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Google Says Don’t Obsess Over PageRank [video]

Matt Cutts

For quite a long time now I have also made claims that the Google PageRank number actually added to the amount of spam that sits in search. Once upon a time PageRank caused one too many webmasters to focus so much on simply increasing that number that the true marketing side of search engine optimization simply fell by the waist side.

Listen to what Matt Cutts has to say about PageRank in this Google Webmaster YouTube video.

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