Things Not To Do In SEO

The SEO process is very important as it is the only way to bring your site to the top of Google search results. Many people are not very confident about the whole SEO process as they feel that it is very complicated and is very time consuming. But in reality the SEO firms and services make SEO seem like an unbelievably complex process although it is just the opposite in practice. There are certain things which you must avoid during SEO and we will discuss about those in this article. If you follow this advice then you will definitely achieve better SEO results.

1. Never expect immediate results

SEO is a long process and consumes enough time to bring about a healthy output. Do not adopt any black SEO techniques as these can result in your expulsion from the list. Your online reputation will also take a beating. Have loads of patience and you will favorable results in due course of time. You will be fooling yourself if you are expecting overnight results.

2. Following your competitor

Each website needs to be unique and will have its own way of achieving success. You can study the strategies adopted by your competitor in order to understand the basics of SEO but copying will be a bad ploy. This will lead you nowhere. The strategy may have worked wonders for him but that does not mean that you will gain success too. So be innovative and do not blindly follow each and every step of the competitor.

3. Avoid inappropriate links

Only quality links will enhance your online reputation as those links that serve no real purpose is a real waste of time. The rank of your site will decrease considerably if there are too many links coming from spam sites such as blogs and gambling sites. Quality is always important to gain high search engine ranking and do not ever think of cross linking as it is a real bad idea to be used for search engine ranking.

4. Overuse of Meta descriptions

Meta tags are very important for SEO operation. Meta tags act like little ads for a website in the search results and this can convince an individual that this is the site that they were looking for. Though they are not the single most important factor for deciding a site rank but they are, nevertheless, very important. Each page must have a unique Meta description and it is inappropriate to fill the Meta description full of keywords. Keeping repeated Meta tags can prove counter-productive in the long run.

5. Faulty site navigation

There are many Guest Post in the internet which will tell you about things to avoid in SEO process and you will find that each one agrees that nothing is more dangerous that improper site navigation. Ideally a user should not click more than 3 times to navigate from a homepage to an internal page. If the user has to click again and again and if he has no idea how to get back to the homepage then this can be very damaging for the reputation of the website. The site should be properly organized and should follow a logical path of information. The user must be able to find the thing that he wants on the surface; he will not navigate through the whole website to find that information.

Though not mentioned above, low quality content and excessive use of keywords must also be avoided when you are involved in SEO process. Since this is the most important aspect for a high website rank, full care must be undertaken so that none of the SEO ‘sins’ are committed which may result in a low page rank.

About The Author: Claudia is a writer/blogger. She loves writing, travelling and content marketing. These days she is busy to write an article on content marketing. Recently she did an article on viral marketing.

 

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Google Authorship

Ever heard of Google authorship? In this video Chris Courtney discusses Google authorship and gives a detailed description of what goes into the process.

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Safe SEO

You heard it folks, now you can get a penalty for over SEO optimization which can be a big problem. Google has been trying for years to get website owners to take the right approach when it comes to search engine optimization. They recently announced that over optimization could generate a penalty so you have to really make sure you are conducting the safest SEO tactics possible.

Here is a nice infographic from the folks at SEO Peace that go over the right tactics to help you keep your SEO in the safe zone.

Over Optimization

 

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Bing continues to up the ante with their search game and their recent announcement will surely keep Google on their toes (a little bit). Bing has decided to partner with Encyclopedia Britannica Online to increase their information offerings through their search engine.

“A core focus for us here at Bing has been about delivering relevant information in a more organized way to help you find what you need more quickly and get stuff done. An example of this approach has been seen in our answers feature – a snippet of information designed to give you a quick look at what you’re searching for while also giving you the option to dig deeper into the results.

Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.”

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Bing Encyclopedia Britannica

With Google recently making their knowledge engine announcement changed the way searchers can use Google for research purposes. Bing countered that move with their own knowledge integration. Let the games begin!

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When it comes to having a website that performs well within the confines of Google you have to be willing to conduct certain online marketing efforts that Google finds…well, nice. You don’t just build a website and Google all of a sudden says “thank you sooooo much!!” no, it doesn’t work that way. You have to be willing to put some time into your approach, your branding and your web marketing. Google is a busy place and you have to be willing to put the time into building your voice.

