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Online Marketing Basics: 3 Things To Know In Order To Stay Ahead Of The Competition

Web Marketing Tips

Image Source: Flickr/jo.marshall

The concept of online commerce is one that opens up a lot of possibilities for many people. For instance, even if you have a steady job, you can easily open up an online store and use it as a secondary source of income. In the past, the fact that there were only a few players in the market meant that one could easily offer generic services without any effect on their sales. These days, however, the fact that there are so many different companies offering the same kinds of services  online means that for you to be successful, you have to do a lot more work. Some of the things you would need to consider include:

Providing a reason for your customers to buy from you

You need to be aware that almost all business ideas have been thought of an implemented online. This means that if you offer only basic services, you will have to face a lot of competition from other parties who may offer the same. This means that you need to set up your business in such a manner that your customers will end up benefiting a bit more from you. For instance, if you are involved in laptop sales, you can also provide customization (such as engraving) at a discount, which is something that very few other stores offer. This way, you will be able to attract that niche that may be interested in such laptops.

Make it easy for your customers to buy what they want

Most people follow a particular formula when setting up their online stores. However, if you need to get more sales out of the store, you need to set it up in such a manner that it is much easier for your customers to go about their business. For instance, you should design your checkout forms in such a manner that if a customer makes a mistake when filling one out, they don’t have to redo the whole thing in order to make the purchase. By making your forms more “intelligent”, your site will be more pleasant to use and you will get better reviews from customers due to faster sales. This is just an example of some of the little things that you can do to make your customers’ lives much easier when buying from you.

Ask for and pay attention to customer problems

After a customer has completed a purchase from your site, it is always a good idea to find out whether they had an easy time or not, and what they would suggest you change in order to make the whole experience better. By using such information, you can be constantly changing your site for the better, so that you will have more and more customers who are satisfied with the services that you have to offer. This will also reduce the number of customers who are not pleased with your services but who won’t be bothered to make any complaints about it.

In summary, if you are to beat the rest of the competition when you are doing online commerce, you have to make your business more special than everyone else’s.

Tom Koh is a SEO expert and has a passion for blogging. He believes that web site traffic from quality sites is of utmost importance in order to get a good Google pagerank.

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