When you see a website ranking in the search engines for a particular keyword 9 times out of ten there is a reason for it. Yes sometimes web pages rank accidentally from having heavy content and age to them but most of the time there are a series of ranking factors being satisfied for that particular page.
Here is a breakdown of what Google likes in a nutshell:
- Keyword usage
- Link building
- Internal website linking
- Clean URL‘s
- Social signals
- Meta data
- Clean web pages that load quickly
- Content quality
- Publishing frequency
