There are several different ways to amplify content, but it’s always handy to have a tool to help you out. No matter how good your content may be, it’s only worth as much as the amount of people that read it. Whether you have a budget, or want to do it all with hard work, amplifying your content will get it in front of more pairs of eyes. That means more leads and more business for your company. These are the 5 tools you absolutely have to try if you want to get it right.
When you put up web content, how easy is it to share? With ShareThis you have an all-in-one tool that makes sharing incredibly simple. It includes channels such as email, various social networks, instant messages, and SMS. You can also check back on insights to see how much of your content is getting shared and by whom.
You can publish content natively on LinkedIn, which is a great way to push users towards your website or other social media channels. We don’t often think about LinkedIn as a social network where you can share content, but it can be very effective. The people following you or your brand will be interested in the content you publish, so engagement rates and sharing rates can be very high. It’s also a great way to get your employees involved with viewing and sharing content from your brand.
As far as social management goes, Buffer is pretty much the king. It allows you to queue up posts to all of your social networks, getting the links shared in as many places as possible with very little work. You can set up specific posting times and also use Buffer’s algorithms to discover the best posting times for your business. You can also check statistics after the posts go live and add old content back into the queue to give traction to content pieces. And it’s all very simple, with a clear user interface and free plans available.
With a huge range of websites already using OutBrain, the implications for this tool are very exciting. The platform recommends articles to users who are browsing your site, telling them what articles they might be interested in reading next through related content. This keeps the visitor on site and makes them engage more, and it’s even more effective when your articles are advertised elsewhere on other sites. Getting more eyes on more articles per visit to your website is hugely important, and can actually help with your search engine rankings too.
Want a tool that takes you from start to finish? Contently is the one. It helps with the creation of new content, then optimizes it, and then distributes it. Could it be any simpler? You can choose paid distribution, emailing, or social media to get your content to a wider audience. This tool is trusted by some huge brands – IBM and Facebook are just two of the names featured on their home page. When marketing gurus turn to a tool for help, you know it has to be one of the best tools out there.
Content amplification is one of the key pillars of marketing these days, and if you want to get serious leads, you need to be in the region of viral with every post. It’s a tough and competitive world as so many publishers vie for attention of each reader, but it can be done. With these tools, it can be done just a little bit easier.
David Grover is a Communications Manager at Timeo, a useful tool for businesses in the UK. He’s also a freelance career coach, who’s always eager to share his experience. In his free time he enjoys travelling.