98% of online US adults ages 18-24 are using social media!
TheNextWeb recently dissected a great social media analysis conducted by Experian which breaks down social media use by demographic, age group and networking tool of choice. We all know and understand that social media use from a business stand point is simply crucial for overall future success but it isn’t until you see the numbers in front of that allow you to understand just how important social media marketing really is.
Let’s start by taking a look at these staggering numbers:
A very interesting number to take away from this data and also the report is that the fastest growing demographic for social media use currently is the 65+ age group. It grow almost 50% in just the last few years. Now part of that can be the resilience of the baby boomer generation to adopt new social technologies but I think many are starting to realize the raw power that online social communication can bring to a business or even on a personal level.
How does Facebook stack up?
“It’s impossible to discuss social media without acknowledging the dominance of Facebook. In fact, Experian Hitwise, an expert in digital marketing intelligence, reports that Facebook.com now accounts for over 65% of all visits to Social Networking and Forums-classified Websites.”
Facebook certainly is the guerrilla in the room when it comes to social communication.