How to Use Video to Strengthen Your Brand: 6 Ways for Better Branding

video marketing for brand


We’ve all seen how rapidly the use of video is growing. The number of videos created for marketing or brand-building purposes increases in huge strides every day, and you don’t want your brand to be left behind.


There are hundreds of ways to use video, but using video in these 6 ways will help you strengthen your brand. Let’s learn how you should start using video today.


1. Always Tell A Story

Selling a product and making your brand more noticeable in videos doesn’t always have to focus on the “sales” aspect. Instead, try to focus on the story in some of your video marketing.

Storytelling connects your brand with your audience in a more raw, emotional way. Instead of buying into a singular product, a storytelling video helps your customers to buy into the feeling and emotions of your brand.


Personalized video can tell a beautiful story that will touch the hearts of customers, employees, and future partners.

2. Ignite Emotions Through Promotions

It’s become common knowledge that one of the reasons video marketing is so much more engaging to modern audiences is that visuals can ignite more emotional connections than traditional media marketing.

One great way to harness these emotions is to work with promotional partners who have audiences that align with your target audience.


Consumers may be skeptical about adding a brand they have not heard of before to their “trust” list. You can build trust in your brand by working with promotional partners such as YouTube vloggers, popular bloggers, or well-known community voices.

3. Go “Live” With Your Brand

Live-action video gives your brand an authenticity that you simply cannot manufacture. This means that taking advantage of the live features on social media outlets such as Facebook and Snapchat can build a stronger backing for your brand.


Not all live-action videos need to be broadcast in real time for authenticity to help your brand grow. Simply creating videos that bring your brand’s true face to life through your company’s daily situations is enough to give consumers a first-hand experience of what your brand stands for.


The founder of MotionFX Studio production company emphasizes the power of live action video for authentic branding: “Going ‘Live’ with your brand on social media platforms like Facebook and Snapchat offers an unmatched level of authenticity. By showcasing daily company activities, even prerecorded, you provide consumers with a genuine experience of what your brand represents.”

4. Let Your Customers Testify On Your Behalf

Testimonials are a great way to strengthen your brand’s reputation; all it takes is working with existing customers to share your message.


Turn customers into your brand ambassadors. This will build trust because hearing and seeing people on camera helps future consumers make subconscious but very real connections to the message. That’s what makes the video so relatable!


Work with your customers to create a message that you value their feedback and want to engage more customers.

5. Have A Call To Action

No matter what type of video marketing you decide to use to continue building your brand, always include a direct call to action for the video’s audience.


What is the goal of the video? Do you want them to watch more of your content, purchase a product, or send your feedback? No matter what the end goal is, make sure to tell your audience what you would like them to do. You need to ask the audience clearly if you expect to see results.


Always add a message asking something of your audience at the end of your videos. If they have taken the time to watch the content, they are your best chance to build up a following for your brand.

6. Strengthen From The Inside

Building your brand doesn’t always involve outside video marketing. Using videos within your company is a great way to make your employees feel more connected to your brand.


Employees are the best advocates you could have for your brand, so it’s important for them to feel valued and connected to the brand they are working with. It’s been proven that brand messages shared by employees are re-shared 24 times more than those distributed only by the brand, proving that employee advocates have much power.


Create content that excites and engages your employees regularly. These videos will be a welcome break from text and email correspondence. When it comes, they’ll be ready to share your brand message with the world!


Using video in these versatile ways will help your brand grow more robust and help you stand out from the crowd.


Author Bio:

VideoRemix is a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience. Clients can feature these personalized videos on websites, landing pages, video-sharing sites, and Facebook.

Copyright: aradaphotography / 123RF Stock Photo

One response to “How to Use Video to Strengthen Your Brand: 6 Ways for Better Branding”

  1. Thanks for this helpful article Maciej.

    One question.

    How big of a role can “going live” play in the growth of your brand awareness?

    Kind regards,

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