When you see a website ranking in the search engines for a particular keyword 9 times out of ten there is a reason for it. Yes sometimes web pages rank accidentally from having heavy content and age to them but most of the time there are a series of ranking factors being satisfied for that particular page.

Here is a breakdown of what Google likes in a nutshell:

• Keyword usage
• Link building
• Internal website linking
• Clean URL‘s
• Social signals
• Meta data
• Clean web pages that load quickly
• Content quality
• Publishing frequency