7 Rookie Mistakes In Blogging And How To Avoid Them

rookie blogger


Starting a blog is one of the most lucrative ways of growing traffic and building a reputable brand. But as with every other business, it’s not always that simple and brings various challenges.


It can be the easiest way to succeed online, but that’s not the case for every blogger.


You may make many rookie mistakes like false content creation, inappropriate SEO strategies, and several other things that are holding your progress.


Here in this blog post, I have mentioned 7 rookie mistakes in blogging that you should avoid.


Let’s get started!


7 Rookie Mistakes To  Avoid In Blogging

The best thing about starting a blog is that everyone can do it and it has a huge potential.


Being an industry of $584.02 Billion, blogging has a huge potential to grow online, and avoiding the below 7 mistakes will help you with your progress.


1 – Writing Content For An Unknown Audience

The most common mistake bloggers make is that they are not familiar with their targeted audience.


However, writing blog posts and wasting your time in creating content that your audience doesn’t want to read can be avoided if you write specifically for them.


For example: If your content is related to kids’ clothing and food brands, then your targeted audience is mostly parents or married couples who are expecting a child.


So, whenever a new parent goes through your website, they will come across various topics that interest them such as tips on parenting, child nutrition, etc.


2 – Writing Poor Quality Content: Not Providing Enough Value

Imagine writing content that’s not relevant, has a lot of grammatical mistakes, and doesn’t get noticed by readers and search engines.


That’s quite something you would never want to fail in blogging!


This one is obvious as it’s one of the most common mistakes that beginner content creators and bloggers make.


Whether you’re writing the content by yourself or hiring a person to handle the job, following certain requirements and guidelines to maintain the quality of content is crucial.


However, low-quality content would definitely hold your progress no matter whether you’re working:


  • In a low-competition niche
  • Have an ideal targeted audience
  • Writing 100 posts a month


You will not be able to rank in the top #10 position on the search engine if your content is not good enough.


Here’s How You Can Avoid This:


The easiest way to avoid this mistake is by reading others’ content who are ranking on top.


Get the content idea from them and look for the content gaps. You can use their content to increase the quality, but make sure you don’t copy all of it.


Try adding their link in your content as a reference and reword the idea properly.


You can perform the rewording manually or use a reword generator to make sure your content is genuine, authentic, and plagiarised-free.


Tip To Avoid Making This Mistake!


Before you start planning to write your content, take your time and conduct in-depth research about your targeted audience. Seek for the loopholes and try to fill them with valuable and insightful information.


Make sure your written content is 100% relevant to them and meets their needs for getting information.


3 – Undefined Content Structure And Formatting

You may have written the best quality and highly informative blog post for your readers. But, if it has a poor format and content structure, it won’t stand a chance among other competitors.


Nobody wants to spend time reading a blog post that isn’t user-friendly and published inappropriately.


There should be several variations in your content body. However, avoid using long paragraphs and headings as readers won’t consider reading a long paragraph and will certainly move to another website.


Here’s How You Can Avoid This:


The best way to avoid poor content formatting is by using headings and subheadings. Explain your point and argument in bullet points and information boxes. Use images and engaging elements in your content body.


4 – Writing On a Random Topic That Doesn’t Intend Your Reader

Another rookie mistake that beginner bloggers make is writing too generic on multiple topics.


There’s no better feeling than re-reading your own posts after publishing, but the point is, that you’re not the intended reader.


It can be tempting and interesting to write about anything that randomly pops up in your mind. But the success lies in aligning your content with your blog’s growth and targeted audience.


The reason you’re blogging is to solve the problems of your readers and expand your traffic as much as possible. So, all your blog content ideas should be tailored to their interests.


Sticking to the facts that your audience wants to know will be more beneficial for you!


Tip to avoid making this mistake!


You can still make your blog useful by talking about your personal experiences. All you have to do is find the right angle to point your experience.


For example, you can talk about your dining experience in Turkey’s best restaurants. Or else, you can share your opinion on Turkish street food, and rates, or recommend your best place if you are writing on a traveling blog.


5 – Not Mastering A Single Niche: Going In Every Direction

The secret to making your blog successful over a short period is finding a niche and sticking with it.


With an unidentified niche, your readers and users won’t be able to know your expertise in that specific subject. Secondly, they don’t know whether they should trust the information you provide on your blog or not.


However, your audience will feel confused if your blog posts are out of order as you write diversely one month about healthcare, and the next month you’re publishing about the automotive industry.


This will also affect your search engine rankings, as search engine bots will not consider you as an expert in the subject you’re writing about.


On the other hand, this can also affect your online reputation as it’s hard to believe that someone can be an expert in multiple niches and know stuff inside out.


But keeping up with the same niche that you choose will represent you as a thought leader and authority in your field.


Tip To Avoid This Mistake


Before getting started with your content, take some time, and identify which niche you’re interested in.


Find gaps in the market and make sure your content is filling those gaps. The better your market research is, the more you will get from your blog.


6 – Putting Your Intended Reader On Second Priority And Focusing More On The Search Engine

Search Engine Optimization is crucial to improve your visibility online, but prioritizing SEO over user experience will put your content at the edge of nowhere.


Search engines love content that helps users as a reliable source of information. However, it is also important to use relevant keywords and phrases to enhance the visibility of your content online.


According to the August 2022 update of Google, the search engine now gives more importance to the context of the content rather than considering its SEO value.


However, there should be a well-maintained balance between the SEO strategies you implement in your content and the worth of content for users.


7 – Not Maintaining A Stable Flow Of Content Creation & Publishing

If you’re getting started with a blog, you need to remain consistent with creating and managing content.


One of the biggest and dumbest mistakes that bloggers make in their careers is that they are not frequent with publishing.


Whether you’re getting a good chunk of traffic or starting your website, maintaining a consistent flow of content creation is ideal. Your blog isn’t about achieving the results you want.


One of the biggest reasons people are constantly coming to your website is because they are getting updated and fresh content.


Secondly, publishing content regularly is a great way to help search engines find and rank your blog posts, improving the traffic flow ultimately for your blog.



How To Avoid This?


Create an editorial content calendar and write at least 20-25 blog posts as a backup before you start publishing. Schedule your posts in advance so that if you are unable to write more or busy for any reason, the flow remains consistent, and you will have enough time to write further.


Bottom Line

Using a blog to lead organic traffic for your online business requires several factors to expedite growth. It’s a popular organic growth method that millions of people are using for their businesses.


However, avoid the above rookie mistakes that I mentioned and try to follow the latest guidelines released by the search engines.


Your written piece of content should engage the user and have proper formatting. Last but not least, add relevant links for references and use CTAs to encourage users to take action – resulting in a sale, a lead, or a potential conversion.

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