It takes weeks – even months! – to get your company website designed and developed, but it doesn’t even take 30 seconds (sometimes even less than that!) for your visitor to shape a first impression of it and decide if it is worth their time and trust.
There! Let that sink in.
Except from the repeat visitors who trust your brand and have conducted business with you previously, you should expect this reaction from every other new visitor who stumbles across your site for information and research.
How does this affect your online marketing strategy? In extreme ways!
A website that doesn’t generate conversions, sits there without generating any profit. If your website is the primary platform of your online marketing strategy, such an outcome would gradually, but inevitably, put you out of business.
On the other hand, a website that has the capacity to retain the visitor and give them a reason to second guess their own decision to go back on your site, will, no doubt, complement your online marketing efforts.
I have listed 6 powerful tips you should stick by when getting your business website designed. They are aimed to improve the trustworthiness of your website and coax web visitors to convert into customers as they scan through the pages of your website in less than, 30 seconds.
The very first thing a web visitor comes across is the design of your site. As her eyes scans up and down the website, a simple design with warm colors (that agree with your website scheme) and zero unnecessary animation, will make an appealing effect.
A design full of quirky features and distracting colors will exasperate the visitors and drive them off your site. Get rid of excess design elements and stick to a clean layout to help them discover the information they are looking for directly.
Such a design will not only gratify the visitor, but it will also communicate your brand message more clearly and complement the site loading speed.
Your website should not come off as a desperate salesman breathlessly asking passersby to buy a bunch of products from his store. It is very important not to pressure them to buy your product with each sentence in your website copy. This will result in the visitor abandoning your site without giving a second thought.
You need to remember the fact that a visitor comes to a website in search of answers to their questions, and telling them to go and buy your product straight-out will help neither you nor the visitor.
The best way to get them to consider purchasing your product is to explain its features and how they would benefit them. If you can provide helpful information on how your product can solve the problems they have without sounding salesy, then you’re half way there to converting the visitors into buyers.
When creating content for your website, there are a few other things you need to keep in mind;
Such helpful content will always win the trust of your web visitors.
Most websites tend to skip this page thinking a simple About Us section would suffice; but, this is a huge mistake. The ‘Meet the Team’ page is as important as detailing the history behind the company or providing contact details, because the team behind the company, is the company!
It is also a trendy and unique way to get the visitors to spend more time on your site and get to know you better.
There are several ways to introduce the team to the web visitors, but the way I recommend is through an organizational chart. Nothing explains the roles and the responsibilities of the team and the way they are connected to each other, than a comprehensive org chart does. Take a look at the org chart I have attached below;
Org chart created by creately
What states “we are a reliable brand” than genuine and grateful feedback from your existing happy customers. Testimonials are an easier way to build trust, and they take care of the ‘selling’ part of the website that you are not supposed to engage directly with on the website.
Most visitors skip every other page and come to the page that displays testimonials or reviews from your customers. These operate as recommendations of your product or service, hence the more testimonials there are, the more trustworthy you become.
Imagine a scenario where your website has earned the trust of your visitor who wants to contact you and find out more details about the product he is interested in, but you have made it nearly impossible for the curious visitor to find your contact information; there goes another potential customer to your competitor’s website!
The shadiest characteristic a website could possess is lack of contact information. It is essential to have a separate Contact Us page on your website, where you mention all the ways your customer can contact you.
In fact put down the contact information at the bottom of every landing page of your website. You also have the option to set up a simple (of 2-3 fields) contact form, where the visitor can fill out their concerns and send to you.
A website, as an important platform representing your brand online, must be capable of making a positive and lasting impression on web visitors. A pretty design will attract the visitors, but it won’t retain their attention. In order to get them to stay on your website, read through the content and respond to your calls-to-action, you need to heed the tips mentioned above.
Do you have any tips you would recommend using when designing a website that would guarantee converting visitors into potential customers? Do share them with us in the comments below.
About Amanda Athuraliya
Amanda Athuraliya is the communication specialist/content writer at Study Clerk. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics that differ from SEO to website designing to Organizational Charts. To learn more please click – https://studyclerk.com/scholarship-essay-writing-service
The way you design your eCommerce website can impact the results you get. Poorly designed websites turn people off and send them towards a competitor. It’s second only to your products in importance.
If we look at Internet Retailer, their studies claim US eCommerce will grow by 13% this financial year. If your sales aren’t showing the same positive signs of growth, make sure you aren’t making any of these common design mistakes.
A lack of product information will always spell the end of any potential sale. If you haven’t left enough space for a detailed product description, you have a problem.
Most of the time, this happens due to an improper written content to image ratio. It’s simply a matter of making some more white space for yourself.
Legitimacy in the online world is difficult to establish because there are so many websites. A fraud management company called Cyber Source conducted a study and concluded 85% of merchants surveyed expected fraud rates to stay level or grow in 2013.
The easiest way to make your customers feel confident in you is to have real contact information. This includes more than a cell phone number. Display your address clearly on every page of your website. Make it part of the menu bar for extra points.
If you have lots of products, the last thing you want is anything resembling a list. Make it easy for people to find the products they need with a simple search bar. It doesn’t have to be anything detailed. Most people use the standard keyword search bar anyway.
Install a simple search bar and make your site more functional. Customers will not waste time clicking and looking around for a product which you may or may not have.
Look at companies like batterystation.co.uk as a prime example of this. They have an obvious search bar highlighted by a bright color. Follow this example.
The foundations of good eCommerce remain the same; making products visible, the buying process easy, and providing clear contact points. These trends are minor things which remain only for about a year, or even less.
Now look at the likes of eBay and Amazon. These designs have remained the same for many years. Constantly changing your designs to stick with the trends confuses your regular customers. Furthermore, not all new trends will necessarily resonate with the wider population.
We want to showcase as many products as we can. This doesn’t mean you should assault customers with a barrage of things on the first page. You should make every effort to highlight only the most important products.
Sending too much information to your visitors at once will turn them off. It cheapens the user experience and makes every product less important.
Social media bars should be displayed proudly on every website. Google has made it clear with updates like Panda and Hummingbird social media is here to stay. It will play a prominent role in the world of digital marketing from now on.
You can’t wield the full power of social media if you’re hiding the paths to your social media pages.
You should have a maximum of three pages for the checkout process; not including the ‘Thank You’ page. Any more pages and you’re making the process long and arduous. It makes it increasingly likely they’ll abandon their purchase.
You should only ask for the information you need to process payments and deliver the item. Asking for lots of information for marketing purposes is only likely to make them suspicious and unwilling to continue.
Someone should only have to sign up for an account if they’re trying to buy something. Ideally, they won’t have to sign up for an account at all, unless they really want to. Some eCommerce sites force everyone to make an account.
You can’t bully anyone into doing this. If you don’t want to do something, you aren’t going to do it. The same thing applies to your target audience. Unless you’re selling something unique, there are always competitors offering a superior user experience.