Blogs can benefit an organization in many ways, but blogs can also provide SEO advantages. Below are 12 reasons why you should (or HAVE TO) be blogging regardless of what type of business you have.
When you start blogs, you can be more visible and reach a more significant number of potential visitors. For example, if a person is searching “Why blogs are good for SEO,” the search results are likely to result in blogs similar to this one. This marketing philosophy can be applied to all industries. It doesn’t matter if you’re a Fortune 100 company or own an ice cream stand at the beach.
Blogs are a great way to get your site’s name to be displayed in search results for which the main pages on your site can rank.
If you’re trying to rank on certain keywords, for instance, “benefits of blogging,” the most effective way to get noticed is to make sure your title and subject are centered around that keyword phrase. When people search for keyword-seeking information, they’re searching since they’re not sure about the benefits of blogging. This is how inbound marketing works.
Here’s an example of 10 entrance pages to our website where 8 of them are blogs that have delivered almost 20k visitors to our website over the course of 6 months. This is just a small sample. There are many more.
The benefit that blogging offers is the ability to attract those who are looking for information and then turn these leads into customers by providing special offers like an absolutely free SEO site audit.
Websites that are indexed by search engines need to be reliable and trustworthy. They need to provide trustworthy information to users, and one method they use to determine this is to determine the number of pages that websites have.
In general, having a bigger site is correlated with having more reliability for information. However, search engines are aware that this may not be to be the case. That’s why smaller websites are in a position to rank higher than larger sites.
If your company follows a consistent strategy for blogging If so, you’re able to index more sites in the future.
There are many methods businesses employ to create backlinks. One strategy is to write a higher-quality blog on a topic that has been blogged by others and then conduct outreach to those who are linking to your site.
The entire idea of the concept of internal linking is that it helps help web navigation, create the hierarchy and distribute the link juice. It’s more difficult to develop an efficient internal linking strategy without blogging.
As you begin developing the content plan, you’ll discover it challenging to create internal links. Over time, however, you’ll be able to create an internal linking plan that will optimize the performance of your site for the search engines.
Google is a fan of up-to-date useful, relevant, and informative content.
Through your blog, by regularly blogging, you will be able to provide new content to search engines.
Studycrumb and their experts will help you with writing original content, as well as almost any type of academic writing!
One of the most important aspects of SEO is the user experience, and it will play an important role in how your website is ranked.
Search engines are looking to provide users with an experience that is unique and draws attention to visitors. Blogs allow companies to create this experience and to be innovative in the content they publish. One method to make your blog more creative is to create an infographic-based blog. These blogs appeal to the users and are the main goal of the SEO efforts.
If blogs it’s teaching prospective customers about a specific subject.
If you keep blogging and build your reputation, you’re becoming an experienced expert within your area of expertise. This builds confidence and a greater level of familiarity with search engines because they can see that other users find your content to be valuable.
Every blog post can be a chance for a new visitor, that visitor can become a customer or a lead.
It’s a chance to draw new visitors, focus on specific keywords, and provide information that your visitors will love. The more time you invest in creating content that’s relevant, the more likely visitors are to visit your site again.
Rarely do you have the chance to address the concerns of potential customers and concerns before speaking with them? Through the creation of blogs and responding to questions prospective customers may have, and answering their questions, you’re doing exactly what you can do.
This is a great strategy not just to increase sales but increase the number of users who are engaged.
If you integrate your social media and blogging strategies, it becomes easy to interact with your fans and build relationships. The more active your followers are and the more they engage with your company.
Suppose you can bring more people to your website by creating a new point for interaction for your company. It increases brand recognition and encourages repeat visits.
Many popular websites also enjoy a lengthy time frame, making it possible to draw visitors from a natural search for many years.
Blogging has exploded in popularity over the past couple of years and there are more than 500 million blog sites worldwide today. There are countless reasons why someone might want to start a blog, but one thing all bloggers have in common is that they want to find success.
By investing time and effort in your blog, you will make it more valuable and appealing to both readers and potential buyers. This is important if you want to know how to sell your blog in the future. So without further delay, let’s get into what you can do to find success with your blog.
Everyone who owns a website knows the importance of search engine optimization. Without SEO, it would be impossible to draw in people and find success. And while there are many steps for creating a solid SEO strategy, there is one thing very few people know about. And that is SEO hosting.
This type of hosting isn’t common knowledge, but those who have it know how valuable it is. SEO hosting is ideal for people who have multiple websites and want to assign unique C class IP addresses to each of them.
When multiple websites are hosted in the same C IP block, Google and other search engines can see these websites are related to one another. Having related sites isn’t a bad thing in the eyes of search engines, but when these sites create backlinks to one another, issues can easily occur.
