little while now. Of course it hasn’t been as popular as Skype but it certainly has it’s advantages when it comes to broadcasting something on the web with your audience simultaneously. In this video one newscast uses Google Hangouts to increase viewership and also bring the audience right on the set.
Marketing anything these days is a very difficult road to take. So much clutter and competition in the way you better have a good grasp on what it is that you are trying to convey to your audience. ROI is getting easier to understand but still a sticky road when it comes to search engine marketing especially in the social media space. Let’s not even mention the complexity of the Google algorithm which continues to get even more complex each and every day.
This is a story about how one little (now big) mobile app took the traditional channels for marketing their application which triggered less than desirable outcomes. When I read the TechCrunch story the other day I really wasn’t that shocked. Mobile apps are becoming like websites and they are all over the place now. Do you really still think that just launching yours is going to bring you success? Most apps these days have to really think outside the box a bit to drive visibility. Mobile app marketing is a process that is changing very rapidly and those that win typically have something either really interesting boat loads of personality.
“The day my app (AutoCAD WS) crossed one million downloads on the App Store, the first question that crossed my mind was how did I ever end up doing marketing? I was a techy product manager and never imagined myself in marketing, until my app was in a life or death situation.”
Most app owners will never really know how this feeling actually feels but that doesn’t mean they shouldn’t be trying to reach a 1 million download mark. Iris Shoor created a mobile that was later acquired by a much larger organization and she gives some extremely valuable information on how she went about marketing a mobile app. Her experiences are amazing to read about especially if you have a mobile application you are trying to market.
First, let’s watch a little YouTube video regarding the mobile app we are discussing.
Now let’s talk about what worked and what didn’t for just a moment.
Here is a screenshot of the current website.
To read the entire article click here and channel over to TechCrunch, you will be happy you did.