Here are 4 reasons why Google gives you no love:

You haven’t paid your dues yet

Don’t expect that just because you launched a website that Google has to give you some sort of special attention. Give Google a reason to give you that special attention. Google doesn’t just reward websites because they are built; Google rewards websites that proactively market their businesses online, the more creative the better. If you conduct a viral marketing campaign and all of a sudden 50 high profile industry blogs write about it and link back, Google will notice. If you put out a great press release that generates some really nice inbound links, Google will notice. Get the picture?

 You are cutting corners

Nothing ruffles Google’s feathers more than websites which cut corners with their search marketing. If you are attempting SEO strategies and you know you are doing things you are not supposed to you will pay the price in some way. That price could be zero visibility, a penalty or possibly no traffic leading to stale results. Google is never going to show you love if you cut corners with the technology they have worked so hard improving and refining. Do I even have to put the word “period” at the end of that last sentence?

Here are some great sources for you to better understand what to do inside the walls of Google:

You Forgot about Google+

Now don’t go twisting my words but what I am saying is that when Google develops a social media platform that is directly connected with search results…YOU USE IT. If you want Google love, you have to show love towards Google as well. It is a two way street. Google+ has direct search signals with the search algorithm so if you want to increase the power of your site try using the Google products. If you are one of those people that think Google is evil and don’t like to use their products, well that is a whole other problem that we can’t help you with.

Still don’t believe me?

You are not Taking a Multi-Pronged Approach

Google really likes it when website owners use multiple streams of traffic to grow their site. Using a diverse approach will only help you. Sure it will take some effort to build up these channels but like my grandmother used to say — “You have to work hard to play hard”

  • Inbound organic traffic
  • Robust content marketing
  • Newsletters
  • Heavy social media
  • Blog marketing
  • Clean onsite SEO
  • Guest writing
  • Press release marketing
  • Viral marketing
  • Etc…

You get the point here right? Google sees everything you do. When you present yourself as a brand that brand will show much more weight in Google’s eyes. A website that  is not serious about building their online brand would never actively pursue this many efforts but when they do it right Google does reward them with a bit more love. The caliber of that love depends on how you approach these areas of web marketing.

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Do you remember back in the day when Google was just a basic site to find info on? Well they have evolved tremendously over the years into a behemoth search tool used by almost everyone. What we like about Google is their constant drive for innovation to enhance user experience. When it comes to anything online user experience is truly one of the most important efforts to focus on. If your users like their experience they are going to come back, if they come back they might just tell their friends as well.

Google states:

“Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.”

One of the things Google really likes doing is enhancing the ability of their search algorithm to display even more relevant information you might find useful. Recently their Knowledge Graph initiative is one step closer to that goal. The Knowledge Graph pieces together massive amounts of information to help you identify other related topics or sources to help your information quest.

Google Knowledge Graph Video

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Facebook Search Engine

 

There sure are many interesting changes occurring right now in the social space that are probably getting lots  of people really excited. First we have Facebook going public which is most likely going to bring an interesting slew of features to Facebook (some good, some bad) in order to keep up with investor demands. Also, a new Bing just launched and it has a lot of really great new search features that are sure to get Google thinking and scratching their heads. Google+ really has a rival on their hands now.

 

Facebook Going Public


 

With so many interesting developments on the horizon an interesting idea came about on the pages of Search Engine Watch, what if Facebook created a search engine? In my opinion they certainly can even if it was just for their own users content. With so many active users posting content, photos, videos and everything in between it sort of make sense doesn’t it?

Danny Goodwin, a writer for Search Engine Watch had this to say:

“A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market.”

I agree, I don’t think they need to recreate the wheel and compete directly with Google & Bing but Facebook does have its own share of content that can easily be dumped into its own search tool, a better search tool than they already have. I don’t think anyone will need to search on Facebook to find a local electrician but when it comes down to searching for anything of entertainment value a Facebook branded search tool could put a dent into Google & Facebook market share, a potential 20% or more type of dent which i’m sure would make beads of sweat form on the foreheads of Google executives.

 

Video Transcript


 

Facebook going public, where are investors going now for the next new thing. julia boorstin with where t money wigoing next. sue, facebook put second market on the map. now the platform for trading private company shares is looking at life after facebook. with so many social media companies already public, mpanies like zynga, for the first time software company shares were the majority of second markets transactions. drop box and box.net. so last quarter software surpassed the category that facebook is part of, consumer web and social media which comprised 44% of trades. 