This type of backlinking is known as link-farming and Google often penalizes websites that have too many links that are within the same C class IP. But you can avoid this issue altogether with SEO hosting because it provides you with unique C IP blocks for all of your websites.
With SEO hosting, link building will be easier and safer than ever before and you can include as many links to your other websites as you want without the fear of penalization.
Choosing the best topic for your blog can be a challenge for some people. But if you want to find success, your readers need to know what your blog is about as soon as they see it. Nobody wants inconsistency, so before you start publishing, decide what you want to write about.
Your ideal topic has to be something that your readers want to engage with and something you wouldn’t mind writing about every week or even every day.
Here are a few things you can write about:
Once you have your topic, it’s time to choose a blog name. This name should be descriptive and allow your visitors to conclude what your blog is all about just from reading the name. For example, a food blog can include words such as “cooking”, “meals”, and “recipes”.
As much as 73% of people admit to skimming blog posts, and the biggest reason for that is that they don’t find the blog posts very engaging or interesting.
If you want to provide your readers with amazing content, here are a few things you need to keep in mind:
Anyone can start a blog, but not everyone can turn that blog into a successful website. If you’re willing to put in the time and effort, it won’t be long before readers start to flock to your blog and engage with your posts. Just remember these tips and you’re good to go.
As an active marketer, you probably know that you should be blogging. After all, the content marketing strategy is beneficial for both – your personal growth and business promotion. However, when it comes to actually writing the blog post, most people find it easier to make excuses.
We don’t have time!
We are not good writers!
We don’t have anything interesting to say!
Will anyone read our blog?
And the list of alibis can go on and on!
Yes, at the end of the day, these are understandable reasons, and often even the most proficient marketers struggle with creating engaging content. However, blogging is a lucrative strategy. In fact, the content marketing technique is expected to be an industry worth $412.88 billion by the end of this year. And if you are spending more time making excuses instead of polishing your writing skills – then you are in for a significant loss.
Luckily, we won’t let this happen to you. In this guide, we will tell you what makes a good blog post and how to craft one that brings in a lot of traffic. So without further ado, let’s dive in!
Brian Clark once said that “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
This means that before you start writing your blog, you need to have a clear understanding of your audience and the content that will engage them. If you can’t answer the question: “why would my readers care about this topic?” then you need to continue brainstorming topics that will resonate with them.
In this case, you need to create a buyer’s persona that will help you reflect on the interests of your readers. With a buyer’s persona in hand, you will have a better understanding of your reader, which in turn will ensure that your content is about the topics your audience wants and needs.
Most aspiring writers assume that they don’t have anything new to say. And with 40 trillion gigabytes of data, this is somewhat true. However, in the World Wide Web, you just have to find a way to talk about the same topic in a better way.
While the topic may already be covered before, you should offer something unique to the audience in order to make it more engaging.
When exploring topic ideas, think about what you want to say and find out how it has already been covered. Consider the questions that were left unanswered and how you can bring insights on the material that has not been covered by other authors.
Often the writers are overwhelmed with the amount of information you can provide in a blog post. This is where an outline comes in handy.
Before starting to actually write the article, create an outline regarding the information you plan on offering to the readers. Do you want them to take your blog post as an:
With an end goal in mind, you will be better able to understand the points you want to cover. When writing the actual blog post, all you will have to do is expand on the points as required.
While most writers don’t give it much attention, remember that the title itself is your most important marketing tool. In fact, most readers take titles as the deciding factor of your blog. If the title doesn’t attract them, they usually avoid reading the rest of the article.
This means that you should give your titles some extra thought. Play around with a few alternatives that are not only attractive but also tells the readers precisely what the article is about.
The title of your blog post should also spark curiosity in the readers. It should be suspenseful and provoke the audience to want more.
In the internet world, you have about 10 – 20 seconds to capture the reader’s attention. In case you lose the target audience’s attention in the first few sentences, you will potentially lose out on a lot of conversions.
This means that the introductory part of your blog post should be captivating – enough to keep the audience glued and continue reading. However, you cannot address the main query in the introduction part. Instead, open up your blog post with a joke or be empathetic about the audience’s pain points. You can also suggest relevant statistics or facts to grip the reader’s attention.
Now that you have finally established the nitty-gritty details of the blog post, it is finally time to write the actual blog post. Here, use the outline you drafted earlier as the blueprint and fill in the blanks.
When writing about a particular topic, expand on the ideas that you already know about. Conduct additional research and gather more information and examples to back up the insights.
It is also essential that you add data such as figures and statistics to establish your main points. However, make sure that you provide proper attribution to the third-party information you add to your content. It is also a good idea to use only accurate and compelling data in your blog post to establish authority.
