local seo ai

 

In the evolving landscape of small and medium-sized businesses, using AI insights to optimize local SEO performance has emerged as a critical factor for sustainable growth. By integrating AI-driven data analysis into their SEO strategies, businesses can gain a competitive edge in targeting and engaging with their local customer base more effectively. This shift towards data-driven decision-making enhances visibility and enables businesses to tailor their offerings to match the preferences of their target audience. Discover how AI insights are reshaping local SEO for SMBs, paving the way for more impactful and customer-centric strategies.

 

1. Leveraging AI for Local SEO Optimization


 

Utilizing artificial intelligence (AI) tools for local search engine optimization (SEO) optimization allows small and medium-sized businesses to analyze customer behavior and trends specific to their location, enabling targeted content creation and improved visibility in localized search results. AI algorithms are crucial in identifying and targeting geo-specific keywords effectively, ensuring that businesses tailor their content to match their target audience’s localized search intent and preferences. By leveraging AI for local SEO, small businesses can compete more effectively with larger enterprises by enhancing their visibility in local search results.

 

This strategic approach empowers businesses to optimize digital presence by delivering personalized services and recommendations through AI-driven insights. Small and medium-sized businesses can use these insights to customize their SEO strategies for different locations, maximizing online visibility and customer engagement. Through AI-powered local SEO optimization, businesses can make data-driven decisions that enhance their competitive edge in the local market, attracting local customers and driving business growth.

 

2. Harnessing AI Insights for SEO Success


In search engine optimization, harnessing AI insights has become a pivotal strategy for achieving success in SEO endeavors. Small businesses can significantly benefit from leveraging AI insights in local SEO to effectively enhance their online presence and target specific geographic areas. By utilizing AI tools to analyze search trends, businesses can tailor their content and keywords to align with local search behavior, ultimately improving their visibility and search engine rankings. This data-driven approach enables SMBs to make informed decisions, optimize their digital strategies, and attract more qualified leads in their target markets. With AI providing valuable consumer behavior and preferences insights, businesses can stay competitive and adapt their online presence to meet evolving search trends. Implementing AI strategies for local SEO boosts website traffic. It enhances the overall effectiveness of digital marketing efforts, allowing small businesses to establish a stronger foothold in the competitive online landscape.

 

3. Applying AI Strategies for Local Visibility


 

Small businesses can significantly enhance their local visibility by implementing AI-driven strategies tailored to target specific geographic locations. Leveraging AI insights for local SEO allows SMBs to optimize business listings, website content, and online reviews, attracting relevant customers in their target areas. Using AI tools to analyze local search trends and competitor data, SMBs can tailor their marketing strategies for maximum impact in specific regions. This approach helps SMBs stay ahead of changing search algorithms and enables them to understand evolving consumer behavior within their local communities. Implementing AI strategies for local SEO empowers SMBs to enhance their online presence, drive foot traffic to physical locations, and boost overall brand visibility. Through AI insights, SMBs can gain a competitive edge in the local market by effectively reaching their target audience with tailored marketing strategies to improve local visibility and engagement.

 

4. Maximizing SEO Impact With AI Tools


To maximize the impact of SEO efforts, incorporating AI tools is essential for enhancing targeted strategies and optimizing content for improved local search visibility. Leveraging AI tools can revolutionize how small businesses approach SEO optimization, allowing them to refine their online presence precisely. Here are four key ways AI tools can maximize SEO impact:

 

  1. Enhanced Keyword Targeting: AI tools like Speedybrand.io and Frase.io can analyze vast amounts of data to identify the most relevant keywords for local search optimization, ensuring that content is tailored to attract the right audience.
  2. Improved Content Optimization: By leveraging AI insights, businesses can optimize their content for local search by identifying trends, analyzing competition, and tailoring content strategies to rank higher in local search results.
  3. Streamlined Content Creation: AI-powered tools such as Jasper.ai and Copy.ai streamline content creation, enabling businesses to produce high-quality, SEO-optimized content efficiently.
  4. Boosted Ad Performance: Implementing AI tools like Adcreative.ai can significantly enhance ad performance and conversion rates, leading to more effective local SEO campaigns and increased visibility.

 

5. Enhancing Local SEO With AI Techniques


Utilizing advanced AI techniques in local SEO implementation can significantly enhance a business’s online visibility and competitiveness in targeted geographic markets. AI techniques enable businesses to analyze local search trends, optimizing content to align with the preferences of specific regions. By understanding user behavior patterns and local search intent, businesses can tailor their content for better engagement and rankings in local searches. Furthermore, AI tools provide insights into competitor strategies in the same geographic area, allowing businesses to adapt and stay competitive. Automating the monitoring of local SEO performance metrics, such as local rankings and online reviews, through AI tools ensures continuous optimization for enhanced local visibility. Overall, leveraging AI techniques in local SEO empowers businesses to make data-driven decisions, stay ahead of local search trends, and effectively reach their target audience, ultimately boosting their online presence and competitiveness in the local market.

 

6. Boosting SMB SEO With AI Intelligence


Leveraging AI intelligence in local SEO for SMBs presents a strategic opportunity to enhance website visibility and drive organic traffic effectively. Small and medium-sized businesses can significantly improve their online presence by incorporating AI tools into their SEO strategies. Here are four ways AI intelligence can boost SMB SEO:

 

  1. Enhanced Data Analysis: AI tools can analyze vast amounts of data, including local search trends and user behavior, to provide valuable insights for optimizing SEO strategies tailored to SMBs.
  2. Targeted Keyword Optimization: Implementing AI insights allows SMBs to target specific local keywords more effectively, improving their rankings in local search results and increasing visibility to the target audience.
  3. Personalized Content Tailoring: AI-powered content optimization ensures that the content matches user intent and preferences, enhancing the overall local SEO efforts of SMBs.
  4. Real-Time Recommendations: AI can provide continuous real-time data analysis and recommendations to SMBs, enabling them to make proactive adjustments for improved local SEO performance.

 

7. Leveraging AI for Local Market Dominance


In local SEO, integrating AI technologies offers small and medium-sized businesses a strategic advantage for establishing market dominance through targeted insights and enhanced online visibility. Leveraging AI insights for local SEO enables SMBs to effectively understand and adapt to local search trends. By analyzing data trends provided by AI tools, businesses can tailor their content and optimize business listings, keywords, and website content to improve local search rankings. This data-driven approach boosts visibility and engagement with targeted audiences in specific geographic areas and helps SMBs stay ahead of competitors. Implementing AI in local SEO allows businesses to attract more foot traffic and online leads and connect with nearby customers, ultimately building a strong local online presence. By utilizing AI insights, SMBs can drive conversions, enhance their competitive edge, and solidify their position as leaders in the local market.