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twiiter-vs-facebook

Social networking sites do affect web search ranking in many ways. According to popular search engines like Google and Bing, retweeting a link is taken as a positive signal for web search ranking. Obviously, search engines consider a lot more other factors about your tweet as they have to filter out spam and make certain that a shared page is indeed popular. It is, therefore, clear that links shared via social media sites certainly influence web search indexing process. Google and Bing are the most widely used search engines. Both search engines seem to depend heavily on evaluating a person’s social authority in order to filter out spam. So how do they actually determine the true worth of your social media contact?

A little about social authority & search

Both Google and Bing determine your social authority based on how many people you follow, how many people follow you and your general popularity? For instance, if a person who tweets a link is a public figure or a well-known publisher, then search engines do consider that as a key factor in determining the quality of the link. This means, the more popular and more authentic you are, the more likely you will influence your search ranking in a positive way.

Additionally, search engines also seem to consider not only your social authority but also the social authority of the people that follow you and social authority of the people that share your content. This is used in calculating the average quality of your previously shared messages. Therefore, the number and quality of followers on Twitter and Facebook do matter a lot.

Why social links are important

Moreover, depending on who tweets a link, search engine attaches more weight and places in the “Top links” section of search results. The weight of a link also depends on how often a link is posted and the number of times it is tweeted and retweeted. In the case of Facebook, the shared links from fan pages and profiles are treated much the same way as Twitter links. Apart from this, search engines do consider various other factors like how fresh a particular post is, whether a page is informative, useful or valid based on current trends, topic of expertise of each author, keywords or terms related to each post and more.

How Google+ changed the game a bit

As Google+ has entered the scene recently, it seems to be the preferred way to share links, as it has provision to add links to your posts in your Google+ profile. Additionally, as search rank for any name that has Google+ profile seems to be much higher, you are bound to get more visibility by having your profile in Google+. This is mainly because Facebook has restriction on what content is accessible by search engines.

Irrespective of the social media sites, your number of followers or fans and the ratio between followers and friends is considered as vital factors to determine the quality of links you share. Social media sites make it extremely easy to gauge current trends, popularity, and social authority of a person by evaluating his or her friends and followers. As search engines cannot get such collective information about a person from any other site or sources, it has to depend on social media sites to gather information that are needed to give sensible ranking to search results.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on born rich that attracted her attention. These days she is busy in her research work for gizmowatch.com

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If you haven’t noticed lately Bing has been making some really interesting decisions lately regarding their search tool. They have stripped down some of the graphics to make it a stark white, Facebook is getting a stronger integration and the layout is being modified as we speak to enhance the user experience and friendliness.

Many of us hop on Google every day and don’t really think twice about it but what would happen if you actually used Bing for a short time like the individuals in the videos below did?

These 4 Google users below started to use Bing and found the results rather stunning. They all said they would switch from using Google to using Bing for a variety of reasons. Does Google have something to worry about? You be the judge.

These 4 switched

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We love when Google gives us valuable insight as to how their search engines evolve and change from month to month. A little while back Google started really giving the community some great information as to how their algorithm is being updated, which is great news for web marketers. With that said, Google is not going to give out the whole kit and caboodle because frankly, why would they? We should be grateful they give us the amount of information that they do. Do your best to really understand the info they give to make better search marketing choices for your brand.

Why does Google give us this info?

Google wants professional marketers to use their search tool with ethics and a right state of mind. They are working hard to rid the world of spammers who flood their search pages with useless pages and information. Google wants businesses to understand how to properly market their websites pushing their brand proactively through the pages of their search engine. The better the approach the better the user experience.

Here is a snapshot of some of the updates but to read them all visit the Google Inside Search blog post to read all.

  • More authoritative results – Authority comes with influence and strong branding, time to get cracking!
  • Keyword Stuffing – Google now gives out penalties for improper use of keywords, aka keyword stuffing
  • More efficient generation of alternative titles – Giving an even stronger importance on page content
  • More comprehensive predictions for local queries – More emphasis on local business
  • Better query interpretation – Google search is getting smarter
  • No freshness boost for low-quality content – Low quality content will get no love

To read all of Aprils search updates visit the Google Inside  Search blog and get a better understanding as to what is happening with search.

How are these choices made?

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