Similar to the introduction, the conclusion of your blog post is an essential element. With a captivating ending, you can encourage your readers to take the desired action.
In most cases, the writer summarizes the article and lists the key takeaways to re-educate the audience. However, there are many other ways to end the blog post.
For example, you can ask the readers a question and ask them to comment below. Or you can add a call-to-action (CTA) and encourage the readers to either buy from your brand, share your blog post, or subscribe to your email newsletter.
You can also provide links to other blog posts written by you and try to attract more readership to your website.
Albert Einstein once said that “One picture is worth a thousand words!” And with today’s population of visual learners, his words cannot be less authentic.
In fact, blogs with relevant visuals get 94% more views than those that lack imagery. This means that if you neglect adding pictures to your article, you will potentially see less effective results.
To make your blog post stand out, choose a solid and relevant feature image. The good thing is that you don’t need to go for custom images for your blog. Instead, you can easily buy stock photos and make your post visually appealing in an affordable manner.
However, when using stock photos, check their licenses and make sure they are available for commercial use. Give credit/attribution where it’s due. And don’t forget to aim for relevancy with the content of your blog post.
Besides the featured image, look for photos to use throughout your blog post. As a general rule of thumb, go for one image every 300 words. Make sure to save the pictures using keywords of your blog post. It is also a good idea to use small-size images as large dimensional images can impact the load time of your blog post.
Grammar mistakes can kill your credibility as a writer, so make sure that you don’t overlook the task of proofreading your blog post. Go through your article, first manually, and secondly, using an automated grammar checking software. You can also ask a grammar-conscious friend to go through your blog post and check the readability to ensure that the content is going in the flow.
It is also advised to check for essential SEO elements before publishing your blog post. This includes:
Once you have proofread and edited your post, it is finally time to publish your post on the relevant medium.
Be proud of your writing and share it across all the social media networks to get the word out. And don’t forget to repeat the sharing process once every few days to keep the ball rolling. Remember that the internet never forgets, so continue aiming for the targeted traffic even after moving on to the next blog post.
With this article, we hope that you have understood the basics of writing a blog post. With a compelling blog, you can gain brand awareness, come out as a thorough leader, and attract more leads. So don’t let the opportunity go to waste and follow the above tips to enhance your writing and create the perfect blog post. Good luck!
If you have a business you might have asked yourself numerous times whether blogging is still a relevant promotional tool. The short answer is an emphatic yes, provided you do it the right way. There will always be a demand for blogs that provide the information people are looking for, and that answer their questions.
Writing a regular blog has many benefits for a business, including:
Statistics show that companies with an SEO optimized blog that is regularly updated get up to 67 percent more leads than their competitors without one. Plus, 47 percent of prospective buyers first read between 3 and 5 pieces of content before they decide to engage with a sales representative of a company.
A blog is one of the best ways to make sure your website regularly gets fresh content. It’s also a great way to keep visitors coming back next week, next month, and next year. Ask yourself this: if there are two companies that offer a particular service or product – you and company B, who would people trust more: the one whose website has last been updated in 2000 or the one that regularly posts a blog with fresh industry news?
Hard selling is becoming increasingly more unpopular. Everyone knows and hates that feeling of being pushed into a corner by a salesman. The moment you get a chance to run, you will. That is why research shows that nearly 80 percent of businesses nowadays opt for advertisements in the form of useful content instead of following the old-style “You’re not leaving before you’ve bought something” approach.
If you want to sell in today’s world, your company needs a human face. And blogging is a great way to do that. Adding a blog section to your website and sharing the blogs on blogging sites and social media will also give you a way to promote your business in a creative, user-friendly way.
The same principle applies when you are sending information to the subscribers on your email list. If you are going to simply send them product lists three times a week, you’re unlikely to have much success. A genuinely interesting and useful blog is a much softer and more effective way to break the ice. And a blog is also a proven way to get more email subscribers in the first place.
Blogging is about playing a long-term game. It’s about gradually building relationships between you and your current and future customers. How would you feel about a sales representative who knocks on your door at 8 am on a Monday morning and promptly tries to sell you an encyclopedia you’ve never heard of? What if he does that every Monday morning? Annoying, right?
That is not how long-term relationships are forged. You have to spend time talking to prospective buyers about the topics they are interested in. You have to provide useful advice. You have to establish yourself as a source of trustworthy information (and if you can’t write, there are plenty of blogging services that can help you with this).
If you use the same strategy and logic in your blog, your chances of success will go through the roof. Blogs with top quality, original content will work today, and they will most likely still work next year and the year after that.
