We hear the word “trust” thrown around the online space quite a bit when referring to SEO and web marketing in general in the Google space but very few really understand what it actually means. Trust revolves around strength of linking and what types of online authority is linking directly to you but it also triggers other signals that are important for ranking and overall web visibility.

In this Google Webmaster Video video Matt Cutts discusses how trust works in conjunction with PageRank and other ranking signals.

Google Video About Trust