4 Critical Ways to Distinguish your Ecommerce Site From the Competition
The eCommerce domain has become a competitive marketplace in the past couple of years due to the releases of software like Magento and Shopify. In this marketplace, there are a few things that you can do in order to distinguish yourself from the competition. Among these include, enhancing the user experience, incorporating newsletters into your business model, create easy payment methods for your customers, and understand your core demographic and what they want to purchase. In this article, we will go over four ways you can distinguish yourself from others in the eCommerce arena.
Ensure Your Website Loads Quickly
The time it takes for your website to load creates a subconscious response in every single customer that visits your website. Although many eCommerce business owners lean towards having an aesthetic appearance, heavy customization, and a broad range of features for their clients, maintaining the highest levels of speed on your website far outweighs any perks you offer your customer. Every second counts when you are dealing with customers on the internet. They are shopping on the internet in an effort to save time – don’t let your loading times be the reason why they choose your competitors over you.
Focus on Customer Satisfaction
Unfortunately, many eCommerce businesses focus on every aspect of their domain except for their customer. They will create the most fantastic, feature-driven website without thinking about including methods for reaching a customer service representative. The underlying principle in the business of eCommerce is that you are a part of the customer service industry.
A great way to differentiate yourself from your competition is to focus on providing the highest levels of customer service. A few examples include providing free shipping and returns, a dedicated 24/7 customer service representative or instant messenger feature, and lastly utilizing a customer tracking software. The importance of communicating your dedication to your customer cannot be overemphasized – it can be the difference between a lifelong customer and a one-time transaction.
Effortless Checkout Procedures
The first and last interaction you have with your customer will be how they remember your business. This is why it is vital to focus on improving load times as well as create a smooth and efficient checkout process for your customer. It has been argued that a quick checkout can be worth billions of dollars. This is due to the process of easing the burden on the customer.
No longer do they have to work through their payment details, shipping details, and any sort of promotional offering. Expediting this process will enforce the idea that your eCommerce platform outperforms any of your competition. As 2017 begins, it is important to understand that the multi-billion dollar “1-click” patent by Amazon expires this year. In order to position yourself as a trendsetter in this market, understand and implement this useful feature to achieve higher levels of return business.
Ensure your eCommerce Platform is mobile-friendly
Mobile commerce is set to become the next “gold rush.” Unfortunately for many business owners, market entry is not expensive and any connected country can reap their share of the profits. The best way to increase your chances of success is to start now. A tried-and-true method of creating a function web address is to model yours after a responsive, and eye-catching website.
I suggest for you to view Amazon, SnapDeal or the halocigs page to gain an accurate view of what some mobile-friendly platforms look like. The page is sleek, responsive, and contains unobtrusive ads that pertain to what the client is searching for. Furthermore, the entire page fits well on mobile devices and a generic computer. Another great example would be Nixon. They have a great approach to maintaining a sleek yet, responsive design that matches the quality of their brand.
Once you have implemented these strategies into your eCommerce model, it is important to stay up-to-date and aware of any possible trends within your industry. This market is ever changing and you cannot afford to be the last one in line.
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