There are clear benefits to be derived from using your company blog to deliver in-depth content about a particular topic. According to Digital marketer Eric Enge sites that offer in-depth quality content fare much better in search engine rankings than those that only skim the surface of a particular topic.
You can do this by writing longer blog posts that allow you to explore a topic in depth. Use the extra space to look at the topic from different angles. This will go a long way to give your readers the assurance that you are not just pushing a particular angle, and it will be a hit with Google and its colleagues.
Another way to use a regular blog to establish yourself as an expert in your field is to write a number of ‘Ultimate Guides’. This will force you to go into more detail, which is great for SEO rankings, and readers who are genuinely interested in the field will love these blogs and begin to view you as the go-to source of information on the topic. Guess who will they turn to when they want to switch from reader to buyer?
Who are the businesses that succeed in the modern world of blogging?
Blogging is as good a marketing tool as ever. In fact, it has become more effective. A study carried out by Data Box recently revealed that 68 percent of marketers believe that blogging has become more effective over the last two years.
You might say that the internet has been flooded with blogs. That might be true, but the trick is that the successful ones are those that have adapted their approach.
Your big blog idea was amazing and as time went by, it took on a life of its own. You started putting an increasing amount of time into it and were left with no time for yourself. You feel overworked and exhausted. Friends and family complain that you’re always stuck to your laptop.
Don’t worry, you’re not alone.
In the words of Be A Better Blogger, “The more time you put into your blog, the more successful it becomes. The more successful your blog becomes, the more it demands of your time.” And so the cycle continues.
Luckily time management doesn’t mean desperately rushing through everything trying to get it done. Most of it is just getting organized enough to free up blocks of time when you can actually work. Organizing your schedule, organizing your thoughts and organizing your posts.
Whether blogging is your career or a part time gig, the question remains, how to make sure that managing your blog doesn’t take over your life? Fret not, because we’ve got you covered. Follow these 10 simple tips to ensure constructive and organized blogging time:
Remember when you first started out your blog? You knew exactly what you meant to do with it. You had a clear vision for it. And now it just seems like a mishmash of posts thrown together. So sit down, clear your head and figure out the goals for your blog. When setting goals, use the S. M. A. R. T. method i.e. your goals should be specific, measurable, attainable, relevant and timely.
So e.g. if your goal is to increase traffic on your site, your S. M. A. R. T. goals would be:
Keep in mind that these goals won’t be achieved in a week or two. This is your game plan for the next 6 months to 1 year.
An easy way to stop your blogging activities from taking over your life is to have a blogging planner or blogging schedule. Blogging is no longer just writing and publishing a post. It’s a whole industry of online publishing now. Plan when to research, when to write, when to edit, when to reply to comments, when to promote your content, when to read other blogs, when to comment on other blogs.
Now that you have your schedule sorted – stick to it! Focus on the task you’ve set for yourself and get it done. You can watch those captivating food videos later. There’s no use of creating a schedule if you choose to ignore it and do what you please.
Got an idea for a blog post? Write it down. Always keep a pen and notepad handy. Although many people now prefer note taking apps instead of the paper and pen route. If you’re a part time blogger, chances are you won’t have time to sit down and brainstorm ideas. Your best ideas are going to come to you when you’re making tea, eating out, commuting to work or buying groceries.
Use that camera shortcut key on your phone wisely. See something you could blog about? Take a picture! It doesn’t have to be perfect, with the best lighting – it’s a reference of what you saw and liked. Having an interesting conversation? Record it with your phone’s voice recorder. Although, be careful about this one. Many people may not like being recorded.
So you’ve chosen a topic to write about and are sitting down to do some research. Although the Internet serves as a good resource – fast and easily accessible, everything online is something someone has already read. In my opinion, nothing matches the quality of first hand feedback. One thing I like to do (and annoy my friends with!) is call up a couple of friends, ask them what they think of a specific topic and jot down their replies.
This way, your content will always have a fresh angle. Of course, if your friends threaten to cut all ties with you like mine have, it may be better to switch between various friends and members of the family to annoy, I mean, question.
Sign out of your email, close your Facebook and put your phone on silent. To focus, you need to cut off all distractions. Don’t get up when the doorbell rings, let someone else handle it. Turn off the TV, or close the door to tune it out. Don’t cook the healthiest dinner and order Chinese food instead. Don’t clean up the mess your kid made on the kitchen floor – let your husband (or wife) do it.
Basically, unless it’s an emergency, don’t leave your work mid-way. You only have a limited amount of time allotted for your blogging activities, don’t give it up.
Finally, it’s time to write. Arguably, the most difficult part is how to craft that perfect opening sentence. The answer? Don’t. Wasting time and energy at the start will leave you demotivated for the rest of the post. Instead, focus on writing as much as you can – leaving the editing for the end. Nitpicking will only hamper your writing.
