On-page search engine optimization (SEO) keeps advancing, and getting it right is a lot more complicated than it was a few years ago. Right now, search engines are much more accurate. Black hat SEO tricks are virtually unusable, and the number of elements to address in on-page SEO strategies has dramatically increased. For all those cons, you get the much-needed advantage of being in much more control of your ranking on search engine result pages (SERPs). Here are four simple tips to incorporate in your on-page SEO approach for higher ranking.
Optimize Title Tags
The title is the ultimate introduction to your content. It is the first bit the user sees and uses to determine the relevance of the content inside. Your title tags should be a brief and straightforward description of your page. They should be primarily made of keywords relating to the content and the subject you hope to be ranked for. When creating title tags, it is wise to run each of them through an SEO title test to ensure they are SEO-friendly and add to your content’s online visibility.
Post Original Content
While working to impress the search engines, it is best to keep in mind that the readers will eventually determine whether or not whatever you are selling pays off. Google’s algorithm nowadays uses users’ general behavior upon visiting a page to determine if the content is engaging and relevant.
For example, if visitors click on your page and leave immediately, the search engine assumes your content is bad and lowers your page ranking. Other practices that would get you penalized include posting stolen or duplicate content and publishing short articles.
Pay Attention To Keyword Density
Keyword research is a critical aspect of search engine optimization, but that’s not where the work stops. Keyword usage is almost as important. Unlike in the past, where you could stuff your content with keywords and lull search engines into thinking your content is relevant, nowadays, that’s more likely to hurt your SEO efforts. You want to incorporate keywords naturally and sprinkle them evenly throughout your textual content. You also want to ensure various versions of your keywords are used to capture as many variations of organic search wordings as possible.
Although backlinks make for a more powerful SEO factor, internal linking gives you more power over your own site and might pay off better if implemented correctly. Internal links simplify navigation for your visitors and lower your bounce rate. More importantly, they help search engine crawlers find and index all your pages with ease.
When linking, always prioritize closely related pages. Insert the links naturally and incorporate as few of them as possible per post. In addition, inspect each of the pages for broken links to avoid penalties and loss of prospects down the pipeline.
On-page SEO is intricate and hard to tick off. However, with patience and a good understanding of how search engines work, you can create a strategy that will propel your site to the top of the SERPs for relevant searches. Hopefully, the above tips will help you create that winning on-page SEO strategy and improve your page ranking.