These days just having a Twitter profile is often not enough. There are certain elements you need to look at closely to make sure your Twitter profile is 100% optimized for conversions and search. Having a link, a good professional image and a well written description as to who you are and what you do is critical for social media success.
Here is a great Twitter video for those of you who are just getting started with Twitter and might not really understand what you should or shouldn’t be doing with your marketing efforts.