How I like to start is by creating an outline or template of what I want to write about. Then I focus on writing the rest of the post. Somewhere in the middle of it, I come up with the right sentence on how to start the blog post.
Write your posts in a way that makes even you want to read them. Relatability and ease in understanding is the key here. Of course, every blogger has their own voice and however objective or intense it may be – it isn’t worth anything if people don’t read your blog.
Don’t try to be the Jack of all trades. It doesn’t work. Focus on what you are best at – creating quality content. Instead of trying and failing to manipulate pictures, or edit video content, outsource it. Use freelancer.com, elance.com and fiverr.com to get the best quality work at the lowest price. You can even set up a virtual assistant who will take care of any projects you throw his way.
Of course if you’re a newbie, this may seem expensive. But since more and more people are opting for blogging as their side gig and a day job as their main source of income, more and more blogs get neglected just because people don’t have time to do it all anymore.
Schedule that social media and automate whatever processes you can. For social media scheduling, a number of paid options are available like Hootsuite, Everypost and Buffer. These tools require you to sign in with your social media accounts (Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr etc.) and then schedule what you want to post.
They have features for shortening URLs, pulling pictures from various online resources like Instagram, Tumblr etc). You no longer have to jump between Facebook and Twitter and Google+ – you can do it all in one place! If you want a free option, then TweetDeck is best for Facebook and Twitter – however it only has limited features for Facebook posting.
Got freelancers working on your blog? Automatically track their time and progress on your project with Minterapp or Toggl, tools meant for freelancers and startups.
Running out of blog ideas? Got writer’s block? Didn’t finish that post you meant to publish today? The answer: guest blogging. Invite your readers and other bloggers of your community to send in their views and posts. Once a week, feature a post sent in by your readers or other bloggers. Guest posting allows you to get a fresh perspective and new content on your website. This is an excellent strategy for extending your reach and boosting your reputation online – as writers will usually post these to their own social channels. Alternatively, you can get user generated content by inviting readers to send memorable pictures from their travels or of a favorite book and a small paragraph saying why. These save time and keep your content fresh.
Last, but not the least, remember to read what other bloggers are writing about in your niche. Reading other blogs will open you up to new ideas and help you develop your own writing style. While copying and plagiarism is strictly prohibited, you are allowed to check out what works (and what doesn’t!) with the help of your fellow bloggers. You never know, reading other blogs might give you your next big idea. It also helps you connect with like-minded people and we all know how important networking is, when it comes to blogging.
Kamil Riaz is a Writer and Digital Marketer. He has completed his masters in Administrative Science from the University of Karachi. As a writer, he wrote numerous articles on management, technology and health. You can find him on LinkedIn
Blogging is no longer an option. It is a calculated business exercise to build a brand image and to develop long-term customer relations. Your business might be on Facebook, Twitter, LinkedIn etc., but the eventual goal is to drive your followers to visit your website. Blogging provides a customized and unique approach to present content to your target audience. While blogging is essential to drive the online marketing strategies of your business, focusing on content is integral to the success of the blog. Let’s see how it works.
One of the advantages of having a blog is that the content in it can be personalized to suit your needs. In third-party social media platforms, you are at the mercy of any changes made by them. Also popularity of these platforms keeps changing, which requires you to constantly monitor where your audience is migrating.
A blog with strong content will help your business build their followers gradually and maintain popularity by constantly updating the content. Targeted content on blogs built on trending topics, comments and sharing will help you position your brand in the industry according to your focus group. The comments or articles on your blog will last longer than Facebook or Twitter. With designer content, blogs can be your own social media platform with a gradually increasing base.
Marketing content should not be patronizing. It should address a particular need or desire of the target audience. Once that need is identified, design your content around that theme. Build tutorial videos, walk through, FAQ’s and visual images to maintain it in all your content marketing campaign.
The content in the blog should be constantly evolving and updating. Be in sync with the current technology and encourage a two-way communication to keep your blog in vogue. Customer perception can be monitored or altered through content that constantly aims to address specific customer need.
You can send e-mailers or post tons and tons of costly paid ads to make your online presence felt, but an ideal way for businesses to build a direct sustained relationship with their customer base is via blogging. Blogging creates more index-able pages that increase your search viability. Blog content can keep the social media on the go, making a relevant presence online. Content designed to develop trust between the entity and audience can mark the success of the blog. It can attract new visitors and aid in conversion. For all these benefits and more, it is imperative for businesses today to incorporate blogging and organize the content.
