Many business owners who have never depended on the digital space to attract new business have found themselves in an unfamiliar territory in recent years. With a rather large portion of off line marketing disappearing and shifting towards a new digital marketing era sites like Facebook have left them scratching their heads on what to do next. The media has flooded the web space with Facebook headlines causing website owners to realize that they need to be there but not necessarily understand how to do it properly.

Here are some of the different elements that are important when building a Facebook fan page:

The Logo

Always make sure your logo renders correctly. There is nothing worse for building your brand than placing logos that do not appear correctly on the fan page.

Photos

You always want to take advantage of your photo section within your Facebook fan page. This is a nice area where you can actually customize your photos or pull some images from your website to build the attractiveness  of your FB page. Some people even take a very creative spin on how to fill this image section.

Custom Page

A custom landing page is a great way to set yourself apart from your competition. Many businesses large and small are really focusing on custom Facebook landing pages to help really brand themselves in a new light when it comes to how their audience perceives them. Some experts say that dropping visitors directly on your wall is “bad” but it really depends on what your goals are with your page.

The “Like” Button

This is probably the holy grail of the Facebook fan page. The goal is to get as many fans to “like” your page in order to get your status updates to appear in their wall stream.