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Blog

January 31, 2013

SEO for Facebook’s Graph Search Engine (Explained)

Facebook Graph Search

Business enterprises are buzzing about the new phenomenal way in which Graph Search could potentially bestow enormous advantages for their brand and for those of you who are wondering what and how it will work can keep reading.

When Facebook announced a few days back about their refurbished search engine it was by far the most awaited and predicted one and they have named it the “Graph Search” which necessitates that to reap the most benefits in terms of making brand visibility a prime objective, equipping oneself with the knowledge of how to use Graph Search is critical.

Facebook proclaims that Graph Search will be a very unique approach to Search Engine Optimization in comparison to some of the other search engine platforms and can majorly enhance your company’s visibility. It’s very crucial that the “About Section” summarizes your business objectives, goals and vision as well as the category so that it enables people to look for you easily thanks to the updated information.

For someone who is looking for information about a business in a specific location it is very important that on your business information page details such as the address are clearly stated and also ensure that the address is similar to how it appears on the company website. Needless to say sharing the most relevant and latest news periodically only helps to keep your fans engaged. Its imperative to attract the right kind of people or fans as you would say in the facebook terminology, so that you have a reason to communicate on a regular basis with the news that you share on your page.

When people search for information what search engines would highlight would typically depend on the exactness of information that is out there to explore. Fans or people who have liked what you have to offer are instrumental is enhancing your Graph Search experience and exposure. The growth of your Facebook account and how popular you are will be responsible for the visibility you encounter. So each time someone shares, likes or comments on what you have put up on your page is almost like giving credit to you and this referral in turn becomes very important as graph search permeates to all of the other Facebook users.

Fake “Likes” or paying people to like you can be detrimental from a futuristic perspective because when a fan reports an update of yours as a spam or simply does not pay any heed to what you have to share will hurt your market positioning and validity with Facebook which will inadvertently effect your visibility.

Using pictures yield a high level of communication so also will asking propelling questions, using the right keywords that are simple to comprehend or adding links to your blogs are a great way to to boost the needed traffic to your website. Mechanisms that will not just build but also solidify connections could be recognizing a fan or sharing requests.

Finally whatever you do consistently and with integrity in approach go a long way in promoting your brand!!!

Author

This is a guest post by Roy Fernandez of acquiweb.com, a site that offers savings and current information on the best comcast cable company and comcast internet providers.

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Brandignity is a Naples, FL based, white hat search engine optimization (SEO) & marketing firm that is devoted to helping our clients build their brand and market their business' websites online. As search engines evolve they require a more comprehensive web marketing approach to all SEO related efforts. At Brandignity we put on our best "marketing hats" for every project we take on.

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TRADITIONAL CONTACT

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In Florida?
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Naples, FL 34101