 

8. Driving Local SEO Growth With AI


Analyzing AI-driven insights is paramount for propelling local SEO growth effectively in small and medium-sized businesses. Leveraging AI tools for local SEO can significantly enhance a company’s online presence and visibility. Here are four ways AI can drive local SEO growth:

 

  1. Data Analysis: AI tools can analyze local search trends and customer behavior to tailor SEO strategies for specific geographic areas.
  2. Targeted Keywords: Leveraging AI insights allows SMBs to identify and target local keywords that can improve search engine rankings and attract local customers.
  3. Competitive Analysis: AI-driven data analysis gives SMBs insights into local competitors, helping them refine their SEO tactics to stay ahead in the market.
  4. Personalized Content: Implementing AI in local SEO enables businesses to create personalized content that resonates with local audiences, increasing engagement and conversions.

 

Conclusion


In conclusion, utilizing AI insights in local SEO strategies for SMBs enhances visibility and customer engagement. Businesses can optimize their online presence by harnessing data-driven decision-making to effectively cater to their target demographic. The transformative impact of AI tools in refining SEO techniques cannot be overstated, as it enables organizations to stand out in the competitive local market landscape. In essence, AI serves as the guiding compass that navigates SMBs toward local market dominance.

 

localized landing pages

 

Hey there, local business owner! Looking to boost your Google visibility? Well, you’re in luck. In today’s digital world, having a strong online presence is a must for attracting customers and growing your business. That’s where localized landing pages come in. These pages are like your secret weapon for targeting specific locations. They provide all the address, contact info, and local details your potential customers need. By creating these pages, you can optimize your website for local search results and increase your chances of appearing in Google’s Local Pack. In this article, we’ll dive into the purpose and importance of localized landing pages, as well as give you strategies for optimizing and enhancing their performance. Get ready to stand out in the online jungle!

 

Benefits of Localized Landing Pages


Localized landing pages offer numerous benefits for local businesses. By targeting local keywords and optimizing the content, these pages can significantly improve conversions and increase online visibility. They are a powerful tool for driving local traffic to your website and enhancing the overall customer experience. With localized landing pages, you can provide location-specific information, such as address, contact details, and services offered, which helps potential customers find and connect with your business easily. These pages also allow you to showcase your expertise in the local area and build trust with your audience. Overall, implementing localized landing pages is an effective strategy for local businesses to establish a strong online presence, attract more qualified leads, and ultimately boost revenue.

 

Here’s an example:

 

localized-seo-pages

 

Importance of Local SEO for Local Businesses


When implementing localized landing pages, it is crucial for local businesses to understand the importance of Local SEO. Local SEO plays a vital role in improving visibility and attracting customers in the local area. To optimize local SEO, focus on mobile optimization to ensure that your landing pages are mobile-friendly and provide a seamless user experience across devices. Encourage customer reviews and testimonials to build trust and credibility. Fast loading times are also essential for a positive user experience and better search engine rankings. Highlight your product features and services to showcase what sets your business apart from competitors. Finally, utilize analytics tools to monitor and analyze the performance of your local landing pages and make necessary improvements to drive more traffic and conversions.

 

plastic surgeon local seo

 

Elements of Highly Effective Localized Landing Pages


To create highly effective localized landing pages for your local business, focus on incorporating key elements that will enhance your Google visibility. Start by designing your landing pages with a localized layout and structure that targets local customers. Implement local SEO strategies by optimizing for local keywords that are relevant to your business and location. Use compelling headlines and subheadings to grab the attention of your audience. Include relevant and high-quality images that showcase your business and resonate with the local community. Don’t forget to add clear and concise contact information, including your NAP (Name, Address, Phone Number) details. To measure the performance of your localized landing pages, track metrics such as bounce rate, click-through rate, and conversion rate. Regularly analyze and refine your pages to improve their effectiveness and maximize your Google visibility.

 

Optimizing Localized Landing Pages for Google Visibility


To optimize your localized landing pages for better Google visibility, you can start by implementing effective strategies that focus on maximizing your local online presence. One important strategy is to create optimized content that includes relevant local keywords. This will help your landing pages appear in local search results. Additionally, prioritize user experience by ensuring that your landing pages are mobile optimized and load quickly. This will not only improve your visibility in mobile searches but also provide a positive experience for your users. Lastly, don’t forget to track the performance of your landing pages using analytics tracking. This will allow you to analyze the effectiveness of your optimization efforts and make necessary adjustments to improve visibility and conversions. By following these strategies, you can enhance your localized landing pages and boost your Google visibility.

 

Strategies for Enhancing Local Business Visibility on Google


How can you effectively enhance your local business visibility on Google? There are several strategies you can implement to improve your online presence. First, make sure you have accurate local business citations across various directories.

 

Here’s a curated bullet point list of strategies for enhancing local business visibility on Google:

 

  1. Google Business Profile Optimization: Claim and verify your GMB listing. Ensure accurate and up-to-date business information (name, address, phone number, website). Choose relevant categories and attributes for your business.
  2. Complete Your GBP Profile: Add high-quality photos of your business, products, and services. Write a compelling business description. Include your business hours and holiday hours.
  3. Collect and Respond to Reviews: Encourage satisfied customers to leave reviews on your GMB page. Respond promptly and professionally to all reviews, both positive and negative.
  4. Local SEO Optimization: Optimize your website for local keywords and phrases. Ensure your NAP (Name, Address, Phone) information is consistent across the web. Create location-specific landing pages on your website.
  5. Quality Content Creation: Publish informative and engaging content on your website, including blog posts, articles, and videos. Use relevant local keywords naturally in your content.
  6. Local Link Building: Build local backlinks by partnering with other businesses and organizations in your area. Join local business associations and chambers of commerce.
  7. Mobile Optimization: Ensure your website is mobile-friendly for users on smartphones and tablets.
  8. Local Schema Markup: Implement schema markup on your website to provide structured data to search engines.
  9. Google Posts: Regularly post updates, promotions, and events on your GMB listing using Google Posts.
  10. Utilize Google Ads: Run Google Ads campaigns targeted to your local audience.
  11. Monitor Google Insights: Keep track of GMB Insights to understand how customers are finding and interacting with your business.
  12. Social Media Presence: Maintain an active presence on social media platforms, and link to your GMB listing.
  13. Online Directories and Citations: Ensure your business is listed accurately on various online directories like Yelp, Yellow Pages, and Bing Places for Business.
  14. Local Content Marketing: Create content that highlights local events, news, and community involvement.
  15. Geo-Targeted Ads: Use geo-targeting in your digital advertising to reach local customers.
  16. Encourage Check-ins: Encourage customers to check-in when they visit your business, which can boost your visibility.
  17. Local Sponsorships and Events: Sponsor or participate in local events and charities to increase your community presence.
  18. Regularly Update Information: Keep your GMB listing and website up to date with any changes in business hours, services, or contact information.
  19. Google Maps Marketing: Optimize your presence on Google Maps with accurate location data.
  20. Track and Analyze Performance: Use Google Analytics and GMB Insights to monitor the effectiveness of your strategies and make adjustments accordingly.

 

Remember that enhancing local business visibility on Google is an ongoing process, and it may take some time to see significant results. Consistency and quality in your efforts are key to long-term success.

