The last time I checked the search engines where pretty active places online for businesses to be able to grow their brands. It doesn’t matter if you are a shoe cobbler or an IT consulting agency the time to start moving on your web marketing is now. I don’t have to spit out statistics, numbers or even industry sources to tell you that being visible on the web is important to growing your company long term, i’m sure you already know this. Here are five questions you need to ask yourself if you haven’t done so already that should give you a kick in the ass to get going with your web marketing efforts.
1. Can you afford to ignore it?
Is your business running at 150% without it? Are you up to your earlobes in business that you don’t need to even think about it? The reality is that you are probably not, nobody is. There is a wealth of business swimming around in the internet ocean just waiting to have some bait cast in front of it. When are you going fishing?
2. How many of your competitors are there?
Take a look and see how many competitors you have that are already making waves in the search space with their internet marketing efforts. If you have any you need to move and if you have none you need to move because that is opportunity at it’s finest. Make your competition sweat a little and get things going soon.
3. Has productivity slowed down in the your office?
If your answer is yes you need to figure out how to make up for that lost ground. If things are slipping now what is going to stop that trend from getting worse? What are you going to do to turn things around? Don’t worry about doing a mailing campaign or something silly like that. You need to approach your whole marketing game from a different angle now or just any angle if you haven’t started yet. Its time to put your web marketing boots on and get dirty. Don’t worry it will be fun.
4. Is moral low at the workplace?
Spice things up and get people excited to come to the office again by rolling out a whole new web marketing strategy together as a team! Pull your team for an offsite afternoon meeting and have a group discussion on how the company can successfully enter the search space together by utilizing skills that might already exist in your office. You never know you might have a closet social media freak on your hands and you don’t even know it! Fire up your team by introducing this new initiative and you will get them excited to come to work again.
5. Do you know how to use a computer?
If you know how to run on the computer and get on the internet you can easily start teaching yourself some basics of web marketing. You don’t need to be a pro right from the start but rather test the waters first so you can get a good grip on the process of marketing your business online. Half the battle is just getting things started and going.Don’t wait any longer and start putting a plan together on how you can start rolling out a serious internet marketing strategy that will help you drive qualified traffic and visitors to your website. Things take time online so don’t wait any longer but start the process now. You will be glad you did.