Moving forward with our recent blog posts surrounding the importance of building up your online trust Google recently rolled out a new initiative to help ecommerce sites build their trust in the eyes of their audience. Google has announced the Google Trusted Stores to help ecommerce sites capture the hearts and trust of their online shoppers.
Google designed this effort to help online shoppers identify shopping sources that can be trusted giving them the peace of mind to pull out their hard earned cash (or in this case their credit card) and continue with a purchase.
Google will allow certain merchants to participate in this new trust building program for free once they pass a certain criteria. Google will also offer a free purchase protection program to those who qualify for this program if there should be a situation where a customer is unhappy and the merchant is unresponsive to the shoppers requests. Each merchant will have a Google Trust Badge to display on their website letting their audience know that they are part of this Google program letting online shoppers know their reputation and as an eCommerce platoform .
Trust is something that is very important in today’s online business world. People no longer make purchases on impulse like they once did years ago from random ranking web pages. The game has changed folks and having an outdated website with little to no social reach is something that is going to hurt you as a business when it comes to brand building and online influence.
Trust building is just as important today as is flat out web marketing for your website. If you don’t have trust you simply won’t have long term growth and that is a reality with today’s online landscape.
We hear the word “trust” thrown around the online space quite a bit when referring to SEO and web marketing in general in the Google space but very few really understand what it actually means. Trust revolves around strength of linking and what types of online authority is linking directly to you but it also triggers other signals that are important for ranking and overall web visibility.