Fresh content introduced at predetermined time intervals is a sure-fire way to beat your competitors in search-engine rankings. By listing out keywords, topics and categories, and designing content around it, your business can be in the online limelight. Unlike social sites, your blog can be easily found on the company website. Blogging on a regular basis about your business, products or services with focused content will only add more search keywords. This is bound to improve the SEO/SERP of the website.
Creating a blog is a responsibility. And a growing blog requires intensive micro-planning. You need to define your audience and go deep into their psyche. And all the content for the blog should revolve around them. It is imperative for the success of the blog that the content is mapped according to the buyer’s journey.
Depending on the target audience dedicate content at the most opportune buying cycle of the customer. The content can oscillate between articulate articles on your services or to become a forum for consumer interactions. Create a content matrix to and at every stage add predetermined links or informative pieces or ads to encourage the customer to the next stage of the buying cycle.
Planning the content, its variation, frequency and event calendar drives the success of the blog. A blog that is gaining popularity must also assess and plan for scaling content usage to meet the demands of the consumers.
When blogs become your personalized social media platform and garners followers, one of the biggest advantages is direct consumer interaction. A decisive customer engagement cycle needs to be put in action to positively reinforce the brand image to the consumers. You need to address the questions or problems of the consumer in their own words to resolve
them. Even the content for queries should be prepared using keywords that engage consumers and result in conversions.
Just posting content on blogs is not enough. A proper delivery channel needs to be determined to ensure it reaches the target audience. Businesses should leverage social media platforms such as Facebook, Twitter, Google+, LinkedIn etc., by adding share buttons. Developing a variety of content to deploy for various channels and devices is also a necessary exercise.
Blog content delivery can be automated by sending posts via e-mails or newsletters. Syndication with other blog posts also allows the content to circulate with new readers and add create an impact via popular websites. Include an influencer or connecting with a peer group to promote your content, can take your blog high on popularity charts. It also helps to establish further authority and increase awareness. A detailed plan must also be laid out for reuse of popular old content and integrating your brand image into every blog-post.
Allocate human and financial resources to your blog to make it a successful content delivery platform. It is important to track the marketing results and identify the any loops that result in loss of conversions. Hitting on a right formula that derives extra mileage for the blog-post is a tedious exercise. Certain amount of experimenting with formats and ideas to get it right. Ultimately, it is the content that drives your blogs and quality of that should never be compromised on.
Vibhu Satpaul is a Chief Operation Officer and a Search Expert at Curve Jumps. He loves to write on digital marketing and technology related topics. Follow @VSatpaul for more online marketing related updates.
Corporate Blogging is a tool you can use to educate your audience on subjects relating to your product or service. Google is now the number one source for finding out solutions to problems; your customers are searching for the answer to their problems online, and their first stop is the search engine.
With the right blogging strategy, your blog posts will turn up in the search engine results at just the right stage in the buying journey. Your potential customer needs a solution, and there you are, providing it and adding value. A name we can give this method is ‘value based marketing’ – a very-customer centric form of marketing. You are placing your customer’s needs ahead of your sales, and this will always lead to a stronger business, which grows in reputation and standing.
One of the greatest things about blogging is its ability to scale and grow, in line with your business growth. When you start out blogging, it is completely free, but when you hit a certain point of critical mass, you can easily outsource it to a blog management company and ramp up your content output and results.
It is no surprise that more and more companies are picking up on this tactic. But there is a killer lurking in the mist; a killer to blogging success which can make or break your results.
That killer is…
Consistency is very important when it comes to managing your company blog. Statistics show that most professional bloggers are publishing at least once per week (53%). Source These are the guys whose business is content creation, and for this reason, these are the guys who rank well in Google.
If you want your company blog to succeed, then a regular publishing schedule is absolutely vital. With your resources split, we know it can be tough, but this is important and needs to be prioritised.
One of the reasons to blog consistently is that there is a direct correlation between the number of posts you publish and your traffic. A study by Hubspot found that companies who had 401+ total blog posts had about twice as much traffic as those who has 301 – 400. Source
This is the tipping point for traffic and leads, when you can start to see exponential growth. Let’s look at some figures.
In order to get to 401 blog posts at a monthly posting schedule, it’s going to take 33 years. On a weekly posting schedule it will take 7 years, and on a daily posting schedule, just over a year.
When we look at the figures like this we can really see the value in staying consistent with our blogging efforts.
Another reason is that consistency grows trust. As this blogger aptly puts it
“Consistency makes it look like you know what you’re doing.”
Customers feel more comfortable working with a company who has some sticking power, and has shown that they are reliable. Just think about the voices you know and trust online – why do you decide to trust them over others?
Familiarity is likely one of the fundamental reasons, even if you don’t recognize it yourself. Our brains like consistency; we are creatures of habit and we don’t like too many surprises!