 

This will help Google verify your business information and improve your local search rankings. Second, focus on local SEO strategies such as optimizing your website for location-based targeting and incorporating local keywords in your content. Third, optimize your local landing pages by including location-specific content and using relevant headers and subheadings. Finally, don’t forget to optimize your website for mobile devices and encourage customer reviews and testimonials. By implementing these strategies, you can enhance your local business visibility on Google and attract more potential customers.

 

Key Factors in Creating Location Pages


One key factor in creating location pages is ensuring accurate and up-to-date information to improve local business visibility on Google. To optimize your location pages, start by conducting local keyword research to understand the terms your target audience is searching for. Incorporate these keywords strategically in your content to attract local traffic. Additionally, create location-specific content that highlights the unique offerings and services available at each location. Utilize customer reviews to build trust and credibility, as positive reviews can attract more customers. Implement mobile optimization strategies to ensure that your location pages are user-friendly and accessible on mobile devices. Lastly, track the performance of your location pages using analytics tools to gain insights and make improvements accordingly. By following these key factors, you can effectively create location pages that boost your local business visibility on Google.

 

Best Practices for Localized Landing Page Optimization


Are you wondering how to optimize your localized landing pages for better Google visibility? To ensure that your local landing pages are performing at their best, there are several best practices you should follow. First, focus on mobile optimization to cater to the increasing number of mobile users. Incorporate local keywords in your content and headings to improve local search optimization. Encourage customer reviews and testimonials to build trust and credibility. Utilize customer engagement strategies such as offering special promotions or discounts. Conduct thorough local keyword research to identify the most relevant and high-ranking keywords for your business. Lastly, tracking and analyzing local SEO performance through analytics tools will help you make data-driven decisions and continuously improve your localized landing page design.

 

gym keywords

 

Monitoring and Tracking Success of Localized Landing Pages


To effectively monitor and track the success of your localized landing pages, you should implement a comprehensive analytics strategy. By tracking performance, measuring success, and analyzing data, you can optimize your strategies to improve conversion rates. Implementing analytics tools such as Google Analytics or other tracking software will provide valuable insights into the performance of your localized landing pages. You can track metrics such as page views, bounce rates, time on page, and conversion rates to assess the effectiveness of your landing pages. Analyzing this data will help you identify areas for improvement and make informed decisions to optimize your localized landing pages for better results. Regularly monitoring and analyzing the performance of your localized landing pages is crucial for ongoing success and achieving your business goals.

 

Continuous Improvement and Updates for Localized Landing Pages


To ensure the ongoing success of your localized landing pages, it is crucial to continuously improve and update them. Continual improvement involves monitoring user engagement, tracking performance, and making necessary adjustments. Keep your local content relevant and up to date, incorporating keyword optimization to improve visibility in search results. Regularly analyze the performance of your landing pages, using tools such as Google Analytics, to identify areas for improvement. Update your content to reflect any changes in your business, such as new products or services. Pay attention to user feedback and adapt your landing pages accordingly. By consistently refining and optimizing your localized landing pages, you can enhance their effectiveness and attract more local customers to your business.

 

Resources for Further Learning and Improvement


Explore valuable resources to enhance your understanding and improve your localized landing pages. When it comes to optimizing location pages and enhancing local search rankings, there are several strategies you can implement. One resource you can turn to is Google, which provides advice on targeting multiple locations with one website. Additionally, the definitive guide to improving local search rankings offers valuable insights that can help you optimize your landing pages. If you’re looking for more in-depth information, you can subscribe to the newsletter, which provides daily search marketing news, suggested articles, and valuable insights on conversion optimization and landing page examples. By tracking user journeys and conducting local intent analysis, you can gain a better understanding of your audience and make data-driven improvements to your localized landing pages.

 

Conclusion


In conclusion, localized landing pages are a valuable tool for local businesses looking to improve their visibility on Google. By targeting specific locations and optimizing these pages for local search results, businesses can increase their chances of appearing in the Google Local Pack and attract more customers. Remember, “The early bird catches the worm,” so don’t wait to implement localized landing pages and start reaping the benefits of improved online presence and increased business growth.

 

local seo real estate

 

The real estate business has changed quite a bit over the years. The days of cold calling, cold emailing, lead scoring, WOM, and prospect profiling are not as powerful as they once were. But these are not the most efficient or far-reaching methods of marketing any longer. Social media and online digital marketing have taken the lead in most markets.

 

Online marketing specifically has become the mainstream method for marketing real estate. People realized the convenience of remote marketing and property hunting even before the pandemic. It is cheaper, reaches the target clients easily, and often times when done right is engaging. But to take full advantage of it, you have to go full throttle with the SEO process.

Local SEO VS Local Service Ads (LSA)


As a realtor, you’re always looking for ways to generate new leads and ways to get your name out there for potential clients to see. You may be wondering if you should invest in local service ads or local SEO. Here’s a breakdown of the two methods and what they can do for your business.

 

Local Services ads (LSA) are a paid form of marketing that allows you to advertise your business on Google. Your ad will appear when someone searches for a relevant keyword or phrase in your area. For example, if someone searches for “real estate agent in XYZ town,” your ad could appear at the top of the results.

 

Local SEO is a bit different. It’s an organic form of marketing that focuses on optimizing your website and online presence for local search results without paying Google. This means making sure your website appears high organically in the results when someone searches for relevant keywords in your area. We’ll learn more about the local SEO portion throughout the article.

 

What Is SEO? How Does It Work?


SEO, short for Search Engine Optimization, isn’t completely rocket science once you understand the fundamentals. It is to simply prepare targeted content, typically articles or blogs, in a way that they have the opportunity to come up when people search for certain topics. The goal is to make your content the first answer that a search engine will display for users. Please keep in mind that this doesn’t happen overnight. It takes time. But once your content starts to rank it can anchor in the search results for years bringing residual traffic to your website.

 

To do so, you have to make good use of keywords. These are common phrases that people will search for when they want to look something up. By including the most searched phrases and words directly into your content, you ensure that a search engine will ping it whenever someone searches for anything relevant.

 

You can also include LSI keywords, short for Latent Semantic Index keywords. LSI keywords are semantically connected words that Google, in particular, finds when it looks for content. These are essentially paraphrased terms for the same keyword or topic that you can focus on.

 

Keywords also apply to your website. Your website must be properly optimized for your target keywords so Google can index them properly. Things like metadata, copy H tags, and image alt tags are all important to have optimized. 

 

The content will contain backlinks, which will refer to your website and draw in traffic for you. Backlinks are naturally placed within phrases to not come off as marketing. This can help create a good impression and anticipation in a visitor before they visit your site.

 

General Benefits Of SEO


SEO can provide any business with powerful advantages when done properly. Instead of just searching in the dark for potential clients, you’ll have access to these features.

