There is no doubt about it the pages of search change with lightening speed and if you don’t keep up with the new methods of communication and branding you could just get left in the dark. Recently Google has really stepped up their efforts to compete for the social media audience that Facebook primarily owns. Just a few days ago Google announced that Google+ pages can now be built for brands very similar to Facebook Fan pages, this is awesome. A Google brand page is something that a good portion of the community has been waiting for ever since Google + made headlines.
In these Google videos you will see just how important one of these branded pages just got. Not only will it tie in directly to search but the communication power and abilities with your audience is almost endless.