There is no doubt about it, social is the now and the future. Social networking online has completely changed the way humans interact with each other. Some might say for the better and some might say for the worse. In marketing terms, it is important.
Now, if we all take a step back we will see Google has been the leader in search for quite a while. But, Bing has been hot on their heels for many years now and in my opinion Bing got the jump on Google when it comes to social search integration — with some help from Facebook of course.
In this video below Bing gets into a bit more detail about their social search technology. Check it out!