 

  • You Get A Greater Outreach: The primary goal of SEO is to create content that comes up on the first page or, ideally, the first search answer that will be pulled up. This drastically increases the odds of clients visiting your site.
  • You Get A Curated Customer Base: Instead of mass marketing to all demographics, SEO allows you to present your content to only those who have expressed interest. It increases their likelihood of staying and the chances of purchasing your product or service.
  • You Have Access To Inbound Marketing: It is consumer-focused marketing that attracts your customers to you. You don’t have to reach out to every customer and market yourself first.
  • You Can Get More Clicks Than PPC: Pay-per-click ads are more visible than organic SEO. However, 71.33% of the SEO content that users find to get a click has a much higher rate than PPC. Users trust organic content more than ads.
  • You Can Create a Brand Image: SEO can help create content for your product or services that is more personable, relatable, and expressive. This helps build a brand image for your customers and earns brand loyalty.
  • You Get Ahead Of The Competition: 61% of marketers make SEO content a priority in their marketing strategy. 59% of marketers stated that SEO-based content provided the best leads out of all their marketing schemes.

 

Every single one of these advantages applies to you as well. However, you have some unique additional advantages when it comes to real estate marketing, and these can put you in the lead.

 

Advantages Of Implementing SEO In Real Estate


Real estate or property marketing and sales work on building a relationship with the client. You have to come across as accurate, trustworthy, knowledgeable, and prompt. Here’s how SEO can achieve all of that for you without any effort.

 

real estate seo marketing

 

  • You’ll Always Catch Market Trends: No matter what trend is running the market, you can always optimize for it. If customers are looking for specific styles, sizes, price margins, or anything else, you can arrange your content accordingly and expect an inflow of customers.
  • You Can Anticipate Upcoming Demands: You can track what your content is being searched for and understand the upcoming market changes. Understanding popular keywords is a great way to read the state of the market.
  • Your Media Presence Creates Trust: EO content isn’t simple marketing. Your business is inserted with claims, reviews, and recommendations, giving your brand better exposure than simple advertising can’t do. Being seen organically can create a level of trust in your business that is hard to achieve otherwise.
  • You Can Enhance Your Link Profile: SEO tools can aid you in finding where your website is being backlinked from. You can get strong, credible online sources that are considered authorities to refer to your website.
  • You Can Filter General Mass: You need a specific demographic as your traffic to your website, not a general audience that will never buy from you. SEO strategies can isolate the crowd you need and lead them to you.

 

SEO is a very powerful tool for real estate businesses, but you haven’t gone the whole nine yards yet. For that, you’ll need to look into the benefits of local SEO for real estate businesses.

 

Local SEO, And Benefits Of Local SEO For Real Estate Businesses


Local SEO is optimizing your content for local searches. This promotes your content and website aggressively within a specific geographical location. This drives up your online ranking by eliminating competition and coming up with specific searches.

 

To understand how local SEO works, you have to understand local search. A local search is when the user uses terms such as “Real estate agents near me.” Google then uses the geographic location of the user to track businesses nearby and cite them. You want your website and business profile to be referred to in these searches and come up as high in the rankings as possible.

 

The benefits of local SEO for real estate businesses are not very different from SEO strategies. But it is far more focused. You’ll have some enhanced advantages.

 

  • You’ll be highly visible to the local real estate customer base. You’ll note a near 200% increase thanks to searches like, “Open now,” “near me,” and “right now”.
  • You’ll have a higher likelihood of successful leads coming in.
  • Your marketing cost will become lower, thanks to Google’s business profile services.
  • Building citations or backlinks will be cheaper and have a higher ROI.

 

This all may sound convenient, but setting up local SEO strategies can get pretty convoluted. Thankfully, it’s not that hard to untangle it and do some of it yourself.

 

How To Setup Your Google Business Profile?


You can take the first step of arranging local SEO for your real estate without assistance. To do so, you have to set up your business profile on Google.

 

To set up your business profile, follow these steps.

 

  • Search for Google Business Profile manager, and click on the service link.
  • You can either claim your business or list it for Google to find. Enter your business name and see if it pops up. Otherwise, click on “Add your business to Google.”
  • Google will have already set up your information if it’s listed, and you’ll head straight to verification. Otherwise, provide your business name and type, then click “Next.” For business type, type in “real estate” and select the appropriate suggestion.
  • Confirm that your business has a physical location that your clients can visit for consultation, and click “Next.”
  • Provide your business address, and click “Next.”
  • Deny that delivery to your customers and click “Next.”
  • Add the locations where you’ll provide your services in. Be very specific about this, as it will determine whether Google will put you up on relevant searches or not. Do not leave this empty. Click “Next” when you’re done.
  • Add your business number as the contact number, and click “Next.”
  • Finally, Google will want to verify your business. Pick verification by phone, as it will be faster.

 

Once you’re verified, your profile is set up. Customers will find you in local searches on Google and also on Google Maps. You can go and edit your business profile further to state when you’re open and a few other features.

 

The rest, however, is best left to professionals. While SEO isn’t totally rocket science, it takes time and experience to properly set up a business for online visibility and brand image. It’s not different from how people see real estate, it’s only easy on the outside.

 

The benefits of local SEO for real estate businesses are not to be overlooked. Beyond the leads, ROI, and efficiency it brings you, it buys you time. A human cannot serve as many clients as a website can, and it can save you from pitching to every customer. It won’t just give you more business. It’ll give you more time to enjoy success.

Website Localized

Image by mohamed Hassan from Pixabay

 

Nearly 76% of online shoppers prefer to read product information in their native language. In fact, according to the same study, as many as 40% of online shoppers will never buy from a website that’s not in their native language.

 

And that means companies that want to expand into new markets and reach new audiences must be willing to offer them information and support in their native languages. 

 

Luckily, that’s where website localization can be incredibly useful. It allows companies to remove not just any language barriers between the company and the audience but also account for cultural and other important aspects that can remove friction and ensure your audiences are happy across the world.

 

But how can you get started with building an effective website localization process? Let’s explore some of the most important steps below.

 

Create a Plan


Any effective website localization campaign must start with a plan. The process is complicated and lengthy enough as it is, so you need to at least establish what you’re trying to achieve and lay out the steps that will allow you to bridge the gap from where you are now.

 

Creating a comprehensive plan will also help you focus your resources where they are the most useful, making the process of website localization not just more efficient but more cost-effective as well.

 

A good starting point to look at is how your products and brand fit with the market you are trying to enter. Sometimes you won’t need to make any changes to how your brand and products look, but in other cultures, you may need to make significant changes to make your offerings look appealing.

 

Another key part of making a plan is to look at your timeline. If you want to make an aggressive push into a new market and want to launch as soon as possible, that will probably cost more to implement quickly. Think about whether the timeline makes sense and if it will offer a good ROI.

 

Finally, map out the stages of the process and mark down significant milestones you can use as signposts that show you’re heading in the right direction.

 

Understand the Market


Most of the decisions that you’ll be making in your website localization project will revolve around the audience you are trying to cater to. And that means that to make informed decisions, you need to start with in-depth market research that will help you discover the subtle differences between your current audience and the one you want to serve.

