Have you ever wondered why Google makes the changes that they do? Well it’s simple, it is all about user experience. The folks at Google are crazy about the Google user experience and they should be. Their search engine relies on people being happy and getting the information that they are looking for accurately and super quickly. If the users are not happy Google is not happy.
“The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on. The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.”