For this reason, consistency is particularly important for online businesses, who have to work extra hard to gain the trust of their customers. According to a study by Evercoach, 81% of US Online Consumers trust the information they read on blogs.
Use blogging as a tool to grow trust with potential buyers and convert those buyers into a consistent stream of sales long into the future.
Don’t let your corporate blog fall into the death trap of inconsistency. If you are going to add blogging as a marketing tactic, we recommend that you write at least four blog posts upfront so that you have a buffer of content ready and waiting be published.
Most CMS systems allow you to schedule your content into the future. This is a great way to ensure you always have content going out on the same day and time each week. You could even block one or two days per month just for your blog writing and scheduling. This way, you have the time prioritised, but it doesn’t take over your other business activities.
Yva is the Director of Boost Business Support a blog management company helping small business’ drive traffic & sales through blogging.
Far too many businesses make a very common marketing mistake. They’ll start a blog, simply because someone tells them that they should have one.
What transpires is a section of the business website that is occasionally dealt a 300-or-so word article depicting the latest news from the organization, or perhaps a no-holds-barred rant from the managing director. What it lacks is any kind of strategy or focus on providing content that potential customers might want to read.
There are many constituent elements that make up an awesome blog post, but if you don’t know what they are, you’re unlikely to find them simply by occasionally publishing a post whenever inspiration strikes.
In this post, we’re going to delve under the hood of brilliant blogging and find out how to create awesome posts that will attract the right audience and keep them engaged.
What type of people do you want to read your blog? What are their interests, frustrations and common questions?
Before you write anything, start by researching both your audience and potential content ideas. Don’t assume you know it all – brainstorm the profile and demographics of your audience and the kind of topics that will likely peak their interest.
You can do this with a whiteboard, pen and paper or visual mind map – whatever gets your creative juices flowing.
You wouldn’t publish a new service or product page for your site without doing full keyword research, and the same mantra should be applied to your blog.
Again, before putting digital pen to digital paper, conduct thorough keyword research. Look for short and long-tail keywords that you audience is likely to use and focus your title ideas on them.
Which questions is your intended audience asking? What are the key issues with which they need expert assistance?
As a blogger, you’re placing yourself squarely in the role of expert, so check out tools like Answer The Public to find brilliant subjects for your blog. Make sure your eventual piece adds value, too. The likelihood is your blog will join countless others offering the same advice, therefore you can stand out by presenting genuinely interesting, actionable advice and making your content better.
The 80/20 rule applies to blogging, and it may surprise you to hear that the lion’s share of that time should be devoted to the blog title.
A bit like an email subject line, it’s the first thing people will see. It therefore needs to captivate them immediately with a sense of urgency, a promise that one of their burning questions will be answered and a cliff-hanger that screams “click me now!”.
Headlines have always been super important, so make sure yours leaps of the page (and don’t forget those keywords!).
Blogs aren’t just about words – they should be accompanied by beautiful images.
There’s nothing wrong with stock photography, but it makes sense to put a significant amount of effort into sourcing the images for your blog posts. Better still, if you can create your own unique visuals, your post will be unique as you will create something that can’t be found elsewhere.
Videos work brilliantly, too, therefore if you find the opportunity to embed one within your next blog post, jump at the chance.
You could write the most engaging, value-packed blog post imaginable, but if you fail to include a call-to-action (CTA), you may as well not have bothered.
What do you want people to do when they’ve finished reading your post? Email you? Sign-up to the monthly newsletter? Sign up for a trial of your software? Whatever it is, make it an obvious next step once they’ve read the last sentence.
Blogging requires patience, creative flair and – most importantly – strategic thinking. We hope you will find our tips inspiring. Please do share your own tips, on writing awesome blogposts, in the comments below.
Need I tell you blogger influence is growing? 84% of consumers now buy products or services they’ve discovered on a blog.
The findings revealed by Research Now show this influence extends across household items (54%), personal purchases (45%) and gifts (30%).
A quarter of 25 to 34-year-olds read a blog daily and 18-34 year-olds rank it as their most important decision-making source. But it’s not just for the youngsters; the over-55 category turn to blogs after seeking the purchasing opinions of friends/family/colleagues and editorial features.
Now I think we agree your products and services need to be appearing on quality blogs, but how do you achieve this?
You’ve just read the stats, now surely you’ll stop palming blogger relations off to the PR department/marketing intern? That’s not to say you can’t get others involved, however, you should have a firm hold on the way bloggers are approached and dealt with.
Read on and consider how you can weave points two to 11 into a formal blog communications strategy.
It’s easy to think of the blogger relationship as ad hoc for times of need. That’s fine and you may get some coverage, but are you going to get the same level of coverage as your competitors who prioritize a long-term approach?