 

And at the very first stage, that means identifying the markets that show the most potential for success. You could potentially expand to any corner of the world, but you should prioritize the countries and languages that have the biggest ROI potential and have audiences eager to buy your products.

 

When you identify the best potential markets to enter, make sure you dive deep into understanding their core needs, unique localization challenges, and which segments you should prioritize when designing your website’s functionality and structure.

 

Utilize the Right Tools


Even though localization can be a complicated process, the good news is that there are tools designed to make the process simpler and more manageable. In a global economy, millions of companies are looking for ways to better cater to the needs of local audiences, and these solutions allow streamlining various tasks and steps, improving effectiveness while simultaneously reducing the time it takes to complete the project.

 

But what can localization solutions offer your company?

 

Well, one powerful feature is the ability to build a centralized database for all your translations, which can help maintain consistency and identify the unique patterns that should be maintained across different localization projects.

 

A localization software solution can also help speed up the translation process itself using machine translation, which can then be further worked on by a human translator to ensure that the subtleties of the local language aren’t lost. And for the human translator part, use certified translation services that possess linguistic expertise and cultural knowledge, to ensure accurate and culturally appropriate translations. With their help, you get to avoid any negative nuances of the source and target languages, which allows you to convey the intended meaning effectively.

 

Finally, with the help of localization software, you can establish a terminology glossary, which will help maintain consistency in phrasing and wording in projects that are worked on by multiple people at once. Even a seemingly simple feature like this can go a long way in ensuring that no part of your core messages gets lost and that the local audiences understand your offer and value proposition.

 

Conclusion


Website localization is a key part of successfully entering new markets. A significant percentage of buyers want to interact with brands in their native language, so it’s up to you to provide them with a seamless experience they will enjoy.

 

And the good news is that you can break down the website localization process into actionable tasks and streamline each aspect through specialized solutions.

local seo

 

Search engine optimization has become one of the most turbo-charged marketing tools in the service industry. It drives a higher return on investment than any other marketing strategy. Google has become a dominant part of everyday life, delivering a 34% click-through rate to those lucky enough to rise to the first-place position. If SEO isn’t right at the top of your marketing priority list, you can cut a significant chunk out of your profits. Let’s look at a few easy ways you can gain Google power.

 

1) Avoid Black Hat Habits


Google’s algorithms are too intelligent to trick these days, so dishonest tactics will hinder more than they can help. Keyword spamming and duplicate content might seem like cheaper ways to gain rank, but the search engine penalties can last a lifetime. Your search engine optimization strategy should focus on providing real value to your audience. Google rewards content depth, relevance, and originality, so quality should be your highest goal. Play by the rules, and the benefits will follow. Google rewards:

 

  • Engaging content
  • Relevant keywords
  • Keyword-driven metadata and page titles
  • High authority links
  • Simple site navigation with organized sitemaps
  • Quick page loading times

2) Keep it Fresh


Google crawls the internet in search of content constantly, so it’s quick to reward updated websites. Fresh content is worth its weight in pixels, and the modern interwebz offer hundreds of opportunities to create it. Review sites are enjoying their heyday, so you can even count on your customers to create a steady stream of new SEO-worthy content.

 

Blogs, podcasts, and video blogs can encourage your users to engage, so they offer more than just the SEO value of the content itself. Comment sections are a goldmine to the organic marketer. Search engines also favor trendy topics, so use your blogs to publish newsworthy keywords. The freshness algorithm update counts on four dates to assess every URL:

 

  • The date the content was uploaded
  • The date crawlers found the page
  • The most recent crawl
  • The date of the most recent modification.

 

In other words, even a rewrite can boost your freshness score.

 

3) Generate FAQs


Product-based businesses can market via their product features, but service-based businesses work a little differently. Google expects them to demonstrate authority and expertise, and there’s no better way to achieve that than through FAQs. They open up the possibility of ranking in the “People also ask” box, which dominates service-based search results. They also improve your EAT components, which measure your expertise, authority, and trustworthiness. You can geotarget your rich results to achieve an extra dose of relevance.

 

 4) Use Geotargeting


You can sell a product to a customer on the other side of the world, but your service offering must cover a smaller patch of land. That makes geotargeting one of the strongest SEO tools at your disposal. You’ll need separate subpages for every location and service you offer. That’s a lot of content, but there are easier ways to cover your location.

 

You can strengthen your geotargeting with the mere inclusion of local citations. These are SEO tools that mention your company’s address and phone number. You can include citations on social networks, business directories, and service pages. NAP (name, place, and phone number) inclusions will allow you to rank under a narrower Google search, so they make it easier than ever to achieve that coveted number one search result.

 

Don’t forget the geotargeting potential of reviews. They can help you to earn more SERP real estate for branded search terms, so it’s worthwhile to offer discounts and credits for every ounce of customer feedback.

 

5) Google My Business


Google My Business (GMB) is one of the most powerful ways to boost your service-related brand. This is a free tool that puts you on the map. Pin your location to Google maps, and the search engine will enhance your local rank for location-specific search queries. If your customers request your service “near me”, you’ll rise right to the top of the pile.

 

You can only draw GMB’s best results by including high-quality photographs, FAQS, and reviews. Your social media presence will pack an extra punch because Google awards a higher rank to those with a robust PR strategy. You can also boost your GMB rank by:

 

  • Keeping your GMB profile up to date via the dashboard. This should include your website, hours of operation, and business category
  • Verifying your business listing during account creation
  • Adding a Q&A section to your GMB listing
  • Regularly adding promotions and announcements to your business profile.

Conclusion


There’s a reason SEO has grown in importance among service-related businesses. Google is getting better at localization by the day. That means your potential customers can find you more easily than ever before. This is the time to perform an SEO audit that harnesses this new power. The investment will do more than just push you to the top of your search results. It will also boost your credibility and give you an extra edge against the competition. Almost 80%  of local mobile searches end in conversions. Now that’s a statistic worth investing for.

 

Author: This article was written by Michael Dinneen of NYC Nanny Agency NannyCity. NannyCity is a leading Nanny Placement Agency with locations in both NYC & CT. To learn more please visit https://nannycity.com.

local seo tips

 

How important is local SEO with your ongoing marketing campaigns? In the past, the notion of “more is better” was quite commonplace; the theory being that this strategy would yield the highest return-on-investment (ROI). Times have certainly changed. Adopting a localized approach is now taking center stage and for good reason.

 

Studies have highlighted that no fewer than 97 percent of all consumers employ local phrases when searching for a product or service. So, appreciating which ranking factors are the most relevant will often spell the difference between success and failure. Let us examine the top seven local SEO variables and what each one entails.

 

Online Reviews


Trustworthiness is critical today; particularly when establishing the reputation of a local business. Positive customer feedback will help to establish a greater degree of transparency and therefore, websites can enjoy a higher number of inbound hits. Google and Bing also look favorably on reviews.

