In recent years social media marketing has become an increasingly important part of the online business world, allowing you to potentially reach out to billions of different users around the world and spread practically any type of information you wish to. However, it seems that many people out there are having trouble with social media marketing: despite all of their efforts, the tactics they used have proven themselves to be completely ineffective. Seeing as how this is becoming an increasingly prevalent problem for online marketers, here is a look at the most common social media marketing mistakes that people tend to make, hopefully making it easier for you to avoid them in the future.
You are Promoting too Aggressively
Promoting things on social networks is far from being the same thing as promoting them on your own website. When people read messages on social networks, they aren’t looking for promotional content, and if like many people you make the mistake of bombarding your visitors with endless volleys of promotional messages, you’ll not only drive them away, but you will give them a reason to spread bad words about you.
What you need to do is post information that your readers are actually going to find interesting or entertaining, and then mentioning your product and/or website in a “by the way” manner. If you don’t push people to buy your product, you will find them much more willing to pay attention to what you post.
You Don’t Communicate
This is a mistake many people make for a lack of time, although that isn’t an excuse. People on social networks expect you to answer their questions and respond to their messages. Responding to the comments people post helps to build up your credibility as a business person, not to mention that it shows your potential customers that you are actually dedicated to what you are doing and that it isn’t just some kind of money-grabbing venture for you. Do whatever you can to make your clients feel individually-appreciated and simply interact with them from time to time.
A Lack of Share Button Usage
The share button, as unassuming as it may appear, is what will make your promotional efforts worthwhile. That button allows any user to share your content with everyone on his or her friends list, and so on and so forth until either everyone knows about your content, or it simply dies as people lose interest in it. Whenever you post any kind of content on your website and/or on your blog, you need to make it as easy as possible for your readers to spread the word, and adding visible share buttons for all the major social networks out there will go a long way towards achieving that. The best part is that this requires little to no effort on your part, and it can end up tremendously increasing your level of exposure throughout social networks.
Your Content Isn’t Up to Par
While it is true that people on social networks don’t always communicate in formal language, as a business owner, you are expected to do so, at least to a certain level. Regardless of what you do people simply expect you to maintain a degree of professionalism, and that includes posting content that doesn’t have any mistakes in it (one, maximum two mistakes are generally passable). Just take the time to proofread your content and get rid of any glaring errors. It may not sound like much, but when people read mistake-free posts they have an easier time appreciating them, and thus, sharing them as well.
You Don’t Use the Opportunity to Learn
Being registered on a social network provides you with access to countless users, giving you exactly what you need in order to perform some research on your potential clients. You can just straight up ask people as to what they look into when purchasing something, what kind of problems they are trying to solve, and so on and so forth. In other words, social networks predispose you to finding out what the real needs of your clients are, information that will allow you to better optimize your content so that it caters to them.
Above all, remember that establishing a successful social media marketing campaign is also in large part a matter of patience and devotion; while you may not get results worth writing about, with time, you’ll be able to build for yourself a solid source of regular traffic composed of potential buyers, and that’s all you could ask for.
Jason Smith is an online manager of The Right Lawyers. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.