You want to cultivate brand confidence and loyalty, which is built over time.
Sorry to get heavy-handed with you, yet there’s nothing worse than the furniture brand who approaches the fashion blogger with a random story idea.
You don’t have to read each piece – just enough to get the gist of the blog’s purpose and how it fits with your own.
Most bloggers make your job rather easy and detail this on their ‘About’ page. A quick skim also makes it far easier to achieve point 4…
Nobody is called ‘blogger’ – at least not that I’m aware of – so you shouldn’t be addressing them as such.
Open each email with the blogger’s name and remember we all have egos we like to please. Give them a compliment, and make it genuine.
You don’t have to be an avid reader or from the target audience to do this. Find something you like about the site, or mention a piece that caught your eye and made you get in touch.
Show them why your product or service is relevant to their content and audience.
Newbie bloggers may be excited to receive the same product as the rest of their community, however, experienced and professional bloggers are unlikely to feel the same.
Try not to target too many competitor sites with the same product: handpick the best sites and tell them why they’re the chosen few.
It may surprise that bloggers aren’t sat twiddling their thumbs and waiting for your email. Many have full time jobs, families and interesting lives of their own!
Don’t expect to send a sample and see it reviewed the next day. Furthermore, remember you’re unlikely to be the only brand communicating with that blogger and they may have a content schedule your feature will need to slot into.
Be organised and give the blogger time and space. If there’s a deadline on your feature – say an exclusive event or competition – let them know.
We’ve agreed bloggers are busy, and promoting your brand takes up precious time. To get your mention, the blogger has to go through a process of research, trial, photography, writing, editing, scheduling and promotion. Show you appreciate this!
Too many companies expect bloggers to fall goggle-eyed over a free sample, yet bloggers’ inboxes are rammed with such product offerings.
Remember the power of a blogger’s influence is often more valuable to you than your one or two product samples is to them (unless of course you’re a huge brand with guaranteed click-through potential!).
This ties in rather nicely with points 5 to 7 and makes for a serious brownie point-winning opportunity!
Want to know how your blogger works; which features they’re focusing on, how busy their schedule is, what the expected turnaround time is and what else is going on in their life? Just ask!
Showing an interest will not only deepen your marketing understanding yet further your long-term relationship.
So you’ve done it: the feature has gone live and you’ve got your coverage. Drop the blogger a quick note of thanks. Of course, it’s great to show you’ve clicked through and spotted something you’ve liked – be it their snazzy photography or reviewing prowess.
Never think it stops at the ‘live’ stage. Your blogger will likely include direct brand mentions in their social media promotions. Watch out for these and give them a like or retweet.
It benefits your brand to send additional audience the blogger’s way. Your audience gets to read some genuine praise from a neutral source, the blogger will like you for doing it, and the increased click-throughs will stand out in their analytics (motivating them to work with you again).
Two bonus tips: popping a link on your brand blog or press page will earn serious points; getting someone from the brand to leave a comment of appreciation on the original post offers a memorable extra!
We’ve mentioned the long-term relationship and encouraging bloggers to work with you again. This means you need to keep in touch. Newsletters are fine, but personal emails introducing new services are a whole lot better.
Gem Bolton is a CIM/CAM qualified digital content marketer, freelance writer and lifestyle blogger [http://www.buff-beauty.com]. Gem welcomes your connections on Twitter @buffbeautyblog.
The short answer, heck yeah! Blogging is one of those magical web marketing efforts that can overlap a handful of marketing voids. Depending on how you approach your blogging you can pull in a great deal of traffic and exposure. When blogging was first introduced it was simply a content publisher but it didn’t take the community long to figure out exactly how to leverage the tool in order to increase SEO power.
Here are a few ways how blogging can help with SEO:
As you start to get rolling along with your blog writing you will eventually start to come across internal linking opportunities. Linking together like minded blog posts utilizing keywords will help pass power between other blog posts which ultimately strengthens your blog or site SEO.
Don’t forget that good search engine optimization requires some external linking to outside quality resources. It is not all about one way links pointing to your website or blog. If you want to have a well rounded SEO approach with your blog you are going to have to link to sources that are better than you eventually.
If your content is good your community will acknowledge it and the way they will do that is by either sharing it with their community or by linking to it. At some point others will write similar content and will want to link to your posts to provide credibility on that particular topic.
Some might argue that social media has no role with SEO but the truth is that it does. Social media can trigger situations that lead to great SEO for a website.
Example: You write a blog post that your Twitter audience enjoys reading. Your audience spreads it around and retweets your post. Someone sees it and decides they want to link to it on their blog. Prime example of how a simple social media action directly lead to a one-way link creating a great SEO experience.