 

On-Page SEO


On-page SEO factors are just as important, as these will help to determine the user-friendly nature of a website. Some variables which are included within this category include the use of the most relevant keywords, a mobile-responsive site design and NAP (name, address, phone number) listings so that search engines can better understand the physical location of a business. Therefore, working in tandem with a well-known website development company is often a wise decision.

 

Google My Business Listings


Google My Business is arguably one of the most important local SEO benchmarks in these modern times. This free tool allows businesses to work with Google Maps to provide users with a clear profile of the business. Furthermore, search algorithms will employ Google My Business to present results based on factors such as proximity to the individual performing the search query, relevant products and contact details.

 

Local Backlinks


We can think of a backlink as an algorithmic “word of mouth”. These links originate at another portal and direct users to your website. However, they can also be employed to establish an authoritative and trustworthy appearance. Consumers will then be much more likely to look at what is being offered. These observations have indeed been reinforced by solid statistics. Research indicates that a staggering 92 percent of all websites never receive any organic search engine traffic. This is largely because they have not employed any backlinks.

 

Behavioral Signals


How are behavioral signals directly related to local search engine optimization? There are three primary factors that can influence how a business ranks within portals such as Google and Bing:

 

  • Clickthrough rates
  • Mobile click-to-call widgets
  • Social media interaction

 

Let’s examine each in a bit more detail.

 

Clickthrough Rates

 

Clickthrough rates signify the number of inbound hits a website receives.

 

Click-to-Call Statistics

 

This next factor involves how many users contact a business via a click-to-call widget embedded within a website.

 

Social Media Engagement

 

We are not only referring to online platforms such as Facebook and Twitter in this sense. Google has now developed algorithms that can determine how many individuals “check-in” to a specific physical location (such as a retail outlet) with their mobile devices.

 

Citations


Citations are essentially nothing more than listings found within local online directories. Search engines will use citations to better understand how much digital exposure a site is receiving. Digital directories which offer the name, address and telephone number of a business represent excellent ways to strengthen brand identity and once again, to enjoy a higher number of inbound hits.

 

Quality Content


Curating high-quality content is a final facet of the SEO equation. However, it should be provided with a decidedly local twist. Blogs about recent events, location-specific keywords and links to trusted community news sources will all fall within this category. While the notion of stellar content is certainly nothing new, it is important to highlight that it is now being imbued with a local flavor. As a result, it will be much easier to engage with the intended target demographic.

Local SEO is extremely important for small businesses. In fact, it has been found that more than 1.5 billion physical locations around the world are visited every month as a result of a local search. Use these seven local SEO tips to stay ahead of your competitors.

 

Author Bio:

Ciaran Hourican is the Managing Director of H-Training, a Learning and Development company, who offers career and corporate services such as interview coaching, career guidance for adults and leadership programs. Click here to learn more – https://htraining.net/interview-coaching/ 

No matter what your organization strives for, marketing can either make or break your goals. Whatever you want to accomplish, if it involves people, customers, or any demand, then marketing is crucial. Marketing allows you to reach people from a certain niche that allows your organization to gain attention and support.

 

“Ignoring online marketing is like opening a business but not telling anyone.” 

— KB Marketing Agency

 

Marketing is shifting towards a more digital-centric approach. Adjusting to the number of people online and on their devices. Digital marketing has plenty of opportunities, there are plenty of places for campaigns or articles that will direct traffic towards your organization. 

 

Another example of digital marketing would be Local SEO. This makes use of the modern-day libraries called search engines and allows for more exposure, better engagement, and more.

 

Local Search Engine Optimization


Almost everyone today has used a search engine whether it be Google, Bing, or even Yahoo. These search engines scour the world wide web to look for whatever information you are searching for.

 

These search engines aim to provide you with the relevant information that you are looking for. 

 

Search Engine Optimization in general plays around this, they aim to have their site, article, campaign show up when someone searches something in Google. This is all about directing traffic towards your organization.

 

Local Search Engine Optimization is the same thing but it specializes in advertising your organization to a nearby location.

 

If you find locals that are interested, then they will probably be better targets than people who are curious but are halfway across the world. Local SEO focuses on nearby targets and provides users with nearby suggestions. 

 

For example, using SEO services will help your organization get digital traffic through its service models. They have an entire team dedicated to digital marketing through Local SEO. 

 

Such digital marketing agencies focus on online engagement and reaching the public through search engines and social media campaigns. A digital marketing agency can be considered a professional when it comes to gathering a crowd.

 

Local SEO works the best when you are in a competitive sector. Local SEO makes sure you get suggested to more users for your location alone (no matter the quality of your service in comparison to other organizations).

 

Local SEO helps your business in multiple ways, such as increased traffic, improved engagement, and better content presentation. It provides all of the basic needs from a marketing strategy through a modern virtual twist. 

 

For a quick overview of these benefits, here is a small list that shows why your organization should use local SEO.

 

Benefits of Local SEO


SEO is all about understanding what these search engines want to see and how to adjust to that criteria. Let’s discuss what benefits your organization will get when you focus on SEO and local SEO.

 

1. Digital marketing is dominating the marketing sector

 

Marketing trends change depending on the habits and needs of society. This is the era of digital devices where most people can find work, school, and even recreation online. Digital marketing allows you to take advantage of the dense population online.

 

People now usually go online to look for what they need. This is the perfect opportunity to make sure that your content leads them to you, the nearest solution to their problem. Local SEO makes sure you’re visible to the people who are close to you who might need your products or services.

 

2. Local SEO takes advantage of the number of users constantly on search engines

 

Millions, if not billions, of people, are constantly searching for information online. If they are using search engines then they are a possible client. Search engines dominate the search for information and are often turned to in comparison to the classic library.

 

As mentioned, local SEO will highlight your organization’s content over another if you are more conveniently located.

 

This is an added bonus when it comes to competitive and dense sectors that have many other organizations fighting for these engagements. In a competitive environment, you take every edge you can get.

 

In this case, Local SEO makes sure you leverage your location to your advantage.

 

3. Better Targeting

 

When done properly local SEO is a great marketing strategy that targets specific people in specific places. This works better than the usual commercial on TV where little to no targeting is done.

 

Having your advertisements reach the right people will not only increase your engagement but improve it as well. 

 

Since these are people that are interested in something related to your content, they will probably take a look into what they have been advertised. If they see you’re close, they’ll be even more excited to explore possibilities with you.

 

4. Improved Quality

 

SEO is all about optimizing your content in an easy-access way that presents all of the relevant information. This involves ensuring your content is presented efficiently. 

 

SEO involves checking your content and making the needed adjustments to improve engagement. It is more technical than other marketing strategies.

 

SEO involves adjusting the wording of articles or arranging images to the standards of search engines. This can be accomplished by following keywords or placing words that people commonly search for, in your article repeatedly. So if you’re focusing on local SEO, when people search “(insert your business here) near me” they’ll be directed to your organization.

