According to research done by Manta, only 24% of small businesses use Instagram to market their firm. The report was an online survey that was held in October, 2016 for a range of small businesses in different industries.
Small business owners, the ones who did not use Instagram for their business state that:
- They didn’t know how to operate this social media (39%)
- They didn’t operate social media accounts in general as well (33%)
- They wondered if their customers used it (21%)
- They felt it wouldn’t have been effective enough (7%)
- They didn’t have enough time to go about the media (5%)
Have you ever wondered why Instagram is not a part of your firm’s social media marketing? For the business users who use Instagram, state that this social media is very beneficial. This is one reason why people consider hiring a digital marketing agency. They know how to work with “the business”.
Instagram has several positive effects on your customers. This includes attracting customers, displaying the company’s values, getting support to their business, engaging with existing customers, providing customer service efficiently, as well as promoting the sales.
Below are eight reasons to why small business firms should have an Instagram account now.
1. Customers Search For The Brand
Since Instagram is mainly about posting pictures, people go on and search for the brand. Once they spot your organization here, they follow the page and stay updated.
For example, the page of your business would display your products and commodities. People would search within your page and may find something interesting to purchase.
2. Customers Hashtag and Geotag You
Users of Instagram are gaga over hashtags and geotags. If your firm is not on Instagram, you should search the hashtag symbol and your business name.
For example, under #ClovesFashion, you will find posts of your existing customers posing for the camera. The hashtag makes it easier to establish yourself on this social media. Additionally, geotags will help users to locate the outlet of your business.
3. Customers Want to Know About Your Products Daily
After your firm is on Instagram, you be displaying the products which will attract people to the account. Once users see your daily posts, they will know more about the products and your firm as well.
For example, users who are interested in fashion will be automatically suggested about the Cloves Fashion page. Once they open the page and view more products, they might contact you for purchase.
4. Tags Are Beneficial For You And Your Company
Geotags and hashtags have gotten popular in less time. It is very easy to create tags. All you have to do is add the hashtag symbol (#) before the minimal word content. For example, #latesttrend, #200likesplease, #ootd, etc.
If you use tags with the posts, users will be able to view your posts faster. You may come up with new words and make them the top hashtags used.
5. New Trends Could Be Created And Released By You
Instagram users love to keep up with the trend. New trends can be easily created with the use of this social media and hashtags. Have you heard about the Ice Bucket Challenge? It was an absurd idea, but had become popular in a short span of time.
You could get people to try out such challenges and offer prizes like a 30% discount offer on the next purchase. All you have to do is get someone to think over a challenge, enact it, and upload the video with hashtags.
6. Visual Content Attracts Unlimited Audience
Visuals are easier to interpret. It grabs the attention of several eyes. Since Instagram focuses on visuals, you just have to work out on the display of any photo or video you need to upload. Before uploading, you can scroll through various filters, and make your visual more attractive.
Visuals not only mean a photograph. Visuals can define anything. This includes words written on a vibrant colored background, without the use of any other symbol or image. Now, how cool is that?
7. Connect To Other Social Accounts
You are aware of connecting one social account with other, right? Instagram, too, gives this option. Connecting your Instagram account with other social media accounts like Facebook and Twitter, the chances of attracting followers increase. Additionally, you will get a big bang on the bucks.
It only requires a tap of a button. Then you can sit back, and watch your post being shared around the social media. This way you get people to see, comment and follow it as well.
8. Instagram is the easiest
The final reason to be on Instagram is because this social media is easy to operate. All you have to do is upload photos, make short videos, keep things precise, use several hashtags, have daily posts.
At first, I too thought that Instagram is another camera application or is all about young people posting their photos. It was later I discovered that Instagram is more than just an application. I, as a customer, made searches for the brand I shopped for. In fact, I posted photos using hashtags and geotags in the description area.
Precisely, Instagram is an easy social media application. Instagram is the new Facebook. Users like the way it operates and love seeing their favorite brands posting about the latest things they have. In fact, before any brand releases the product, they upload it on Instagram.
What are you waiting for? Go get Instagram for your business!
Senior VP of Business Intelligence Development, I have assisted the Fortune 1000 company with expertise in the web as a whole, including ground-zero marketing efforts that benefit both consumer and vendor. I’m a thinker, communicator, marketer, competitor, people person, and all-around busy bee. I’m a relentless networker with several years of real world experience and two college degrees under my belt.
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