Modern technological advances have created an open global market that is a boon for most businesses. Thanks to the Internet, B2B, or business-to-business, sales can now often make up an entire company’s revenue. B2B content marketing remains just as vital as traditional marketing toward any other group. There are several strategies businesses can utilize to secure success.
1. Blog Posts
As more and more businesses take to the web to network and learn about other companies, blog posts remain one of the strongest B2B strategies to use in making connections. Blog posts are a quick and cheap way to set the tone of your business and engage with other leaders through comments. Linking back to business partners in the actual content is a good way to encourage visibility between companies as well. Blog posts can be written days in advance and scheduled for daily posting. Daily posts keep your site relevant and current in the eyes of any company searching for a partner that is on the pulse of current topics of interest.
One of the best ways to market your business to another company is to publish eBooks. eBooks provide a fast and simple way to explain your business’s goods, services, values, and expertise. It is your chance to prove that your corporation outshines any other similar company in your niche. eBooks also present a good opportunity for generating revenue, especially when you create one free, helpful eBook and make others available for sale. Include many relevant tips that pertain to your business to make it especially viral for sharing. eBooks do not have to be lengthy to be effective, but they should pack a punch with succinct, helpful content and always include a page about your business.
While text content is helpful in a multitude of ways, research indicates that visual marketing strategies are gaining more leverage with modern customers. While this may not be as true in regards to other businesses, creating and sharing photos is a sound strategy in B2B content marketing, too. Visuals help portray your business in a way that text sometimes cannot, but they also help capture your audience’s attention quickly. Potential business partners who are impressed with your photos are also likely to share them, increasing your visibility at no cost to you.
4. Landing Page
Most business owners know how important a landing page is in terms of retaining customers. In regards to B2B content marketing, however, the landing page must be attractive to other businesses as well. Consider crafting a landing page that is sent strictly to retailers and wholesalers. Link to this page from your homepage to help drive your supply chain to its relevant content, but also send this link out in your newsletters. Provide retailers and wholesalers with an option to sign up for newsletters that pertain only to them with specials and relevant information as well.
Like photos, videos provide powerful imagery to capture the interest of consumers. With B2B marketing in mind, generate videos that depict the benefits of working with your company. Consider how your business assists other companies in becoming successful and hone in on this scope during your take. Ask previous partners and business clients if they might be willing to provide you with a testimonial or some brief footage depicting your positive impact on their work.
Business campaigns on Facebook have proven to be quite effective when good strategies are also implemented. Facebook is often one of the first places retailers and wholesalers check to discover the best resources and prices. Post about running specials, discounts, and business rates to help catch attention. Share your photos and encourage customers to comment on them to help promote interaction and interest. Consider hosting a contest on Facebook every so often to help generate sales.
Instantly connect with both current and potential customers when you manage an active Twitter feed. Twitter may limit you to only 140 characters, but it makes every business instantly accessible for comments, questions, and customer interaction. Replying back to customers, mentioning relevant keywords and hasthtags, and simply posting a solid tip every now and again demonstrates how active and in-demand your business is to interested customers.
Although any list of B2B content marketing strategies can seem overwhelming, many of these ideas can be implemented together over time. A blog feed can be set to automatically be fed into a Facebook and Twitter account. Videos may be embedded into blog posts or linked into social media as well. An all-encompassing plan that includes all seven of these elements is a market-savvy strategy for B2B success.