 

Key Takeaways


This is the age where you may find anything online, be it great food, houses for sale, and in this case, maybe your next marketing campaign. 

 

Local SEO lets you maximize every little edge you have over your competitors which will lead to better engagement.

 

There are many SEO services available and there is surely one that will fit your needs. Change is a constant thing and you can either ride the tide or get left behind.

google-maps

 

Whether you’re running a small business or a nonprofit organization, location plays a primary role. Even though these days, a lot of people are shifting towards the more virtual world nothing can replace the level of trust a physical location can provide.

 

When we want to look into a company or a business, the first thing we do is Google it. There are several ways you can make your business discoverable online, but one easy and effective way is joining Google My Business.

 

Through Google My Business you can make sure you can be found on Google Maps and Google Earth. 

 

This is one of the first steps in becoming discoverable online.

 

If you haven’t already, you can get started with Google Maps with the following steps:

 

Step 1: Make a Google My Business account and disclose your business address.

Step 2: Specify the business or services you offer.

Step 3: Get your business location verified by Google.

Step 4: Specify all the relevant secondary business categories.

Step 5: Add an introduction and images. 

Step 6: Include social media channels and any other relevant links.   

 

The Value Provided by Google Earth and Google Maps


The value provided by Google location services like Google Earth and Google Maps tends to be the gift that keeps on giving. First and foremost, it helps people find you. But also, it leads people to your website, builds credibility, and can help you enhance your brand image across multiple platforms.

 

These features are not limited to just businesses, it can also help bring awareness to community locations, nonprofit organizations, and even events.

 

How Can Nonprofit Businesses Use Google Earth and Maps in Their Favour?

 

If you’re a nonprofit business, something interesting you should look into is how to use Google for Nonprofits. Google has several unique services nonprofit organizations can take advantage of.

 

The best part about all of this is that it’s free! You can also get additional free credits from Google if you register for a Google Non-Profit Business Account. 

 

With regards to this type of account, to reap the advanced benefits of Google Maps there are eligibility criteria that you need to pass.

 

However, once you get this, you and your organization supporters can use advanced features which you would normally have to pay for. This works by Google providing you free credits that you can use as your business deems fit.

 

Here are Some of the Benefits Google Earth and Google Maps Can Offer:


1. Become Discoverable

 

Even though this is pretty much a self-explainer, there are so many ways where you can make your business discoverable. One of the biggest benefits of Google Maps will lead to a lot more foot traffic or prospects.

 

However, having your location online can help customers tag your business in social media posts. Customers can even help set meetings through platforms like Facebook, or through the Google Events Calendar.

 

Google Maps along with the use of geotagging and the Google My Business Platform, helps bring awareness to your business. With the help of geotagging, marketers can use location-based SEO and SEM strategies to rank locally. 

 

Now people in close vicinity or those who are interested can find your business a lot quicker and easier. 

 

2. Customized Maps

 

Customized Maps is yet another lesser-known service offered by Google Earth.

With Customized Maps, you can walk people through your brand story. You can present your motivations, business locations, and general day-to-day business – which is a great way to promote yourself to people. 

 

These people can be potential business partners, clients, and even future employees.   

 

In the case of nonprofits, you can show donors the factors and areas in which your work is effective through a presentation.

 

You can even touch on the various reasons your business does what it does, with the use of images and insightful text. The images and text are accompanied by map locations, or even 3D views of the location – to help paint a clearer picture.

 

 If you want to look more into it, Google does a great job of explaining this in-depth.

3. Virtual Tours

 

When making pitches to clients, or closing deals, from the client’s standpoint, they must know who they’re in business with. When dealing with clients overseas or also while in a tough spot due to a global pandemic, virtual tours can come through.

 

It would be a smart move to indulge your prospects with an immersive virtual tour experience. With Google Maps, you can create virtual tours that can highlight the different parts of your business. You can also give them a look-in in the day-to-day activities.

 

With little spending, you can utilize high-definition 360° images to give them a unique experience from anywhere in the world

 

4. Building Credibility Through Reviews

 

This is possibly the most underrated provision provided by Google Maps and the most overlooked one from a digital marketing standpoint. However, there is undeniable value in reviews on Google Maps.

 

Search Engine Ranking is something that’s at the center of any digital marketing campaign. When dealing with businesses, taking advantage of local SEO techniques is key.

However, when dealing with conversion, what it comes down to is customer experience.

 

An infographic conducted recently by Invesp concluded that 90% of consumers read online reviews before purchasing. It also mentioned that 72% said that good online reviews made them trust a business more.

 

Allowing for customers to rate your business, leave reviews and also add pictures on Google Maps is an aspect that often goes overlooked.

 

Another element worth mentioning is tagging the business’s location on social media. This is a good form of word-of-mouth marketing and is also really good for local SEO.

 

Generally, people love to know what is trending. Positive reviews on social media that geotag your business location is a great way to keep getting new customers.

 

However, one should keep in mind that they should go out of their way to provide their clients with positive experiences. 

 

As reviews can be just as harmful, businesses should keep in mind customer satisfaction and delivery of quality services.

 

5. Accessibility to Multiple Platforms

 

With Google Maps, people interested in your business can find it easily. But more importantly, they can lead to the different platforms on which your business markets itself.

 

With Google My Business, your clients can access contact information such as your telephone number, email address, and website. This helps with local SEO based on the nature of the service you offer. 

 

They also can help people engage with people on several other platforms that can be accessed all at one point.

 

These days, most business details can be found when looking for the business on Google Maps. The predominant reason that people like Google mapping services so much is because it provides a legitimate and trustworthy access point.

 

It can be accessed on different types of devices and overall has a user-friendly interface.

 

Conclusion


From everything we’ve just covered, the benefits that Google Maps and Earth offer clients are quite clear. The only thing people need to keep in mind is how to utilize it to best suit their needs and functions.

 

Regardless of whether your business provides food, products, or services, there is an undeniable need to acknowledge the impact location plays. 

 

Whether it’s leading to potential prospects, potential employees, or even just awareness, map location and accessibility play a vital role.

 

In the case of Google for Nonprofits, there are several ways in which you can offer your potential donors enticing, location-centered content.

 

But your general takeaway from this article should be to take advantage of numerous opportunities these location services provide. Google Maps and Google Earth can provide your business with several perks if you know where to look.

 

local seo mistakes

 

Recent surveys indicate that 75% of local searches result in a visit to the store. Any business owner knows statistics like these mean optimizing to better capture those local searches is an absolute must. Over the past few years, the entire search industry has made a huge shift. Because in-store visits are down and smartphone searches are up, the search industry has realized that optimizing to make in-store visits increase is no longer optional.

 

Local SEO has to be addressed for brick and mortar business of all types, almost faster than traditional SEO concerns do. Consumers on the go need accurate specifics to move from the smartphone to the store, and they need it quickly, making local SEO practices that much more important. More and more businesses are investing in the help of local SEO services to make that happen, but not every company knows what it’s doing. In fact, if you’re paying for local SEO services and they’re making any of these three mistakes, it’s time to make a change.

