We hear all the time how integrated video marketing is essential to marketing success. A lot of businesses start off with the best intentions and fade away after the initial buzz. Some can’t even get off the ground after months of trying. Let’s take a look at some of the secrets of video marketing. We’ve spoken to the experts and received their advice. Here are our top strategies for gaining customers through video marketing.
Great Content Still Works
Videos aren’t all that different from written content pages. Great content will always reign supreme. Nobody wants to watch a video that’s boring. Place emphasis on quality content.
And we can talk about consistency, but that only matters when you’re consistently good. Businesses often fall into the trap of releasing bad content to meet a quota. If you have nothing interesting to show, don’t show it. Spend time thinking about great content. You could even bring in help. You should click here for more information on this expert help.
Turn Up the Sound
It’s easy to become fixated on the visuals. After all, the visual content is the most important part. Don’t neglect the quality of the sound, though. Bad sound only encourages people to switch off.
Large corporations, in the past, have spent huge amounts of money on green screens, visual edits, and cameras. They haven’t spent nearly as much on microphones. The gulf in sound quality meant the videos flopped badly.
The Debate on Perfection
We would all love our videos to be perfect. In an ideal world, it would be a one-shot take. Additional takes cost money. This will drain your marketing budget quickly. Another problem with spending too long on perfection is the lack of realism. Customers don’t expect businesses to be perfect. And if they are it can intimidate the average customer.
If you’re trying to market yourself to an imperfect general public, you have to relate to them. Creating an aura of being perfect is never the right way to go. You want to be on the same level as your audience, not above them. This is no excuse for scrimping on the quality. Keep quality high, but don’t be afraid to show your imperfections.
Videos offer some form of entertainment. You want them to endear your brand to the viewer. Ultimately, your videos will have a clear goal in mind. They’re supposed to achieve something.
Establish this goal from the very beginning. What do you want each video to accomplish? There are many goals you can have in mind. Choose one. Trying to target multiple objectives will only lead to confusion amongst your staff and your customers. Here are some of the most common objectives:
- Sign up for an account on the website.
- Contact the company directly.
- Subscribe to an email newsletter.
- Connect with the firm through social media.
Integrated video marketing should never become your sole purpose. It should be seen for what it is: part of your overall marketing strategy. Never let it drive your campaign. It’s just a single part of it. It must all work as part of a machine. If not, you’re not getting the full benefits of integrated video marketing.
Enjoy the Process
The big secret from all successful video creators is to enjoy yourself. If you’re miserable, it will show. You won’t care about the quality and you’ll want to get it over with. Look at any director in the movie business. They don’t hate their movies and what they do. If they did, this would be painfully obvious. Of course, if you genuinely don’t enjoy it there’s nothing you can do about this. The worst possible course of action is to force yourself into it. Instead, employ a professional team of creators to do it for you.
Get someone who truly is passionate about video marketing to craft your campaign.