Internet marketing is one of the hottest trends these days especially for people who want to earn some money. If you are a newbie, it would help if you know more about Facebook marketing. Getting targeted traffic can cost you money, but one way to get cheap traffic is through Facebook ads. The good news is that these ads are very easy to make at a low cost. When it comes to performance, you can expect a great deal of traffic soon.
Facebook, like other popular social networking websites, have millions of users or members. This is a good way to tap on an effective tool to drive traffic to your website. Within the social network alone, millions of people share blog posts, notes, photos, news stories, and even links every month.
Using Facebook is not confusing as it seems. People of different age groups are now using the network, and as a business owner or internet marketer, it is much easier to reach your target market. As a beginner, you can focus on the three tools that Facebook has provided for purposes of marketing. You can use their tools alone or you can combine them according to your preference. These tools include the following – pages, ads, and groups.
The ‘Pages’ tool is designed for public figures, organizations, and businesses; and it is very much similar to the profiles created by individual users. Anyone can ‘like’ pages and there are no restrictions as to the number of fans or friends. This tool is free and you can set it up with ease. However, you have to invest time in building your very own fan base.
If you are willing to spend some money on Facebook ads, you should check out the ‘ads’ tool. This is a targeted ad platform that you can use for specific age groups and geographic areas. Users can like or close the ads; therefore this tool can be powerful enough to enhance your marketing efforts. Since the goals of each internet marketer or business owner tend to vary, the cost of these ads differ as well.
The third Facebook ad tool is the ‘groups’. This tool is similar to forums but Facebook has integrated additional features that are similar to the Wall found in profiles and pages. Groups can be created that are relevant to product offerings or industry. If you want to reach prospects, this is a free tool that you can use. If you want this tool to work for you, you need to invest time and effort because it can be time consuming.
To start marketing using the ‘pages’ tool of Facebook, you can do many things like:
- Make use of the info tab. This will serve as your ‘about us’, and it should contain vital information about your company and what you do
- Use FBML when creating custom tabs
- Work on different landing pages to suit users
- The wall should always have new posts, and focus on useful info
- Ask questions to get engage the fans
- Don’t spam
- Run contests
- Study the results of your marketing efforts
For now, you can focus on the pages tool since it is free like the groups. If you see amazing results, you can proceed with the other tools that Facebook has to offer.
Patric Seeley is a Global Brand Manager at Mattressnextday.co.uk/- huge range of adjustable double mattress in different constructions and all comfort ratings catered for, with free next day delivery.