 

Mistake #1 – They Haven’t Completed Your Google My Business Profile


A Google My Business profile is how the search engine giant displays verified information about your company. It’s a tool from Google that gives you full control over their listing about your company. The profile offers a lot of information about you to customers and opens it for reviews, photos, and questions from those same customers. In most cases, the information listed on your Google My Business profile will be populated across the web. If you haven’t created your own business profile, though, you don’t have the ability to manage the information it displays or even review the information that is being collected.

 

Local SEO efforts must begin here for companies with brick and mortar locations. Even if you’re already using other eCommerce SEO strategies, not claiming your profile is a serious mistake. It’s completely free, it takes about twenty minutes, and it puts you on the map (quite literally in many cases). If there are already Google business listings for your company, check them. If they’re fraudulent, talk to Google so you can have them removed as quickly as possible. As you complete your profile, think carefully about your company. Google will ask you what categories your business falls under, and if you miss one, you could miss out on some serious traffic as a result. Don’t select anything irrelevant, as that will get you in trouble, but make certain you’ve selected all of the potential categories involved.

 

Remember, even if you have multiple locations, you just need ONE Google My Business Profile. You can then list out your locations within that same profile and further optimize it. There are multiple ways to optimize your GMB profile one of the most efficient ways is to geo-tag the image and improving the citations.

 

Mistake #2 – They Haven’t Standardised Contact Information Across Listings


You might hear SEO bloggers talk about your NAP information online as you think toward local SEO. NAP stands for name, address, and phone number, and it should be the same on your website as it is off your website. You want standard contact information across every single listing you have online. It should be on your Google My Business Page. It should be in every directory for your vertical. Any place your contact information is listed, it should be the same.

 

Fortunately, most SEO companies have access to local search tools to help find and identify information that isn’t consistent. Make sure your SEO services company is taking advantage of that. Google takes steps to ensure the accuracy of your business is valid, so if it’s different almost anywhere on the internet, you have a serious local SEO problem.

 

Mistake #3 – They Haven’t Addressed Site Content


Whether you’re talking about eCommerce SEO, local SEO, or technical SEO, the one thing that will ALWAYS remain important is content. You’ve probably heard the now familiar saying, “Content is king.” There’s a reason everyone is sick of hearing it. Content really is king, and if your local SEO services provider hasn’t even approached the content equation with you, there’s a serious problem. Why does content matter when you’re talking about local optimization? It’s simple.

 

For years, Google’s goal has been to give those who are searching the single most relevant results possible. If your website doesn’t have any content, how can Google even begin to know whether you are the most relevant result possible? Sure, the My Business listing will help, but if you have great content on site, Google is going to rank your site a lot higher. It can’t just be any content, though. It has to be high-quality stuff. You want at least 500 words a page if Google is even going to notice you. You want keyword-rich content that actually answers queries people might type in. You don’t want 300 words of keyword-stuffed content that Google will promptly brand as spam and begin noticing that your entire website has problems. Add some high-quality links to the equation, and you not only have a site that is going to rank well for local SEO purposes, but you have a site that will rank well no matter what the search query might be.

 

No matter what SEO company you’re talking to or what services they specialize in, if they’re not talking to you about content at every single opportunity, they are failing to do their job. Content matters in every arena and local optimization services are no different. Worried now because you’re paying for local SEO services that clearly aren’t delivering? Local SEO is just beginning to gain traction in many places, but that doesn’t mean that it’s not important for your business. Choose a provider who can help you do it right. Contact us today to learn more about how our services are different and can move your customers from smartphone to your store in a matter of seconds.

 

Google’s local 3 pack

Mobile search has drastically changed search engine results pages in recent years, with an increase in users looking for locally relevant information while on the move. Smartphones are able to deliver location information to search engines; ensuring users get location-specific results to their search. Queries like ‘nearest Italian restaurant’ and ‘pubs near me’ are some of the most popular searches carried out on Google, so it is no wonder there is a growing importance for local businesses to optimize their information accordingly.

 

With only three spaces available within the ‘local pack’ displayed at the top of a search results page, it has become even more important for businesses to invest time in optimizing for local SEO, such as by creating their ‘Google My Business’ listing, submitting their business to local directories or using local structured data markup in order to secure a top spot.

 

What is the local SEO 3 pack?


The ‘local SEO 3 pack’, or local pack, is the list of the top three organic results displayed in search results when there is a localized intent. The results are displayed in a large map with the top three business or venues marked with balloons, indicating their location. The results also display a snapshot of information for the company, including quick links to call them, access the website and get directions to the location.

 

Google 3 Pack

As well as contact information, Google has introduced reviews and photographs, giving users the opportunity to see star ratings and images next to your business name. Customers have autonomy to include their own images as well as add reviews to your business profile. These additions,  could make a real  difference to your business.  Whilst you may not have much control over what customers say in the reviews, it is highly recommended that you are seen to respond to them.

 

Why is it important to be included in the Local pack?


As well as greater exposure to a business, being featured in the top 3 for local search results is one of the best ways to increase local organic traffic to a website, as many studies have indicated the click through rate for the top businesses featured is considerably higher. There was initially more opportunity for businesses to benefit from local search results, as the pack was longer, with seven listings. However, when Google rolled out the Pigeon update, the results page appearance drastically changed, reducing the display to just three local listings. This is in part due to the fact that a list of 7 results didn’t display very well on mobile. Three looks much better.

 

Reducing the local pack has minimized the opportunity for local businesses to gain free exposure. If you run a local business or restaurant, being featured in the local pack is one the more important aspects of search engine optimization, as previously mentioned, most users click on the first results they find.

 

How to increase your opportunity in being featured


Listing your company on ‘Google my Business’ will ensure the most accurate information is displayed for your business. Having consistent details such as business or company name, address and phone number is really important, as Google will identify the consistency (or inconsistency) of information related to your business across your website and other places on the internet.

 

If Google can’t identify consistent information relating to a business, they will display the information they deem most relevant which could be inaccurate and detrimental to your business. Although there is no real certainty that a business will be listed in local search results, there are a couple of things Google have stated that can increase the opportunity of your business gaining the exposure it deserves:

 

  • Confirm the exact location with a Google My Business code, sent by post to your business address
  • Add photos of the business/venue
  • Encourage customers and/or visitors to write reviews on Google
  • Make sure all of business information such as opening hours and phone numbers is accurate

 

There are of course, lots of other SEO factors that will impact the success of your local SEO and levels of organic traffic, but ensuring your website is mobile-friendly and has relevant local links built will increase the opportunity of being displayed within this local pack. Industry expects have long speculated that Google will soon look to monetize on this organic listings space, and they have already started to introduce adverts among the organic listings.

 

For now, it is highly worth investing some time into ensuring you have optimized your website and business information if you want to stand the best chance of being featured within the local 3 pack for free.

Copyright: gilc / 123RF Stock Photo

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