On-page search engine optimization (SEO) keeps advancing, and getting it right is a lot more complicated than it was a few years ago. Right now, search engines are much more accurate. Black hat SEO tricks are virtually unusable, and the number of elements to address in on-page SEO strategies has dramatically increased. For all those cons, you get the much-needed advantage of being in much more control of your ranking on search engine result pages (SERPs). Here are four simple tips to incorporate in your on-page SEO approach for higher ranking.
Optimize Title Tags
The title is the ultimate introduction to your content. It is the first bit the user sees and uses to determine the relevance of the content inside. Your title tags should be a brief and straightforward description of your page. They should be primarily made of keywords relating to the content and the subject you hope to be ranked for. When creating title tags, it is wise to run each of them through an SEO title test to ensure they are SEO-friendly and add to your content’s online visibility.
Post Original Content
While working to impress the search engines, it is best to keep in mind that the readers will eventually determine whether or not whatever you are selling pays off. Google’s algorithm nowadays uses users’ general behavior upon visiting a page to determine if the content is engaging and relevant.
For example, if visitors click on your page and leave immediately, the search engine assumes your content is bad and lowers your page ranking. Other practices that would get you penalized include posting stolen or duplicate content and publishing short articles.
Pay Attention To Keyword Density
Keyword research is a critical aspect of search engine optimization, but that’s not where the work stops. Keyword usage is almost as important. Unlike in the past, where you could stuff your content with keywords and lull search engines into thinking your content is relevant, nowadays, that’s more likely to hurt your SEO efforts. You want to incorporate keywords naturally and sprinkle them evenly throughout your textual content. You also want to ensure various versions of your keywords are used to capture as many variations of organic search wordings as possible.
Internal Linking
Although backlinks make for a more powerful SEO factor, internal linking gives you more power over your own site and might pay off better if implemented correctly. Internal links simplify navigation for your visitors and lower your bounce rate. More importantly, they help search engine crawlers find and index all your pages with ease.
When linking, always prioritize closely related pages. Insert the links naturally and incorporate as few of them as possible per post. In addition, inspect each of the pages for broken links to avoid penalties and loss of prospects down the pipeline.
Endnote
On-page SEO is intricate and hard to tick off. However, with patience and a good understanding of how search engines work, you can create a strategy that will propel your site to the top of the SERPs for relevant searches. Hopefully, the above tips will help you create that winning on-page SEO strategy and improve your page ranking.
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As time goes on, SEO becomes more and more complex. Google’s algorithm, with its countless updates and tweaks, is an ever-shifting mystery that we’re all trying to solve. Thankfully, some things have stayed the same throughout the years, but even these strategies must first be tested by case studies before they can be approved as viable options for your SEO approach.
Join us as we look at the top on-page SEO strategies that you can start implementing immediately for higher rankings and better traffic from organic search results!
3 On-Page SEO Strategies Backed by Case Studies
Search engine optimization is a fickle thing. It’s impossible to say with exact certainty what will and won’t work for certain. Instead, the only way to prove that a strategy is viable, is to examine case studies that show real proof of the strategy’s potential.
Here are three strategies, complete with case studies and in-depth examinations of how you can implement them today.
1. Keyword Optimization
Far too many website owners look over the different hosting companies, choose one, and then set up their website without any consideration for search engine optimization techniques. While keyword optimization carries less weight than it once did, it still provides the foundation for a successful strategy.
Targeting basic keywords is just the beginning. This terms should be treated as makers for your content. You start with a basic concept, and you dive deeper and deeper until you have something more in-depth and more comprehensive than anything else out there.
For example, looking for more complex keywords that span several terms (known as long-tail keywords) can yield options with less competition and more opportunity for targeted traffic. Take for example, this Level1Tec case study, which examined a Seattle-based automotive tuning shop.
The website didn’t have optimized copy and very little keyword usage. In just six months, after optimizing for keywords and giving the content a thorough pass for fluff and opportunities to provide more in-depth information, they saw huge results.
They had 9 pages in a #1 spot on Google after having none, and ranked #1 in Google for 29 keywords. Another 52 keywords ranked in the top 50.
2. Local SEO
Local SEO is something many businesses neglect, but it can be a huge boon for business. Research done by Google has shown that 50% of local searches result in store visits the same day. The best part, is that local SEO uses many of the same strategies as organic SEO.
Many websites are mere keywords away from rankings in local results. All it takes is a focus on the physical location and the proper keywords to show where the business is based. With the Dr. Jeffrey Spiegel case study, we see a website with clustered pages and no local SEO efforts.
By splitting up products into separate pages and targeting local Boston, MA keywords, the site was able to see a 500% spike in traffic between the months of April and July! Furthermore, keyword rankings appeared for hundreds of keywords, 101 of which were in first!
3. Image Optimization
On-page SEO encompasses every element of your on-site content. This goes beyond text and extends to your visuals as well. If you’re not practicing proper image optimization, you could be missing out on key SEO factors.
Images should be optimized for ideal loading times, and they should have optimized titles and alt-text. Search engines use alt-text to understand what an image is portraying, so without it, you might as well not have any images in the eyes of Google.
It’s a lot to leave on the table, as the Shift Innovations case study shows. After making these changes and filling in the data needed for images, saw a huge increase in keyword rankings, including several new #1 positions.
Final Thoughts
On-Page SEO is something that can be greatly improved with the proper strategies. Which tactics have you used to enhance your on-page optimization? Let us know in the comments!
