Paid advertising using the search engine space can really make a difference for some businesses. The important thing any business needs to remember is that it takes more than just setting up some ads and publishing them live. Like everything in life there is strategy that is required and below is a collection of adCenter testimonial videos that showcase other successful advertisers.
Bing continues to up the ante with their search game and their recent announcement will surely keep Google on their toes (a little bit). Bing has decided to partner with Encyclopedia Britannica Online to increase their information offerings through their search engine.
“A core focus for us here at Bing has been about delivering relevant information in a more organized way to help you find what you need more quickly and get stuff done. An example of this approach has been seen in our answers feature – a snippet of information designed to give you a quick look at what you’re searching for while also giving you the option to dig deeper into the results.
Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.”
With Google recently making their knowledge engine announcement changed the way searchers can use Google for research purposes. Bing countered that move with their own knowledge integration. Let the games begin!
There has been much talk about Google’s recent penguin and panda updates but how quickly do we forget that there is also another search engine right around the corner, Bing. Bing recently wrote about how it is important to really diversify your search engine marketing approach in order to stay ahead of the algorithm curve. Search technology is a fast paced evolving monster and if you are not capable of evolving with it you could get left behind.
The Bing webmaster blog had this to say:
You cannot control when a search engine makes an update, or what that update will impact. That much is obvious. But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious.
This is an extremely important sentence to understand because nobody has control over algorithm updates. The best defense for this situation is a solid offense. That solid offense comes from being diverse in your web marketing approach. It doesn’t happen by pouncing on loopholes are gaming the system, it happens by proactively marketing and branding your website online using proper channels that give your brand a solid voice and personality.
Algorithms change. Rankings change. Competition happens. The fact is, you need to be prepared. So, when your single biggest source of traffic sudden loses steam, what do you do? If your plan was to make sure your content ranked well across all the major engines, then your plan of action would already be in effect, protecting you from the loss in one area.
Being prepared means being diverse. If one water faucet turns off make sure you have 7 other running so your flow doesn’t cease to exist.
Bing has been doing an amazing job at trying to keep up with the strength of Google over the years. Even when Bing bleeds out money and is still in the red zone when comparing the money invested Bing continues to grow and evolve in amazing ways. For the folks who are loyal Bing users and wish they would make some bolder development choices here you go. Bing is officially — the new Bing.
Excerpt from the official Bing blog:
“Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.”
Similar to the space race from the 50’s through the 70’s there has been a new type of race over recent years, a social race.
Google and Bing have been feverishly pursuing a social agenda and the winner that gets their first could steal a great deal of market share. There is no doubt about, being social is important. Even loyal Google users are starting to make the shift over to Bing just from the user experience. More people are sharing their experiences and thoughts on a daily basis and the numbers are quite staggering.