Yes there are still businesses out there that don’t feel social media is right for them, (sigh). There are countless case studies and client testimonials that would easily challenge that mindset. The truth is that social media is important for any business. Whether you run a lemonade stand or a fortune 500 enterprise social media is needed to build your voice and your brand.

This infographic from Ambassador shows some very important data as to why Facebook is such an important part of growing your business and satisfying your core clients and customers.

Here are a couple of quick important numbers.

• 70% follow brands on Facebook for special offers
• 38% follow brands on Facebook for online shopping
• 38% for events
• 29% to leave feedback