We stress all the time when discussing SEO and how it is important to realize that it is not all about jamming keywords into description areas or content of your website. Keeping your SEO clean and readable should be your first area of interest when conducting any sort of web marketing related efforts. Websites with great branding and user experience along with well written content respond much better than just web pages with keywords jammed into them.
Here is a great video from Matt Cutts from their Google Webmaster Channel where Matt discusses an important area for new SEO’s to focus a bit less on. Matt also stresses that your search engine optimization efforts should make sense and feel right. Keywords are important but their usage has to make sense within the walls of your website.