What is viral marketing? Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to occur successfully.

Here are the important ones:

• Humorous
• Amazing
• Emotional
• Makes you think
• Uncommon
• Drama filled
• Cute